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This paper studies the relationships among consumers’ perceptions of brand personality, consumers’ brand attitudes and brand-owned social media content marketing (SMCM). The moderating effect of the brand content relevancy was also assessed.

A conceptual model was established and examined using two experiments with a total of 363 participants. Hierarchical regression analysis and an analysis of variance were performed to test seven research hypotheses.

Results show that the three forms of brand-owned SMCM, namely: conversation, storytelling and customer interaction and participation, are positively correlated with consumers’ brand personality perceptions and brand attitudes. Also, consumers’ perceptions of brand personality can partially mediate the relationship between brand-owned content marketing and consumers’ brand attitudes. Furthermore, the brand content relevancy does not show a moderating effect on the relationship between content marketing and consumers’ brand personality perceptions or brand attitudes.

First, a framework was established to delineate those paths by which owned social media content marketing (OSMCM) influences consumers’ attitudes towards a brand. Second, the study demonstrates the importance of conversation as a powerful method of OSMCM. Third, with respect to content in marketing strategies, firms do not need to confine themselves to a narrow scope of content or information that is closely related to the brands alone.

It is imperative to achieve sustainable growth in farmers' earnings to sustain poverty alleviation efforts and achieve rural revitalization goals. The authors investigated the nature of the non-linear relationship between farmers' e-commerce participation and income growth, analyzed the rationale behind this correlation and examined the moderating effect of digital finance on this relationship.

The authors conducted an empirical investigation using rural household data from the China Household Finance Survey and the regional digital finance index compiled by Peking University. The authors employed a fixed-effect model and a moderating effect model to identify the non-linear influences of e-commerce participation on farmers' income and to analyze the positive synergies of digital finance. The authors used identification and estimation techniques to mitigate the endogeneity problem, specifically employing heteroscedasticity-based instruments.

There is an inverted U-shaped relationship between e-commerce participation and farmers' income. Digital finance reduces the declining trend in the marginal effects of e-commerce and increases marginal values. Furthermore, the synergistic effect can promote the quality and efficiency of business activities by easing credit constraints, reducing risk aversion and stimulating innovative activities, which in turn can lead to sustained revenue growth.

Few studies have focused on the non-linear relationship between e-commerce and farmers' income. This implies that achieving sustained income growth using e-commerce alone is difficult. The synergy between e-commerce and digital finance is a feasible path for achieving this goal.

The purpose of this study is to examine the effects of mobile Internet adoption on technology adoption extensity.

This study uses cross-sectional data collected in 2018 from 932 smallholder litchi farmers in Guangdong Province and Guangxi Province in southern China. A Poisson regression with endogenous treatment effects (ETPR) model is applied to estimate the effects of mobile Internet adoption on technology adoption extensity.

The ETPR model results indicate that mobile Internet adoption can significantly enhance technology adoption extensity. In addition, the extensity of technology adoption is also determined by education level, training, share of litchi farming income, guidebook use and cooperative membership. Disaggregated analyses further confirm the positive impact of mobile Internet adoption on the number of capital- and labor-intensive technologies adopted.

This study contributes to the literature on agricultural technology adoption. The findings highlight the need to facilitate modern agricultural technology penetration by promoting the use of mobile Internet technologies.

Sina Weibo and Twitter are the top microblogging platforms with billions of users. Accordingly, these two platforms could be used to understand the public mood. In this paper, the authors want to discuss how to generate and compare the public mood on Sina Weibo and Twitter. The predictive power of the public mood toward commodity markets is discussed, and the authors want to solve the problem that how to choose between Sina Weibo and Twitter when predicting crude oil prices.

An enhanced latent Dirichlet allocation model considering term weights is implemented to generate topics from Sina Weibo and Twitter. Granger causality test and a long short-term memory neural network model are used to demonstrate that the public mood on Sina Weibo and Twitter is correlated with commodity contracts.

By comparing the topics and the public mood on Sina Weibo and Twitter, the authors find significant differences in user behavior on these two websites. Besides, the authors demonstrate that public mood on Sina Weibo and Twitter is correlated with crude oil contract prices in Shanghai International Energy Exchange and New York Mercantile Exchange, respectively.

Two sentiment analysis methods for Chinese (Sina Weibo) and English (Twitter) posts are introduced, which can be reused for other semantic analysis tasks. Besides, the authors present a prediction model for the practical participants in the commodity markets and introduce a method to choose between Sina Weibo and Twitter for certain prediction tasks.

The purpose of this paper is to realize the lightweight of connecting rod and meet the requirements of low energy consumption and vibration. Based on the structural design of the original connecting rod, the finite element analysis was conducted to reduce the weight and increase the natural frequencies, so as to reduce materials consumption and improve the energy efficiency of internal combustion engine.

The finite element analysis, structural optimization design and topology optimization of the connecting rod are applied. Efficient hybrid method is deployed: static and modal analysis; and structure re-design of the connecting rod based on topology optimization.

After the optimization of the connecting rod, the weight is reduced from 1.7907 to 1.4875 kg, with a reduction of 16.93%. The maximum equivalent stress of the optimized connecting rod is 183.97 MPa and that of the original structure is 217.18 MPa, with the reduction of 15.62%. The first, second and third natural frequencies of the optimized connecting rod are increased by 8.89%, 8.85% and 11.09%, respectively. Through the finite element analysis and based on the lightweight, the maximum equivalent stress is reduced and the low-order natural frequency is increased.

This paper presents an optimization method on the connecting rod structure. Based on the statics and modal analysis of the connecting rod and combined with the topology optimization, the size of the connecting rod is improved, and the static and dynamic characteristics of the optimized connecting rod are improved.

The purpose of this paper is to investigate the equivalent control authority of the conventional and circulation control (CC) wing of the aircraft and assess the energy expenditure and aerodynamic efficiency of the CC wing.

Four target cases with different flap deflection angles θ are set in advance for the conventional wing, and then a series of cases with different jet momentum coefficients Cμ are set for the CC wing. The lift, drag and momentum coefficient curves of the CC wing are compared to those of the four conventional wing cases. The curves with the best agreement are selected to establish the corresponding relation between θ and Cμ. The energy expenditure of the CC system is analyzed. The concept of equivalent lift-to-drag ratio for the CC wing is introduced to compare the aerodynamic efficiency with the conventional wing

The control authority of the conventional wing at θ = 0º, 10º, 20º, 30º are equivalent to the control authority of the CC wing with Cµ = 0.0, 0.005, 0.009 and 0.012. The CC system is more efficient at small Cµ than large Cµ.

This study could contribute to the application of the CC system on flapless aircrafts.

The corresponding relation between θ and Cµ is established by matching the equivalent control authority between the conventional wing and CC wing.

The main purpose of this paper is to propose a quasi-impedance source (QIS) converter fed switched reluctance motor (SRM) drive. The proposed converter topology is configured for DC link capacitance minimization and power factor (PF) correction.

A QIS converter is used as a front end converter to reduce the bulk capacitance requirement during current commutation and to decline the power ripple. To improve the PF with reduced total harmonic distortion at the input current, the PF current control loop is merged with the QIS converter control loop.

The overall SRM drive speed is regulated over a wide range by controlling the DC link voltage. The voltage regulation can be achieved by pulse width modulation of the QIS converter. Hence, the overall system efficiency has been improved by operating the proposed converter at a low switching frequency. Moreover, the proposed QIS converter uses an advanced repetitive controller to achieve voltage regulation and fewer ripples in torque.

The steady state and dynamic analyzes have been performed on the proposed drive topology. The performance of the proposed topology has been simulated through MATLAB/Simulink environment. A hardware prototype with a processor of Xilinx SPARTAN 6 field-programmable gate array has been used to validate the experimental response with the simulation results.

The purpose of this paper is to explore how a neo-liberal nationalist discourse of China imagines the spatial identity of the post-1997 Hong Kong with reference to Lost in Hong Kong, a new Chinese middle-class film in 2015 with successful box office sales.

Textual analysis with the aid of psychoanalysis, postcolonial studies and semiotics is used to interpret the meaning of the film in this study. The study also utilizes the previous literature reviews about the formation of the Chinese national identity to help analyze the distinct identity of the Chinese middle class today.

The discussion pinpoints how the new Chinese middle class as neo-liberal nationalists take Hong Kong as a “bizarre national redemptive space”. While Hong Kong is cinematically constructed as such a national other, this paper argues that the Hong Kong in question stands not for itself but in a form of “reverse hallucination” for pacifying the new Chinese middle class’ trauma under the rapid neo-liberalization of China in the 1990s.

This paper shows the new of formation of the Chinese nationalist’s discourse, especially the new Chinese middle-class discourse on Hong Kong after 1997.

The purpose of this paper is to examine the indigenous Chinese concept of suzhi (素质) with the aim of furthering the development of Chinese human resource management (HRM) research and practice.

An extensive review of the literature on suzhi, published in the West, as well as in China, is the basis for proffering an organizational-level conceptualization of suzhi in the Chinese context.

Instead of understanding it as a free-floating signifier, we argue that suzhi can be considered as a criterion-based framework for HRM research and practice. Suzhi research is classified into two major sources – indigenous Chinese and indigenized Western constructs. We further make a distinction between intrinsic and extrinsic suzhi, and analyze a popular set of suzhi criteria, considering de (morality) and cai (talent), while focusing on de in HRM selection (德才兼备, 以德为先). As multilevel and multidimensional framework, suzhi criteria may form different gestalts in different organizations and industries.

From a social cultural and historical perspective, HRM research that incorporates a combination of indigenous and indigenized suzhi characteristics may receive better acceptance by individuals, organizations and the society in the Chinese context. Accordingly, the reconstruction of suzhi into manageable and measurable dimensions can be undertaken for more effective HRM practice in the Chinese context.

The HRM literature is advanced by linking the indigenous suzhi discourse to Chinese indigenous HRM research and practice.

By observing facts of the “reversal of agglomeration” of Chinese enterprises during the period of rapid Internet development and using a new economic geography model combined with the data of the real estate sector, this paper deduces the influence of the “reshaping mechanisms” of the Internet on China's economic geography based on the “gravitation mechanism” of the Internet that affects the enterprises and the “amplification mechanism” of the Internet that amplifies the dispersion force of house prices.

In the empirical aspect, the dynamic spatial panel data model is used to test the micromechanisms of the impact of the Internet on enterprises' choice of location and the instrumental variable method is used to verify the macro effects of the Internet in reshaping economic geography.

It is found that in the era of the network economy, the Internet has become a source of regional competitive advantage and is extremely attractive to enterprises. The rapidly rising house price has greatly increased the congestion cost and has become the force behind the dispersion of enterprises. China's infrastructure miracle has closed the access gap which gives full play to network externalities and promotes the movement of enterprises from areas with high house prices to areas with low house prices.

The Internet is amplifying the dispersion force of congestion costs manifested as house prices and is reshaping China's economic geography. This paper further proposes policy suggestions such as taking the Internet economy as the new momentum of China's economic development and implementing the strategy of regional coordinated development.