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The purpose of this paper is to investigate Hispanic consumers' shopping orientations and their apparel retail store evaluation criteria and to examine age and gender differences in their shopping orientations and retail store evaluation criteria.

A structured questionnaire was developed to collect data on the variables in the study. The questionnaire was developed both in English and Spanish. Factor analysis was employed to identify Hispanic consumers' shopping orientations and their retail store evaluation criteria. Pillai's trace multivariate analyses of variance were used to examine the hypotheses.

Six shopping orientation constructs and three constructs of store evaluation criteria were identified. The results revealed that males and females have different shopping orientations and apparel retail store evaluation criteria. Shopping orientation and apparel retail store evaluation criteria also varied across the age groups.

This study has practical implications for apparel retailers regarding how to position their stores in targeting different groups of shoppers and how to allocate their resources and promote products. Additionally, the findings of the study will reveal how to provide an optimal shopping experience to Hispanic consumers so that apparel retailers can develop localized marketing strategies to target the areas with a large Hispanic population.

Despite the importance of understanding Hispanic consumers' apparel shopping behavior, little research has been conducted.

The purpose of this study is to compare South Korean (SK) and United States (US) adolescents' clothing motives and their store selection criteria, examine whether adolescents with different primary clothing motives would have similar or different store selection criteria, and examine an interaction effect of country of residency and clothing motives on store selection criteria.

A total of 307 US students and 297 SK students participated in the study. The convenience sampling method was used to recruit teachers who volunteered to help with the study and administer the survey.

Results showed that clothing motives and store selection criteria differed significantly between SK and US participants. Participants with different primary clothing motives had significantly different store selection criteria. SK and US participants with the same primary clothing motive did not have significantly different store selection criteria.

Participants were recruited using a convenience sampling method and, therefore, they could not represent adolescents generally in either country.

Based on the findings, suggestions for store positioning, service management and international marketing strategies for apparel companies that target adolescents were provided.

Limited studies have examined adolescents' motives behind the clothes they purchase and wear, and their store selection criteria.

This study seeks to identify the dimensions of web site attributes that represent online shoppers' perceptions of their favorite clothing web site and to examine the relationship with the evaluation of the relative importance of various clothing web site attributes.

US college students, who had online shopping experience and favorite clothing web sites that they especially like to visit, were surveyed. Hypothesized relationships between the relative importance of general clothing web site attributes and the perceptions of favorite clothing web sites were tested using canonical correlation analysis.

The results revealed three variables, the product information, customer service and navigation factors, were closely related to each other and create a well‐defined dimension in representing the respondents' perceptions of their favorite clothing web sites. These dimensions were fairly well predicted by the following set of independent variables: the product information, navigation, and customer service factors of general clothing web site attributes.

Results cannot be generalized to all young adult consumers and to other consumers. Future research should include other population groups.

This research offers new insights to apparel e‐tailers in building effective web sites that can attract young adult online shoppers to the company and retain them through the web sites.

This study is the first to investigate young adult online consumers' perceptions of their favorite internet web sites in relation to their evaluations of the relative importance of general clothing web sites attributes.

The purpose of this study is to examine the influence of fashion magazine content on consumer loyalty behavior and to analyze the differences in fashion magazine content preference and loyalty tendency toward fashion magazines among the identified fashion consumer groups according to their level of fashion innovativeness and opinion leadership.

A structured questionnaire was developed to collect data on the variables in the study. The data analysis consisted of exploratory factor analysis, multiple regression, multivariate analysis of variance (MANOVA), analysis of variance (ANOVA), and descriptive statistics including means, frequencies, and percentiles.

Six fashion magazine content dimensions were identified. The results revealed that fashion magazine content was significantly related to loyalty tendency toward a fashion magazine. In addition, respondents' preference for fashion magazine content and their loyalty tendency varied according to fashion consumer group and their level of fashion innovativeness and opinion leadership.

The study has practical implications for fashion magazine editors and marketers regarding how to incorporate fashion magazine readers' wants and needs in relation to the magazine's content, how to position their magazines for targeting different groups of shoppers, and how to allocate the features of fashion magazines in order to promote readership and loyalty toward the fashion magazine.

Despite the importance of fashion magazines as an information source, little research has been conducted to analyze fashion magazine content and its influence on loyalty tendency.

This study aims to examine the influence of attitudes toward particular clothing web sites, specifically favorite ones, on information search at those web sites and on the choice to purchase items from those web sites and from non‐internet channels after finding the items at the web sites.

Using survey data from 414 US college students who had online shopping experience and favorite clothing web sites that they especially like to visit, hypothesized relationships among attitude toward internet web sites, online information search and channel choices for purchasing were tested using path analysis.

Results showed that participants' attitudes toward their favorite clothing web sites had a direct, positive effect on their intentions to search for information at those web sites as well as intentions to purchase clothing items from those web sites after finding the items there. Additionally, operating through information‐search intentions at the web sites, participants' attitudes toward those web sites had an indirect, positive effect on their intentions to purchase clothing items from non‐internet channels after finding the items at the web sites.

Results cannot be generalized to the larger population of young consumers and to other consumer groups. Future research should include other population groups.

This research provides insights into how college students' attitudes toward internet web sites affect their information search at the web sites and their channel choices for purchasing. Our results suggest potential benefits of multi‐channel retailing for online clothing retailers targeting US college students and the importance of building effective web sites to elicit those consumers' positive attitudes toward the web sites.

This study is the first to investigate young adult online shoppers' attitude towards internet web sites and their information search and channel choices for purchasing.

The purpose of this study is to investigate Hispanic consumers' use of personal and impersonal information sources and to examine age and gender differences in the use of those information sources.

A structured questionnaire was developed to collect the data. Pillai's trace multivariate analyses of variance were used to examine the main effects of age and gender differences in the use of personal and impersonal information sources.

The degree to which personal information sources were used varied across age groups. When making a purchase decision on clothing items, the respondents' use of their mothers and friends as personal information sources differed significantly across age groups. Males and females varied in their use of their fathers, sisters, and other female family members as personal information sources. The degree to which impersonal information sources were used also varied across age groups. When gathering ideas about what clothing items to purchase, the use of fashion magazines as impersonal information sources differed significantly across age groups. In addition, males and females varied in their use of store displays and television advertisements as impersonal information sources.

The study may provide guidance in developing effective and strategic promotion direction and in selecting proper media advertising in an effort to target Hispanic consumers in the USA. Marketers can use this information to determine advertising media allocation in effectively reaching Hispanic consumers.

Considering the unprecedented growth in the population and the purchasing power of Hispanics, marketers need to analyze Hispanic consumers' use of information sources in their shopping behaviors in order to determine effective marketing and media planning. However, little is known about how Hispanic consumers' use of information influences their shopping behaviors. This study offers insights for apparel retailers in building effective promotional strategies for reaching Hispanic consumers.

The purpose of this study is to identify grey consumers' perceived service quality at department stores and to examine the relationships between perceived service quality, their satisfaction and loyalty to those stores.

A structured questionnaire was developed to collect the data. Factor analysis was employed to identify dimensions of grey consumers' perceived service quality. Multiple regression analyses were conducted to examine the relationships between grey consumers' perceived service quality at department stores and their satisfaction and loyalty behaviors at those stores.

Three service quality dimensions were identified. The results showed that all three service quality dimensions in the study were significantly and positively related to their satisfaction at their favorite department stores and overall loyalty behavior to those stores. Among three service quality dimensions, personal interaction was the strongest predictor of both grey consumers' satisfaction and overall loyalty behavior. Personal interaction was identified as the most significant factor for promoting positive word of mouth and store image for repeat purchase intention.

With this study, department stores' managers would be able to better understand grey consumers and thereby take advantage of the potential purchasing opportunities of this powerful consumer market. This study also may contribute to the department stores' management in allocating their resources to improve service in a more effective way to satisfy grey consumers.

Despite the increasing purchasing potential this powerful market has created, grey consumers' shopping behavior is under‐researched and their needs are still unmet in the market place.

The purpose of this paper is to examine the cultural influences on young consumers' loyalty tendency and evaluations of the relative importance of apparel retail store attributes in Taiwan and the USA.

A structured questionnaire was developed to collect the data. Factor analysis was employed to identify dimensions of apparel retail store image attributes. Pillai's Trace multivariate analysis of variance and hierarchical multiple regression analysis were used to examine the hypotheses.

Results of the study showed that American consumers have significantly greater collectivistic characteristics than Taiwanese. The paper also found that country of residence is a significant and stronger indicator in predicting loyalty tendency than individualism and collectivism dimensions. The results of the study showed that evaluation of the relative importance of retail store attributes was influenced by culture. Among the five apparel retail store attribute dimensions identified in the study, Taiwanese and US respondents' evaluation of the importance of “convenience”, “product” and “information communication” factors of retail store image attributes differed significantly.

The paper may contribute to international retailers' understanding of the similarities and differences between Taiwanese and US markets and in determining the ideal components for these retailers to create an optimized apparel retail store image in two different countries' markets. The findings from the study could serve as an important benchmark for retailing strategy, helping retailers to effectively redesign their apparel stores to attract consumers in different markets and foster consumers' loyal to the company.

Despite the growing internationalization of fashion retailing, this particular sector has attracted little research attention, and no research has been done to investigate the cultural differences of consumers' evaluations of apparel retail store image attributes.