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This paper aims to understand the process of guest-robot value co-creation in the restaurant context. It empirically examines the guest perception of value facilitation by service robots and its impact on guest value co-creation and advocacy intentions. It also investigates the moderating role of interaction comfort in the relationship between service robot value facilitation and guest value co-creation.

A mixed-methods approach was adopted. Ten customers who had dined at a service robot restaurant in China were interviewed in the qualitative study, followed by a quantitative study with 252 restaurant patrons to test the relationships between service robot value facilitation, guest value co-creation, interaction comfort and advocacy intentions.

Guest perceptions of six robot attributes, including role significance, competence, social presence, warmth, autonomy and adaptability, determine service robot value facilitation. Interaction comfort moderates the influence of service robot value facilitation on guest value co-creation. Additionally, guest value co-creation mediates the effect of service robot value facilitation on advocacy intentions.

This study offers an understanding of six robot attributes that can improve service robot value facilitation. Nevertheless, the authors collected data from guests who had experience at service robot restaurants. The authors encourage future research to use random sampling methods to ensure study representativeness.

This study offers strategic guidance for managers to deploy service robots in frontline roles in restaurants and provides important implications for service robot design to improve their facilitating role in the guest value co-creation process.

This study responds to a recent call for research on the role of service robots in the guest value co-creation experience. Unlike prior studies that focused on the adoption or acceptance of service robots, it examines the role of service robots in the value co-creation process (post-adoption stage). Furthermore, it is one of the early studies to identify and empirically examine the service robot attributes that enable value facilitation and foster value co-creation in guest-robot service encounters.

This paper aims to examine the event attendance motives and the underlying mechanism through which event attendance motives influence positive word-of-mouth (PWOM) and revisit intentions. It also investigates how event attendance motives differ by gender.

A self-completed survey administered in English among visitors to the 2016 Olympic Games generated 230 valid responses. Partial least squares-based structural equation modeling was applied to test research hypotheses.

Event attendance motives of esthetics and escape positively influence host city evaluation. Host city evaluation positively influences PWOM and revisit intentions. Host city evaluation mediates the relationship between event attendance motives (esthetics and escape) and behavioral intentions (PWOM and revisit intentions). Male Olympic tourists show significantly lower means in the motives of social bond and escape when compared with female Olympic tourists.

This study adds to the body of knowledge concerning Olympic tourists, their motives and behavioral intentions. Research findings indicate that event attendance motives influence PWOM and revisit intentions through the mediating effect of host city evaluation. Considering the noticeable paucity of gender analysis weakens the understanding of the Olympic tourist behavior, this study contributes to the literature by examining gender differences in Olympic attendance motives.

This paper aims to discuss the effects of COVID-19 on hotel marketing and management practices and outlines a three-pronged research agenda to stimulate knowledge development in the hotel sector.

This paper is based on an overview of the relevant literature on hotel marketing and management and the hotel guest behavior. The authors also investigated hospitality service trends to propose a research agenda.

This paper presents a research agenda from three dimensions – artificial intelligence (AI) and robotics, hygiene and cleanliness and health and health care. First, different types of AI (mechanical, thinking and feeling) might open up distinct research streams at the intersection of health crises and hotel management, in light of the COVID-19 pandemic. Additionally, this paper recommends that researchers move beyond typical perspectives on the antecedents and outcomes of hotel hygiene and cleanliness to delve into guests’ perceptions of the cleanliness of specific hotel surfaces. Furthermore, a more in-depth analysis is warranted about the evolving relationship between hotels and the health-care sector.

The recommended research areas are intended to advance the knowledge base to help hotels recover from the COVID-19 pandemic. The suggested research streams are expected to provide actionable insights to promote the development and sustainability of the hotel sector.

This paper appears to be a frontier study, critically examining possible effects of the COVID-19 pandemic on hotel marketing and management practices and how hoteliers may respond to such challenges to recover after this pandemic.

COVID-19 is currently the most serious crisis facing the world, and scholars in the medical and social sciences are working to save lives and mitigate the societal effects of the pandemic. This global public health emergency requires interdisciplinary work to provide comprehensive insight into a rapidly changing situation. However, attempts to integrate the medical and social sciences have met several barriers. This paper aims to identify feasible research opportunities for interdisciplinary studies across tourism and public health regarding COVID-19.

This paper presents a critical review of the literature and generates corresponding conceptual and theoretical frameworks to provide an in-depth discussion.

Tourism-related issues of destination management policies and capital are addressed from an interdisciplinary perspective. The conclusions encourage interdisciplinary research into global health problems, which will promote tourism’s renaissance and sustainable development while enhancing social welfare.

This study focuses on integrating tourism and public health to offer stakeholders recommendations regarding destination management and tourism industry recovery amid COVID-19.

This paper represents a frontier study, critically uncovering a host of innovative interdisciplinary research directions and tourism-focused collaboration opportunities related to COVID-19.

新冠疫情是当今世界面对的最严重的危机, 医学和社会科学领域的学者们在共同努力, 拯救生命, 减轻疫情的社会影响。基于快速变化的形势, 这项全球突发的公共卫生事件亟需跨学科工作来进行全面的调查, 但目前医学和社会科学的融合存在一些阻碍因素。为了应对新冠疫情的爆发, 本文旨在探讨旅游与公共卫生跨学科合作的可行性和研究机会, 并总结潜在的研究主题和未来的研究议程。

本研究对文献进行了批判性的回顾, 并生成了相应的概念和理论框架, 以提供一个全面的, 深入的主题讨论。

研究结果从跨学科的角度讨论了旅游产业中的目的地管理、政策和资本问题。我们的结论鼓励对全球健康问题进行跨学科研究, 这将促进旅游业的复兴和可持续发展, 同时提高社会福利。

目前的研究重点是旅游研究和公共卫生的融合, 为利益攸关方提供关于在危机中目的地管理和旅游业复苏的建议。

本文是一项前沿研究, 批判性地、全面地确定了一系列与新冠疫情相关的旅游领域的跨学科研究方向和合作机会。

关键词：医学, 社会科学, 公共健康, 旅游管理, 跨学科研究, 新冠肺炎

文章类型： 研究型论文

Este trabajo presenta una revisión crítica de la literatura y genera los correspondientes marcos conceptuales y teóricos para proporcionar una discusión en profundidad.

El COVID-19 es actualmente la crisis más grave a la que se enfrenta el mundo, y los especialistas en ciencias médicas y sociales están trabajando para salvar vidas y mitigar los efectos sociales de la pandemia. Esta emergencia de salud pública mundial requiere un trabajo interdisciplinario para proporcionar una visión completa de una situación que cambia rápidamente. Sin embargo, los intentos de integrar las ciencias médicas y sociales han encontrado varios obstáculos. El objetivo de este artículo es identificar las oportunidades de investigación viables para los estudios interdisciplinares entre el turismo y la salud pública en relación con la COVID-19.

Las cuestiones relacionadas con el turismo en materia de gestión de destinos, políticas y capital se abordan desde una perspectiva interdisciplinar. Nuestras conclusiones alientan la investigación interdisciplinaria de los problemas de salud global, lo que promoverá el renacimiento del turismo y el desarrollo sostenible, al tiempo que aumentará el bienestar social.

Este estudio se centra en la integración del turismo y la salud pública para ofrecer a las partes interesadas recomendaciones relativas a la gestión de los destinos y la recuperación de la industria turística en medio de COVID-19.

Este trabajo representa un estudio de frontera, que descubre de forma crítica una serie de direcciones innovadoras de investigación interdisciplinaria y oportunidades de colaboración centradas en el turismo en relación con COVID-19.

Palabras clave Ciencias médicas, ciencias sociales, salud pública, gestión del turismo, investigación interdisciplinaria, COVID-19

Investigación

This study aims to examine the role of message appeals (concrete vs abstract) posted by greenfluencers in determining their behavioral intention toward the sponsored sustainable product. This study examined the underlying mechanism of message authenticity and product sustainability image in this relationship. This study also investigated the boundary condition of product type (utilitarian vs hedonic) in the effect of sustainability message appeal on purchase intention.

Four studies were carried out. One field experiment on Facebook and three scenario-based online experiments were conducted to test the proposed relationships.

This study found that a concrete message appeal results in a higher purchase intention of the promoted product than an abstract message appeal. This effect is a result of message authenticity and product sustainability image. Furthermore, product type moderates the impact of message appeal on behavioral intention via message authenticity and product sustainability image.

This study contributes to the literature on influencer marketing, sustainability communication and the persuasion process.

This study’s findings provide insights for greenfluencers and firms that leverage greenfluencers to promote their sustainable products on social media. Specifically, it lays out how the sustainability message should be framed to be persuasive.

This study findings offer novel insights for greenfluencers and firms in developing effective message strategies to promote sustainable products on social media.

This study aims to examine the potential guest perception of green hotel attributes (GHAs) and the underlying mechanism through which GHA perception influences attitude toward green hotels, intention to stay at green hotels and willingness to pay a premium. It also investigates the moderating roles of personal norms and social norms in the influence of GHA perception on identification and trust toward green hotels.

A two-stage survey was used to collect data via Prolific Academic. The authors tested the hypotheses on 521 valid responses using the partial least squares method.

The results show that identification and trust mediate the effect of GHA perception on attitude, intention to stay and willingness to pay a premium for green hotels. The authors found a positive interaction effect between GHA perception and personal norms on identification and trust and a negative interaction effect between social norms and GHA perception on trust. The interaction effect of GHA perception and social norms on identification is not significant.

This study presents an integrated framework for green hotel adoption by examining the potential guest perception of GHAs and explores how it fosters positive guest responses. Findings show that GHA perception positively influences potential guest responses through identification (the personal route) and trust (the social route). This study also simultaneously considers personal norms and social norms, together with the effects of their interactions with GHA perception on identification and trust.

This study aims to examine the effectiveness of sustainability communication on social media. More specifically, the effects of message appeal (sensual vs guilt) and message source (hotel vs social media influencer [SMI]) on perceived environmental corporate social responsibility and the intention to stay at the eco-friendly hotel were examined.

Three studies using the experimental design were carried out. Study 1 examined the relationship between message appeal (sensual vs guilt), perceived environmental social corporate responsibility and the intention to stay at the eco-friendly hotel when the hotel posts sustainability messages on social media. Study 2 replicated Study 1 findings when the SMI posts sustainability messages. Study 3 examined the moderating role of message source (hotel vs influencer) in the effects of message appeal (sensual vs guilt) on behavioral intentions.

Sustainability messages with the sensual (vs guilt) appeal are more persuasive when the eco-friendly hotel (vs SMI) posts it on social media. Furthermore, the traveler’s perception of the hotel’s environmental corporate social responsibility mediates this relationship.

This study extends the literature on sustainability communication by demonstrating the role of message source and message appeal in influencing the traveler’s perceptions and intentions toward eco-friendly hotels.

According to the study findings, eco-friendly hotels can motivate travelers to make pro-sustainable choices by accurately matching the message appeal with the message source in the sustainability communication on social media.

This study is one of the earliest studies that examine the congruency effect of message appeal and message source for sustainability communication on social media in the hospitality realm. The findings offer novel insights for eco-friendly hotels to develop effective sustainability communication on social media.

This study aims to explore the social networks and network interactions of bed-and-breakfast (B&B) entrepreneurs in rural China. In addition, it evaluates how such network interactions relate to rural resilience.

In-depth interviews were performed in two locations: Ningbo and Dujiangyan, China. Purposive sampling was combined with snowball sampling to select interviewees. The 154 interviews involved 29 B&B owners and relevant social actors. All codes and data were analyzed using the discourse analysis framework.

The B&B owners’ social networks were identified based on strategic goals, revealing a business operation network, business development network and business citizenship network. Challenges in seeking financial support for rural B&Bs during the pandemic were specified along with network interactions. The institutional adaptation approach was used to evaluate network interaction in rural B&B business. It was argued that other networks would react based on primary network members’ goal compatibility and the effectiveness of the primary network in addressing obstacles.

This study indicates that the rural B&B entrepreneurs’ interactions with various networks could influence on business resilience, community resilience as well as rural resilience.

By combining the institutional adaptation typology with social network theory, this study generates a new typology of network interactions for rural B&Bs. The typology helps to explain how and why B&B entrepreneurs make decisions and provides a broader scope of social networks involved in these business operations.

This paper aims to explore the effectiveness of 360-degree virtual reality (VR) videos compared to traditional preview modes in shaping customer perceptions and behavioral intentions toward the hospitality service provider. Specifically, the study investigates how self-construal moderates this relationship, offering novel and nuanced understanding of the customer decision-making process in the hospitality sector.

Three experiments were carried out. Study 1 examined the impact of preview modes on customers’ behavioral intentions. Study 2 examined the psychological mechanism of mental imagery and being hooked in the relationship between preview modes and behavioral intentions. Study 3 examined the moderating role of self-construal in the relationship between preview modes and behavioral intentions.

The study findings revealed that 360-degree VR videos are more effective than traditional preview modes in determining customers’ behavioral intentions. Mental imagery and being hooked explain this relationship. Furthermore, customers with highly independent self-construal evaluate 360-degree VR videos more favorably, while those with highly interdependent self-construal evaluate traditional preview modes more positively.

The research indicates that adopting VR applications can offer competitive advantage for hospitality service providers. The study findings provide hospitality providers with insights to tailor their marketing strategies by selecting preview modes that align with the psychological profiles of the customers.

The originality of the study lies in its pioneering efforts to explore how self-construal shapes customer responses to different preview modes. Furthermore, this study reveals the importance of psychological constructs in understanding the impact of VR applications on customer behaviors.