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Article
Publication date: 24 August 2021

Loveleen Gaur, Anam Afaq, Gurmeet Singh and Yogesh Kumar Dwivedi

The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to…

Abstract

Purpose

The hospitality industry experienced an unanticipated challenge from the COVID-19 pandemic. However, research in this area is scarce. Accordingly, this study aims to unfold a three-angled research agenda to intensify the knowledge advancement in the hospitality sector. It proposes a theoretical framework by extending the protection motivation theory (PMT) to explain the guest’s intent to adopt artificial intelligence (AI) and robotics as a protective measure in reaction to COVID-19.

Design/methodology/approach

The research is centered on outlining the pertinent literature on hospitality management practices and the guest’s transformed behavior during the current crisis. This study intends to identify a research agenda based on investigating hospitality service trends in today’s changing times.

Findings

The study sets out a research agenda that includes three dimensions as follows: AI and robotics, cleanliness and sanitation and health care and wellness. This study’s findings suggest that AI and robotics may bring out definite research directions at the connection of health crisis and hospitality management, taking into account the COVID-19 crisis.

Practical implications

The suggested research areas are anticipated to propel the knowledge base and help the hospitality industry retrieve the COVID-19 crisis through digital transformation. AI and robotics are at the cusp of invaluable advancement that can revive the hotels while re-establish guests’ confidence in safe hotel practices. The proposed research areas are likely to impart pragmatic lessons to the hospitality industry to fight against disruptive situations.

Originality/value

This study stands out to be pioneer research that incorporated AI and robotics to expand the PMT and highlights how behavioral choices during emergencies can bring technological revolution.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 11
Type: Research Article
ISSN: 0959-6119

Keywords

Content available
Article
Publication date: 1 August 2008

Zahir Irani and Yogesh Kumar Dwivedi

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361

Abstract

Details

Transforming Government: People, Process and Policy, vol. 2 no. 3
Type: Research Article
ISSN: 1750-6166

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Article
Publication date: 1 June 2006

Yogesh Kumar Dwivedi, Jyoti Choudrie and Willem‐Paul Brinkman

To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households.

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3134

Abstract

Purpose

To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households.

Design/methodology/approach

A survey research approach was employed to achieve overall aim and following three objectives of this research: to identify initial items that may help to explain the broadband adoption behaviour and determine them employing an exploratory survey approach; to confirm the representativeness of items to a particular construct domain employing content validity approach; and finally, to test the instrument in order to confirm the reliability of items and construct validity.

Findings

The final outcome of the instrument development process that culminated from the confirmatory study was a parsimonious, 39‐item instrument, consisting of ten scales, all with acceptable levels of content validity, reliability and construct validity.

Practical implications

The developed instrument is relevant to both academic and practitioner communities who hold a particular interest in the study and management of broadband adoption from the household consumer perspective.

Originality/value

The most conspicuous contribution of the paper is to provide a reliable instrument that is fundamental to measure the household consumer's perceptions of adopting broadband internet.

Details

Industrial Management & Data Systems, vol. 106 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Content available
Article
Publication date: 1 August 2008

Zahir Irani and Yogesh Kumar Dwivedi

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339

Abstract

Details

Transforming Government: People, Process and Policy, vol. 2 no. 4
Type: Research Article
ISSN: 1750-6166

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Article
Publication date: 8 July 2014

Zahir Irani and Muhammad Kamal

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177

Abstract

Details

Journal of Enterprise Information Management, vol. 27 no. 4
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 16 October 2018

Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar, Gareth Davies, Nripendra Rana and Abdullah Baabdullah

The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of…

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2104

Abstract

Purpose

The purpose of this paper is to understand the integrated impact of the application of protection measures against identity theft on consumers’ synergistic perception of trust, the cost of products/services and operational performance (OP) – all of which in turn is postulated to contribute to purchase intention (PI) when shopping online.

Design/methodology/approach

In order to accomplish the specified aim, this study first conducted an experiment by involving the students from a university in Bangladesh. Then a survey was conducted to capture their opinion based on the previous experiment.

Findings

The study identified that in e-commerce, OP and trust have potential impact on pursuing consumers’ PI. Traditionally, price is always an issue in marketing; however, for e-commerce, this issue does not have direct impact on PI.

Research limitations/implications

The main limitation of this study is that a less established e-commerce example was utilized to conduct the experiment and survey for validating the model. Also, the study was conducted only in the context of Bangladesh and a student sample was utilized. Future studies can test the model in different contexts (particularly to verify the impact of privacy) by utilizing data from consumers.

Practical implications

This study has resolved a controversial issue by generating clear guidelines that the overall conjoint effect of OP, trust, and price on PI is neither negative nor neutral. Synergistically, the application of these controlling tools of identity theft can substantially enhance consumers’ trust, which is the single most predictor to pursue consumer PI.

Originality/value

This study has provided in-depth insight into the impact of different controlling measures in e-commerce PI. Practitioners have potential learning from this study that if consumers find the application of different controlling mechanisms against cybercrimes, particularly identity theft, enhancing the reliability, authenticity and security of transactions in this virtual medium, they do not mind paying a higher price. Such insights have not been provided by existing studies on this topic. Developing trust on e-commerce purchase is the driving force, not the price.

Details

Information Technology & People, vol. 32 no. 6
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 13 August 2021

Runyue Han, Hugo K.S. Lam, Yuanzhu Zhan, Yichuan Wang, Yogesh K. Dwivedi and Kim Hua Tan

Although the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B…

Abstract

Purpose

Although the value of artificial intelligence (AI) has been acknowledged by companies, the literature shows challenges concerning AI-enabled business-to-business (B2B) marketing innovation, as well as the diversity of roles AI can play in this regard. Accordingly, this study investigates the approaches that AI can be used for enabling B2B marketing innovation.

Design/methodology/approach

Applying a bibliometric research method, this study systematically investigates the literature regarding AI-enabled B2B marketing. It synthesises state-of-the-art knowledge from 221 journal articles published between 1990 and 2021.

Findings

Apart from offering specific information regarding the most influential authors and most frequently cited articles, the study further categorises the use of AI for innovation in B2B marketing into five domains, identifying the main trends in the literature and suggesting directions for future research.

Practical implications

Through the five identified domains, practitioners can assess their current use of AI and identify their future needs in the relevant domains in order to make appropriate decisions on how to invest in AI. Thus, the research enables companies to realise their digital marketing innovation strategies through AI.

Originality/value

The research represents one of the first large-scale reviews of relevant literature on AI in B2B marketing by (1) obtaining and comparing the most influential works based on a series of analyses; (2) identifying five domains of research into how AI can be used for facilitating B2B marketing innovation and (3) classifying relevant articles into five different time periods in order to identify both past trends and future directions in this specific field.

Details

Industrial Management & Data Systems, vol. 121 no. 12
Type: Research Article
ISSN: 0263-5577

Keywords

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Article
Publication date: 11 March 2021

Prashant Kumar, Michael Polonsky, Yogesh K. Dwivedi and Arpan Kar

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether…

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1394

Abstract

Purpose

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships.

Design/methodology/approach

Using a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model.

Findings

The study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility.

Research limitations/implications

In green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations.

Practical implications

Help brand managers to design advertisements that add brand credibility in environmentally-aware urban markets.

Originality/value

It helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.

Details

European Journal of Marketing, vol. 55 no. 7
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 26 March 2021

Mahmud Akhter Shareef, Yogesh Dwivedi, Jashim Uddin Ahmed, Uma Kumar and Rafeed Mahmud

This paper aims to address procurement, logistics management, inventory control and distribution of perishable items, i.e. vegetables, fruits, flowers and fishes, during…

Abstract

Purpose

This paper aims to address procurement, logistics management, inventory control and distribution of perishable items, i.e. vegetables, fruits, flowers and fishes, during the social isolation period of the Covid-19 era to identify conflicting interests among the channel members; present inventory and information sharing scenario; and reveal organizational dispute and existence of redundant, nonessential and corrupted members in the supply chain.

Design/methodology/approach

This study uses an exploratory investigation to evaluate the relations among the members of the supply chain of perishable food items. In this context, it is designed to investigate the field, observe the members of the existing supply chain from rural and remote places and capture their interviews to accomplish the objectives.

Findings

This study identified that although the supply chain of perishable food items is controlled truly by private parties, from a realistic view, the private–public partnership is essential where the government should play the coordinating role. In this context, continuous interaction, coordination and information sharing among the members to establish an optimum and scalable network and remove any redundant nodal points is a key success factor for managing an efficient supply chain.

Research limitations/implications

Theoretical and managerial implication of this research is enormous. The existence of functional and dysfunctional conflicts in the same supply network and how it can be detrimental to the performance of the members are exposed in this study, which can be an excellent source to be investigated. Practitioners and researchers can gain a greater understanding to identify the root causes of conflicts in the existing structural dynamics, shedding light on organizational interactions, power and group behavior during the Covid-19 era.

Originality/value

From the light of management and inter-organizational conflicts, this is a pioneer study that has detected the redundant channel members, their source of power and how their removal can present an optimum channel with group coherence and synergistic interest.

Details

The International Journal of Logistics Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0957-4093

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Article
Publication date: 31 December 2018

Mahmud Akhter Shareef, Yogesh K. Dwivedi, Norm Archer and Mohammad Mahboob Rahman

Stakeholders affiliated with healthcare services should understand patient attitudes and criteria that are involved in selecting a personal physician. The purpose of this…

Abstract

Purpose

Stakeholders affiliated with healthcare services should understand patient attitudes and criteria that are involved in selecting a personal physician. The purpose of this paper is to identify the factors that are significant to patients in selecting or deselecting physicians as providers of healthcare services.

Design/methodology/approach

The research structure was set to theorize the physician selection criteria (PSC) model into two phases. The first phase developed a conceptual model as revealed from healthcare consumer perceptions. The second phase was designed to test and validate the model through cause–effect statistical analysis underpinned by theoretical explanations through an empirical study.

Findings

Through an empirical study of benchmarking perceptions of people from 15 different countries, qualitative PSC were gathered and used to formulate an initial PSC model. Based on the proposed model, a validity test was conducted, and finally, the PSC model was developed, resulting in several interesting and self-explanatory outcomes.

Research limitations/implications

The model was tested in only one (relatively cosmopolitan) city. For proper generalization, it should be tested in countries with differing healthcare service systems.

Practical implications

The results of this study are interesting, important and have potential values to academics and medical professionals. The study provides strong evidence that a physician’s external approach to patients is the most significant issue for patients seeking medical services. This does not refer to basic medical services, but rather the treatment process, where the physician’s behavior and positive attitude has the strongest effect on the patient’s decision to choose one physician over others.

Originality/value

Final PSC model has identified some significant theoretical explanations for academics and professional justifications for practitioners.

Details

Benchmarking: An International Journal, vol. 26 no. 1
Type: Research Article
ISSN: 1463-5771

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