Search results

Based on the attention-based view (ABV), this study examines the mechanism of external pressure and internal managerial interpretation affecting the promotion of green entrepreneurial orientation (GEO) of agricultural enterprises.

Based on data collected from 208 agricultural enterprises in China, the conceptual model was tested by using hierarchical regression.

The results show that managerial interpretation can affect the promotion of GEO. Command and control regulation, market-based regulation and green market pressure are important external pressures that affect the promotion of GEO. In addition, managerial interpretation mediates the relationship between command and control regulation and GEO, market-based regulation and GEO, as well as green market pressure and GEO.

This study proposes a key path for promoting the adoption and implementation of GEO by agricultural enterprises. The research results provide experience for emerging and developing countries to promote the GEO of agricultural enterprises, which is helpful to alleviate the environmental problems caused by the development of agricultural enterprises.

For the first time, this study introduced the ABV into the research of GEO. The research results enrich the theoretical perspective of GEO and expand the research field of the ABV. In addition, this study fills the research gap that existing research has not paid enough attention to the internal driving factors of GEO and opens the black box between the external pressure and GEO.

The recent livestreaming commerce has magnified the role of influencer marketing, where the influencers are partnering with brands for product promotion. This study examines the impact of influencer attributes, interaction strategies and parasocial relationships on impulsive buying in livestreaming commerce.

A survey with 368 livestreaming commerce users was analyzed using the symmetric-thinking approach – partial least squares structural equation modeling (PLS-SEM) and asymmetric thinking approach – fuzzy set qualitative comparative analysis (fsQCA).

The results of PLS-SEM indicate that influencer trustworthiness, influencer interactivity and self-disclosure determine parasocial relationships, which in turn influence impulsive buying. The fsQCA finding returned three configurations with various combinations of the causal conditions (i.e. influencer attributes, interaction strategies, parasocial relationships, perceived fit uncertainty and perceived quality uncertainty) explaining the formation of impulsive buying.

These findings provide unique linear and nonlinear insights to explain the combinatory effects of influencer attributes, interaction strategies, parasocial relationships, perceived fit uncertainty and perceived quality uncertainty on impulsive buying in livestreaming commerce.

Project portfolio risk (PPR) management plays an important role in promoting the smooth implementation of a project portfolio (PP). Accurate PPR prediction helps managers cope with risks timely in complicated PP environments. However, studies on accurate PPR impact degree prediction, which consists of both risk occurrence probabilities and risk impact consequences considering project interactions, are limited. This study aims to model PPR prediction and expand PPR prediction tools.

In this study, the authors build a PPR prediction model based on a genetic algorithm and back-propagation neural network (GA-BPNN) integrated with entropy-trapezoidal fuzzy numbers. Then, the authors verify the proposed model with real data and obtain PPR impact degrees.

The test results indicate that the proposed method achieves an average absolute error of 0.002 and an average prediction accuracy rate of 97.8%. The former is reduced by 0.038, while the latter is improved by 32.1% when compared with the results of the original BPNN model. Finally, the authors conduct an index sensitivity analysis for identifying critical risks to effectively control them.

This study develops a hybrid PPR prediction model that integrates a GA-BPNN with entropy-trapezoidal fuzzy numbers. The authors use this model to predict PPR impact degrees, which consist of both risk occurrence probabilities and risk impact consequences considering project interactions. The results provide insights into PPR management.