Search results

1 – 10 of 12
To view the access options for this content please click here
Article
Publication date: 9 April 2018

Nathaniel Boso, Yaw A. Debrah and Joseph Amankwah-Amoah

The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing…

Downloads
3913

Abstract

Purpose

The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies employed by emerging market firms of all sizes and types; and to advance a narrative for future research on emerging market firms’ international marketing activities.

Design/methodology/approach

To achieve this agenda, the authors invited scholars to submit quality manuscripts to the special issue. Manuscripts that addressed the special issue theme from varied theoretical perspectives and methodological approaches were invited.

Findings

Out of 70 manuscripts reviewed, 7 are eventually accepted for inclusion in this special issue. The papers touched on interesting research topics bothering on international marketing practices of emerging market firms using blend of interesting theoretical perspectives and variety of methods. Key theoretical perspectives used include resource-based theory, internationalization theory, institutional theory and corporate visual identity theory. The authors employed unique sets of methods including literature review, surveys, panel data, and process-based qualitative and case-study enquiries. The authors used some of the most advanced analytical techniques to analyze their data.

Originality/value

This introduction to the special issue provides a review of the extant literature on the international marketing strategy of emerging market firms, focusing on summarizing key empirical contributions on the topic over the last three decades. Subsequently, the authors discuss how each paper included in this special issue helps advance the agenda to develop scholarly knowledge on emerging market firms’ international marketing strategy.

Details

International Marketing Review, vol. 35 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

Content available
Article
Publication date: 13 July 2018

Joseph Amankwah-Amoah, Nathaniel Boso and Yaw A. Debrah

The purpose of this paper is to highlight important contemporary themes in international marketing strategy from the perspective of Sub-Saharan African firms.

Downloads
5245

Abstract

Purpose

The purpose of this paper is to highlight important contemporary themes in international marketing strategy from the perspective of Sub-Saharan African firms.

Design/methodology/approach

The approach adopted is a review and synopsis of the existing body of research on international marketing research in Sub-Saharan Africa, and a discussion of the manuscripts included in the special issue.

Findings

International marketing in Sub-Sahara Africa is growing steadily, driven largely by rapid changes in socio-economic and demographic characteristics of consumers in this market. The growing appetite of multinational enterprises to explore new growth opportunities on this continent and the increasing intra-Africa cross-border transactions is driving unique approaches to international marketing that are predicated on using non-traditional means to produce, communicate and distribute products and services.

Research limitations/implications

While the international marketing opportunities and challenges discussed in this paper are not exhaustive, the paper highlights important research themes that need consideration regarding international marketing research in Sub-Saharan Africa.

Originality/value

This introductory paper emphasizes the unique international business landscape in Sub-Saharan Africa and discusses its international marketing strategy implications. The paper further draws attention to a number of unanswered research questions that require additional research, and thus bring Sub-Saharan Africa to international marketing scholarly enquiry.

Details

International Marketing Review, vol. 35 no. 4
Type: Research Article
ISSN: 0265-1335

Keywords

To view the access options for this content please click here
Article
Publication date: 9 April 2018

Richard B. Nyuur, Ružica Brecic and Yaw A. Debrah

The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post

Downloads
1277

Abstract

Purpose

The purpose of this paper is to examine the role of small- and medium-sized enterprises’ (SMEs) domestic network structural attributes on their ex post internationalisation strategic innovation and adaptiveness in the host country.

Design/methodology/approach

The model fit of SME domestic network structural attributes and their ex post international performance was examined using structural equation modelling on data gathered from a sample of 263 SMEs from Croatia, a transition and emerging economy. Hierarchical regression analysis was further performed to test both the direct and moderating effects.

Findings

The study revealed that domestic network informality (DNF) moderates the link between SME domestic network centrality and their international innovation. Similarly, the findings show that DNF strengthens the negative association between domestic network density and SME international innovation and strategic adaptiveness. Moreover, the study did not find any direct impact of these domestic networks’ structural attributes (density and centrality) on SME international innovation and strategic adaptiveness.

Originality/value

Scholars have emphasised the importance and urgency for further research attention on the role of networks on SMEs’ internationalisation activities from emerging economies. This study responds to this call, and to the knowledge of the authors, is the first to examine the role of domestic network attributes on SME international performance in emerging economies. The findings provide new insightful contributions to the social network perspective and the international entrepreneurship literatures.

Details

International Marketing Review, vol. 35 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

To view the access options for this content please click here
Article
Publication date: 1 February 2000

Yaw A. Debrah and Ian G. Smith

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of…

Downloads
10358

Abstract

Presents over sixty abstracts summarising the 1999 Employment Research Unit annual conference held at the University of Cardiff. Explores the multiple impacts of globalization on work and employment in contemporary organizations. Covers the human resource management implications of organizational responses to globalization. Examines the theoretical, methodological, empirical and comparative issues pertaining to competitiveness and the management of human resources, the impact of organisational strategies and international production on the workplace, the organization of labour markets, human resource development, cultural change in organisations, trade union responses, and trans‐national corporations. Cites many case studies showing how globalization has brought a lot of opportunities together with much change both to the employee and the employer. Considers the threats to existing cultures, structures and systems.

Details

Management Research News, vol. 23 no. 2/3/4
Type: Research Article
ISSN: 0140-9174

Keywords

To view the access options for this content please click here
Book part
Publication date: 19 November 2019

Yvonne A. Lamptey and Yaw A. Debrah

The informal sector is expanding in the developing countries while the formal sector is shrinking. The loss of employees through workforce reduction strategies has…

Abstract

The informal sector is expanding in the developing countries while the formal sector is shrinking. The loss of employees through workforce reduction strategies has adversely affected trade union membership in Ghana. To make up for the loss of members, the trade unions recruit the informal workers into their fold. Using in-depth interviews, this study explores trade union organization of informal workers and the suitability of these forms of organization within the informal sector in Ghana. The results indicate that formal trade unions are desperately adopting traditional methods and structures to organize informal workers into their fold without success. There is therefore the need for the informal workers to self-organize and for the trade unions to create streams of membership for affiliation.

Details

Advances in Industrial and Labor Relations
Type: Book
ISBN: 978-1-83909-192-6

Keywords

To view the access options for this content please click here
Book part
Publication date: 19 November 2019

David Lewin and Paul J. Gollan

Abstract

Details

Advances in Industrial and Labor Relations
Type: Book
ISBN: 978-1-83909-192-6

To view the access options for this content please click here
Book part
Publication date: 19 November 2019

Abstract

Details

Advances in Industrial and Labor Relations
Type: Book
ISBN: 978-1-83909-192-6

To view the access options for this content please click here
Article
Publication date: 13 March 2017

Nana Yaw Oppong

The purpose of this paper is to evaluate the management development (MD) programme in the Ghanaian mining industry. A legal requirement aimed at equipping national…

Abstract

Purpose

The purpose of this paper is to evaluate the management development (MD) programme in the Ghanaian mining industry. A legal requirement aimed at equipping national managers for eventual takeover of the management of industry from expatriates, the programme is analysed to ascertain the willingness to implement and the state of implementation by multinational companies operation in the industry.

Design/methodology/approach

The study employs critical discourse analysis (CDA), a problem-identification and problem-solving analytical tool to identify any obstacles suppressing the implementation and possible ways past the obstacles. Data for analysis were collected from 26 national managers from industry who were interviewed to gather views and expectations on their development.

Findings

Key findings include domination and hegemonic dynamics of expatriates through sustained power over the control of the MD process, CDA’s emancipatory power succeeds in identifying unrealised possibilities for tackling the MD problem for a social change (development of national managers) in industry, and non-implementation of the MD programme contributed by expatriates, the government of Ghana, and senior national managers.

Social implications

The programme has the potential of developing national managers for eventual takeover from expatriates, but requires implementing the law to the latter, including denying foreign subsidiaries mining lease if they fail to provide the adhere to localisation plans.

Originality/value

The paper extends literature on management of Western multinational subsidiaries in developing countries, revealing power and control over human resource practices, and MD in their foreign subsidiaries. It also contributes to literature on suppression of indigenous employees by other indigenous employees (the “colonised elites”), contrary to what is expected from indigenous people towards the development of their colleagues.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. 12 no. 1
Type: Research Article
ISSN: 1746-5648

Keywords

To view the access options for this content please click here
Article
Publication date: 11 April 2016

Nana Yaw Oppong and Jeff Gold

The purpose of this paper is to provide varied conceptualisation of talent management and development (TMD) by building managerial talent development model that is more…

Abstract

Purpose

The purpose of this paper is to provide varied conceptualisation of talent management and development (TMD) by building managerial talent development model that is more appropriate to the context of the Ghanaian gold mining industry.

Design/methodology/approach

The authors use two sets of data – foundation pillars of TMD and industry and definition of TMD. The authors first create a TMD framework by conducting constructive alternative analysis using the TMD foundation pillars that inform local talent situation, and then use the results and evaluation of industry definition of TMD to build the model.

Findings

The authors find that the model departs from the predominantly Western version of human resource management that has characterised TMD in industry. Developed from indigenous perspective, the model is more likely to be effective tool for the development of local managers in industry.

Practical implications

From practical viewpoint, the study has provided insight into understanding of expatriate managers to integrate locally relevant experiences, which are of meaning to trainee managers into their development for successful outcome.

Originality/value

This is the first study which has explored prevailing talent situation and expectations of local managers in the Ghanaian gold mining industry. The constructed model provides an innovative approach for context-specific approach to the development of its local managers to satisfy the mining sector localisation policy.

Details

Journal of Management Development, vol. 35 no. 3
Type: Research Article
ISSN: 0262-1711

Keywords

To view the access options for this content please click here
Article
Publication date: 1 April 2014

Richard Benon-be-isan Nyuur, Daniel F. Ofori and Yaw Debrah

In recent years, the concept of corporate social responsibility (CSR) has gained recognition and importance in both business and political settings. While considerable…

Downloads
1122

Abstract

Purpose

In recent years, the concept of corporate social responsibility (CSR) has gained recognition and importance in both business and political settings. While considerable research has been conducted on CSR in developed countries, the extant literature on CSR in Sub-Saharan Africa (SSA) is scant and CSR is seen in terms of philanthropy. This paper aims to examine CSR from a broader perspective and in particular to identify the factors that hinder and promote CSR activities in SSA using the Smit (2009) CSR Value Chain Model.

Design/methodology/approach

This paper is based on data obtained from a survey conducted by GTZ (now GIZ) on factors promoting and hindering CSR in SSA. The study surveyed 85 companies from six countries, namely; South Africa, Ghana, Kenya, Malawi, Mozambique and Namibia. The study essentially examined the internal and external CSR environments of the companies in the participating countries.

Findings

The study revealed that there are nine key promoting and hindering factors of CSR for businesses in SSA. These include: leadership and governance, policy framework, project management, monitoring, evaluation and reporting, stakeholder engagement, staff engagement, government, funding and beneficiation. The study recommends a systemic and context-sensitive approach that relies on the potential of organisations and communities to design and implement their own solution within global frameworks in order to further develop CSR in the region.

Research limitations/implications

There are a number of limitations in this study. First, this study did not include any informants from the responding organisations’ stakeholder groups, but relied mainly on information obtained from single respondents from organisations. Further research should include responses from other stakeholder groups.

Practical implications

To promote or achieve the successful implementation of CSR and broaden its scope within the region beyond its current focus on philanthropy, managers must build bridges with their stakeholders through both formal and informal dialogues and engagement practices. Additionally, firms may enhance and maximise both social and economic value created when managers link their CSR activities to areas that improve firms’ long-term competitive potential by collectively and systematically applying their distinctive strengths to such activities in accordance with the value chain model.

Originality/value

The finding in this study is novel and adds an important contribution to the developing CSR literature in the SSA region.

Details

African Journal of Economic and Management Studies, vol. 5 no. 1
Type: Research Article
ISSN: 2040-0705

Keywords

1 – 10 of 12