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11 – 20 of 26Yi-Chun Huang, Shams Rahman, Yen-Chun Jim Wu and Chi-Jui Huang
The purpose of this paper is to investigate the impact of the salient task environment on reverse logistics (RL) practices and organizational performance in the context of…
Abstract
Purpose
The purpose of this paper is to investigate the impact of the salient task environment on reverse logistics (RL) practices and organizational performance in the context of Taiwanese computer, communication, and consumer (3C) electronics retail industry.
Design/methodology/approach
A hierarchical regression analysis was employed to test relationships between four constituents of the task environment and RL, as well as relationships between RL and environmental/economic performance. In addition, a regression analysis was used to examine the mediating effect of RL on relationships between the constituents of the task environment and environmental/economic performance. Data and information collected from a sample of 284 companies from the Taiwanese 3C retail industry were used for analysis.
Findings
Results suggest that three out of four constituents of task environment including government agencies, suppliers, and customers are associated positively with RL activities. In other words, as the salience of the constituents of the task environment increases, their level of influence on the firm’s RL also increases. This study also found the mediating effect of RL, indicating that superior performance emerges when a company’s RL matches the salient task environment.
Practical implications
The findings provide an insight into the relationships between the constituents of the task environment, RL, and environmental/economic performance which can assist firms within 3C retail industry in designing and developing appropriate strategy for RL. In practice, some retailers, especially SMEs, have outsourced their RL to professional recyclers. Investment in RL activity may be an option for some 3C retailers.
Originality/value
While previous research provides a strong foundation to further develop RL and subsequent policies, analysis of the factors affecting the decision processes to implement RL specially in the retail sector is scarce. This study fills this gap.
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Yi-Chun Huang, Minli Yang and Yu-Chun Wang
The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green…
Abstract
Purpose
The purpose of this paper is to build a comprehensive model and examine the relationship among green brand positioning (GBP), green brand knowledge (GBK), attitude toward green brand (AGB), and green purchase intention (GPI).
Design/methodology/approach
A questionnaire survey was deployed to collect data from the members of Taiwan's Lifestyles of Health and Sustainability (LOHAS) Club, obtaining 425 valid samples which were analyzed with structural equation modeling.
Findings
GBP and GBK influence green brand attitudes separately. GBK affects green brand attitudes. Meanwhile, green brand attitudes influence GPIs. Another finding indicates that the mediating effects exist.
Research limitations/implications
By applying the environmental knowledge-attitude-intention paradigm to green brand research, it was empirically supported the existence of a GBK-attitude-intention hierarchy in the context of GPIs.
Practical implications
GBP can be used as brand marketing strategy to improve consumers’ GBK and form positive green brand attitudes as well as enhance GPIs.
Originality/value
Proposing two novel concepts, i.e. GBK and green brand attitude to develop and test the framework of this study.
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Yi‐Chun Huang, Yen‐Chun Jim Wu, Yu‐Chun Wang and Nolan Christopher Boulanger
The aim of this study was to draw on the theory of planned behavior (TPB) and attempt to identify the factors influencing the customer decision to purchase via online auctions…
Abstract
Purpose
The aim of this study was to draw on the theory of planned behavior (TPB) and attempt to identify the factors influencing the customer decision to purchase via online auctions, focusing on how managers selling via online auctions can modify product positioning and promotion decisions in order to make their offerings more congruent with these factors.
Design/methodology/approach
The study employed a survey instrument to collect data from Yahoo!Kimo website consumers in Taiwan, obtaining 450 samples which were analyzed with structural equation modeling.
Findings
Attitude toward online auctions, perceived behavioral control and past related experiences significantly and positively influence the intention to purchase on online auctions, whereas subjective norm does not have such influence. Additionally, past related experiences have a positive effect on perceived behavioral control.
Research limitations/implications
There has been a relative dearth of work on online auction customer behavior. By applying the TPB to online auction research, it was empirically supported that behavioral intention to purchase via online auctions is determined by attitude and perceived behavior control. Past related experiences were further integrated, discovering that they can strengthen perceived behavioral control.
Practical implications
Recommendations are put forward in order to help better align product positioning and promotion decisions in online auctions with customer attitudes, perceived behavioral control, and past related experiences. These constructs may also be capable of explaining employee actions in general managerial contexts, thus extending the contribution of the paper beyond the limited world of online auctions.
Originality/value
This study integrated online auctions, the theory of planned behavior and consumer decision‐making philosophies in order to develop and empirically test a theoretical framework of consumer decision making in online auctions.
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Yi‐Chun Huang and Yen‐Chun Jim Wu
This purpose of this paper is to examine and test the effects of human capital, organization capital, and social capital on knowledge productivity and the interactive effects…
Abstract
Purpose
This purpose of this paper is to examine and test the effects of human capital, organization capital, and social capital on knowledge productivity and the interactive effects between intellectual capital and knowledge productivity.
Design/methodology/approach
The study adopts questionnaires to conduct a case investigation of the Taiwan biotechnology industry (TBI) and Taiwanese pharmaceutical manufacturers.
Findings
All dimensions of intellectual capital positively and significantly influence knowledge productivity. The study proves there are interactive effects between the components of intellectual capital and knowledge productivity.
Originality/value
The paper presents a synthesis of two different literature streams – intellectual capital and knowledge productivity – in order to understand their linkage. This paper is the first to conduct a large‐sample survey to examine the relationship between intellectual capital and knowledge productivity.
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Yi-Chun Kuo, Yueh-Hsia Huang, Lan Sun, Garrick Small and Shih-Jung Lin
Financial institutions have a role in harmonising economic purposes with environmental and social purposes through transmission mechanisms whereby the institutions provide…
Abstract
Purpose
Financial institutions have a role in harmonising economic purposes with environmental and social purposes through transmission mechanisms whereby the institutions provide channels to promote socially and environmental desirable activities. This study explores the sustainability criteria disclosed at firm-level corporate social responsibility reports for the purpose of providing direction for financial institutions committed to enhancing the contribution to sustainability objectives.
Design/methodology/approach
The Delphi Method and the Decision-Making Trial and Evaluation Laboratory (DEMATEL) system have been employed to systematically analyse the opinions of 15 experts regarding the operation of the 7 Taiwanese financial institutions listed on the Dow Jones Sustainability Index in 2019 with respect to the capacity to affect sustainability objectives.
Findings
The findings reveal a high prominence level for corporate governance, law compliance, risk management and occupational safety and health, representing amongst the sustainability criteria considered. This suggests that financial institutions may benefit from focussing resources on these areas, starting with corporate governance, when considering means for enhancing the sustainability performance.
Research limitations/implications
The study is limited by the small number of financial institutions available in Taiwan which suggests that further research could be directed towards a larger sample of financial institutions, say by international comparison, expanding the range of industries studied or the inclusion for additional sustainability indicators.
Practical implications
Overall, the study has shed light on Taiwan's financial institutions' capacity to contribute to sustainable practices which is an area that has not been extensively investigated. This study may have useful implications for financial institutions in Taiwan.
Social implications
The authors also recognise other factors that are likely to contribute to social impacts. These include human capacity building and development, information security, green procurement, green building and climate-related financial products.
Originality/value
This study fills the gap by providing useful insights for a better understanding of sustainable development in financial institutions by promoting sustainability practice in general. The authors' analysis will assist decision-makers in identifying and prioritising the driving factors and thus adopting suitable strategies to strengthen sustainability performance.
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HsiuJu Rebecca Yen, Paul Jen-Hwa Hu, Yi-Chun Liao and Jiun-Yu Wu
Ambidextrous frontline service employees (FSEs), capable of delivering quality services and carrying out sales responsibilities too, are crucial to service firms. This study seeks…
Abstract
Purpose
Ambidextrous frontline service employees (FSEs), capable of delivering quality services and carrying out sales responsibilities too, are crucial to service firms. This study seeks to extend ambidexterity research by examining how a manager's goal orientation could influence FSEs' ambidextrous conversion. The authors draw on achievement goal theory and conceptualize a link between a manager's achievement goal orientation and employees' service–sales ambidexterity (SSA). The authors then apply conservation of resources theory to complement this high-level conceptualization, hypothesize mediating roles of important resources that can facilitate employees' SSA, and the authors test them empirically.
Design/methodology/approach
This study adopts a questionnaire survey design. The empirical test relies on multilevel path analyses of dyadic data from 341 FSEs and 39 managers of a major logistics service company in Taiwan.
Findings
Managers with a prominent learning goal orientation can facilitate and foster FSEs' SSA through developmental inducements and change-related self-efficacy, two important resources for their ambidextrous conversion. Managers with a strong performance-avoid goal orientation instead might hinder employees' SSA conversion, due to a negative impact on developmental inducements. Furthermore, SSA enhances FSEs' service delivery value and sales performance.
Originality/value
By analyzing and empirically testing the influence pathways of essential resources perceived by FSEs, which channel the effects of a manager's goal orientation to employees' SSA conversion, this study offers insights about how managers can support and foster FSEs' service–sales ambidextrous conversion.
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You-De Dai, Giun-Ting Yeh, Tsungpo Tsai, Yi-Chun Chen and Yuan-Chiu Chen
This study develops a structural model to examine the relationships among subjective perception of health, subjective perception of economic and social support, the perceived…
Abstract
This study develops a structural model to examine the relationships among subjective perception of health, subjective perception of economic and social support, the perceived freedom in leisure, leisure satisfaction, and the well-being of elders. The subject of this study is the elderly who participated in leisure activities at Evergreen Academy in Kaohsiung City. Convenience sampling and quota sampling are adopted. 1,200 self-administered questionnaires are distributed, and 535 are valid, with a response rate of 45%. The results of this study show that subjective perception of health will positively affect perceived freedom in leisure; subjective perception of economics will positively affect perceived freedom in leisure and well-being; social support will positively affect perceived freedom in leisure, leisure satisfaction, and well-being; perceived freedom in leisure will positively affect leisure satisfaction and well-being; leisure satisfaction will positively affect well-being. There are significant differences in the subjective perception of economic and social support between male and female elders. There are significant differences in the subjective perception of economic, leisure satisfaction, and well-being among those with different education levels.
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Dong-Shang Chang, Shu-Ming Liu and Yi-Chun Chen
The purpose of this paper is to find the key innovative principles for evaluating the long-term care (LTC) cloud system by exploring contradictory and complex points in its…
Abstract
Purpose
The purpose of this paper is to find the key innovative principles for evaluating the long-term care (LTC) cloud system by exploring contradictory and complex points in its development.
Design/methodology/approach
The theory of inventive problem solving (TRIZ) and the decision-making trial and evaluation laboratory (DEMATEL) approaches are integrated to resolve complex contradictions in the system. The heuristic reasoning of TRIZ is applied to obtain innovation principles for an LTC cloud mining system. However, the importance and feasibility of these innovative principles require further assessment. In this study, DEMATEL is employed to clarify the complex relationships among the principles and evaluate their key influences.
Findings
This paper identifies six primary contradictions and derives 25 innovative principles for the resolution of these conflicts. Further analysis confirms three key innovative principles. First, the government should consider the overall planning of the cloud system platform, followed by the participation of other medical and LTC institutions. Second, the information capability of LTC institutions should be unified by recording the pathology data of care recipients to create an information exchange system. Third, LTC institutions should act in cooperation with medical institutions to provide professional medical capabilities.
Originality/value
The contributions of this paper are two-fold. First, this study provides an integrated methodology integrating the TRIZ and DEMATEL approaches to resolve LTC problems. Second, this research identifies the key innovative principles for developing an LTC cloud system in Taiwan.
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Szu-Yu Chou, Chih-Wei Lin, Yi-Chun Chen and Jyh-Shen Chiou
This study aims to propose an integrated view and emphasize the importance of bank intangible value binding in customers' robo-advisory adoption. It explores the relationship…
Abstract
Purpose
This study aims to propose an integrated view and emphasize the importance of bank intangible value binding in customers' robo-advisory adoption. It explores the relationship between robo-advisors and traditional banking and defines the role of bank intangible assets value. It also attempts to understand if trust in the banking institution and the financial consultant determines the effect of these relationships.
Design/methodology/approach
The target sample of the study was investors who currently use wealth management services. This study collected 228 valid questionnaires and then executed structural equation model analysis to test the hypotheses.
Findings
Results showed that intangible value bindings play a mediating role, which positively affects consumers' willingness to adopt robo-advisors. Consumers' trust in banks and financial consultants are antecedent variables, which positively affect the intangible value bindings between consumers and banks. In addition, when the consumers' investment amount is higher, it will weaken the positive relationship between the intangible value binding and robo-advisor adoption intention.
Originality/value
Most of the past studies have focused on whether robo-advisors would replace personal financial consultants. This study proposes a hybrid model that contains both robo-advisors and traditional banking services, which encourage the acceptance of robo-advisors.
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