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The purpose of this paper is to examine the factor “Staff's beliefs, attitudes and social representations” vis‐à‐vis the part it plays during the negotiation process in the effort of the two leaders of the Greek banking branch to merge.

The codification is attempted by means of software, so as to clarify the trends for negotiations in win‐win conditions. Data were collected by the negotiation process of two large banking companies.

The paper concludes that the private or public character of each banking organization involved in the negotiation process of aiming at a merger will affect its strategic choices in relation to the role played by human beliefs and professional attitudes during the negotiations. Additionally, the research has pointed out some elements that are explained and justified by the existing circumstances in the particular banking area. The fear of change, the stress, the insecurity and the loss of morale are also pointed out as being significant factors.

The paper is based on research of two different sectors – private and public – and how the employees of two organizations belonging to these sectors react and affect the result of the merger.

The purpose of this paper is to examine the role of the variable stakeholder briefing in the successful completion of merger negotiations in the Greek banking branch.

The codification is attempted by means of software, so as to clarify the trends for negotiations in win‐win conditions. Data collected by the negotiation process of two large banking companies.

The paper concludes that an important factor for the successful outcome of a merger is also the methodology of briefing enacted by the leaders of the banking branch during both the negotiation and merger process.

The two banks follow a different briefing strategy in the issue of stakeholder briefing as well but there is congruency in briefing strategies concerning substantial goals, because both banks develop in a market that modulates tactics of consuming and investing behaviors through forming an “opinion” by the image that the banks give to consumers and investors about their plans.