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1 – 10 of 371
Article
Publication date: 4 May 2021

Ya Zhang and Jing Zhang

This study explores the impact of brand's psychological contract violation on customers' spurious loyalty, via the mediating effects of customers' brand commitments…

Abstract

Purpose

This study explores the impact of brand's psychological contract violation on customers' spurious loyalty, via the mediating effects of customers' brand commitments (affective commitment, calculative commitment and normative commitment) and the moderating effects of justification for violation and nostalgia proneness in the link of psychological contract violation and three commitments.

Design/methodology/approach

Based on 427 valid responses collected from paper- and web-based survey questionnaires, a total of 21 hypotheses were tested by adopting a structural equation model, hierarchical regression technique and slope analyses.

Findings

The result indicates negative effects of psychological contract violation on customers' attitudinal loyalty and behavioral loyalty via affective commitment and normative commitment, as well as positive effects of psychological contract violation on customers' attitudinal loyalty and behavioral loyalty via calculative commitment. It explains the reason why some loyal customers show spurious loyalty after being psychological contract violated. Meanwhile, it also supports different moderating impacts of justification for violation and nostalgia proneness in these relationships.

Originality/value

This study underscores the importance of calculative commitment in mitigating the adverse effect of psychological contract violation on customers' loyalty. Also, managerial implications are put forward to prevent loyal customers from switching to a worse loyalty stage after being violated.

Details

Marketing Intelligence & Planning, vol. 39 no. 6
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 30 March 2020

Ya Zhang, Jing Zhang and Kongkidakarn Sakulsinlapakorn

Extant literature holds contradictory views about the brand love’s moderation effect in the link between brand failure and consumer’s retaliation. This paper aims to first…

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Abstract

Purpose

Extant literature holds contradictory views about the brand love’s moderation effect in the link between brand failure and consumer’s retaliation. This paper aims to first examine how failure severity correlates with negative emotions and how negative emotions lead to retaliation intention. Then, it probes into opposite moderation effects of brand love in these two stages. Further, it explores contingent factors, including perceived fairness, inferred goodwill, aggressive personality and brand trust, which may moderate “love is blind” effect or “love becomes hate” effect.

Design/methodology/approach

A questionnaire survey was conducted among the sample of 293 responses from Thailand, and 239 responses from China. A total of eight hypotheses were tested by adopting hierarchical regression technique and slope analyses.

Findings

The results show that consumers facing brand failure suffer negative emotions and then generate retaliation intention. Brand love positively moderates the link between failure severity and negative emotions, which is called “love becomes hate” effect. Meanwhile, brand love negatively moderates the link between negative emotions and retaliation intention, which is called “love is blind” effect. In addition, perceived fairness and inferred goodwill alleviate “love becomes hate” effect, and aggressive personality decreases “love is blind” effect.

Originality/value

This study makes contribution to brand failure literature by revealing twofold moderating roles of brand love in arousing retaliation behavior of consumers who encounter product/service failure, as well as contingent factors of these roles. Also, the research findings provide managerial implications to brand managers as to how to manage brand failure and reduce consumers’ retaliation by manipulating brand love and relevant contingent variables.

Details

Journal of Product & Brand Management, vol. 30 no. 3
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 29 June 2020

Chengchen Liu, Ya Zhang and Jing Zhang

There is growing interest among marketers in advertising and promoting their brands by adopting an online celebrity endorsement strategy. However, how online celebrities…

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Abstract

Purpose

There is growing interest among marketers in advertising and promoting their brands by adopting an online celebrity endorsement strategy. However, how online celebrities build their own brand equity and how online celebrity brand equity impacts fans’ purchase behavior have not been extensively researched in the extant literature. This paper aims to explore the factors that contribute to online celebrity branding and improving fans’ purchase intentions.

Design/methodology/approach

A survey and an experiment were conducted among consumers from the mainland of China. A total of 12 hypotheses were proposed to exam how self-congruity and virtual interactivity impact online celebrity branding and to explore the moderating role of perceived quality and product type.

Findings

This paper reveals that customers’ perceived self-congruity with online celebrities’ image and virtual interactivity positively impact the brand equity of online celebrities. Additionally, compared with virtual interactivity, the effect of customer perceived self-congruity on a brand is more significant. The brand equity of online celebrities thereby drives followers’ purchase intentions and the perceived quality of products positively moderates this relationship.

Originality/value

The research conclusions provide managerial implications for marketing practitioners for how to use human brands on social media platforms in the web 2.0 era and ultimately enhance consumer purchase intentions.

Details

Journal of Product & Brand Management, vol. 29 no. 6
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 14 July 2020

Jing Zhang, Ya Zhang and Mingfei Du

This paper aims to investigate how relative contractual and relational governances impact seller’s value appropriation via buyer’s trust, perceived justice and opportunism…

Abstract

Purpose

This paper aims to investigate how relative contractual and relational governances impact seller’s value appropriation via buyer’s trust, perceived justice and opportunism in the context of industrial buyer–seller relationships.

Design/methodology/approach

Survey data from 232 matched buyer-seller dyads of Chinese business-to-business (B2B) firms was used to test the conceptual model and research hypotheses. The confirmatory factor model and structural equation model were tested by using Lisrel 8.80.

Findings

The findings show that relative contractual governance and relative relational governance have opposite consequences on B2B relationship and value outcomes. Relative contractual governance generates higher level of buyer’s opportunist behavior because it reduces buyer’s trust and perceived justice, therefore harms seller’s value appropriation. By contrast, relative relational governance enhances buyer’s trust and perceived justice, therefore curbs buyer’s opportunism and improves seller’s value appropriation.

Originality/value

This study makes significant contributions to theory development of value appropriation and inter-firm governance mechanism by extending dyadic view to network view. It proposes the concept of relative governance and explores its role in shaping a business partner’s perception and behavior. It also provides insightful implications for B2B companies on capturing more benefits from the relationship with buyers by leveraging relative governance strategies.

Details

Journal of Business & Industrial Marketing, vol. 36 no. 2
Type: Research Article
ISSN: 0885-8624

Keywords

Open Access
Article
Publication date: 14 August 2018

Xuemei Li, Ya Zhang and Kedong Yin

The traditional grey relational models directly describe the behavioural characteristics of the systems based on the sample point connections. Few grey relational models…

Abstract

Purpose

The traditional grey relational models directly describe the behavioural characteristics of the systems based on the sample point connections. Few grey relational models can measure the dynamic periodic fluctuation rules of the objects, and most of these models do not have affinities, which results in instabilities of the relational results because of sequence translation. The paper aims to discuss these issues.

Design/methodology/approach

Fourier transform functions are used to fit the system behaviour curves, redefine the area difference between the curves and construct a grey relational model based on discrete Fourier transform (DFTGRA).

Findings

To verify its validity, feasibility and superiority, DFTGRA is applied to research on the correlation between macroeconomic growth and marine economic growth in China coastal areas. It is proved that DFTGRA has the superior properties of affinity, symmetry, uniqueness, etc., and wide applicability.

Originality/value

DFTGRA can not only be applied to equidistant and equal time sequences but also be adopted for non-equidistant and unequal time sequences. DFTGRA can measure both the global relational degree and the dynamic correlation of the variable cyclical fluctuation between sequences.

Details

Marine Economics and Management, vol. 1 no. 1
Type: Research Article
ISSN: 2516-158X

Keywords

Article
Publication date: 19 June 2017

Qian Sun, Ming Diao, Yibing Li and Ya Zhang

The purpose of this paper is to propose a binocular visual odometry algorithm based on the Random Sample Consensus (RANSAC) in visual navigation systems.

Abstract

Purpose

The purpose of this paper is to propose a binocular visual odometry algorithm based on the Random Sample Consensus (RANSAC) in visual navigation systems.

Design/methodology/approach

The authors propose a novel binocular visual odometry algorithm based on features from accelerated segment test (FAST) extractor and an improved matching method based on the RANSAC. Firstly, features are detected by utilizing the FAST extractor. Secondly, the detected features are roughly matched by utilizing the distance ration of the nearest neighbor and the second nearest neighbor. Finally, wrong matched feature pairs are removed by using the RANSAC method to reduce the interference of error matchings.

Findings

The performance of this new algorithm has been examined by an actual experiment data. The results shown that not only the robustness of feature detection and matching can be enhanced but also the positioning error can be significantly reduced by utilizing this novel binocular visual odometry algorithm. The feasibility and effectiveness of the proposed matching method and the improved binocular visual odometry algorithm were also verified in this paper.

Practical implications

This paper presents an improved binocular visual odometry algorithm which has been tested by real data. This algorithm can be used for outdoor vehicle navigation.

Originality/value

A binocular visual odometer algorithm based on FAST extractor and RANSAC methods is proposed to improve the positioning accuracy and robustness. Experiment results have verified the effectiveness of the present visual odometer algorithm.

Details

Industrial Robot: An International Journal, vol. 44 no. 4
Type: Research Article
ISSN: 0143-991X

Keywords

Article
Publication date: 3 June 2014

Jie G. Fowler, Timothy H. Reisenwitz and Aubrey R. Fowler

– The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective.

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Abstract

Purpose

The aim of this study is to focus on consumers’ responses towards visual fashion ideal in hybrid magazine advertisements from a cross-cultural and generational perspective.

Design/methodology/approach

This exploratory qualitative focus group study showed a set of validated advertisements to 64 female participants. Half of the sample was from the USA, the other half was from China. To examine generational differences, the interviewees were split by age in each group: half of the participants were between 18 and 34, and half were between the age of 45 and 65 years.

Findings

Both Chinese and American target audiences viewed the trendy advertisements with an aspirational eye in which the advertisement was interpreted as representing an ideal self to which they aspired, one that they wanted to achieve but, for some reason(s), were not capable of achieving at the time. However, the degree of aspiration varied for Chinese and American audiences.

Research limitations/implications

Because of the chosen research approach, the research results may lack generalizability. Therefore, future research may use survey and experimental research approaches.

Practical implications

International marketers may need to design advertisements with more “realistic” imagery, while keeping the idealized Western style in Chinese advertising. Advertisers should also be cognizant of intergenerational influences in the Chinese market; many young Chinese women still rely on their mothers regarding fashion purchase decisions.

Originality/value

This paper fills a need to understand both the similarities and the differences in marketing communications across cultures.

Details

Qualitative Market Research: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1352-2752

Keywords

Article
Publication date: 14 December 2018

De-gan Zhang, Ya-meng Tang, Yu-ya Cui, Jing-xin Gao, Xiao-huan Liu and Ting Zhang

The communication link in the engineering of Internet of Vehicle (IOV) is more frequent than the communication link in the Mobile ad hoc Network (MANET). Therefore, the…

Abstract

Purpose

The communication link in the engineering of Internet of Vehicle (IOV) is more frequent than the communication link in the Mobile ad hoc Network (MANET). Therefore, the highly dynamic network routing reliability problem is a research hotspot to be solved.

Design/methodology/approach

The graph theory is used to model the MANET communication diagram on the highway and propose a new reliable routing method for internet of vehicles based on graph theory.

Findings

The expanded graph theory can help capture the evolution characteristics of the network topology and predetermine the reliable route to promote quality of service (QoS) in the routing process. The program can find the most reliable route from source to the destination from the MANET graph theory.

Originality/value

The good performance of the proposed method is verified and compared with the related algorithms of the literature.

Details

Engineering Computations, vol. 36 no. 1
Type: Research Article
ISSN: 0264-4401

Keywords

Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

Keywords

Article
Publication date: 15 March 2022

Ya Su and Lu Zhang

As China's only ruling party, will the Communist Party influence corporate decisions? The purpose of this paper is to examine whether and how the political ideology of…

Abstract

Purpose

As China's only ruling party, will the Communist Party influence corporate decisions? The purpose of this paper is to examine whether and how the political ideology of CEOs affects the environmental responsibility of Chinese family firms and its effects on Corporate Environmental Responsibility (CER), in addition to a cohesive set of corporate governance contingency factors.

Design/methodology/approach

This paper uses a series of the Ordinary Least Squares (OLS) regression estimates and two-stage approach to examine four main hypotheses, based on 7,824 observations corresponding to 1,919 family firms in China from 2004 to 2015.

Findings

The study's findings show that CEOs imprinted with communist ideology are significantly positively related to CER in family firms, that the moderating role of ownership concentration is not significant, that board independence positively moderates the focal relationship and that CEO duality negatively moderates this relationship.

Originality/value

The paper expands the research of CEOs' political ideology to the ecological context, which are of significance to both theory and practice.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

1 – 10 of 371