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Article
Publication date: 22 March 2024

Jianfeng Guo, Xiaohan Yang, Sihang Yao, Fu Gu and Xuemei Zhang

The purpose of this paper is to examine the influences of positive-framed and negative-framed green advertising on pro-environmental WTP. This study also explores the impacts of…

Abstract

Purpose

The purpose of this paper is to examine the influences of positive-framed and negative-framed green advertising on pro-environmental WTP. This study also explores the impacts of regulatory focus, environmental concern and pleasant level on green advertising effectiveness.

Design/methodology/approach

Data are collected from a within-participant between-group online experiment in China. The generalized estimating equation (GEE) is employed to investigate the impact of green advertising on WTP. Grouped regression and mediation analyses are conducted to explore the influences of regulatory focus, environmental concern and pleasure on advertising efficacy.

Findings

The experimental outcomes indicate that green advertising significantly increases participants’ pro-environmental WTP, and negative-framed advertising is more effective than its positive-framed counterpart. Prevention focus heightens receptivity to green advertising, and the relation of environmental concern to advertising effectiveness is inverted U-shaped. Pleasure mediates the effect of green advertising on the WTP, and this mediating role is influenced by emotional intensity when advertising is negatively framed.

Originality/value

Evidence suggests that green advertising may propel pro-environmental WTP by raising environmental awareness, but such a relationship remains severely understudied. As such, this study pioneers in exploring the impact of different-framed green advertising on pro-environmental WTP, extending the concept of green advertising to environmental management. By considering the influences of regulatory focus, environmental concern and pleasure, this study raises practical implications for designing green advertisements, such as increasing the usage of visual elements.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 5 May 2023

Yonghui Wu, Xuemei Xie, Carlos Lassala and Samuel Ribeiro-Navarrete

Given that women around the world face more exclusion in terms of limited access to economic and innovation activities than men do, it is understandable that some female-led…

Abstract

Purpose

Given that women around the world face more exclusion in terms of limited access to economic and innovation activities than men do, it is understandable that some female-led start-ups in weak institutional environments engage in bribery to help reduce the difficulties they encounter in the face of intense business competition. However, the link between bribery and product innovation performance is unclear. The purpose of this study is to investigate the relationship between bribery and product innovation performance for female-led start-ups, as well as the roles of institutional support and self-control in this link.

Design/methodology/approach

This empirical study evaluates survey data from female-led manufacturing start-ups in China's Yangtze River Delta region to investigate the relationship between bribery and product innovation performance.

Findings

This research shows that bribery has an inverted U-shaped impact on product innovation performance in female-led manufacturing start-ups, meaning that the product innovation performance of these firms initially increases but then decreases as the bribery intensity (i.e. the frequency and amount of bribes) increases. The authors also focus on the roles of institutional support and self-control in this link, where the authors find that this relationship is steeper for firms with strong institutional support, as well as for individual female entrepreneurs who have high levels of self-control.

Practical implications

The findings of this study indicate that policymakers should undertake efforts to improve institutional quality (e.g. increasing clarity around decisions, providing more institutional support, etc.) and to guide female entrepreneurs to cultivate higher levels of self-control, as such efforts would reduce the appeal of, and the opportunity for, bribery.

Originality/value

To date, very few studies focus specifically on female-led enterprises in the field of bribery research. The research findings presented here on the effect of bribery in female-led start-ups on firm product innovation performance are useful to researchers, policymakers and businesspeople, as they provide a better understanding of bribery in female-led start-ups in China, which can also be extrapolated to encompass other transition economy contexts.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

Keywords

Open Access
Article
Publication date: 9 December 2022

Xuwei Pan, Xuemei Zeng and Ling Ding

With the continuous increase of users, resources and tags, social tagging systems gradually present the characteristics of “big data” such as large number, fast growth, complexity…

Abstract

Purpose

With the continuous increase of users, resources and tags, social tagging systems gradually present the characteristics of “big data” such as large number, fast growth, complexity and unreliable quality, which greatly increases the complexity of recommendation. The contradiction between the efficiency and effectiveness of recommendation service in social tagging is increasingly becoming prominent. The purpose of this study is to incorporate topic optimization into collaborative filtering to enhance both the effectiveness and the efficiency of personalized recommendations for social tagging.

Design/methodology/approach

Combining the idea of optimization before service, this paper presents an approach that incorporates topic optimization into collaborative recommendations for social tagging. In the proposed approach, the recommendation process is divided into two phases of offline topic optimization and online recommendation service to achieve high-quality and efficient personalized recommendation services. In the offline phase, the tags' topic model is constructed and then used to optimize the latent preference of users and the latent affiliation of resources on topics.

Findings

Experimental evaluation shows that the proposed approach improves both precision and recall of recommendations, as well as enhances the efficiency of online recommendations compared with the three baseline approaches. The proposed topic optimization–incorporated collaborative recommendation approach can achieve the improvement of both effectiveness and efficiency for the recommendation in social tagging.

Originality/value

With the support of the proposed approach, personalized recommendation in social tagging with high quality and efficiency can be achieved.

Details

Data Technologies and Applications, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9288

Keywords

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