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Article
Publication date: 19 March 2019

Xingsong Shi and Xiaohui Shan

The purpose of this paper is to investigate Chinese and American financial companies’ distinct brand personality indicators shown through culturally based linguistic…

Abstract

Purpose

The purpose of this paper is to investigate Chinese and American financial companies’ distinct brand personality indicators shown through culturally based linguistic features online. The potential correlation between culturally oriented brand personalities and companies’ financial performance is also examined.

Design/methodology/approach

This study employs computerized content analyses to examine the cross-cultural differences among 28 American and Chinese financial companies’ online communication based on Aaker’s brand personality framework.

Findings

The findings reveal that despite some similarities, there are significant differences between the frequencies and patterns of brand personality indicators on American and Chinese websites, which demonstrate the connection between the companies’ linguistic preferences with their different cultural backgrounds. It also proves that there could be significant relationship between financial companies’ corporate brand (CB) personality expressions and their financial performance, and US financial companies’ revenues are more closely correlated with brand personality dimensions than Chinese companies’.

Practical implications

The necessity for cross-cultural adaptation of CB personality is verified in this study. Chinese international companies may have a big room to improve their online corporate communication. Similarly, foreign companies who intend to enter into Chinese market may think about laying emphasis on their personality indicators of competence in their online corporate communication.

Originality/value

This research is among the first to utilize a corpus-based analytical tool to conduct content analyses of financial companies’ online brand personalities, in addition to empirically validate the correlations between companies’ brand personality indicators and financial performance. The study enriches the literature on online marketing communication, draws attention to the connection between cultural differences and linguistic preferences in CB personality construction and emphasizes the importance of making appropriate cross-cultural adaptation in online corporate communication.

Details

Marketing Intelligence & Planning, vol. 37 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 21 January 2022

Jie Li, Chenyang Yin, Yunde Shi, Suya Dai and Xingsong Wang

Periodic inspection of bridge cables is essential, and cable-climbing robots can replace human workers to perform risky tasks and improve inspection efficiency. However…

Abstract

Purpose

Periodic inspection of bridge cables is essential, and cable-climbing robots can replace human workers to perform risky tasks and improve inspection efficiency. However, cable inspection robots often fail to surmount large obstacles and cable clamps. The purpose of this paper is to develop a practical cable inspection robot with stronger obstacle-surmounting performance and circumferential rotation capability.

Design/methodology/approa/ch

A cable inspection robot with novel elastic suspension mechanisms and circumferential rotation mechanisms is designed and proposed in this study. The supporting force and spring deformation of the elastic suspension are investigated and calculated. Dynamic analysis of obstacle surmounting and circumferential rotation is performed. Experiments are conducted on vertical and inclined cables to test the obstacle-surmounting performance and cable-clamp passing of the robot. The practicality of the robot is then verified in field tests.

Findings

With its elastic suspension mechanisms, the cable inspection robot can carry a 12.4 kg payload and stably climb a vertical cable. The maximum heights of obstacles surmounted by the driving wheels and the passive wheels of the robot are 15 mm and 13 mm, respectively. Equipped with circumferential rotation mechanisms, the robot can flexibly rotate and successfully pass cable clamps.

Originality/value

The novel elastic suspension mechanism and circumferential rotation mechanism improve the performance of the cable inspection robot and solve the problem of surmounting obstacles and cable clamps. Application of the robot can promote the automation of bridge cable inspection.

Details

Industrial Robot: the international journal of robotics research and application, vol. 49 no. 5
Type: Research Article
ISSN: 0143-991X

Keywords

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