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1 – 2 of 2Kian Yeik Koay and Yan Yii Lok
The purpose of this research is to examine the influence of the Dark Triad personality traits (Machiavellianism, narcissism and psychopathy) on consumers’ purchase intentions for…
Abstract
Purpose
The purpose of this research is to examine the influence of the Dark Triad personality traits (Machiavellianism, narcissism and psychopathy) on consumers’ purchase intentions for counterfeit luxury products via the mediating effect of moral disengagement, drawing on moral disengagement theory. Furthermore, descriptive norms are tested as a moderators of the mediated relationships between the Dark Triad personality traits and purchase intentions via moral disengagement based on trait activation theory.
Design/methodology/approach
To test the hypotheses, a survey design is employed to gather primary data from 205 consumers. The final data are analysed using partial least squares structural equation modelling.
Findings
This study finds that moral disengagement mediates the relationships between (1) Machiavellianism, (2) psychopathy and purchase intentions. Descriptive norms are found to moderate the indirect effect of moral disengagement between psychopathy and purchase intentions.
Originality/value
Dark Triad personality traits are linked to various unethical behaviours. However, no studies have explored how Dark Triad personality traits influence consumers’ purchase intentions for counterfeit luxury products. This study sheds light on how consumers with high Dark Triad personality traits are more likely to be morally disengaged, thereby leading to purchase intentions for counterfeit luxury products, drawing on moral disengagement theory. Furthermore, this study demonstrates descriptive norms as the boundary condition for the mediating relationship between Dark Triad personality traits and purchase intentions via moral disengagement, drawing on trait activation theory. The findings can be used to formulate better strategies to counteract the phenomenon of counterfeit luxury consumption.
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Keywords
Kwang-Jing Yii, Zi-Han Soh, Lin-Hui Chia, Khoo Shiang-Lin Jaslyn, Lok-Yew Chong and Zi-Chong Fu
In the stock market, herding behavior occurs when investors mimic the actions of others in their investment decisions. As a result, the market becomes inefficient and speculative…
Abstract
In the stock market, herding behavior occurs when investors mimic the actions of others in their investment decisions. As a result, the market becomes inefficient and speculative bubbles form. This study aims to investigate the relationship between information, overconfidence, market sentiment, experience and national culture, and herding behavior among Malaysian investors. A total of 400 questionnaires are distributed to bank institutions' investors. The survey design based on cross-sectional data is analyzed using the Partial Least Squares Structural Equation Model. The results indicate that information, market sentiment, experience, and national culture are positively related to herding behavior, while overconfidence has no effect. With this, the government should strengthen regulations to prevent the dissemination of misleading information. Moreover, investors are encouraged to overcome narrow thinking by expanding their understanding of different cultures when making investment decisions.
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