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Article
Publication date: 30 May 2022

Ying Liu, Yongmei Liu and Bo Sophia Xiao

This study explored whether crowdsourcing work characteristics are associated with perceived work effort in competitive crowdsourcing markets. The study also investigated the…

Abstract

Purpose

This study explored whether crowdsourcing work characteristics are associated with perceived work effort in competitive crowdsourcing markets. The study also investigated the important contextual variables and internal mechanisms related to perceived work effort.

Design/methodology/approach

A questionnaire was posted as a crowdsourcing task on China's Time Fortune website. Data from 231 valid questionnaires were analyzed using SmartPLS 3.

Findings

Crowdsourcing workers' intrinsic and extrinsic motivations were significantly and positively correlated with their perceived work effort. Task autonomy and feedback were significantly and positively correlated with intrinsic motivation. Skill variety, task significance, task identity, and task clarity had no significant correlations with intrinsic motivation. However, task clarity was significantly and positively correlated with perceived work effort. Moreover, the relationship between workers' trust in task requesters and perceived work effort was fully mediated by intrinsic motivation.

Originality/value

This study extended the job characteristic model into the virtual competitive crowdsourcing market. The authors verified the relationship between task clarity/trust in task requesters and workers' motivation and perceived work effort.

Article
Publication date: 7 June 2019

Ying Liu and Yongmei Liu

The purpose of this paper is to examine the impact mechanism of workers’ perceived justice, trust and job satisfaction (JS) on their continuance participation intention in the…

Abstract

Purpose

The purpose of this paper is to examine the impact mechanism of workers’ perceived justice, trust and job satisfaction (JS) on their continuance participation intention in the crowdsourcing market.

Design/methodology/approach

An e-questionnaire was posted as an online task on Zhubajie, and data from 304 valid questionnaires were analyzed using SmartPLS 3 software.

Findings

Results show that crowdsourcing workers’ distributive and interpersonal justice have a significant impact on their trust in the task requester, while procedural and informational justice significantly affect their trust in intermediary management. Workers’ trust in the task requester and in intermediary management positively affects JS, which ultimately affects their continuance participation intention in the crowdsourcing market.

Research limitations/implications

Based on the social exchange theory, this study examines the positive impact of workers’ justice perception on their continuance participation intention. It dissects the inherent mechanism of workers’ justice perception about their continuance participation intention using three variables of trust in the task requester, trust in intermediary management and JS.

Practical implications

Given the positive relationship between workers’ justice perception and continuance participation intention, crowdsourcing intermediary website managers should adopt effective measures to enhance workers’ justice perception to strengthen their continuance participation intention.

Originality/value

This study explores factors that influence workers’ continuance participation intention and their inherent mechanism in the crowdsourcing market based on justice and social exchange theories. It is an extension of research on continuous participation behavior in the crowdsourcing field.

Details

Internet Research, vol. 29 no. 6
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 23 July 2020

Qinyi Zhang, Wen Cao, Yongmei Liu and Zhichao Zhang

As one of the omnichannel sales models, “buy online and pick up in store” (BOPS) not only is used in the commercial field but also has gradually attracted many scholars’…

Abstract

Purpose

As one of the omnichannel sales models, “buy online and pick up in store” (BOPS) not only is used in the commercial field but also has gradually attracted many scholars’ interests. However, although there are numerous research ideas, most of the current work is still limited to theoretical and empirical research, and few scholars study BOPS through models. This paper aims to discuss the best market conditions and opportunities for the implementation of BOPS against the backdrop of omnichannel by means of mathematical models and data simulations and discuss the optimal price–service strategies under different sales models.

Design/methodology/approach

First, from the perspective of different consumer shopping types, this paper separately divides consumers into different groups in traditional “dual channel” and BOPS models. Then, the authors analyze the impact of company market size, consumer service sensitivity and the scale of BOPS on companies’ strategies and the profit of the supply chain. Subsequently, they conduct an empirical analysis through specific values. Finally, the authors further expand the model on the basis of the original research, and discuss the retailer’s fairness concerns and unit compensation strategy to ensure that the research content is more rigorous.

Findings

It is observed that whether companies adopt BOPS depends on consumers’ service sensitivity degree and the scale of BOPS consumers and online retailers: when the sensitivity and the proportion of online consumers are high or the number of BOPS consumers is large, it is more advantageous for companies to implement BOPS. Moreover, companies should not only consider the market scale and production cost but also have a precise orientation of consumers’ experience sensitivity and willingness to engage in extra consumption when making price and service strategies. At the same time, the compensation strategy of companies and the peer-regarding fairness concern behavior of offline retailers will affect the optimal price and service strategy in the BOPS model.

Social implications

These results provide managerial insights for companies preparing to implement BOPS and promote the development of relevant theories in the channel field.

Originality/value

At present, most of the research on BOPS is based on empirical reviews. However, this paper analyzes the applicability and feasibility of implementing BOPS by using specific models, and it will provide some reference for companies preparing to implement BOPS. In addition, this paper also discusses the unit compensation strategy and peer-regarding fairness concern behavior in the BOPS model, which have not been studied by relevant scholars.

Article
Publication date: 23 October 2018

Pei Liang, Junhua Hu, Yongmei Liu and Xiaohong Chen

This paper aims to solve the problem of public resource allocation among vulnerable groups by proposing a new method called uncertain α-coordination value based on uncertain…

Abstract

Purpose

This paper aims to solve the problem of public resource allocation among vulnerable groups by proposing a new method called uncertain α-coordination value based on uncertain cooperative game.

Design/methodology/approach

First, explicit forms of uncertain Shapley value with Chouqet integral form and uncertain centre-of-gravity of imputation-set (CIS) value are defined separately on the basis of uncertainty theory and cooperative game. Then, a convex combination of the two values above called the uncertain α-coordination value is used as the best solution. This study proves that the proposed methods meet the basic properties of cooperative game.

Findings

The uncertain α-coordination value is used to solve a public medical resource allocation problem in fuzzy coalitions and uncertain payoffs. Compared with other methods, the α-coordination value can solve such problem effectively because it balances the worries of vulnerable group’s further development and group fairness.

Originality/value

In this paper, an extension of classical cooperative game called uncertain cooperative game is proposed, in which players choose any level of participation in a game and relate uncertainty with the value of the game. A new function called uncertain α-Coordination value is proposed to allocate public resources amongst vulnerable groups in an uncertain environment, a topic that has not been explored yet. The definitions of uncertain Shapley value with Choquet integral form and uncertain CIS value are proposed separately to establish uncertain α-Coordination value.

Details

Kybernetes, vol. 48 no. 8
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 4 December 2017

Liuqing Yue, Yongmei Liu and Xuhua Wei

Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are…

2038

Abstract

Purpose

Against the background of industrialisation and modernisation of agriculture, food production issues and environmental hazards have become more and more obvious and consumers are increasingly concerned about food safety and health, which is strengthening demand for organic food. E-commerce provides a new channel for sales. Research on consumer trust in online organic food sales is the basis of network marketing. The paper aims to discuss these issues.

Design/methodology/approach

A laboratory experiment was used to empirically test the effects of media richness on consumers’ trust and the moderating effect of online review length. A 2×2 factorial design (i.e. two types of online product presentation formats (between-subject)×two levels of online review lengths (between-subject)) was used.

Findings

Media richness has a significant positive effect on consumers’ trust and that this effect is moderated by online review length. Meanwhile, perceived risk conveys the interaction effect of the media richness of online product presentation and online review length to trust.

Practical implications

E-commerce websites should aim to promote organic food by using a variety of online product presentation formats and by presenting high quality online reviews in order to reduce consumers’ perceived risk and improve their degree of trust when buying online.

Originality/value

This paper provides a new insight into consumers’ attitude of buying organic food online. The results of the research could provide proposals for promoting organic food sales online.

Details

British Food Journal, vol. 119 no. 12
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 8 August 2016

I.M. Jawahar and Yongmei Liu

The purpose of this paper is to examine the moderating role of political skill in the relationship between proactive personality and citizenship performance, as mediated by career…

2077

Abstract

Purpose

The purpose of this paper is to examine the moderating role of political skill in the relationship between proactive personality and citizenship performance, as mediated by career satisfaction.

Design/methodology/approach

The authors collected data from a diverse sample of 356 employees, and tested a moderated mediation model, in which proactive personality and political skill jointly impact career satisfaction, which in turn impacts citizenship performance.

Findings

The results indicate that career satisfaction mediates the relationship between proactive personality and two forms of citizenship performance, citizenship toward supervisor, and job/task conscientiousness. Political skill moderates these mediated relationships such that proactive individuals who are also politically skilled are more likely to demonstrate greater citizenship toward supervisor and job/task conscientiousness via increased career satisfaction.

Research limitations/implications

The study suggests that proactive employees, due to their enhanced career satisfaction, tend to demonstrate greater organizational citizenship. Such positive tendencies are enhanced when proactive employees are equipped with political skill. Limitations include the use of cross-sectional design and single source data.

Practical implications

Organizations and human resources managers should be aware of the importance of personal career satisfaction and interpersonal competency in building organizational citizenship. Organizations may facilitate citizenship performance by recruiting individuals high in proactive personality and political skill.

Originality/value

Prior research has typically considered career satisfaction as an outcome variable. The authors examine career satisfaction as an intermediate variable leading to citizenship performance. The authors also examine the contingent effect of proactive personality.

Details

Career Development International, vol. 21 no. 4
Type: Research Article
ISSN: 1362-0436

Keywords

Article
Publication date: 28 October 2011

Wenge Fu

The purpose of this paper is to review the development of the processed feed industry in China through the lens of one of its most successful and earliest entrants, the Hope…

1312

Abstract

Purpose

The purpose of this paper is to review the development of the processed feed industry in China through the lens of one of its most successful and earliest entrants, the Hope Group's “New Hope” enterprise. With the feed industry in China now facing a transition phase, the paper looks at the root causes of the problems facing China's feed industry, analyzes the transition strategy undertaken by New Hope and others, and discusses the opportunities for industry growth in the world's most populous country, where urbanization and standards of living are still on the rise and per capita use of feeds is still low by world standards (e.g. one‐fifth of that in the USA). The case also addresses the potential industry impact of mandates outlined in China's Twelfth Five‐Year Plan, such as the imperative to modernize agriculture and improve peasants’ economic well‐being.

Design/methodology/approach

The paper draws on expert knowledge of the CEO of New Hope Group's sister agribusiness company, West Hope Group, as well as New Hope Group annual reports and global economic data.

Findings

The study reveals future challenges to China's processed feed industry as being price of labor, raw materials, and energy rises; companies undergoing integration; and established companies shifting from product marketing to service marketing models.

Practical implications

This paper is useful for academics interested in industry perspectives, policymakers, practitioners, and business people considering investment in China.

Social implications

How China's processed feed and breeding industries modernize will impact the economic well‐being of each link in the nation's agribusiness chain (from small producers to conglomerates), the cost and quality of animal‐based proteins, and the world's “food vs. fuel” conflicts.

Originality/value

The paper offers a rare insider's look at one of China's largest private companies and a global player in agribusiness.

Details

Journal of Agribusiness in Developing and Emerging Economies, vol. 1 no. 2
Type: Research Article
ISSN: 2044-0839

Keywords

Book part
Publication date: 9 September 2019

Yongmei Liu

Integrating relationship marketing and management research, the author explores internal selling (i.e., a salesperson’s internally focused efforts intended to identify, solicit…

Abstract

Integrating relationship marketing and management research, the author explores internal selling (i.e., a salesperson’s internally focused efforts intended to identify, solicit, and use internal sales resources to support external selling activities) as a unique source of salespeople role stress and examine its contingent outcomes. The conceptual model suggests that internal selling as a job demand and stressor leads to increased salespeople role stress. However, a number of situational (i.e., selling organization market orientation, service climate, and seller–buyer relationship) and individual factors (i.e., networking ability and psychological capital of the salespeople) serve as job and personal resources to moderate the internal selling–outcome relationships, such that when such resources are adequate, internal selling will reduce role stress and increase sales performance. The author also examines situational (i.e., customer solutions offering and formalization of the selling organization) and individual (i.e., salespeople power and social status) antecedents of internal selling. The model provides useful insights and practical guidance for selling organizations to recognize mechanisms associated with internal selling in their organizations, and to intentionally design within organization support systems to enhance salespeople well being and enable them to participate effectively in the relational process of selling. The chapter stresses the need to develop context-specific stress models for different occupations and job roles.

Details

Examining the Role of Well-being in the Marketing Discipline
Type: Book
ISBN: 978-1-78973-946-6

Keywords

Content available
Book part
Publication date: 9 September 2019

Abstract

Details

Examining the Role of Well-being in the Marketing Discipline
Type: Book
ISBN: 978-1-78973-946-6

Article
Publication date: 19 October 2012

Yongmei Liu, Jun Liu and Longzeng Wu

The purpose of this study is to explore an under‐researched, emotion‐focused influence tactic, strategic emotional display, and its interpersonal and career outcomes.

1199

Abstract

Purpose

The purpose of this study is to explore an under‐researched, emotion‐focused influence tactic, strategic emotional display, and its interpersonal and career outcomes.

Design/methodology/approach

The authors collected data from 258 matched supervisor‐subordinate dyads in a Chinese sample.

Findings

The results indicate that individuals who use positive emotions in social influence tend to enhance their access to network resources and career growth potential, and those who use negative emotions in social influence tend to erode their network resources and hinder career growth potential.

Research limitations/implications

A major limitation of the research is that the authors collected data on both strategic emotional display and network resources from the same source at the same time. Supporting prior research, the results indicate that individuals do use emotional expression as a social influence tactic at work, and that different emotion‐focused influence tactics are associated with different outcomes. The study makes evident the need to integrate the emotion and the social influence literature.

Practical implications

The results of the study indicate that employees may need to develop greater awareness of their own emotions, and cultivate the ability to convey emotional cues to others effectively. It also appears that individuals need to be selective in their use of emotion‐focused influence tactics.

Originality/value

The paper integrates social influence and emotion research, and focuses on a ubiquitous yet overlooked influence tactic, strategic emotional display, and shows evidence that it is associated with interpersonal and career outcomes.

Details

Career Development International, vol. 17 no. 6
Type: Research Article
ISSN: 1362-0436

Keywords

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