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Article
Publication date: 23 March 2020

Yan Kou and Samart Powpaka

In the advertising strategy called pseudo-ownership advertising appeal, ownership-implying language (e.g. my, our or your) is used to induce consumers’ “ownership” of a…

Abstract

Purpose

In the advertising strategy called pseudo-ownership advertising appeal, ownership-implying language (e.g. my, our or your) is used to induce consumers’ “ownership” of a brand. This study aims to investigate the influence of pseudo-ownership advertising appeal on brand psychological ownership and consequent brand attitude, purchase intention and choice. This study also assessed the relative effectiveness of different types of possessive pronouns in different customer segments.

Design/methodology/approach

Four experiments, involving both students and non-students, were conducted to test the hypotheses. Experiments 1 and 2 investigated the effects of the first-person singular and plural possessive pronouns (“my” and “our”) on psychological ownership and on brand attitude, purchase intention and choice. Experiment 3 investigated the interacting effects of self-construal (independent vs interdependent) and possessive pronoun (singular vs plural) on psychological ownership and brand attitudes. Experiment 4 investigated the interacting effects of customer type (potential vs current) and possessive pronoun (first-person vs second-person) on psychological ownership and brand attitudes.

Findings

Pseudo-ownership advertising appeal resulted in the development of brand psychological ownership, as well as inducing favorable attitudes, purchase intentions and brand choice. Furthermore, consumers with interdependent self-construal developed stronger psychological ownership when pseudo-ownership advertising appeal incorporated plural possessive pronouns, and consumers with independent self-construal developed stronger psychological ownership when pseudo-ownership advertising appeal incorporated singular possessive pronouns. Potential consumers developed stronger psychological ownership when pseudo-ownership advertising appeal incorporated second- vs first-person possessive pronouns, and current consumers developed the same psychological ownership for first- and second-person possessive pronouns.

Originality/value

Possessive pronouns used in advertising can enhance brand psychological ownership. Conditions that moderate the relative effectiveness of first- vs second-person and singular vs plural possessive pronouns on brand psychological ownership and consequential consumer responses can be identified. These findings extend research focusing solely on the self-referencing effects of second-pronoun use (“you”) in advertising on consumer attitudes and behaviors by paying attention to the “ownership” effects of possessive pronouns.

Details

Journal of Product & Brand Management, vol. 30 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 25 May 2021

Yan Kou, Zhong Shuai and Samart Powpaka

This study investigated the effect of adding a customer's name onto a standard product on the customer's product attitude from the perspective of the name-letter effect…

Abstract

Purpose

This study investigated the effect of adding a customer's name onto a standard product on the customer's product attitude from the perspective of the name-letter effect and psychological ownership theory.

Design/methodology/approach

A 2 × 2 experiment was conducted to test the name effect in customization services. The main effects, mediation effects and moderation effects were analyzed using SPSS 22.0 and PROCESS 2.16.3.

Findings

Adding customers' personal names onto a standard product positively affected their attitude toward the product, and these effects were mediated by psychological ownership. Furthermore, customers' responses were moderated by self-threat, whereby threatening customers' self-concept enhanced their attitude toward the product that had their name on it.

Originality/value

This study found a positive name effect that is applicable to customization services. It also identified mediating and moderating mechanisms underlying this effect. Therefore this study extends previous studies on customization services that have solely focusing on complex product personalization by focusing on a service that requires less effort and a more basic customization service. This study also extends previous findings about name-letter effects by focusing on the associations between an individual and an object that are induced by shared name letters and by studying how directly adding a personal name onto an object can influence these associations.

Details

Journal of Service Theory and Practice, vol. 31 no. 4
Type: Research Article
ISSN: 2055-6225

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Article
Publication date: 14 March 2020

Guiyue Kou, Xinghu Li, Yan Wang, Mouyou Lin, Chunsen Tan and Mingfei Mou

The purpose of this paper is to enhance film stiffness and control seal leakage of conventional spiral groove dry gas seal (S-DGS) at a high-speed condition by introducing…

Abstract

Purpose

The purpose of this paper is to enhance film stiffness and control seal leakage of conventional spiral groove dry gas seal (S-DGS) at a high-speed condition by introducing a new type superellipse surface groove.

Design/methodology/approach

The steady-state performance and dynamic characteristics of superellipse groove dry gas seal and S-DGS are compared numerically at a high-speed condition. The optimized superellipse grooves for maximum steady-state film stiffness and dynamic stiffness coefficient are obtained.

Findings

Properly designed superellipse groove dry gas seal provides remarkable larger steady-state film stiffness, dynamic stiffness coefficient and lower leakage rate at a high-speed condition compared to a typical S-DGS. The optimal values of first superellipse coefficient for maximum steady and dynamic stiffness are 1.3 and 1.4, whereas the optimal values of second superellipse coefficient for which are 1.4 and 2.0, respectively.

Originality/value

A new type of molded line, namely, superellipse curve, is proposed to act as the boundary lines of surface groove of dry gas seal, as an alternative of typical logarithm helix. The conclusions provide references for surface groove design with larger stiffness and lower leakage rate at a high-speed condition.

Details

Industrial Lubrication and Tribology, vol. 72 no. 6
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 16 January 2009

X.Y. Kou and S.T. Tan

Apart from the geometries to be dealt with, rapid prototyping (RP) of heterogeneous objects requires additional material information to be processed. This generally…

Abstract

Purpose

Apart from the geometries to be dealt with, rapid prototyping (RP) of heterogeneous objects requires additional material information to be processed. This generally involves a large amount of information to be processed simultaneously. The robustness and efficiency problems, which seem less critical in homogeneous solid fabrications, become an issue. The direct impetus of this paper is to present robust and efficient algorithms for RP of heterogeneous objects.

Design/methodology/approach

The robustness is benefited from using the proposed non‐manifold heterogeneous cellular model, which guarantees gap‐free material depositions around material interfaces. The efficiency enhancement is achieved by eliminating repetitive boundary intersections and using a heuristic material interrogation approach.

Findings

By using the proposed algorithms, the robustness and efficiency of RP of heterogeneous objects can be improved. It is found that an average 30 percent efficiency improvement is obtained using the proposed heuristic material interrogation approach.

Originality/value

Non‐manifold heterogeneous cell representation (HC‐Rep) is used in RP fields for the first time. Based on the HC‐Rep, the robustness and efficiency of RP of heterogeneous object is addressed in this paper.

Details

Rapid Prototyping Journal, vol. 15 no. 1
Type: Research Article
ISSN: 1355-2546

Keywords

Content available
Article
Publication date: 18 June 2019

Weihua Liu, Di Wang, Shangsong Long, Xinran Shen and Victor Shi

The purpose of this paper is to provide an overview of the evolution of service supply chain management from a behavioural operations perspective, pointing out future…

Abstract

Purpose

The purpose of this paper is to provide an overview of the evolution of service supply chain management from a behavioural operations perspective, pointing out future research directions for scholars.

Design/methodology/approach

This study searched five databases for relevant literature published between 2009 and 2018, selecting 64 papers for this review. The selected literature was categorised according to two dimensions: a service supply chain link perspective and a behavioural factor perspective. Comparative analysis was used to identify gaps in the literature, and five future research agendas were proposed.

Findings

In terms of the perspective of service supply chain link, extant literature primarily focuses on service supply and service co-ordination management, and less on service demand and integration management. In terms of the behavioural factor’s perspective, most focus on classic behaviour factors, with less attention paid to emerging behaviour factors. This paper thus proposes five research agendas: demand-oriented management and integrated supply chain-oriented behavioural research; broadening the understanding of the scope of behavioural operations; integrating the latest backgrounds and trends of service industry into the research; greater attention to behavioural operations in service sub-industries; and multimethod combination is encouraged to be used to dig into the interesting research problems.

Originality/value

This study constitutes the first systematic review of service supply chain research from a behavioural perspective. By categorising the literature into two dimensions, the state of existing research is evaluated with an eye towards future research avenues.

Details

Modern Supply Chain Research and Applications, vol. 1 no. 1
Type: Research Article
ISSN: 2631-3871

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Article
Publication date: 18 April 2016

Yunlong Tang and Yaoyao Fiona Zhao

This paper aims to provide a comprehensive review of the state-of–the-art design methods for additive manufacturing (AM) technologies to improve functional performance.

Abstract

Purpose

This paper aims to provide a comprehensive review of the state-of–the-art design methods for additive manufacturing (AM) technologies to improve functional performance.

Design/methodology/approach

In this survey, design methods for AM to improve functional performance are divided into two main groups. They are design methods for a specific objective and general design methods. Design methods in the first group primarily focus on the improvement of functional performance, while the second group also takes other important factors such as manufacturability and cost into consideration with a more general framework. Design methods in each groups are carefully reviewed with discussion and comparison.

Findings

The advantages and disadvantages of different design methods for AM are discussed in this paper. Some general issues of existing methods are summarized below: most existing design methods only focus on a single design scale with a single function; few product-level design methods are available for both products’ functionality and assembly; and some existing design methods are hard to implement for the lack of suitable computer-aided design software.

Practical implications

This study is a useful source for designers to select an appropriate design method to take full advantage of AM.

Originality/value

In this survey, a novel classification method is used to categorize existing design methods for AM. Based on this classification method, a comprehensive review is provided in this paper as an informative source for designers and researchers working in this field.

Details

Rapid Prototyping Journal, vol. 22 no. 3
Type: Research Article
ISSN: 1355-2546

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Book part
Publication date: 18 July 2018

Mengwei Tu

Abstract

Details

Education, Migration and Family Relations between China and the UK: The Transnational One-Child Generation
Type: Book
ISBN: 978-1-78714-673-0

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Article
Publication date: 1 September 2016

Anqi Zhang and Jingliang Chen

Urban planning is the blueprint for the development of urban construction and the basis for management of a city. The urban planning of China’s high-speed modernization…

Abstract

Urban planning is the blueprint for the development of urban construction and the basis for management of a city. The urban planning of China’s high-speed modernization has encountered many bottlenecks, and the gap between the daily living needs of residents and the urban planning objectives has attracted particular attention. Harmonious development between man and nature is necessary to build a harmonious society, and urban planning that is close to the needs of residents and more humanized has become the main goal of urbanization. In this paper, urban planning of Zhuhai City was studied for one year. Zhuhai focuses on building transport hub, industrial layout, and urban development in three major patterns. Many problems in the planning and management of Zhuhai City were encountered in the past, because the plans are only heavy concepts that ignore implementation and lack of comprehensive survey. Based on the concept of communication planning, the main features of the public participation in the urban planning model through modern mass media may be suitable for achieving the objectives and satisfying public needs. Urban planning and decision-making in Zhuhai City in recent years are evaluated by SWOT method. Future plans of Zhuhai City are discussed.

Details

Open House International, vol. 41 no. 3
Type: Research Article
ISSN: 0168-2601

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Article
Publication date: 2 March 2015

Wei Huang, Sima Didari, Yan Wang and Tequila A.L. Harris

Fibrous porous media have a wide variety of applications in insulation, filtration, acoustics, sensing, and actuation. To design such materials, computational modeling…

Abstract

Purpose

Fibrous porous media have a wide variety of applications in insulation, filtration, acoustics, sensing, and actuation. To design such materials, computational modeling methods are needed to engineer the properties systematically. There is a lack of efficient approaches to build and modify those complex structures in computers. The paper aims to discuss these issues.

Design/methodology/approach

In this paper, the authors generalize a previously developed periodic surface (PS) model so that the detailed shapes of fibers in porous media can be modeled. Because of its periodic and implicit nature, the generalized PS model is able to efficiently construct the three-dimensional representative volume element (RVE) of randomly distributed fibers. A physics-based empirical force field method is also developed to model the fiber bending and deformation.

Findings

Integrated with computational fluid dynamics (CFD) analysis tools, the proposed approach enables simulation-based design of fibrous porous media.

Research limitations/implications

In the future, the authors will investigate robust approaches to export meshes of PS models directly to CFD simulation tools and develop geometric modeling methods for composite materials that include both fibers and resin.

Originality/value

The proposed geometric modeling method with implicit surfaces to represent fibers is unique in its capability of modeling bent and deformed fibers in a RVE and supporting design parameter-based modification for global configuration change for the purpose of macroscopic transport property analysis.

Details

Engineering Computations, vol. 32 no. 1
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 3 July 2020

Jia Chen, Gang Kou, Yi Peng, Xiangrui Chao, Feng Xiao and Fawaz E. Alsaadi

Social media commerce provides a convenient way for users to share information and interact with each other. Few studies, however, have examined the effect of marketing…

Abstract

Purpose

Social media commerce provides a convenient way for users to share information and interact with each other. Few studies, however, have examined the effect of marketing messages and consumer engagement behaviors on the economic performance of marketing. This study, therefore, explored the economic performance of social media in terms of marketing messages and consumer engagement.

Design/methodology/approach

Using ordinary least squares regression and data collected from Weibo and Maoyan, this study analyzed the effects among marketing messages, consumer engagement and movie ticket sales.

Findings

The results indicated that marketing messages on Weibo had a positive effect on box office revenues, while consumer engagement behavior (whether personal or interactive) did not affect box office revenues. The results suggested that marketing messages on social media have more salient effects for predicting economic performance than consumer engagement behaviors.

Originality/value

This study underscores the importance of social media in consumer purchasing behavior. The findings also extend the literature related to commerce and product message design on social media platforms.

Details

Internet Research, vol. 30 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

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