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1 – 10 of 22Xiaoxiao Song, Yunpeng Li, Xi Yu Leung and Dong Mei
Drawing on anthropomorphism and the stereotype content model, this study aims to explore the impacts of robot anthropomorphism on hotel guests’ word of mouth and continuous usage…
Abstract
Purpose
Drawing on anthropomorphism and the stereotype content model, this study aims to explore the impacts of robot anthropomorphism on hotel guests’ word of mouth and continuous usage intention through perceived warmth and competence. This study also investigates the moderating effects of guests’ expertise.
Design/methodology/approach
A total of 524 valid data was collected with Chinese hotel guest through an online survey. Data were analyzed by using structural equation modeling.
Findings
The results indicate that robot anthropomorphism positively affects perceived warmth and competence. Perceived warmth positively affects guests’ word of mouth and continuous usage intention, while perceived competence only positively influences guests’ continuous usage intention. The findings further show that guest expertise weakens the positive relationship between robot anthropomorphism and perceived warmth and competence.
Originality/value
This study advances robot service literature by integrating the stereotype content model with robot anthropomorphism in exploring hotel guests’ perceptions on service robots. This study also discovers the vital boundary role of guest characteristics in human–robot interaction. This study provides valuable information for hoteliers to design and adopt better robots for optimal guest experiences.
目的
基于拟人化和刻板印象内容模型, 本研究探讨了机器人拟人化通过感知温暖和感知能力对酒店客人的口碑和持续使用意向的影响。此外, 本研究也探讨了客人专业知识的调节作用。
设计/方法/途径
通过在线调查问卷, 我们共收集了来自中国酒店客人的524份有效数据, 并采用结构方程模型对这些数据进行了分析。
结果
研究结果表明, 机器人拟人化积极影响感知温暖和感知能力。感知温暖会对客人的口碑和持续使用意向产生积极影响, 而感知能力只对客人的持续使用意向产生积极影响。研究结果进一步表明, 客人的专业知识会削弱机器人拟人化与感知温暖和能力之间的积极关系。
原创性/价值
为了探索酒店客人对服务机器人的感知(状况/情况), 本研究将机器人拟人化因素整合到刻板印象内容模型中, 其结果推动了机器人服务研究的发展。本研究还发现了客人特征在人机互动中的重要边界作用。本研究为酒店经营者设计和采用更好的机器人以获得最佳的客人体验提供了有价值的参考。
Diseño/metodología/enfoque
Se recopiló datos válidos de un total de 524 clientes de hoteles chinos mediante una encuesta en línea. Los datos fueron analizados mediante un modelo de ecuaciones estructurales.
Objetivo
Basándose en el antropomorfismo y en el modelo de contenido estereotipado, este estudio explora el impacto del antropomorfismo de los robots en el boca a boca de los clientes del hotel y en la intención de uso continuado a través de la calidez y la competencia percibidas. El estudio investiga también los efectos moderadores de la experiencia de los huéspedes.
Conclusiones
Los resultados indican que el antropomorfismo del robot afecta positivamente a la calidez y a la competencia percibidas. La calidez percibida influye positivamente en el boca a boca y en la intención de uso continuado de los huéspedes, mientras que la competencia percibida sólo influye positivamente en la intención de uso continuado de los huéspedes. Los resultados muestran, además, que la experiencia del cliente debilita la relación positiva entre el antropomorfismo del robot y la percepción de calidez y de competencia.
Originalidad/valor
Este estudio supone un avance en la literatura sobre robots de servicio al integrar el modelo de contenido estereotipado con el antropomorfismo de los robots, en la exploración de las percepciones de los huéspedes de hoteles sobre los robots de servicio. Este estudio también muestra el papel vital que desempeñan las características de los huéspedes en la interacción humano-robot. El estudio proporciona información valiosa para que los hoteleros diseñen y adopten mejores robots para ofrecer experiencias óptimas a los huéspedes.
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Xiaoxiao Song, Huimin Gu, Yunpeng Li and Weijiao Ye
Trust has emerged as a crucial research topic in the sharing economy. However, scholarship on trust in sharing accommodation remains limited. By using stakeholder theory, this…
Abstract
Purpose
Trust has emerged as a crucial research topic in the sharing economy. However, scholarship on trust in sharing accommodation remains limited. By using stakeholder theory, this study aims to provide a systematic framework for integrating trust among multiple stakeholders and identify potential knowledge gaps and future research directions for trust in sharing accommodation.
Design/methodology/approach
The authors select papers using a combination of multiple keywords from EBSCOhost and Web of Science. The analysis includes 172 journal papers published between 2011 and 2021. The authors conduct a systematic review through thematic content analysis, and each paper is analyzed using manual coding.
Findings
The analysis shows that key stakeholders for trust building in sharing accommodation include consumers, hosts, platforms, residents and governments, with most studies focusing on the consumer perspective. The study integrates various trust antecedents and outcomes from the above multistakeholder. Second, this study summarizes the most commonly used theories, and more diversified theories could be applied to future research. Third, this study finds that most studies use quantitative methods, and researchers should introduce more integrated methodologies such as machine learning on a large scale. Furthermore, the current research disciplinary paradigm should be extended to multidisciplinary and interdisciplinary approaches to promote innovation in trust research. Finally, the COVID-19 pandemic has brought both challenges and opportunities to industry as well as researchers, and more institutional rather than commercial perspectives need to be addressed.
Research limitations/implications
The study contributes to the trust and the sharing economy literature by providing a systematic framework for integrating trust from multistakeholder perspectives. The study also points out several future research directions by combining micro and macro multistakeholder perspectives, identifying more diversified theories and methodologies and specifying multidisciplinary and interdisciplinary approaches.
Originality/value
The study advances knowledge by providing a systematic framework for integrating trust among multiple stakeholders and proposing future research directions for trust in sharing accommodation.
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Jennifer Bannister, Li-Chin Jennifer Ho and Xiaoxiao Song
This paper aims to compare US market reactions to the restatement announcements of foreign firms listed in the USA and those of US firms by applying the Capital Market Liability…
Abstract
Purpose
This paper aims to compare US market reactions to the restatement announcements of foreign firms listed in the USA and those of US firms by applying the Capital Market Liability of Foreignness (CMLOF) concept. It further investigates the incremental effect of an improved information environment, proxied by analyst following, on mitigating the negative market reaction to a restatement for foreign vs domestic firms.
Design/methodology/approach
Regression tests are performed on a matched-sample, which matches foreign and domestic firms based on industry and firm size. Market reaction is defined as three-day abnormal stock returns calculated using a market model. The sources of CMLOF are defined as institutional distance, information costs, unfamiliarity costs and cultural distance.
Findings
Results suggest that, on average, the magnitude of the market reaction to a restatement is 1.8 per cent lower for foreign firms than for domestic firms. Information and unfamiliarity costs contribute to the differing market reactions. In addition, it appears that the improved information environment created by a higher analyst following is more important for foreign firms who face CMLOF than for domestic firms.
Originality/value
While prior research establishes a negative market reaction to restatement announcements, comparing the market reactions for foreign and domestic firms provides evidence regarding whether US investors treat foreign and domestic firms differently. Additionally, to the best of the authors’ knowledge, this is the first study that examines CMLOF using restatement announcements.
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Annarita Sorrentino, Xiaoxiao Fu, Rosaria Romano, Michele Quintano and Marcello Risitano
This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.
Abstract
Purpose
This study aims to analyze the impact of event experience on event satisfaction and intentions to return and recommend the destination.
Design/methodology/approach
Relationships among constructs were tested on data gathered from 542 tourists during the America's Cup World Series held in South Italy in April 2013 by using a structural equation modeling approach. Moreover, a multigroup analysis was developed to test the possible moderator factors.
Findings
The results revealed that event experience and event satisfaction had positive impacts on the intentions to recommend and return to the host destination. Moreover, nationality, gender and trip motivation emerged as important moderating factors in the relationships among the latent constructs.
Research limitations/implications
The findings of this paper enrich the existing literature and help tourism destination marketers and managers consider the triggering factors of a satisfying mega-sports event for the host destination and the marketing power of the on-site experience.
Practical implications
Practitioners should draw on the insights provided by this study to design destination strategies, particularly by paying attention to how an event experience causes an attendee to return to and recommend the host destination.
Originality/value
This study enriches the existing event literature in several ways. First, it emphasizes the importance of the event experience to the satisfaction level and willingness to return and recommend the host destination for a vacation, supporting the link between an event and its destination. Second, it provides a moderating analysis that offers new insights for marketing the event experience. It offers a multilevel model of mega-event tourism legacy, which opens up new avenues of research. Third, complementing the consumer-based analysis, this research includes the trend of visits (after 2013 to the present) to examine how a mega-sport event has brought about more postevent visits.
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Xiaoxiao Fu, Juhee Kang, Jeeyeon Jeannie Hahm and Jessica Wiitala
This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and brand-related…
Abstract
Purpose
This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and brand-related outcomes.
Design/methodology/approach
Data were collected from guests who had visited a theme park in the past 12 months. Confirmatory factor analysis, consisting of second-order factor analysis and structural equation modeling with the incorporation of alternative model testing, was employed.
Findings
The findings revealed that theme park customers’ internalization of brand experience influenced their attitudinal and behavioral tendency with regard to the brand through self-congruity and flow.
Practical implications
This study provides strategies for theme park designers and marketers under pressure to create a desired experiential setting that motivates visitors to engage in activities through various brand stimuli. Well-designed theme parks can create an optimal state of focus and attention, immersing visitors to the extent that they lose their sense of time and place, affecting their attitude and behavior toward the theme park brand.
Originality/value
Theme parks provide a highly experiential, immersive and personally relevant experience with brand elements. Very few studies have attempted to investigate the consequences of theme park experience from the theoretical perspective of customers’ connection with the brand. This study proposed and validated a conceptual model to capture how theme park experience influenced visitors’ commitment to and active engagement with theme park brands through the mechanisms of self-congruity and flow.
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Although much satisfaction research examines the role of demographics, few examine the phenomena of family cohesion or travel party composition and the role they play in…
Abstract
Purpose
Although much satisfaction research examines the role of demographics, few examine the phenomena of family cohesion or travel party composition and the role they play in influencing satisfaction. Therefore, the purpose of this paper is to leverage the two to further understand satisfaction.
Design/methodology/approach
Data from 400 vacationing families were analyzed to examine the factors of family cohesion, activity satisfaction and overall vacation satisfaction.
Findings
Contrary to previous research, the results suggest that family cohesion is comprised of two primary factors: emotional bonding and decision making, family boundaries and coalitions. The findings suggest that family cohesion and activity satisfaction contributed to overall vacation satisfaction. However, as an addition to extant research, the findings demonstrate that travel party size moderated this relationship.
Research limitations/implications
This research challenges findings of extant research on family cohesion and extends satisfaction research by introducing the effect of family cohesion and travel party composition. Both suggest and offer opportunities for future academic research. Practically speaking, this research also provides insight for practitioners as to why “travel party composition” should be regarded as an operative, rather than a descriptive term.
Practical implications
Practically speaking, this research also provides insight for practitioners as to why “travel party composition” should be regarded as an operative, rather than a descriptive term. Given the results of this research, the moderating effect of travel party composition is an interesting academic finding. Operationalizing this component in practice is challenging. However, practitioners can take the knowledge of the positive relationships between family cohesion, participation in activities, and overall vacation satisfaction, as well as the moderating effect of travel party composition, into account when evaluating guest satisfaction scores, programming activities, and resolving guest issues.
Originality/value
In addition to challenging findings of prior research, this research utilizes data gathered during family vacations; therefore not relying on recall or issues with memory effect. In addition, it extends existing research through the exploration of moderating variables. Finally, the research has practical implications for practitioners to attend to satisfaction of the increasing global family leisure market.
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Xiaoxiao Shi, Lu Lu, Wei Zhang and Qingpu Zhang
This paper aims to propose the following questions: How do structural network embeddedness influence firms’ incremental innovation capability? Does technology cluster moderate the…
Abstract
Purpose
This paper aims to propose the following questions: How do structural network embeddedness influence firms’ incremental innovation capability? Does technology cluster moderate the relationships between them?
Design/methodology/approach
In this empirical research, the authors collected a sample of patent data in the smartphone industry over the period of 2000-2018. Then, the authors examined the direct roles of structural network embeddedness on firms’ incremental innovation capability and the moderating role of technology cluster by using ordinary linear squares regression.
Findings
The empirical results show that occupying the central position positively affects firms’ incremental innovation capability, and clustering strengthens this linear relationship. Furthermore, bridging structural holes has an inverted U-shaped effect on incremental innovation capability, and clustering positively moderated this nonlinear relationship, while bridging ties across different clusters plays a negative moderation role in this relationship.
Originality/value
This empirical research provides new insights into whether and how firms can grasp the benefits of structural network embeddedness to conduct incremental innovations and the moderation effects of technology cluster contingencies. It further contributes to the structural network embeddedness–incremental innovation capability issue by extending its research context to the smartphone industry.
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Xiaoxiao Qi, Da Shi, Zixuan Huang and Wen Chang
This study aims to meta-analyze the moderating roles of Hofstede’s four cultural values in the antecedent–tourist loyalty link.
Abstract
Purpose
This study aims to meta-analyze the moderating roles of Hofstede’s four cultural values in the antecedent–tourist loyalty link.
Design/methodology/approach
Based on 35 independent studies, a meta-regression was conducted to determine whether the heterogeneity of 11 antecedent–tourist loyalty relationships could be explained by four dimensions of Hofstede’s cultural values. Furthermore, this study tested how these relationships were contingent on each cultural value dimension, reinforced by robustness tests involving subgroup analyses.
Findings
The intensity of all associations significantly varied by at least one cultural value dimension, namely, power distance, individualism, masculinity or uncertainty avoidance.
Research limitations/implications
This meta-analytic study enriches the relevant literature by referring to a large, diverse sample to enhance the robustness of the moderating role of tourists’ national culture in loyalty formation and revealing the moderating effect of national culture in 11 antecedent–tourist loyalty links more than in extant literature.
Originality/value
For the body of knowledge of culture-moderated tourist loyalty formation, to the best of the authors’ knowledge, this study is the pioneering meta-analytic effort. It also first offers an original contribution to moderator analysis meta-analytic studies of tourist loyalty by identifying a new moderator, i.e. national culture.
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Xiaoxiao Shi, Lu Lu, Wei Zhang and Qingpu Zhang
Building on theories of inter-organizational knowledge flows and social network, we explored how two types of collaboration network embeddedness (NE) (i.e. structural embeddedness…
Abstract
Purpose
Building on theories of inter-organizational knowledge flows and social network, we explored how two types of collaboration network embeddedness (NE) (i.e. structural embeddedness (SE) and relational embeddedness (RE)) drive firms' inbound and outbound open innovation (OI) practices from a knowledge flow perspective, and further examined these relationships are to what extent contingent on network inertia (NI).
Design/methodology/approach
In this empirical research, the authors collected a sample of patents in the unmanned aerial vehicle (UAV) industry over the period of 2000–2018. Then the authors examined the direct roles of SE and RE in collaboration networks on firms' inbound and outbound OI practices from a knowledge flow perspective, and the moderating role of NI by using negative binomial regression.
Findings
Empirical results from our study of 96 firms showed that both bridging structural holes position in collaboration networks (i.e. SE) and having stronger tie strength (i.e. RE) would positively affects firms' inbound OI practices, whereas only having stronger tie strength in collaboration networks (i.e. RE) would facilitate outbound OI practices. In addition, NI strengthens the relationships between SE and firm OI practice, but weakens the positive roles of RE on firm OI practice.
Originality/value
This empirical research provides new insights into whether and how firms can grasp the benefits of collaboration NE to conduct OI activities by exploring NI contingencies. It further sheds lights on the scope of the NE–OI issue from a knowledge flow perspective by extending its research context to UAV industry.
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Dan Qiao, Shuifa Ke, Xiaoxiao Zhang and Qiya Feng
The paper aims to explore the impact of marketization on forestry economic growth. Firstly, the development process of forestry marketization was summarized. Secondly, from the…
Abstract
Purpose
The paper aims to explore the impact of marketization on forestry economic growth. Firstly, the development process of forestry marketization was summarized. Secondly, from the three dimensions of forestry production factor marketization, production marketization and product marketization, the framework of marketization is constructed by the authors.
Design/methodology/approach
Based on the yearbook data from 1978 to 2016, the relationship between forestry marketization and forestry growth was demonstrated through multiple regression and Granger test in this paper.
Findings
The results showed that forestry marketization was one of the important driving factors that impacted on China's forestry economic growth. Since the reform and opening up, China's forestry marketization degree has been constantly strengthened, but there is still room for improvement. China has provided an important model as forestry marketization reform and development sample for the world.
Social implications
Many useful references and inspirations have been provided from China such as gradually promoting market-oriented reforms; paying attention to the important role of reform and opening up in the construction of market mechanism; dynamic coordination of market and government relations; developing and connecting the relationship between domestic and international market; and coordinating the development of forestry state-owned economy, private economy and mixed ownership economy.
Originality/value
This paper creates a measure index of forestry marketization from three dimensions of forestry production factor marketization, production marketization and product marketization.
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