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In the 69 years since the founding of the People’s Republic of China, especially the 40 years since the reform and opening-up, the relationship between urban and rural areas has undergone profound change. When the deepening reform of the urban-rural relationship is entering a critical period, it is necessary to reassess the evolution of the urban-rural relationship in China and draw a picture for that relationship in the future. The paper aims to discuss these issues.

This paper combs the policies on the urban and rural development since the founding of the People’s Republic of China, and analyzes macro data on the industries, population, personal income, and other aspects.

The study found that this urbanism affects individuals’ lives and the choices of society through the will of the state, and then provides feedback at the whole level of social values.

This paper divides the evolution of China’s urban-rural relationship into two major stages – nurturing cities with rural areas and leading rural areas with cities, which are then subdivided into five periods. The features of the relationship between the urban and rural areas in different periods are analyzed, and the future development of urban-rural relations is also considered.

The purpose of this paper is to conduct the synthesization of LiFePO₄-C (LFP-C) with fine particle size and enhanced electrochemical performance as the positive electrode material for Li-ion capacitors (LICs) with neutral aqueous electrolyte.

LFP-C was prepared by using polyethylene glycol (PEG) as a grain growth inhibitor, and the effects of the calcination temperature and PEG content on the structure and morphology of LFP-C were investigated. LICs using environment-friendly, safe and low-cost LiNO₃ aqueous electrolyte were assembled with LFP-C as the positive electrode and active carbon as the negative electrode. The electrochemical performances of LFP-C and LICs were studied.

The results show that the particle size of LFP-C decreases significantly through the introduction of PEG. Cyclic voltammetry results show that the LFP-C prepared at 550°C with 1.0 g PEG exhibits the highest C_pe of 725 F/g at the scanning rate of 5 mA/s. Compared to LFP prepared without PEG, the electrochemical performance of optimized LFP-C dramatically increases due to the decrease of the particle size. Moreover, the LIC assembled with the optimized LFP-C exhibits excellent electrochemical performances. The LIC maintains about 91.3 per cent of its initial C_ps after 200 cycles which shows a good cycling performance.

The LFP-C is the suitable positive electrode material for LICs with neutral aqueous electrolyte. LICs can be used in the field of automobiles and can solve the problems of energy shortage and environmental pollution.

Both the LFP-C with fine particle size and its optimal LIC using environment-friendly, safe and low-cost LiNO₃ aqueous electrolyte own good electrochemical performances.

The purpose of this paper is to explore the factors influencing customers’ willingness to participate in virtual brand community’s value co-creation and help companies better operating the virtual brand community.

Based on social cognitive theory and the features of the virtual brand community, this paper constructed a model of factors influencing customers’ willingness to participate in virtual brand community’s value co-creation. Then this paper quantitatively analyzed the mediating effect and the moderating effect.

The empirical analysis came to the following conclusions: first, in virtual brand communities, customers’ willingness to participate in value co-creation would be influenced by subject factors, environment factors, brand factors and perceived value factor. Second, customer involvement is an important moderator. The more involved the customer is, the more he/she will rely on the virtual brand community. Particularly, customer involvement has a positive moderating effect on the influence of subject factors, while it has a negative moderating effect on the influence of community experience and community trust. Third, perceived value plays a significant mediating role between subject factors and customers’ willingness to participate in value co-creation.

The results of this study can help companies better understand the influence of external factors like environment and brand so that they can better operate the virtual brand community and encourage customers to contribute to the development of the community and the brand.

Most of the existing studies focused on the formation of virtual brand communities and customers’ participation behaviors, but there is limited research focusing on what contributes to customers’ participation in value co-creation of virtual brand communities. This study, therefore, attempts to bridge the research gap.