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Drawing on transaction cost economics, the authors conceptualise brand licensing as a form of alliance. Its performance may be affected by a licensee’s potential opportunism resulting from an imbalance of specific investments in brand-building prior to signing the licensing agreement. From the licensor’s perspective, brand licensing represents a trade-off between brand protection and additional revenues. This study aims to examine how this trade-off shapes licensors’ evaluations of the attractiveness of brand licensing opportunities.

In a vignette study, 121 brand licensing professionals evaluated the attractiveness of up to eight hypothetical brand licensing opportunities with different levels of risk and profitability.

From a licensor’s perspective, high brand quality and distribution risks decrease the attractiveness of a licensing opportunity, although the latter risks are more pronounced. High potential profitability has a positive and significant effect on attractiveness.

The risks outlined in this study refer to licensee behaviour. The licensor may also behave opportunistically. The authors encourage research designs that enable a dyadic evaluation of licensing opportunities because a comparison of a licensor’s and a licensee’s assessments of the same scenario would be illuminating.

The findings enable the development of an evaluation template that directs brand owners’ attention to the risks and gains of brand licensing opportunities. It supports licensors in choosing the “best” opportunity.

This study identifies risks emanating from a licensee’s potential opportunism from a licensor’s perspective. It juxtaposes these risks with the potential profitability of brand licensing opportunities. It is thus one of the first studies to address a licensor’s decision-making trade-offs in a large-scale empirical setting.

Global construction sector studies have significantly explored the impact of automation techniques, revealing their transformative potential. However, research on their application within specific local contexts, especially in developing countries like Nigeria, is sparse. Nigeria presents a unique context marked by challenges such as skilled labor shortage, safety concerns and cost efficiency. Therefore, investigating the implementation of automation techniques in the Nigerian construction industry is crucial to address these challenges, bring transformative advancements and contribute to a more balanced global discourse on automation adoption. This study aims to fill this significant research gap.

A mixed research method was deployed which combined both qualitative and quantitative data collection and analysis. Two focus group discussions conducted with 23 experts from both industry and academic institutions (qualitative) yielded 17 drivers which were used to formulate a well-structured questionnaire (quantitative), which was disseminated to construction professionals. Collected data underwent analysis through various statistical techniques, including percentages, frequencies, mean item scores and exploratory factor analysis.

Principal component analysis (PCA) yielded four driver clusters namely: (1) performance-related drivers, (2) visualization and efficiency-related drivers, (3) technological and human-related drivers and (4) economic-related drivers.

The study provides empirical insights that can aid stakeholders, decision-makers, policymakers and the government in formulating strategies to promote automation techniques in the Nigerian construction industry and beyond.

This study's originality lies in its exploration of the untapped potential of automation techniques in the Nigerian construction industry, offering novel perspectives on how these technologies can address specific challenges such as skilled labor shortage, safety concerns and cost efficiency, thereby paving the way for transformative advancements in the sector.

The purpose of this paper is to present integrated generalized structured component analysis (IGSCA) as a versatile approach for estimating models that contain both components and factors as statistical proxies for the constructs. The paper sets out to discuss the how-tos of using IGSCA by explaining how to specify, estimate, and evaluate different types of models. The paper’s overarching aim is to make business researchers aware of this promising structural equation modeling (SEM) method.

By merging works of literature from various fields of science, the paper provides an overview of the steps that are required to run IGSCA. Findings from conceptual, analytical and empirical articles are combined to derive concrete guidelines for IGSCA use. Finally, an empirical case study is used to illustrate the analysis steps with the GSCA Pro software.

Many of the principles and metrics known from partial least squares path modeling – the most prominent component-based SEM method – are also relevant in the context of IGSCA. However, there are differences in model specification, estimation and evaluation (e.g. assessment of overall model fit).

Methodological developments associated with IGSCA are rapidly emerging. The metrics reported in this paper are useful for current applications, but researchers should follow the latest developments in the field.

To the best of the authors’ knowledge, this is the first paper to offer guidelines for IGSCA use and to illustrate the method's application by means of the GSCA Pro software. The recommendations and illustrations guide researchers who are seeking to conduct IGSCA studies in business research and practice.

This chapter aims to estimate the impact of the use of an innovative cultivation method on the social, economic and environmental aspects in the French region Aix-en-Provence, by using the survey data for 200 heterogeneous vegetable producers (organic and conventional). It distinguishes three types of producers in the French region Aix-en-Provence. First, conventional producers (n = 100) who used a high level of mechanization, better access to water, high yield, high labor costs. Second, certified organic producers (n = 70) who used organic technologies such as biotechnology and rotation, low yield, high organic product price compared to conventional products, a family workforce and high transport. Third, noncertified organic producers (n = 30) have used the same technologies as certified organic producers, while they sell their products at the same price as conventional products. Labor is the member of the family. These noncertified farms are marked by high operating and transport costs and low yield compared to conventional producers or certified organic producers. The results show that this cultivation method has a positive effect on the environmental aspect, however a negative one on the social and economic aspect.

The Arsenale was the largest medieval industrial enterprise, famous for its assembly line. Management faced extreme variations between peace-time and war-time demands. Satisfying these unpredictable and sudden demands for a large, complex product with a multiple years–long production cycle was challenging. The purpose of this study is to analyze the Arsenale’s operations and supply chain arrangements, and to identify and assess their management policies. We also track its development and investigate its influence on other countries.

The research methodology used is archival research with content analysis of text and graphic representations of production processes.

These reveal that Venice’s supply chain management evolved from simply exploiting woodlands as needs arose, to a managed forest with planned planting, cultivation and harvesting, ending with the active modification of growing trees so their natural growth was artificially shaped to satisfy production requirements. Instead of fabricating components in their factory, the Venetians formed them by shaping the trees while they were still growing. These arboriculture techniques then provided a planned and regular supply of high-quality components that purely natural processes provided only randomly.

There may be undiscovered archival documents despite the authors’ best efforts. The development of this historic supply chain reflects modern managerial concerns.

Modern restorations of historic ships and buildings use some of the fabrication methods identified, although the more intensive techniques would require higher volume production.

This reveals historical forestry practices emphasised long-term needs and sustainable use.

To the best of the authors’ knowledge, this is a unique long-term investigation of an integrated production system and considers its influence on Iberian, French, British and American forestry and ship building. The close integration of production requirements with forestry practices was a novel finding.

Critiques of international business (IB) have long pointed to the weaknesses in the understanding of context. This has ignited debate on the understanding of institutions and how they “matter” for IB. Yet how institutions matter ultimately depends on how IB applies institutional theory. It is argued that institutional-based research is dominated by a narrow set of approaches, largely overlooking institutional perspectives that account for institutional diversity. This paper aims to forward the argument that IB research should lend greater attention to comparing the topography of institutional configurations by bringing political economy “back in” to the IB domain.

Using principal components analysis and hierarchical cluster analysis, the authors provide IB with a taxonomy of capitalist institutional diversity which defines the landscape of political economies.

The authors show institutional diversity is characterised by a range of capitalist clusters and configuration arrangements, identifying four clusters with distinct modes of capitalism as well as specifying intra-cluster differences to propose nine varieties of capitalism. This paper allows IB scholars to lend closer attention to the institutional context within which firms operate. If the configurations of institutions “matter” for IB scholarship, then clearly, a quantitative blueprint to assess institutional diversity remains central to the momentum of such “institutional turn.”

This paper provides a comprehensive survey of institutional theory, serving as a valuable resource for the application of context within international business. Further, our taxonomy allows international business scholars to utilise a robust framework to examine the diverse institutional context within which firms operate, whilst extending to support the analysis of broader socioeconomic outcomes. This taxonomy therefore allows international business scholars to utilise a robust framework to examine the institutional context within which firms operate.

There is an increasing interest in the international management literature in cultural differences between in-country regions. Yet, the regions of any country may be merely political products and not necessarily cultural units. The goal of this article is to propose clear empirical criteria for deciding if a set of entities, such as a country's administrative regions, can be legitimate units of cross-cultural analysis and to test these criteria in an empirical study.

The authors review the literature on what constitutes a unit of cross-cultural analysis and propose empirical criteria. For instance, the regions of a given country are meaningful units of cross-cultural analysis if one can replicate (an) established dimension(s) of culture at the regional level, including some of the dimension(s)' antecedents and predictive properties. The authors apply this test in the context of the Russian Federation (RF), using an RF database (18,768 respondents from 60 administrative regions) with items borrowed from the World Values Survey.

The RF regions pass the authors’ test. At the regional level, the selected items yield an individualism-collectivism (IDV-COLL) dimension that is similar to its nation-level counterpart in the revised Minkov-Hofstede model in terms of concept and antecedents (wealth differences and geographic latitude) and outcomes that are relevant in business (innovation rates and quality of governance). The authors also find other patterns that confirm the properties of RF regions as meaningful units of cultural analysis.

The authors’ criteria and the test based on them are suitable for large countries, with significant geo-climatic variety and ethnic diversity, but may be inapplicable in small countries with less diversity. It is questionable if the latter countries contain enough cultural variation to justify a cross-cultural analysis of their sub-national regions.

The authors’ criteria can be used in future research in any large country to decide if its regions justify a cross-cultural analysis in the field of management and business or any other field.

Cultural differences within a country are important as they may inform political and management decisions. Yet, to demonstrate that those differences are real, and not imaginary, one needs a methodology like the authors’.

The study contributes to the discussion of the meaningfulness of in-country regions as cultural units for cross-cultural analysis in international business by focusing on the RF.

This study aims to synthesize pigment and resin from agro-wastes and use them in the formulation of eco-friendly surface coatings.

The pigments and resin were synthesized through a chemical modification of agro-wastes. The pigments were characterized by infrared spectroscopy (FTIR) and were screened for their antimicrobial activities. The physicochemical characteristics of the cashew nutshell liquid (CNSL)-modified resin were evaluated. These precursors and other natural additives were used to formulate surface coatings, and their drying and adhesive properties were evaluated using international testing methods.

It was observed that the curing of the CNSL-modified resin depended on time and temperature. The pigments exhibited antimicrobial activity against E. coli and S. aureus and had high melting points, affirming their stability. The chemically modified precursors successfully yielded surface coatings with acceptable drying times and adhesion to the base substrate.

The use of agro-wastes as the main components of the surface coatings implies waste valorization, a reduction in production costs and the creation of job opportunities for sustainable development. To increase the chemical, physical, corrosion resistance and antimicrobial qualities of paint compositions, chemically modified peanut skin extracts and CNSL can be used as pigments and resins, respectively. This could be a green approach to achieving the targets of Sustainable development goals 11 and 12.

The paper outlines a prospective approach to use unwanted waste (peanut skin, cashew nutshells) and other natural additives as industrial raw materials. These novel surface coating precursors are cost-effective, readily available, eco-friendly and could replace conventional precursors.

Nowadays, universities increasingly consider reputation as a key component for improving quality and rankings. A positive reputation opens doors to added value and diverse opportunities. This paper aims to explore Middle Eastern higher education managers' perceptions of university reputation components.

Given the significance of this concept in Middle Eastern universities, a descriptive phenomenological qualitative approach is adopted to identify these key components. The study includes interviews with university managers, and data are collected through semi-structured interviews and analyzed thematically.

The findings reveal that, from the perspective of higher education managers, university reputation is influenced by four main components: university management and leadership, quality and performance, identity and image and social responsibility. These components are tailored to the context of Middle Eastern countries.

Practical implications are clearly laid out in the form of four key themes for higher education managers in Middle Eastern countries to manage reputation.

The study’s outcomes can be used as a guide for university managers in developing countries to change the situation in their favor and achieve great success in the competitive condition of universities by planning and making policies in this direction. Also, the managers of higher education in the Middle Eastern countries can take advantage of the components of this study to improve the quality and quantity of their universities and take an important step towards increasing the university’s reputation at the international level.

Considering the COVID-19 pandemic, digital transformation has taken on heightened importance. This paper aims to identify the key components of successful digital transformations. As the IT industry is at the forefront of digital transformation, the insights and outcomes of this study can be advantageous to other sectors. This can assist other organizations in expediting their transformation journey and reducing costs.

The research was conducted through a quantitative survey, which underwent a rigorous development process. The questionnaire was designed with clear objectives, informed by a thorough review of existing literature and a qualitative survey. Initial questions were formulated and reviewed internally before being pretested with a small group. Based on feedback, the questions were refined, and clarifying hints were added. The final survey was conducted, and the resulting data were analyzed to identify essential components of digital transformations and relevant key performance indicators (KPIs) for measuring success.

A digital transformation's leading and essential components are mindsets, communication, strategy, technology and people. This relates well to the meta-study. The result of the determined KPIs is also interesting. According to the survey, the degree of automation, efficiency gain, employer survey and financial numbers are identified as important factors. Moreover, the increasing number of companies embracing digital transformation is a promising trend, indicating the relevance of this study's content for the future and its potential to assist in successful transformation.

The respondents in Germany showed a distinct pattern, but the outcomes could vary if the questionnaire had a more equitable representation of regions and countries worldwide. A similar situation applies to company size, as many participants were from large enterprises. Analyzing medium and small businesses may alter the findings. It is debatable whether KPIs alone can effectively facilitate a successful digital transformation. Besides the components, tracking the transformation's outcome and progress thoroughly is crucial to ensure the process aligns from start to finish.

Overall, these results provide very precise and valid points that are necessary for digital transformation. With the knowledge gained from the IT sector, companies from other industries can already take the first step and plan for a digital transformation. In summary, relevant building blocks for a digital transformation have been found with the help of the survey.