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Currently, inflation seemingly has ceased to be a serious problem to several western economies. Yet, its potential threat is not necessarily over, and changes in overall economic policies may reactivate inflationary pressures. Furthermore, in many industrialized as well as less developed countries, inflation is still a central problem whose influences cannot he ignored especially for exporters. It is the purpose of this article to analyze the effect of inflationary pricing on various dimensions of marketing activity. At this stage the emphasis is mainly theoretical. Nevertheless, the time to prepare for inflation is before it occurs.

Previous research suggests that perceived risk is an important ingredient in the consumer decision‐making process. The purpose of the present study is to investigate what are the perceived barriers to Internet usage and e‐marketing by both users and non‐users. By understanding these potential obstacles, more efficient marketing strategies will become available that will drive Internet use and e‐commerce. A detailed perceived risks map has been developed using a qualitative research paradigm. We suggest a model with the factors affecting the Internet’s perceived risk elements. The factors are demographic traits and usage behavior characteristics. The model is tested against a sample of 465 employed adults.

Examines the relationship between household economics and market segmentation. Provides a theoretical framework and an empirical analysis. Discusses the differences between household economics and traditional microeconomics. Analyzes factors impacting on household economics including budgets and technological changes. Breaks the theoretical framework down into four key areas of the household function – leisure, care of children, care of the home and shopping related activities – and provides time allocation for each. Uses studies conducted in 1967 in Paris and 1974 in Nimes to identify ten categories relating to household economics: Household work; Child care; Purchase of goods and services; Eating/sleeping; Education & training; Collective activities; Entertainment; Sports; Passive leisure. Attributes time allocation to each section. Concludes that the theory of household economics may be employed as a potential for identifying and evaluating possible segmentation variables.

Analyses the possible effects of product liability legislation on marketing activity. Studies the effects on consumer behaviour of such legislation by means of a buying behaviour model. Uses these effects to further analyses the same effects on various components of the manufacturers' marketing mix and strategy. Concludes that, generally, although the declared purpose of product liability legislation is to protect consumers from specific purchasing hazards, it actually rather causes harm and infringes their economic welfare. Reveals, also, that, on the producer's side, market structure will be more unstable.

In any environment which allows for individual and group enterprise, some degree of risk as well as elements of uncertainty and expectation will be features of virtually every human endeavour. These three decision‐making categories are especially relevant where business enterprise is concerned. In modern economics those concepts have been subject to rigorous theoretical scrutiny as well as empirical investigation of their incidence and relevance in economic life. Analysis of risk, uncertainty and expectations is also a feature of Talmudic literature; this is explored in the light of modern economics. First, the Talmudic scholars showed considerable sophistication regarding the “risk” factor, called Zeyoona, as it is interrelated with the business phenomena of “profit” and “loss”. Second, their analysis of “uncertainty” displays an amazing degree of modernity in their approach to computation of uncertainties as well as in the methodology. Finally, there are points of contact between rational expectations theory and certain Talmudic emphasis in dealing with economic behaviour: management of the future through rational forecasting and awareness of the role of information in the formation of expectations.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

Since the first Volume of this Bibliography there has been an explosion of literature in all the main areas of business. The researcher and librarian have to be able to uncover specific articles devoted to certain topics. This Bibliography is designed to help. Volume III, in addition to the annotated list of articles as the two previous volumes, contains further features to help the reader. Each entry within has been indexed according to the Fifth Edition of the SCIMP/SCAMP Thesaurus and thus provides a full subject index to facilitate rapid information retrieval. Each article has its own unique number and this is used in both the subject and author index. The first Volume of the Bibliography covered seven journals published by MCB University Press. This Volume now indexes 25 journals, indicating the greater depth, coverage and expansion of the subject areas concerned.