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The ubiquity of mobile phone use has generated a common phenomenon called phubbing, a reference to snubbing someone in social settings and instead concentrating on one's phone. Despite numerous adverse effects of phubbing argued in previous research, the group of phubbers is growing intensively. The purpose of this study is to investigate the potential transmission of phubbing between marital partners to raise public awareness of the propagation of phubbing.

A two-wave study with a 3-month interval was conducted, using matched husband–wife data from 253 Chinese couples. Husbands and wives separately completed questionnaires about their spouses’ phubbing and their marital quality. The dyadic data analysis method was applied to test the research hypotheses.

The results confirm the transmission of phubbing and show a pronounced gender asymmetry in the process of phubbing transmission. Phubbing could be transmitted from wives to husbands, but not vice versa. Specifically, only wives' phubbing significantly undermine relationship quality, while relationship quality was negatively related to both husbands' phubbing and wives' phubbing.

This study contributes to a better understanding of the mechanism of phubbing transmission and provide support for reciprocity theory and social role theory. Results can cause public attention to the transmissibility of phubbing and provide enlightenment on the management of personal phone behavior and offer insight into research on technology use in other types of interpersonal relationships.

The purpose of this paper is to gain more insight into the relationship between social media activities and thinking styles, and its potential mechanism.

The current study conducted four studies using an experimental method and eye-tracking method to evaluate prediction.

Results from studies 1 and 2 showed that social media activities influence individuals’ self-construal, and the impact of self-construal on the relative reliance on cognitive vs affective thinking styles. Study 3 supports the hypothesis that social media activities influence individual’s thinking styles, and self-construal is a critical mediator in this process. Furthermore, the authors replicated these findings using an experimental method and eye-tracking method (Study 4), which enabled us to better understand the consumer’s psychological experience when using social media.

This paper contributes to the social media activity literature in the following ways. First, this research advances the knowledge of social media by demonstrating that social media activities can have significant effects on thinking styles. Second, the current research brings important insights to the literature on self-construal. Finally, using eye-tracking methods, the authors also provided some new insights on consumer thinking and behavior.

The purpose of this study is to employ a user-centered approach to identify subgroups of people with similar profiles based on their perceptions of multiple dimensions of digital products' coolness and to test the differences across subgroups in the intention to use these products.

In Study 1, 1,161 adults rated a virtual digital product on four dimensions of coolness. In Study 2, 660 college students made similar ratings and also reported their intention to use a real digital product. Participants' ratings were analyzed using a user-centered approach, namely latent profile analysis.

Study 1 identified groups of participants who had similar profiles of product ratings on the four dimensions of coolness: niche cool, mass cool, uncertain cool and uncool. Study 2 replicated the findings of Study 1 and in addition showed that these groups varied in their intention to use the product and in whether a specific dimension increased or decreased this intention.

The cross-sectional data preclude inferences about causality, calling for experimental or longitudinal research. Additionally, future research should explore whether the results generalize to other product categories and other age groups.

Managers should design digital products, segment the market and develop flexible strategies based on combined responses to dimensions of coolness perception.

The present research employed a user-centered approach to identify groups of people who share similar patterns of coolness perception. This study provides new insight that was not available in variable-centered research.

Decision theory holds that the ambiguity of decision information affects the choices of decision makers, who have the emotion of “ambiguity aversion” when making fuzzy decisions. The purpose of this paper is to explore the neural mechanism how the information ambiguity of different sales promotion strategies influences consumers’ purchasing decision.

The paper uses the event-related potential (ERP) technique and experiment.

Results indicate that the information ambiguity of sales promotion strategies did influence the purchasing decision of consumers, and there were significant differences in the amplitudes of brain wave P2, N2 and P3 when consumers encountered the sales promotions of different types (discounts and gift-giving). This reflects the difference in perceived risk, decision-making conflict and decision-making attitude. It means that compared with discounts, the perceived risk and difficulty increased while the decision-making confidence plunged when consumers were faced with gift-giving promotions. This finding gives an explanation on the neural level why consumers prefer discounts, rather gift-giving sales promotions.

For the merchants to promote commodities online, it is suggested that the actual benefit from the sales promotion should be specified to reduce the ambiguity of sales promotion information. As the neuromarketing develops, merchants have obtained more effective approaches to study marketing strategies.

One of the theoretical contributions this paper made is that the authors innovatively explored the consumer’s preference to online sales promotion strategies from the perspective of fuzzy decision. Second, the authors adopted the ERP technique to study the influence of the ambiguity of sales promotion information on the consumer’s purchasing behaviors. Third, this study provides an explanation for why consumers prefer the sales promotion type of discounts according to the neural mechanism of decision making.

Online communities are increasingly important for organizations and marketers. However, the issue of how structural features of online communities affect consumers' behavioral engagement remains relatively unexplored. The purpose of this study is to examine how and why different types of interdependence within online communities (i.e. task/outcome interdependence) influence individual engagement in group activities, thereby providing insights regarding online community design.

Two surveys were conducted with two online groups in China. One is a task-interdependent group from Douban Forum, and the other is an outcome-interdependent group from Sina Forum. A total of 159 valid responses from the task-interdependent group and 162 valid responses from the outcome-interdependent group were received. We analyzed the data using multivariate regression with Smart PLS and SPSS.

The results reveal that both task and outcome interdependence are positively related to individual behavioral engagement in online group behavior, and collective efficacy mediates the aforementioned effects. In addition, task complexity moderates the relationship between task interdependence and individual behavioral engagement; communication within group moderates the relationship between outcome interdependence and behavioral engagement, and the effect is mediated by collective efficacy.

This study is the first to investigate the role of an important factor of group structure, namely, interdependence, in fueling individual behavioral engagement in online communities. The results shed light on companies' design strategies to develop and retain online community members and also provide important insights for researchers interested in social network marketing.

Although CLS has been implemented in China for over a century, it is barely known to educators internationally. The purpose of this paper is to synthesize the salient characteristics of Chinese lesson study (CLS), introduce the major themes of this special issue, and invite dialogues about the theories and practices of CLS.

The authors of this editorial paper conducted an extensive literature review on CLS, analyzed the contents and methods of the existing research categorically, compared CLS with other models of LS globally, and present this special issue articles and their major contributions thematically. The theoretical framework of the paper relies mainly on cultural theories and theories on research paradigms such as improvement science, which explain why and how CLS functions in Chinese education system over time.

Existing studies suggest that CLS is a deliberate practice for developing instructional expertise, a research methodology for linking research and practice, and an improvement science for instruction and school improvement system wide. In addition to the theorization of CLS, this special issue also introduces some adaptations of CLS outside of China such as the USA and Italy.

This paper, for the first time, spells out some salient features of CLS, and discusses issues in adapting CLS in other parts of the world. It will enrich the understanding of LS theories and practices in China and promotes trans-cultural development of LS internationally.

This chapter seeks to analyze trade in environmental goods between China and the EU and highlight prominent problems and future opportunities.

We explore trade empirically, based on the definition of environmental goods proposed by OECD and database from UN COMTRADE (HS96).

We find that value of trade in environmental goods between China and the EU has increased from $2.759 billion in 1996 to $42.446 billion in 2012, with an average annual growth rate of 21%. Trade is concentrated in Germany, the Netherlands, Italy, France, and Belgium (together accounting for 82%). China has a trade deficit in most categories of environmental goods. Overall, although trade in environmental goods between China and the EU has increased rapidly, the trade structure is unbalanced and the competitiveness of China’s environmental goods trade is still low.

This chapter provides a robust basis for analysis of trade in environmental goods between China and the EU.

Discussions on environmental goods trade are complicated by a lack of clear definition and lack of consistent data. This chapter provides a clear and consistent data set in order to have a robust basis for analysis of this important phenomenon.

Due to customers' extensive avoidance behavior, social commerce may be less successful than anticipated. This study investigates the underlying mechanism and antecedents that influence customers' avoidance of peer-generated advertisements.

Based on the general framework of avoidance behavior, we propose a theoretical model for the context of a mobile social network, with tie strength as the user-related factor and violation of shared language, advertisement relevance and information overload as contextual variables. Using survey data collected from 334 customers on WeChat, we empirically examine the research model and hypotheses.

Tie strength and advertisement relevance are negatively associated with avoidance behavior, whereas information overload and violation of shared language have significantly positive effects. Furthermore, tie strength weakens the negative relationship between violation of shared language and avoidance behavior but strengthens the positive relationship between advertisement relevance and avoidance behavior.

The findings extend understanding of advertisement avoidance behavior and can guide practitioners' improvement of advertising efficiency in mobile social networks.

This paper studies the optimal decision-making and coordination problem of a dual-channel fresh agricultural product (FAP) supply chain. The purpose is to analyze the impact of information sharing on optimal decisions and propose a coordination mechanism to encourage supply chain members to share information.

The two-echelon dual-channel FAP supply chain includes a manufacturer and a retailer. By using the Stackelberg game theory and the backward induction method, the optimal decisions are obtained under information symmetry and asymmetry and the coordination contract is designed.

The results show that supply chain members should comprehensively evaluate the specific situation of product attributes, coefficient of freshness-keeping cost and network operating costs to make decisions. Asymmetric information can exacerbate the deviation of optimal decisions among supply chain members and information sharing is always beneficial to manufacturers but not to retailers. The improved revenue-sharing and cost-sharing contract is an effective coordination mechanism.

The conclusions can provide theoretical guidance for supply chain managers to deal with information asymmetry and improve the competitiveness of the supply chain.

This paper combines the three characteristics that are most closely related to the reality of supply chains, including horizontal and vertical competition of different channels, the perishable characteristics of FAPs and the uncertainty generated by asymmetric demand information.

This paper aims to identify and systematically analyze the causal-effect relationships among barriers to circular food supply chains in China.

Grounded in multiple organizational theories, this paper develops a theoretical framework for identifying relevant barriers to integrating circular economy philosophy in food supply chain management. The study uses 105 responses from Chinese food supply chain stakeholders including food processors, sales and distribution channels, consumers and government officials. It applies a fuzzy decision-making trial and evaluation laboratory (DEMATEL) method to examine the causal-effect relationships among the identified barriers.

Overall, the results suggest two key cause barriers: first, weak environmental regulations and enforcement, and second, lack of market preference/pressure. Meanwhile, lack of collaboration/support from supply chain actors is the most prominent barrier. The key cause and prominent barriers are also identified for each of the supply chain stakeholder involved.

The study offers practical insights for overcoming barriers to integrating circular economy philosophy in the management of supply chains in the Chinese food sector, as well as in other contexts where similar challenges are faced. It also sheds light on which organizational theories are most suitable for guiding similar studies.

To the best of the authors’ knowledge, this is the first barrier study on circular food supply chains. The use of multiple organizational theories for the development of the theoretical framework is unique in barrier studies. The study offers insights from multiple stakeholders in the Chinese food supply chains.