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1 – 10 of over 12000
Article
Publication date: 6 June 2016

A. Noel Gould, Annie H. Liu and Yang Yu

This study examines the potential of foreign business-to-business (B2B) firms to select high-status local partners in emerging markets to achieve positive relationship outcomes…

1889

Abstract

Purpose

This study examines the potential of foreign business-to-business (B2B) firms to select high-status local partners in emerging markets to achieve positive relationship outcomes. Because a domestic firm’s high status may also promote opportunism, the study also examines if the foreign B2B firms may mitigate such behavior through either or both transaction-specific investments (TSIs) and socialization.

Design/methodology/approach

The research is conducted via a model that suggests a positive correlation between high local partner status and the focal relationship outcomes and the moderating effects of structural TSIs and social governance systems. The model was developed and empirically tested using data collected from 96 foreign firms operating in China.

Findings

Using multiple regressions, the findings suggest that foreign B2B firms are likely to achieve more beneficial relationship outcomes with high-status local partners. Standing alone, foreign B2B firms’ TSIs mitigate the positive relationship outcomes, whereas their socialization with the high-status partners enhances the beneficial outcomes. Most importantly, combining socialization with TSIs increases beneficial outcomes.

Research limitations/implications

This study adds to B2B marketing, status theory and the application of transaction cost economics (TCE) and social exchange theory to foreign-local B2B exchange relationships in emerging markets. The findings confirm the attractiveness of high status in emerging markets by exploring how the selection, formation and chosen B2B governance processes may lead to competing outcomes of opportunism or success. Future research will benefit from simultaneously securing data from both sides of the dyad.

Practical implications

The paper suggests that foreign B2B firms consider high status as a key criterion in selecting local partners in emerging markets and the importance of managing high-status partners’ potential opportunism by effective governance mechanisms.

Originality/value

This study is one of the first to apply and explore the workings of status theory in the foreign-local B2B partner selection process and relationship outcomes in emerging markets and thereby contributes to B2B marketing, status theory and both TCE and social exchange theories in the focal foreign-local B2B context.

Details

Journal of Business & Industrial Marketing, vol. 31 no. 5
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 28 March 2023

Venkateswarlu Nalluri, Kai-Fu Yang, Long-Sheng Chen and Tzung-Yu Kevin Yang

The Bed and Breakfast (B&B) enterprises generally lack sufficient human resources and time to conduct research on important social media marketing factors for visitors’…

1053

Abstract

Purpose

The Bed and Breakfast (B&B) enterprises generally lack sufficient human resources and time to conduct research on important social media marketing factors for visitors’ satisfaction and visitors’ intentions. Therefore, this study aims to provide crucial social media marketing and factors and service quality elements for improving customer satisfaction and customer loyalty in B&B sectors. This study also provides some recommendations for attracting more visitors and increasing customer satisfaction and customer loyalty through social media.

Design/methodology/approach

First, social media marketing factors and service quality elements were identified through the systematic literature review. Then these identified factors and elements were used to design a survey questionnaire for collecting data. The research data included responses of 64 B&B enterprises and 625 customers. The collected data was analyzed by feature selection approaches including Decision Tree algorithm and Information Gain to identify the key factors for improving customer satisfaction and customer loyalty.

Findings

The findings of this study determined that featured choice is an important social media marketing factor, and assurance is the common service quality element for both B&B enterprises and their customers in terms of satisfaction and loyalty.

Originality/value

This study adds a value to the growing literature on customer satisfaction and loyalty in B&B sectors by exploring key social media marketing factors and service quality elements. The study reveals several implications for theories and practices. The findings hopefully help B&B enterprises better social media marketing with less workforce and budget.

Details

International Journal of Tourism Cities, vol. 9 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 2 May 2017

Keng-Chieh Yang, Chia-Hui Huang, Conna Yang and Su Yu Yang

Online video advertisement is a wide-ranging phenomenon on the internet that provides huge opportunities for business enterprises. The revenues of website service providers come…

9154

Abstract

Purpose

Online video advertisement is a wide-ranging phenomenon on the internet that provides huge opportunities for business enterprises. The revenues of website service providers come primarily from advertisement. However, it is rare to find research focusing on consumer attitudes toward online video advertisement. This study aims to investigate consumer attitudes toward advertisement while they are watching online videos on YouTube.

Design/methodology/approach

The paper followed Brackett and Carr’s (2001) Web Advertising Attitudes Model and combined it with the theory of reasoned action (TRA) and the flow theory. This study investigates consideration of the factors affecting attitudes toward advertisement and the influence on shopping intention and purchase behavior.

Findings

The findings indicate that entertainment, informativeness, irritation and credibility have a shopping influence on purchase attitudes. Flow, on the other hand, does have an influence on shopping intention and purchase behavior. The discussion and conclusion have been further discussed.

Originality/value

This study provides a comprehensive model for online video advertisement. This model was based on Brackett and Carr’s model, combining the users and gratifications theory, TRA and flow theory to develop an online video advertisement model. Researchers can consider this model as a framework and use it to capture a more complete picture of the relevant phenomena in their works.

Details

Kybernetes, vol. 46 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 10 May 2019

Xiao-Shun Zhao, Li Yu, Xue Yang and Si-Yu Zhang

The purpose of this study was to develop a new folding method for modeling complicated folded fabric with surfaces of revolution.

Abstract

Purpose

The purpose of this study was to develop a new folding method for modeling complicated folded fabric with surfaces of revolution.

Design/methodology/approach

Irregular wrinkles and mesh distortions easily appear in the fold modeling of a complex curved surface. Aimed at this key technical problem, the segmentation mapping folding method (SMFM) is proposed in this paper. First, high-precision flattened planes were obtained by using segmentation mapping techniques. Second, the segmented planes were transformed into a folded and continuous geometric model by using matrix transformations. Finally, initial stress was used to modify the geometric folding errors, which ensured agreement with the inflated flexible fabric’s geometry and the original design.

Findings

Compared with the traditional folding method, SMFM has the advantages of good finite-element mesh quality, large radial compression rate, regular folds, etc. The surface area error and the volume error of the inflated single torus established by SMFM were only 1.2 per cent, showing that SMFM has high modeling accuracy. The numerical results of an inflatable re-entry vehicle are presented to demonstrate the reliability, feasibility and applicability of SMFM. Moreover, the stress modification reduced the problems of stress concentration and mesh distortions, improving the accuracy and stability of the numerical calculations.

Originality/value

In this paper, for the first time, a folding method for modeling complicated folded fabric is proposed. This methodology can be used to model the multidimensional compression and regular folds of complex surfaces of revolution that cannot be flattened and to improve the accuracy and stability of the numerical calculations.

Details

Engineering Computations, vol. 36 no. 4
Type: Research Article
ISSN: 0264-4401

Keywords

Article
Publication date: 15 March 2022

Shaoyu Zeng, Yinghui Wu and Yang Yu

The paper formulates a bi-objective mixed-integer nonlinear programming model, aimed at minimizing the total labor hours and the workload unfairness for the multi-skilled worker…

Abstract

Purpose

The paper formulates a bi-objective mixed-integer nonlinear programming model, aimed at minimizing the total labor hours and the workload unfairness for the multi-skilled worker assignment problem in Seru production system (SPS).

Design/methodology/approach

Three approaches, namely epsilon-constraint method, non-dominated sorting genetic algorithm 2 (NSGA-II) and improved strength Pareto evolutionary algorithm (SPEA2), are designed for solving the problem.

Findings

Numerous experiments are performed to assess the applicability of the proposed model and evaluate the performance of algorithms. The merged Pareto-fronts obtained from both NSGA-II and SPEA2 were proposed as final solutions to provide useful information for decision-makers.

Practical implications

SPS has the flexibility to respond to the changing demand for small amount production of multiple varieties products. Assigning cross-trained workers to obtain flexibility has emerged as a major concern for the implementation of SPS. Most enterprises focus solely on measures of production efficiency, such as minimizing the total throughput time. Solutions based on optimizing efficiency measures alone can be unacceptable by workers who have high proficiency levels when they are achieved at the expense of the workers taking more workload. Therefore, study the tradeoff between production efficiency and fairness in the multi-skilled worker assignment problem is very important for SPS.

Originality/value

The study investigates a new mixed-integer programming model to optimize worker-to-seru assignment, batch-to-seru assignment and task-to-worker assignment in SPS. In order to solve the proposed problem, three problem-specific solution approaches are proposed.

Details

Kybernetes, vol. 52 no. 9
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 4 October 2017

Yang Yu and Valerie J. Lindsay

The purpose of the study is to explain why some foreign firms are accepted in a host country, while others are not.

Abstract

Purpose

The purpose of the study is to explain why some foreign firms are accepted in a host country, while others are not.

Design/methodology/approach

The paper is conceptual. It first articulates the meaning of firm acceptability in the eyes of host country societies, which remains ambiguous in the current literature. Second, using a social psychological theory, the paper explores the firm-level attributes that can shape the societal judgment of firms’ acceptability.

Findings

The paper suggests that foreign firms’ acceptability pertains to the perception to which they can contribute to the host country’s economic development and societal well-being. The judgment of this is carried out by emphasizing three types of organizational cues, which indicate firms’ capacity to contribute.

Research limitations/implications

This conceptual paper contributes to the understanding of firms’ social acceptance in a host country by explicating the meaning of social acceptability and exploring the evaluation mechanism local actors adopt to judge foreign firms. The paper would benefit from empirical investigation by future research.

Originality/value

The meaning of social acceptability of foreign firms remains largely implicit in the literature; likewise, the evaluative mechanism of the firms’ acceptability is little researched. The paper addresses these two issues by undertaking a critical theory stance. It builds on a social psychology theory, multinational corporation (MNC) literature and economic nationalism, thus demonstrating a multidisciplinary approach.

Details

critical perspectives on international business, vol. 13 no. 4
Type: Research Article
ISSN: 1742-2043

Keywords

Article
Publication date: 9 June 2023

Shucai Yang, Shiwen Xing, Yang Yu, Pei Han, Chaoyang Guo and Lukai Liu

It was verified that the micro-texture in the front and back of the tool at the same time had a positive effect on improving the milling behavior and surface quality of the tool…

Abstract

Purpose

It was verified that the micro-texture in the front and back of the tool at the same time had a positive effect on improving the milling behavior and surface quality of the tool. The purpose of this study is to explore the rationality of simultaneous placement of micro-textures on the front and rear surfaces of ball-end milling cutters, analyze the influence of micro-texture parameters on tool milling behavior and workpiece surface quality, reveal its internal mechanism, and obtain the best micro-texture parameters by optimization.

Design/methodology/approach

First, the mechanism of micro-texture is studied based on the energy loss model. Second, the orthogonal experiment is designed to analyze the influence of micro-texture parameters on tool milling behavior and reveal its mechanism by combining simulation technology and cutting experiment. Finally, the parameters are optimized based on the artificial bee colony algorithm.

Findings

The results show that the simultaneous placement of micro-texture on the rake face and flank face of the tool has a positive effect on improving the milling behavior and surface quality of the tool. Taking milling force, tool wear and surface roughness as the evaluation criteria, the optimal parameter combination is obtained: the rake face micro-texture diameter is 50 µm, the distance from the micro-texture is 200 µm and the distance from the cutting edge is 110 µm; the diameter of the micro-textured flank is 40 µm, the distance from the micro-texture is 170 µm and the distance from the cutting edge is 130 µm.

Originality/value

Taking milling force, tool wear and surface roughness as the evaluation criteria, the optimal parameter combination is obtained: the rake face micro-texture diameter is 50 µm, the distance from the micro-texture is 200 µm and the distance from the cutting edge is 110 µm; the diameter of the micro-textured flank is 40 µm, the distance from the micro-texture is 170 µm and the distance from the cutting edge is 130 µm, which provides theoretical support for the further study of the micro-textured tool.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/ILT-01-2023-0022/

Details

Industrial Lubrication and Tribology, vol. 75 no. 5
Type: Research Article
ISSN: 0036-8792

Keywords

Article
Publication date: 16 October 2018

Na Zhang, Yu Yang, Jiafu Su and Yujie Zheng

Because of the multiple design elements and complicated relationship among design elements of complex products design, it is tough for designers to systematically and dynamically…

Abstract

Purpose

Because of the multiple design elements and complicated relationship among design elements of complex products design, it is tough for designers to systematically and dynamically express and manage the complex products design process.

Design/methodology/approach

To solve these problems, a supernetwork model of complex products design is constructed and analyzed in this paper. First, the design elements (customer demands, design agents, product structures, design tasks and design resources) are identified and analyzed, then the sub-network of design elements are built. Based on this, a supernetwork model of complex products design is constructed with the analysis of the relationship among sub-networks. Second, some typical and physical characteristics (robustness, vulnerability, degree and betweenness) of the supernetwork were calculated to analyze the performance of supernetwork and the features of complex product design process.

Findings

The design process of a wind turbine is studied as a case to illustrate the approach in this paper. The supernetwork can provide more information about collaborative design process of wind turbine than traditional models. Moreover, it can help managers and designers to manage the collaborative design process and improve collaborative design efficiency of wind turbine.

Originality/value

The authors find a new method (complex network or supernetwork) to describe and analyze complex mechanical product design.

Details

Kybernetes, vol. 48 no. 5
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 18 February 2019

Yijun Zhou, Yu Yang and Jyh-Bin Yang

Effective BIM application hinges on the development of appropriate strategies for its implementation. Though some strategies have been deployed to facilitate BIM implementation in…

3061

Abstract

Purpose

Effective BIM application hinges on the development of appropriate strategies for its implementation. Though some strategies have been deployed to facilitate BIM implementation in China, their outcomes are not clear. The purpose of this paper is to provide recommendations regarding appropriate strategies for promoting the development and implementation of BIM in China based on lessons learned from advanced implementation experiences in other countries.

Design/methodology/approach

First, existing strategies are investigated and barriers to BIM implementation mentioned in previous studies are summarized. Then, the identified barriers are mapped to the strategy contents. Finally, a comparative analysis on different areas is conducted to propose suggestions for identified items of BIM implementation strategies that need to be improved.

Findings

Six unaddressed barriers to BIM implementation strategies in China were identified from the mapping results: insufficient government lead/direction, organizational issues, legal issues, high cost of application, resistance to change of thinking mode and insufficient external motivation.

Originality/value

The findings of this study can be used to facilitate the development of appropriate strategies within the public and private sectors for promoting BIM implementation in China and elsewhere.

Details

Engineering, Construction and Architectural Management, vol. 26 no. 3
Type: Research Article
ISSN: 0969-9988

Keywords

Article
Publication date: 9 August 2022

Bingjun Li, Shuhua Zhang, Wenyan Li and Yifan Zhang

Grey modeling technique is an important element of grey system theory, and academic articles applied to agricultural science research have been published since 1985, proving the…

Abstract

Purpose

Grey modeling technique is an important element of grey system theory, and academic articles applied to agricultural science research have been published since 1985, proving the broad applicability and effectiveness of the technique from different aspects and providing a new means to solve agricultural science problems. The analysis of the connotation and trend of the application of grey modeling technique in agricultural science research contributes to the enrichment of grey technique and the development of agricultural science in multiple dimensions.

Design/methodology/approach

Based on the relevant literature selected from China National Knowledge Infrastructure, the Web of Science, SpiScholar and other databases in the past 37 years (1985–2021), this paper firstly applied the bibliometric method to quantitatively visualize and systematically analyze the trend of publication, productive author, productive institution, and highly cited literature. Then, the literature is combed by the application of different grey modeling techniques in agricultural science research, and the literature research progress is systematically analyzed.

Findings

The results show that grey model technology has broad prospects in the field of agricultural science research. Agricultural universities and research institutes are the main research forces in the application of grey model technology in agricultural science research, and have certain inheritance. The application of grey model technology in agricultural science research has wide applicability and precise practicability.

Originality/value

By analyzing and summarizing the application trend of grey model technology in agricultural science research, the research hotspot, research frontier and valuable research directions of grey model technology in agricultural science research can be more clearly grasped.

Details

Grey Systems: Theory and Application, vol. 12 no. 4
Type: Research Article
ISSN: 2043-9377

Keywords

1 – 10 of over 12000