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Article
Publication date: 31 August 2021

Peng Luo, Eric W.T. Ngai, Yongli Li and Xin Tian

This study examines the dynamic relationships of visit behavior in the multiple channels [personal computer (PC) and mobile channels] on online store sales performance.

Abstract

Purpose

This study examines the dynamic relationships of visit behavior in the multiple channels [personal computer (PC) and mobile channels] on online store sales performance.

Design/methodology/approach

The empirical data were from an online store for the period between August 14, 2015 and May 15, 2016. The data consisted of consumer visit behavior and online store sales performance. Vector autoregression with an exogenous variables model was adopted to investigate the dynamic relationships.

Findings

The empirical results show significant relationships between visit behavior metrics (number of visitors, average number of visits per visitor and average length of each visit) in the two channels and online store sales performance. The number of visitors through the PC and mobile channels strongly and positively affects online store sales performance both in the short term and in the longer term. Moreover, the number of visitors in the PC channel has the strongest influence on sales performance metrics, followed by the number of visitors and the average number of visits in the mobile channel. The PC channel's visit behavior metrics explain a larger proportion of the sales performance variance than that in the mobile channel.

Originality/value

The previous literature on consumer behavior in multichannel marketing mainly focuses on channel selection or migration, and examines the different factors affecting channel choice behavior. Little is known about the impacts of visit behavior in the multiple channels. This study adopts the heuristic-systematic information processing theory to unveil the impacts of visit behavior metrics in the PC and mobile channels on online store sales performance.

Details

Internet Research, vol. 32 no. 3
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 13 December 2017

Zhi-Ping Fan, Yang Xi and Yongli Li

Online product ratings play an important role in the decision-making process of consumers, which are not only sources of information used by consumers to understand the function…

Abstract

Purpose

Online product ratings play an important role in the decision-making process of consumers, which are not only sources of information used by consumers to understand the function and quality of a product or service but also sources of information used to find desirable products. The purpose of this paper is to develop a decision-based method for supporting the purchase decisions of consumers based on not only the online product ratings but also the actual product attributes.

Design/methodology/approach

First, two types of utility values are designed to measure the preference of the consumer based on either online ratings or actual product attributes. Then, the traditional TOPSIS method is adopted to achieve a comprehensive value by integrating the two types of utility values so that all of the alternative products can be ranked. Further, a product selection support system prototype is designed and developed to support the purchase decisions of consumers.

Findings

To help consumers select desirable products efficiently, it is necessary to develop a product selection method based on the online ratings of alternative products and consumer expectations.

Practical implications

The research shows that the proposed method can not only support consumers’ purchase decisions based on a large number of online product ratings but also help manufacturers to find out consumers’ demands or requirements on products so as to facilitate the design of new products or the improvement of products. On the basis of the proposed method, the developed system prototype is helpful for consumers to select desirable products.

Originality/value

To support the purchase decisions of consumers, a new decision-based method for selecting desirable online products is proposed.

Details

Kybernetes, vol. 47 no. 4
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 5 August 2019

Yongli Li, Sihan Li, Chuang Wei and Jiaming Liu

Due to the unintentional or even the intentional mistakes arising from a survey, the purpose of this paper is to present a data-driven method for detecting students’ friendship…

Abstract

Purpose

Due to the unintentional or even the intentional mistakes arising from a survey, the purpose of this paper is to present a data-driven method for detecting students’ friendship network based on their daily behaviour data. Based on the detected friendship network, this paper further aims to explore how the considered network effects (i.e. friend numbers (FNs), structural holes (SHs) and friendship homophily) influence students’ GPA ranking.

Design/methodology/approach

The authors collected the campus smart card data of 8,917 sophomores registered in one Chinese university during one academic year, uncovered the inner relationship between the daily behaviour data with the friendship to infer the friendship network among students, and further adopted the ordered probit regression model to test the relationship between network effects with GPA rankings by controlling several influencing variables.

Findings

The data-driven approach of detecting friendship network is demonstrated to be useful and the empirical analysis illustrates that the relationship between GPA ranking and FN presents an inverted “U-shape”, richness in SHs positively affects GPA ranking, and making more friends within the same department will benefit promoting GPA ranking.

Originality/value

The proposed approach can be regarded as a new information technology for detecting friendship network from the real behaviour data, which is potential to be widely used in many scopes. Moreover, the findings from the designed empirical analysis also shed light on how to improve GPA rankings from the angle of network effect and further guide how many friends should be made in order to achieve the highest GPA level, which contributes to the existing literature.

Details

Information Technology & People, vol. 33 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Open Access
Article
Publication date: 2 October 2017

Beibei Xiong, Yongli Li, Ernesto D.R. Santibanez Gonzalez and Malin Song

The purpose of this paper is to measure Chinese industries’ eco-efficiency during 2006-2013. The Chinese industry attained rapid achievement in recent decades, but meanwhile…

1439

Abstract

Purpose

The purpose of this paper is to measure Chinese industries’ eco-efficiency during 2006-2013. The Chinese industry attained rapid achievement in recent decades, but meanwhile, overconsumption of energy and environmental pollution have become serious problems. To solve these problems, many research studies used the data envelopment analysis (DEA) to measure the Chinese industry’s eco-efficiency. However, because the target set by these works is usually the furthest one for a province to be efficient, it may hardly be accepted by any province.

Design/methodology/approach

This paper builds a new “closest target method” based on an additive DEA model considering the undesirable outputs. This method is a mixed-integer programming problem which can measure the ecological efficiency of provinces and more importantly guide the province to perform efficiently with minimum effort.

Findings

The results show that the eco-efficiency of Chinese provinces increased at the average level, but the deviations remained at a larger value. Compared to the “furthest” target methods, the targets by the approach proposed by this study are more acceptable for a province to improve its performance on both economy and environment counts.

Originality/value

This study is the first attempt to introduce the closest targets concept to measure the eco-efficiency and set the target for each provincial industry in China.

Details

International Journal of Climate Change Strategies and Management, vol. 9 no. 5
Type: Research Article
ISSN: 1756-8692

Keywords

Article
Publication date: 12 April 2021

Chuang Wei, Zhaoji Yu and Yongli Li

Online charitable giving is prevalent, and how to attract individuals' attention to donate is essential for charities. Little is known about the interaction effect of empathy…

1009

Abstract

Purpose

Online charitable giving is prevalent, and how to attract individuals' attention to donate is essential for charities. Little is known about the interaction effect of empathy (donor) and vulnerability (receiver) on donate intention. To bridge this gap, this study aims to investigate whether the influence of empathy on charitable giving would be moderated by receivers' vulnerability, and if yes, what is the mechanism.

Design/methodology/approach

Five experiments were conducted in the context of charitable giving with 1,303 participants to test our hypotheses.

Findings

When empathetic individuals confronted high vulnerable receivers, they were less likely to donate; otherwise, they were more likely to donate when they confronted low vulnerable receivers, and this interaction effect was mediated by concern about self.

Originality/value

The present research identifies a novel moderator of the effect of empathy on charitable giving and elucidates the underlying mechanism of concern about self. Based on these findings, the authors provide actionable implications for charities by demonstrating the interaction effect of empathy and vulnerability on donate intention.

Details

Internet Research, vol. 31 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 1 December 1995

Yongli Li, Qinling Zhang and Jihui Zhang

Continues the discussion about the topological properties of sets in information systems and investigates the boundary and the rough sets defined on the a‐discrete topology.

190

Abstract

Continues the discussion about the topological properties of sets in information systems and investigates the boundary and the rough sets defined on the a‐discrete topology.

Details

Kybernetes, vol. 24 no. 9
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 July 1998

Yongli Li, JiHiu Zhang and Chuan Li

In this paper, we further study the topological properties of sets in information systems, investigate the point of accumulation, connected set and connectivity of sets in…

Abstract

In this paper, we further study the topological properties of sets in information systems, investigate the point of accumulation, connected set and connectivity of sets in information systems and property of function.

Details

Kybernetes, vol. 27 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 December 2003

Yongli Li, Zhilin Li, Yong‐qi Chen and Xiaoxia Li

The study of spatial entities needs a model that is not only fully observable and controllable, but also computable. Euclidean topology on R2 is a usually used tool for this…

Abstract

The study of spatial entities needs a model that is not only fully observable and controllable, but also computable. Euclidean topology on R2 is a usually used tool for this study, but it has the following two weaknesses. First, there exists some phenomenon of human perception of the spatial entity that cannot be simulated by it. Second, its observation of the basic geometric properties (interior, exterior, boundary) of the spatial entity lacks computability so that the model based on it lacks computability and cannot be directly used to practical systems. Consequently, in this paper, we present another tool for studying spatial entities – raster quasi‐topology on R2 and then compare the two tools.

Details

Kybernetes, vol. 32 no. 9/10
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 1 July 2003

Yongli Li, Zhilin Li, Yong‐qi Chen, Xiaoxia Li and Yi Lin

Practical needs in geographical information systems (GIS) have led to the investigation of formal, sound and computational methods for spatial analysis. Since models based on…

Abstract

Practical needs in geographical information systems (GIS) have led to the investigation of formal, sound and computational methods for spatial analysis. Since models based on topology of R2 have a serious problem of incapability of being applied directly for practical computations, we have noticed that models developed on the raster space can overcome this problem. Because some models based on vector spaces have been effectively used in practical applications, we then introduce the idea of using the raster space as our platform to study spatial entities of vector spaces. In this paper, we use raster spaces to study not only morphological changes of spatial entities of vector spaces, but also equal relations and connectedness of spatial entities of vector spaces. Based on the discovery that all these concepts contain relativity, we then introduce several new concepts, such as observable equivalence, strong connectedness, and weak connectedness. Additionally, we present a possible method of employing raster spaces to study spatial relations of spatial entities of vector spaces. Since the traditional raster spaces could not be used directly, we first construct a new model, called pansystems model, for the concept of raster spaces, then develop a procedure to convert a representation of a spatial entity in vector spaces to that of the spatial entity in a raster space. Such conversions are called approximation mappings.

Details

Kybernetes, vol. 32 no. 5/6
Type: Research Article
ISSN: 0368-492X

Keywords

Open Access
Article
Publication date: 21 January 2022

Yong Li, Yingchun Zhang, Gongnan Xie and Bengt Ake Sunden

This paper aims to comprehensively clarify the research status of thermal transport of supercritical aviation kerosene, with particular interests in the effect of cracking on heat…

1279

Abstract

Purpose

This paper aims to comprehensively clarify the research status of thermal transport of supercritical aviation kerosene, with particular interests in the effect of cracking on heat transfer.

Design/methodology/approach

A brief review of current research on supercritical aviation kerosene is presented in views of the surrogate model of hydrocarbon fuels, chemical cracking mechanism of hydrocarbon fuels, thermo-physical properties of hydrocarbon fuels, turbulence models, flow characteristics and thermal performances, which indicates that more efforts need to be directed into these topics. Therefore, supercritical thermal transport of n-decane is then computationally investigated in the condition of thermal pyrolysis, while the ASPEN HYSYS gives the properties of n-decane and pyrolysis products. In addition, the one-step chemical cracking mechanism and SST k-ω turbulence model are applied with relatively high precision.

Findings

The existing surrogate models of aviation kerosene are limited to a specific scope of application and their thermo-physical properties deviate from the experimental data. The turbulence models used to implement numerical simulation should be studied to further improve the prediction accuracy. The thermal-induced acceleration is driven by the drastic density change, which is caused by the production of small molecules. The wall temperature of the combustion chamber can be effectively reduced by this behavior, i.e. the phenomenon of heat transfer deterioration can be attenuated or suppressed by thermal pyrolysis.

Originality/value

The issues in numerical studies of supercritical aviation kerosene are clearly revealed, and the conjugation mechanism between thermal pyrolysis and convective heat transfer is initially presented.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 32 no. 9
Type: Research Article
ISSN: 0961-5539

Keywords

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