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Article
Publication date: 1 September 2009

Maximus Gorky Sembiring, Yan Haryanto and Johanna BS. Pantow

Partnerships, public relations and institutional development at Universitas Terbuka UT (Indonesia Open University) are discussed in this paper. The discussion is aimed at…

Abstract

Partnerships, public relations and institutional development at Universitas Terbuka UT (Indonesia Open University) are discussed in this paper. The discussion is aimed at elucidating the way of Universitas Terbuka pursuing its vision, i.e. to be one of center of excellence in distance higher education institutions in Asia by 2010 and the world by 2020. Short history, development and the future of higher education system in general are also described; specifically the development, role and contribution of distance higher education, run by Universitas Terbuka, in Indonesia. Partnerships are designed to be the way Universitas Terbuka improves its delivery and instructional processes. Public relations are aimed at constructing institutional image not only in the national level but also in regional and even in the global context. Institutional development is intended to be the systematic and comprehensive ways to adopt the turbulence as a result of rapid change internally and externally. Besides, historical development of Universitas Terbuka, which now has more than 482.000 active students registered at the four faculties, is also explicated in relations to the need of discussions of the importance of partnerships, public relations and institutional development. The discussion on partnerships will be more elaborated on how to empower the 37 regional centers, almost 3000 exam sites in 527 cities and more than 8000 study groups all over the country to initiate and maintain partnerships with local state and some selected private universities in the use of common resources. The argument on public relations will be developed on how the central and regional offices build the institutional image in association with maintaining current student body and pursuing larger prospective students. The discussion on institutional development will be expanded specifically on how to develop strategic and operational planning documents with respect to maintaining and assuring academic and administrative quality at Universitas Terbuka. The paper finally explains where partnerships, public relations and institutional development aspects are positioned in the strategic and operational planning of Universitas Terbuka within its three main focuses, i.e. the improvement of academic quality, the expansion of students participation and service points, and the enhancement of internal management comprehensively.

Details

Asian Association of Open Universities Journal, vol. 4 no. 2
Type: Research Article
ISSN: 1858-3431

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Article
Publication date: 5 July 2021

Desiderio Gutiérrez Taño, Janet Hernández Méndez and Ricardo Díaz-Armas

Approaches based on social marketing have led to the proposal of systemic interventions to achieve individual behaviour that takes into account the benefits for society as…

Abstract

Purpose

Approaches based on social marketing have led to the proposal of systemic interventions to achieve individual behaviour that takes into account the benefits for society as a whole. The use of plastics is having significant negative effects on the environment and so numerous policies such as the use of biodegradable packaging, have been implemented to ensure sustainable production and consumption patterns (Sustainable Development Goal 12). This paper aims to analyse the background factors that explain consumer intention to use bioplastics with the aim of guiding company and government social marketing campaigns designed to encourage such behaviour.

Design/methodology/approach

To gather data, a survey was carried out using a sample of 3,612 people obtained via an online panel made up of participants over 18 years of age. The model and its hypotheses were tested by structural equations with the PLS technique using six independent variables obtained from the literature review.

Findings

The results of the variables “attitude towards bioplastics”, “subjective norms” and “activity to reduce plastic use” show a significant influence on intention to use bioplastics. This paper will also discuss the implications for governments and environmental managers to be taken into account when developing social marketing campaigns.

Social implications

Given the importance of perceived social pressure in terms of behaviour regarding the use of recyclable bioplastics, social marketing campaigns may be developed to encourage environmentally-responsible behaviour amongst different social agents such as consumers, businesses, governmental organisations and suppliers.

Originality/value

This study demonstrates the factors that explain intentions to use bioplastics, which until now had been subject to very little research.

Details

Journal of Social Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 1 February 2021

Nattaporn Thongsri, Chalothon Chootong, Orawan Tripak, Piyaporn Piyawanitsatian and Rungtip Saengae

This study aims to study the adoption of online learning in higher education through the perspective of the readiness of the following factors: self-directed learning…

Abstract

Purpose

This study aims to study the adoption of online learning in higher education through the perspective of the readiness of the following factors: self-directed learning (SDL), motivation for learning (ML), online communication self-efficacy (OCE) and learner control (LC). This was an empirical study in the context of developing countries, specifically Thailand.

Design/methodology/approach

This research applied a quantitative study method by collecting data from 605 higher education students in autonomous government institutions. The data analysis applied a structural equation model (SEM) to identify the significant determinants that affected the adoption of online learning. Moreover, this study applied a neural network model to examine the findings from the SEM.

Findings

From the data analysis using the SEM and neural network model, the results matched each other. The results of the empirical study were firm and supported that the readiness factors of students had statistical significance in the following order: SDL, OCE, LC and ML.

Practical implications

The study results showed an operational perspective to be prepared for online teaching, both for the related department of the Ministry of Education to support the infrastructure for online learning and for universities and instructors to create learning conditions and design teaching processes consistently with the online learning context.

Originality/value

Since the learning management in the 21st century is focused on student-centred learning, the empirical results obtained from this study presented the view of learners’ readiness that would influence the acceptance of online learning. In addition, this research presented the challenges and opportunities of online instruction during the COVID-19 pandemic.

Details

Interactive Technology and Smart Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-5659

Keywords

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