Search results

1 – 10 of 15
To view the access options for this content please click here
Article
Publication date: 22 May 2020

Yingwei Liu, Tao Wang, Ling Zhou and Chunyan Nie

The essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power…

Abstract

Purpose

The essence of “Chinese element” has been pinpointed as the representation of national cultural archetype resource of China, which reflects to the overall power enhancement of China. Applying the Chinese national cultural archetype resource, which will be used for promoting the Chinese Brand internationalization, aims for the consumers' approval with the hope of integrating and spreading the unique cultural advantage of Chinese brand. The recognizing of Chinese brand's cultural archetype in this paper has constituted the basis of Chinese brand's cultural archetype strategy.

Design/methodology/approach

Based on the Grounded Theory, this paper has collected and analyzed the value symbols, character images and theme stories of Chinese narrative advertisements and constructed the cultural archetype framework of Chinese brands. This paper makes a comprehensive application of Charmaz's constructivist analysis and the main axis analysis and inspection method advocated by Strauss, with the aim of building a more objective and systematic theoretical framework for the Chinese brand cultural archetype.

Findings

In this framework, it revealed: (1) Chinese brand's cultural archetype can be divided into 12 concrete archetypes according to individual's relationship with self, the other, community and nature; (2) Consumers' different ways of self-categorization are attributed as the essential difference among various archetypes. This paper also compared and analyzed the differences between Chinese and Western cultural archetypes from three perspectives, formation of social structure, pedigree of myth and character's feature.

Originality/value

This paper has certain innovative significance to the theoretical construction of the archetype of Chinese brand culture. First, based on the cultural perspective, this paper applied the cultural psychological connotation of archetype to the brand research across culture, which is more conducive to the researchers' investigation of the cultural psychology of consumers in the cross-cultural context? Second, based on the identification and comparative study of Chinese brand culture archetype, it provides a new expansion and supplement for the research on brand internationalization and globalization in emerging countries.

Details

Journal of Contemporary Marketing Science, vol. 3 no. 1
Type: Research Article
ISSN: 2516-7480

Keywords

To view the access options for this content please click here
Article
Publication date: 20 April 2020

Liu Yingwei, Zhongwu Zhang and Yang Zhang

The purpose of this paper is to develop a new two-dimensional differential concentration corrosion mathematical model based on the knowledge that oxygen distribution on…

Abstract

Purpose

The purpose of this paper is to develop a new two-dimensional differential concentration corrosion mathematical model based on the knowledge that oxygen distribution on the surface of the seawater pipe is two-dimensional.

Design/methodology/approach

The ionic conductive layer element near the pipeline wall is regarded as the research object, and the finite element method is adopted to obtain the oxygen distribution in the layers and the natural corrosion potential and natural corrosion current of each element. Then, these element sets are regarded as a whole circuit and each element as a node on the circuit; the equation is satisfied by the corrosion potential after polarization is derived for each element according to Kirchhoff’s second law.

Findings

Matlab is used to solve the equation sets, and the overall corrosion current is calculated. The results are quite different from those considered without the differential concentration corrosion. If the differential concentration corrosion is not considered, the location with high oxygen concentration on the pipeline wall has a large corrosion potential and current. If corrosion is considered, the potential will cause polarization and the positions with original higher corrosion potential will produce anodic polarization. Meanwhile, the speed of corrosion also decreases. At the same time, the position with original lower corrosion potential will produce cathodic polarization, and the corrosion current is also increased, namely, the corrosion current and the potential will be homogenized.

Originality/value

A two-dimensional model for the study of concentration corrosion is proposed creatively. Based on the knowledge of electricity, a discrete equation of corrosion potential after polarization is derived. The distribution of corrosion potential and corrosion current is obtained by solving the equation, and the mechanism of concentration corrosion is analyzed. The law of concentration polarization corrosion is also obtained.

Details

Anti-Corrosion Methods and Materials, vol. 67 no. 3
Type: Research Article
ISSN: 0003-5599

Keywords

To view the access options for this content please click here
Article
Publication date: 1 July 2019

Yingwei Liu, Zhongwu Zhang, Yang Zhang and Jianneng Zhang

It is a challenge in the design to determine the feasible anode position and the supply current when the hull is protected by the impressed current cathodic protection…

Abstract

Purpose

It is a challenge in the design to determine the feasible anode position and the supply current when the hull is protected by the impressed current cathodic protection method. It is difficult to obtain these parameters through traditional experimental methods due to the huge hull surface area and geometric complexity. This study aims to solve the problem by finite element method.

Design/methodology/approach

First, a great number of experiments need to be conducted; second, experiments are empirical; finally, there exist measurement errors, etc. All these factors make the experimental results less reliable. The application of the finite element method, combined with other technologies, is expected to overcome these deficiencies. In this paper, the combined Matlab and Comsol method was used to calculate various anode positions and corresponding protection areas with a series of input current conditions. The calculation is implemented via the script in Matlab.

Findings

As a result, the best design can be obtained. The results show that the method provided in this paper can replace the experiment to a certain extent, save human and material resources and reduce the design time. The method also can be applied to other similar fields, having a good universality.

Originality/value

This optimization method can be extended to other areas of relevant production and research, having a good universality.

Details

Anti-Corrosion Methods and Materials, vol. 66 no. 4
Type: Research Article
ISSN: 0003-5599

Keywords

To view the access options for this content please click here
Article
Publication date: 5 November 2018

Zubin Xu, Yingwei Song, Kaihui Dong, Dayong Shan and En-Hou Han

The formation and corrosion processes of a conversion film on the AZ80 Mg alloy with different second phases were compared to clarify the effect of microstructure on the…

Abstract

Purpose

The formation and corrosion processes of a conversion film on the AZ80 Mg alloy with different second phases were compared to clarify the effect of microstructure on the quality of protective coatings.

Design/methodology/approach

The size and distribution of second phases in the edge and central regions of the AZ80 cast ingot exhibit a great difference. The film growth processes and their corrosion resistance on the edge and central regions of the AZ80 cast ingot were investigated by scanning electron microscope observations, immersion tests and electrochemical measurements.

Findings

The results indicate that second phases act as micro-cathodes and hydrogen evolution reaction occurs on their surface, which is not beneficial for the deposition of the conversion film.

Originality/value

The conversion film formed on the central regions of AZ80 cast ingot with a low volume fraction of second phases exhibits a more uniform surface and higher corrosion resistance than that formed on the edge regions of the sample with a higher volume fraction of second phases.

Details

Anti-Corrosion Methods and Materials, vol. 65 no. 6
Type: Research Article
ISSN: 0003-5599

Keywords

To view the access options for this content please click here
Article
Publication date: 7 November 2016

Yingwei Huang, Jun Li and Zheng Gu

The purpose of this paper is to investigate the long-term differences in household income and their causes in the people’s commune through a panel of micro-data.

Abstract

Purpose

The purpose of this paper is to investigate the long-term differences in household income and their causes in the people’s commune through a panel of micro-data.

Design/methodology/approach

The income mobility method (including static Gini mobility and dynamic income transition matrix) as well as the multinomial logit model) are employed in this paper.

Findings

Empirical results indicate that differences in household income were relatively low during the people’s commune period. In addition, both Gini mobility and income transition matrix analyses show that income mobility in the long term was faster than that in the short term, suggesting income mobility was beneficial for low-income earners in the long term, i.e., there was an pro-poorness. The major factor influencing household income was the structure of family population, not the quantity of labor input.

Originality/value

This paper is the first using income mobility method to study farmers’ income disparity and conducting factor decomposition on it in the people’s commune period. The micro-data on production team level applied in the paper is of high value, and the paper is helpful to understand the low efficiency of the people’s commune.

Details

China Agricultural Economic Review, vol. 8 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

To view the access options for this content please click here
Article
Publication date: 28 August 2009

Kaiwen Feng, Jinhua Zhang and Huang Yingwei

The purpose of this paper is to draw conclusions about China's agricultural integration (CAI) by looking back its processes stage by stage, discussing the problems related…

Abstract

Purpose

The purpose of this paper is to draw conclusions about China's agricultural integration (CAI) by looking back its processes stage by stage, discussing the problems related to CAI, in order to learn salutary lessons for the future of agricultural development, for the increase in rural income, and especially for the promotion of CAI.

Design/methodology/approach

The paper comprises three stages: analyzing the process of CAI from the household responsibility system, to agricultural industrialization, until the stage of CAI led by farmers' co‐operatives; discussing the related practice together with literature; and historically proving that there is no better way to promote CAI than letting it be led by farmers' co‐operatives.

Findings

The paper finds that, the development of China's agricultural economic organizations is owing to CAI, and can be studied stage by stage; the process of CAI proves that it needs to be promoted as a new style led by farmers' co‐operative in order to increase rural income; literature review also gives eloquent proof of the above viewpoint; agricultural integration led by farmers' co‐operative should be taken as a better way to upgrade CAI and to increase rural income, for it can decrease the benefit disputes that usually happened in the former type of agricultural industrialization.

Originality/value

The obvious value of the paper is to show, by a historical review, a way to promote CAI and to increase farmers' income. A literature review finds these countermeasures comprehensively, historically, and theoretically. The information about CAI will be beneficial for people who are interested in the topic.

Details

China Agricultural Economic Review, vol. 1 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

To view the access options for this content please click here
Article
Publication date: 21 August 2017

Xiangyu Liu, Ping Zhang, Guanglong Du, Ziping He and Guohao Chen

The purpose of this paper is to provide a novel training-responding controlling approach for human–robot interaction. The approach is inspired by the processes of muscle…

Abstract

Purpose

The purpose of this paper is to provide a novel training-responding controlling approach for human–robot interaction. The approach is inspired by the processes of muscle memory and conditioned reflex. The approach is significant for dealing with the problems of robot’s redundant movements and operator’s fatigue in human–robot interaction system.

Design/methodology/approach

This paper presented a directional double clustering algorithm (DDCA) to achieve the training process. The DDCA ensured that the initial clustering centers uniformly distributed in every desired cluster. A minimal resource allocation network was used to construct a memory responding algorithm (MRA). When the human–robot interaction system needed to carry out a task for more than one time, the desired movements of the robot were given by the MRA without repeated training. Experimentally demonstrated results showed the proposed training-responding controlling approach could successfully accomplish human–robot interaction tasks.

Findings

The training-responding controlling approach improved the robustness and reliability of the human–robot interaction system, which presented a novel controlling method for the operator.

Practical implications

This approach has significant commercial applications, as a means of controlling for human–robot interaction could serve to point to the desired target and arrive at the appointed positions in industrial and household environment.

Originality/value

This work presented a novel training-responding human-robot controlling method. The human-robot controlling method dealt with the problems of robot’s redundant movements and operator’s fatigue. To the authors’ knowledge, the working processes of muscle memory and conditioned reflex have not been reported to apply to human-robot controlling.

Details

Industrial Robot: An International Journal, vol. 44 no. 5
Type: Research Article
ISSN: 0143-991X

Keywords

To view the access options for this content please click here
Article
Publication date: 11 March 2014

A. Garg, K. Tai and M.M. Savalani

The empirical modelling of major rapid prototyping (RP) processes such as fused deposition modelling (FDM), selective laser sintering (SLS) and stereolithography (SL) has…

Abstract

Purpose

The empirical modelling of major rapid prototyping (RP) processes such as fused deposition modelling (FDM), selective laser sintering (SLS) and stereolithography (SL) has attracted the attention of researchers in view of their contribution to the overall cost of the product. Empirical modelling techniques such as artificial neural network (ANN) and regression analysis have been paid considerable attention. In this paper, a powerful modelling technique using genetic programming (GP) for modelling the FDM process is introduced and the issues related to the empirical modelling of RP processes are discussed. The present work aims to investigate the performance of various potential empirical modelling techniques so that the choice of an appropriate modelling technique for a given RP process can be made. The paper aims to discuss these issues.

Design/methodology/approach

Apart from the study of applications of empirical modelling techniques on RP processes, a multigene GP is applied to predict the compressive strength of a FDM part based on five given input process parameters. The parameter setting for GP is determined using trial and experimental runs. The performance of the GP model is compared to those of neural networks and regression analysis.

Findings

The GP approach provides a model in the form of a mathematical equation reflecting the relationship between the compressive strength and five given input parameters. The performance of ANN is found to be better than those of GP and regression, showing the effectiveness of ANN in predicting the performance characteristics of the FDM part. The GP is able to identify the significant input parameters that comply with those of an earlier study. The distinct advantages of GP as compared to ANN and regression are highlighted. Several vital issues related to the empirical modelling of RP processes are also highlighted in the end.

Originality/value

For the first time, a review of the application of empirical modelling techniques on RP processes is undertaken and a new GP method for modelling the FDM process is introduced. The performance of potential empirical modelling techniques for modelling RP processes is evaluated. This is an important step in modernising the era of empirical modelling of RP processes.

To view the access options for this content please click here
Article
Publication date: 1 September 2016

Qiquan Chen, Ji Weng, Stephen Corcoran and Chenhao Fan

The performance of the building envelope of a large-scale public building significantly influences the energy consumption of such a building. This study aims to determine…

Abstract

The performance of the building envelope of a large-scale public building significantly influences the energy consumption of such a building. This study aims to determine the best strategy for the envelope by examining the engineering design of the building in Nanchang University. The building shape coefficient, sun-shading strategies, window–wall ratio, roof, and walls were studied through a method involving multilayer feed-forward neural network model simulations. Results show that the optimum shape coefficient value is 0.32. The combination of interior and exterior blinds and electrochromic glass is the ideal option to reduce the increase in the energy consumption of the architecture caused by solar radiation. Maintaining the window–wall ratio at 0.4 is ideal. A green roof exerts a minimal effect on building energy consumption decrease (only 0.4%). Applying the strategy of vertical greening to the external wall can reduce cooling energy consumption by as much as 5.4%. Adopting the best envelope strategy combination can further decrease energy consumption by 20.8%. This strategy is also applicable to the middle and lower reaches of Yangtze River in China, which flow through Nanchang and have a climate similar to that of the said area. Future research should be directed toward applying artificial neural networks to quantitatively evaluate the effects of a design strategy and produce the best design strategy combination.

Details

Open House International, vol. 41 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

To view the access options for this content please click here
Article
Publication date: 20 July 2012

Jung‐Kee Hong and You‐il Lee

The purpose of this paper is to be the first to explicate the determinants of customers’ cross‐buying intentions in the banking services of Korea and Taiwan, and then…

Abstract

Purpose

The purpose of this paper is to be the first to explicate the determinants of customers’ cross‐buying intentions in the banking services of Korea and Taiwan, and then explore the influence of cross‐cultural values, such as “Collectivism”, to the relationships between these determinants and customers’ cross‐buying intentions.

Design/methodology/approach

The authors employed a triangulation approach of structured surveys to 700 actual customers, and six interviews with professional senior managers engaged in customers’ cross‐buying activities of banking services in two countries – Korea and Taiwan. Confirmatory factor analysis and hierarchal multiple regression were conducted on these data using AMOS 10.1 and SPSS 12.0.

Findings

“Perceived value”, “Trust”, “Image”, and “Satisfaction” were found to be the determinants of customers’ cross‐buying intentions in the banking services of Korea and Taiwan, out of which “Trust” and “Satisfaction” were significantly influenced by “Collectivism”. The research also confirms that, even between countries with similar level of “Collectivism”, its influence can differ according to the determinants of cross‐buying intentions in banking services.

Originality/value

The conceptual model presented in this paper could be extended and tested on customers in an “Individualistic” culture, in future research. The analysis in the research could also be further elaborated for specific segments of customers.

Details

International Journal of Bank Marketing, vol. 30 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

1 – 10 of 15