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The objective is to extend the concept of purse parties introduced by Gosline (2009) and to explore the phenomenon of counterfeit consumption through the in-home “purse parties” channel. The authors seek to reveal themes from the depth interviews and build a consumer typology reflecting attitudes toward purse parties and counterfeit luxury products.

The method is a qualitative phenomenological approach. Authors assessed attitudes toward purse party attendance and counterfeit goods – along with any subsequent behavioral intentions or behaviors. Authors addressed the objective using depth interviews among 28 women.

Findings included five emerging themes: distinctness of in-home consumption settings, obligatory attendance, social engagement, curiosity, and disregard for legalities of counterfeit consumption/disdain for purse parties.

The sample primarily consists of female colleges students and is not representative of all consumers. Due to social desirability bias and the controversial nature of counterfeit consumption, informants may have struggled to provide honest responses.

Research implications suggest potential increases in purse party events and consumption due to informant’s blatant disregard for the legalities of the practice, and interests in social engagement, intimacy (exclusivity), and curiosity.

The main contribution is a typology representing four types of purse party consumers: loyal, curious/social, skeptic, and disengaged. This proposed typology stems from the aforementioned themes uncovered. Further, authors identify the social implications of in-home purse parties and underscore the significance of an under-investigated purchase channel.

With the growth of the internet, more attention is being paid to new uses of the internet. This study examines loyalty to ‘virtual communities’ that internet users participate in. A research model is developed to describe the relationship between website evaluation factors and virtual community loyalty. Results are consistent with the predictions of the model.

This study explores archetypes of luxury brand Chanel through the use of visual narrative art created from studying consumer blog entries. The chapter describes visual narrative art as a qualitative research tool. Mapping contexts and stories that blog entries describe figure out the archetype of the brand. This study extends understanding of archetypes of luxury brand from different consumers’ perspectives.

Founders have significant influence over many domains within family businesses, and their impact on companies may be felt even after leadership succession. Founders have therefore received much attention from scholars, policymakers, and entrepreneurship educators. This chapter characterizes the current literature on family business founders by identifying the topics explored and the range of methods and methodologies used in recent years to outline a research agenda for future study of founders of family businesses.

A scoping review was conducted to examine the extent and essence of contemporaneous research activity related to family business founders. Scoping reviews describe current research activity without evaluating individual studies and are effective in summarizing significant concerns and themes, identifying areas of deficiency, and establishing recommendations for future directions in research. This scoping review used elements of a rapid review due to resource restrictions and this chapter discusses efforts to mitigate the limitations introduced as a result.

After summarizing the current academic conversation about family business founders, opportunities for future research topics and methodological approaches to the study of founders of family businesses are introduced.

Despite the privatization of its various components, the bidding process and the preparations for the Olympics are still initiated and tightly managed by central governments. Moreover, intentionally and unintentionally, governments use mega sports events such as the Olympics as a soft power medium in which to pursue their goals such as economic development and social integration and a lot of literature has already reviewed the economic and sociocultural impact of hosting the event. This chapter argues that the Olympics have been used as the medium to assist in the formation of legitimacy for a weakened authoritarian leader in the early phase of democratization in Korea. In addition, the chapter tries to explain how the bureaucracy contributed to the success of the national event and how it eventually impacted political modernization and the attitude of bureaucrats. To these ends, first, this chapter explores the influence of soft power on international competition by providing an empirical statistical analysis. Specifically, the chapter analyzes the process by which countries compete with one another for the privilege of hosting the Olympic Games as an important field of global interaction between political actors Further, the chapter discusses which components of soft power can affect international competition. To investigate the explanatory power and concrete applicability of soft power theory, the chapter looks at the influence of democratic and government dimensions of soft power on the selection of Olympic host cities and the role of bureaucracy during that process.

This chapter investigates the theoretical support for the distance metaphor that is widely used to capture the effects of institutional diversity in international business (IB) and management studies. It argues that neither new institutional economics (NIE) nor in neo-institutional sociology (NIS) offers support for a focus on the degree of dissimilarity. Rather, both literatures emphasize dis-commonality as a problem for cooperation. In the NIE argument, common enforcement mechanisms are needed to reduce transaction costs. In the NIS argument, effective communication and cooperation is limited to meaning-giving structures common to all parties. In neither perspective, the degree of difference in structures that are not common is relevant. We propose an alternative metaphor, institutional overlap, to capture the effects of institutional diversity on IB transactions. We argue that such a concept differs from institutional distance in being agency-centered, sensitive to intra-country variation, non-additive, and driving the thickness rather than the costs of transactions.

Web 2.0 and the social networks have changed how organizations interact with their publics. They enable organizations to engage in symmetric dialogic communications with individuals. Various organizations are increasingly ­using different social media to enhance their visibility and relationships with their publics. They allow them to disseminate information, to participate, listen and actively engage in online conversations with different stakeholders. Some social networks have become a key instrument for corporate communication. Therefore, this chapter presents a critical review on the organizations’ dialogic communications with the publics via social networks. It puts forward a conceptual framework that comprises five key dimensions including ­“active presence,” “interactive attitude,” “interactive resources,” “responsiveness” and “conversation.” This contribution examines each dimension and explains their effect on the organizations’ dialogic communication with the publics. Hence, this contribution has resulted in important implications for corporate communication practitioners as well as for academia. Moreover, it opens future research avenues to academia.