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1 – 10 of over 1000
Article
Publication date: 1 November 2021

Ying Sun, Tieshan Li and Shanyong Wang

This research aims to conduct a comprehensive conceptual model and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric…

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Abstract

Purpose

This research aims to conduct a comprehensive conceptual model and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric) drivers of green buying based on social dilemma theory and psychological egoism theory.

Design/methodology/approach

Data were collected using a self-administered questionnaire survey and analyzed with hierarchical regression analysis.

Findings

The results indicate that moral obligations, green self-identity, environmental concern and social pressure are positively related to green purchase intention, while perceived cost of green purchasing and price sensitivity are negatively. Meanwhile, social pressure positively moderates the relationship between price sensitivity and consumers' green purchasing intention, but negatively moderates the relationship between perceived cost of green purchasing and consumers' green purchasing intention.

Originality/value

First, this study is a comprehensive model of the concept and empirical validation of the integration of negative (ego-centric) and positive (altruistic and ego-centric) drivers of green buying. Specially, this study emphasizes the neglected importance of positive ego-centric factors of green consumer behavior. Second, this study explicitly incorporated the moderating effect of social pressure in the context of China. Since green buying is a social dilemma, the changes in this social dilemma after being affected by social pressure under the Chinese collectivist culture are also worth noting. Third, little is known about what motivates green consumption in emerging economies, and this has been hampered by a lack of cultural knowledge, conceptual richness and behavioral research that critically analyses consumer behavior.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 34 no. 8
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 25 November 2019

Ying Sun and Shanyong Wang

The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media…

12848

Abstract

Purpose

The purpose of this paper is to observe consumers’ attitudes toward and intentions to purchase green products on social media and to explore the relationships among social media marketing, perceived consumer effectiveness (PCE), product knowledge, subjective norms, perceived behavioral control, price consciousness and attitudes toward and intentions to purchase green products. In addition, this research attempts to further understand these relationships in different consumer groups.

Design/methodology/approach

A questionnaire survey method was used to collect data from consumers in China. The Amos 22.0 software package was used to conduct the data analysis.

Findings

The empirical results suggest that attitude, subjective norms and perceived behavioral control positively affect purchase intentions, while price consciousness negatively affects purchase intentions. Product knowledge positively affects consumers’ attitudes and purchase intentions, and PCE positively affects consumers’ attitudes. As expected, social media marketing positively affects subjective norms, product knowledge and PCE and negatively affects price consciousness. However, there is no significant relationship between PCE and purchase intentions. According to the results of multigroup structural equation modeling analysis, the effects differ significantly among different consumer groups.

Originality/value

This study enriches the research about the factors that influence consumers’ purchases of green products in emerging countries in the social media marketing context.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 August 2019

Lihui Xia, Biao Luo and Ying Sun

This paper aims to explore the mediating role of organizational entrepreneurial capability in the link between entrepreneurs’ effectuation and new venture performance, and whether…

Abstract

Purpose

This paper aims to explore the mediating role of organizational entrepreneurial capability in the link between entrepreneurs’ effectuation and new venture performance, and whether entrepreneurs’ passion positively moderates this relationship in the Chinese emerging economy.

Design/methodology/approach

This study collected survey data from 140 Chinese new ventures. Following an empirical design, hierarchical regression analysis and bootstrapping analysis were applied to examine six hypotheses.

Findings

Results reveal that organizational entrepreneurial capability plays a positively mediating role in the association between entrepreneurs’ effectuation and new venture performance. Moreover, the whole mediation model is positively moderated by entrepreneurs’ passion, not only the association but also between entrepreneurs’ effectuation and organizational entrepreneurial capability.

Research limitations/implications

The study is limited to the static relationships between key variables using the data obtained at one point in an emerging economy, which cannot investigate the dynamic evolution between variables. More longitudinal designs or cases to track the dynamic association should be considered.

Practical implications

The findings provide useful suggestions for entrepreneurs to enhance their effectual logic and entrepreneurs’ passion to better perceive and exploit opportunities and further improve new venture performance. The results also provide guidance for other groups, such as angel investors and policymakers, regarding how to use effectuation logic as an evaluation criterion to judge whether a new venture or program has investment potential.

Originality/value

These findings enrich the effectuation theory by providing the empirical evidence of the effect of entrepreneurs’ effectuation on new venture performance in an emerging economy. They also provide deeper insights into opportunity research by uncovering the mediating role of organizational entrepreneurial capability in the relationship between entrepreneurs’ effectuation and new venture performance.

Details

Kybernetes, vol. 49 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 22 August 2023

Ying Sun and Zheshi Bao

Live streaming commerce becomes increasingly popular, and some special shopping behaviors existing in traditional e-commerce also emerge in this new context. The current research…

1488

Abstract

Purpose

Live streaming commerce becomes increasingly popular, and some special shopping behaviors existing in traditional e-commerce also emerge in this new context. The current research mainly focuses on determinants of compulsive buying in live streaming commerce by taking fear of missing out (FOMO) and social influence into account.

Design/methodology/approach

Using the data collected from 242 experienced consumers in live streaming commerce, the proposed model was empirically assessed by partial least squares based structural equation model.

Findings

The results show that both informational and normative social influences have positive effects on FOMO, which in turn exert an influence on compulsive buying. In addition, informational social influence also directly and positively affects compulsive buying.

Originality/value

This study provides a deeper understanding of FOMO and social influence in the process of compulsive buying. It offers a new avenue to analyze the mechanism regarding why compulsive buying occurs in live streaming commerce.

Details

Management Decision, vol. 61 no. 11
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 August 1989

Li‐Teh Sun, Shi‐Ying Zhang and Minghao Ge

Wage reform is an important aspect of Chinese economic reform. Thesuccess of wage reform is likely to depend upon the followingunderstanding: Neither use of the…

Abstract

Wage reform is an important aspect of Chinese economic reform. The success of wage reform is likely to depend upon the following understanding: Neither use of the efficiency‐oriented market wage system nor use of the equity‐oriented planned wage system can solve the dual problem of economic growth and income distribution. A synergy of the two systems will therefore be needed. Such a synergetic wage system, which simultaneously solves the dual problem of production and distribution, can expedite the rise of social productivity – the fundamental mission in the preliminary stage of Chinese socialism. In other words, wages should be differentiated, and the differences should be related to workers′ effort and society′s demand for them. These differences, however, need not be very large.

Details

International Journal of Social Economics, vol. 16 no. 8
Type: Research Article
ISSN: 0306-8293

Keywords

Book part
Publication date: 21 December 2010

Ying Wang, Shaojing Sun and Yiping Song

Purpose – The purpose of this study was to explore Chinese consumers’ motivations for purchasing luxury products, and to unravel the interrelationships among individual…

Abstract

Purpose – The purpose of this study was to explore Chinese consumers’ motivations for purchasing luxury products, and to unravel the interrelationships among individual differences, motives, and luxury consumption.

Methodology – Data were collected from general consumers living in a large cosmopolitan city of China. A total of 473 questionnaires provided usable data and were analyzed using SPSS.

Findings – Eight motives were identified: self-actualization, product quality, social comparison, others’ influence, investment for future, gifting, special occasions, and emotional purchasing. Results showed that personal income, age, the motives of gifting, others’ influence, and product quality were significant predictors of luxury spending. Younger consumers, who did not typically make plans before buying, were more likely to buy luxury products out of emotion and less likely to do so for self-actualization or future investment.

Research limitations – The conceptualization and operationalization of some concepts used in this study (e.g., luxury brands, luxury consumption, and motives) may not be robust. Social desirability bias could comprise the validity of some research findings.

Originality – Despite a large body of research on luxury consumption, to date, most studies have been conducted in Western developed countries. Past research has showed that the symbolic and social values related to luxury consumption are deeply embedded in culture. As such, it is meaningful to investigate luxury consumption in China, whose culture is vastly different from the West.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-0-85724-444-4

Article
Publication date: 5 November 2021

Brandon J. Bethel, Decai Tang, Linjia Wang and Yana Buravleva

Climate change is most apparent through the increased severity and frequency of extreme events. Tourism as an activity is particularly sensitive. This paper aims to investigate…

Abstract

Purpose

Climate change is most apparent through the increased severity and frequency of extreme events. Tourism as an activity is particularly sensitive. This paper aims to investigate the impact that climate change has on Xiamen tourism through a fuzzy comprehensive evaluation of questionnaire responses.

Design/methodology/approach

A fuzzy classification system of tourism factors most sensitive to climate change was built on the basis of an analytical hierarchical process.

Findings

A “relatively strong” association grade of the impacts of climate change on tourism was observed. Through fuzzy comprehensive evaluation, the method used has allowed for clear classification of the aspects of tourism, through its development, which are more vulnerable to climate change. The results acquired here can serve as reference material for stakeholders on implementing risk assessments, deepening the understanding of how climate change affects tourism and coordinate the interests of different parties through the achievement of focused development and realize the optimum, long-term and sustainable exploitation of tourism resources.

Originality/value

The sensitivity of a variety of tourist sectors within Xiamen was assessed and represents the newest pre-COVID-19 opinions concerning the effect of climate change on tourism. Additionally, the data used in this study was also collected before the outbreak of the COVID-19 pandemic and will serve as an important marker to track how expert opinions of the effects of climate change on tourism change over time.

Details

International Journal of Tourism Cities, vol. 8 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 14 October 2013

Woldegebrial Zeweld Nugusse, Guido Van Huylenbroeck and Jeroen Buysse

There are many farmers in rural Ethiopia, who do not join cooperative societies, despite the different technical and financial supports from the government. This study thus aims…

1320

Abstract

Purpose

There are many farmers in rural Ethiopia, who do not join cooperative societies, despite the different technical and financial supports from the government. This study thus aims to investigate the main factors that inspire rural people to join into the cooperatives.

Design/methodology/approach

The study collected relevant primary data from 400 sample households using a special household survey designed for this study. The study also reviewed different secondary materials. The collected data were analyzed using the two-sample t-test principle and cooperative participation probit model.

Findings

The finding of the binary choice model illustrates that information access, special skill, membership in rural association, frequency of attending a public meeting/workshop, household head education, credit access, training access, number of family members in school, distance to main market, availability of infrastructures, farmland ownership and farmland sizes are the major explanatory variables that have statistically significant (p-value <0.05) influence on the rural people joining in the cooperative societies in the study areas.

Research limitations/implications

This study was based on a cross-sectional survey. As a result, the finding may be subjected to some limitations though the study made all possible efforts to minimize the limitations.

Practical implications

Many studies found that cooperatives are a basis for food security. Accordingly, the government can increase a number of cooperative societies in the region by giving more focus to knowledge- and awareness-based instruments like education, information center, rural associations, communication services and roads. These campaigns can attract more people to join the cooperatives and then get the different economic and social advantages from the cooperatives in order to ensure household food security.

Originality/value

Some studies found that state, leadership, success history of the cooperative and autonomous status are the most important factors that determine not only the expansion of cooperatives in terms of a number of and types but also for the success of the cooperatives. This study, however, found the importance of information- and knowledge-based mechanisms as a basis to attract more people so that increase in a number of and types of the cooperative societies. Thus, the result of the study is significant for policy makers, social science students, researchers and cooperative societies.

Details

International Journal of Social Economics, vol. 40 no. 12
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 16 October 2009

Xinping Xiao and Fuqin Li

The purpose of this paper is to deal with the ill‐conditioned problem for the non‐equigap GM(1,1) control model by using the method of multiple transformations.

132

Abstract

Purpose

The purpose of this paper is to deal with the ill‐conditioned problem for the non‐equigap GM(1,1) control model by using the method of multiple transformations.

Design/methodology/approach

Owing to noises and interferences from both inside and outside of the system, many control systems contain unequal intervals and sharp variation which may result in undesirable systems instability. In order to ensure the stability and efficiency of grey forecasting control model, the data transformation for a raw series is an important and useful method for enhancing accuracy and improving ill‐condition of the non‐equigap GM(1,1) model.

Findings

This paper discusses the quantitative relations between the multiple transformation and the parameters of the non‐equigap GM(1,1) model in detail, and studies the effect of the multiple transformation on the condition number of the non‐equigap GM(1,1) model.

Research limitations/implications

Accessibility and availability of data are the main limitations based on which model will be applied.

Practical implications

Choosing an appropriate multiple of transformation cannot only eliminate dimension, lessen computation and maintain high accuracy, but also largely reduce the condition number of the model and improve the ill‐condition of non‐equigap GM(1,1) model effectively.

Originality/value

This paper seems to be the first to discuss the stability problems for the non‐equigap GM(1,1) model.

Details

Kybernetes, vol. 38 no. 10
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 26 November 2018

Chang Dong, Jianlin Sun, Zixuan Cheng and Yuqing Hou

The purpose of this paper is to synthesize a microemulsion and investigate its tribological properties as lubricant. Magnesium alloy warm rolling experiments were conducted…

Abstract

Purpose

The purpose of this paper is to synthesize a microemulsion and investigate its tribological properties as lubricant. Magnesium alloy warm rolling experiments were conducted. Surface morphology was observed and wear form was summarized. The composition of surface residues was analyzed, which sheds light on the lubrication mechanism of microemulsion.

Design/methodology/approach

A microemulsion was prepared with a proper amount of oil, surfactant, cosurfactant, water and other additives for magnesium alloy strip warm rolling. Tribological properties, such as maximum non-seizure load (PB), friction coefficient (μ) and wear scar diameter (D) of the microemulsion were measured and compared with those of emulsion and rolling oil on an MR-10A four-ball tribotester. The extreme pressure anti-wear coefficients (O) were calculated and compared. Warm rolling experiments were carried out on a Ф 170/400 × 300 mm four-high rolling mill at 240°C to compare the finish rolling thickness and surface quality of rolled AZ31B magnesium alloy strip under four lubrication states, namely, no lubrication, rolling oil, microemulsion and emulsion. The surface morphology after warm rolling was observed with confocal laser scanning microscope and scanning electron microscope, respectively. The composition of surface residues was analyzed with energy dispersive spectrometry and X-Ray photoelectron spectroscopy.

Findings

Surface morphology indicated that pitting wear, adhesive wear and ploughing wear were three main forms of wear in magnesium alloy warm rolling. Microemulsion had excellent lubrication properties with less residual oil remaining. Two types of adsorption layers formed on magnesium alloy strip surface were responsible for lubrication properties. MgSO4 and magnesium stearate in the reaction layer played a key role in anti-wear and friction-reduction in warm rolling.

Originality/value

The study is original and gives valuable information on lubrication mechanism of microemulsion in warm rolling of magnesium alloy strips.

Details

Industrial Lubrication and Tribology, vol. 71 no. 1
Type: Research Article
ISSN: 0036-8792

Keywords

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