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1 – 10 of 37
Article
Publication date: 19 March 2020

Xiaojun Fan, Nanxi Ning and Nianqi Deng

Previous studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems…

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Abstract

Purpose

Previous studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems could promote the relationship between retailers and consumers. Based on the Stimulus–Organism–Response framework, this paper proposes a customer engagement model in a fully intelligent retail environment. The concept of the quality of intelligent experience is constructed from the perspective of customer experience, and the effect of the mechanism of smart retail on the customer engagement relationship is discussed.

Design/methodology/approach

Using two surveys, this study analyzes 201 (in study 1) and 321 (in study 2) questionnaires by using structural equation model in partial least square software.

Findings

The analysis shows that the human–machine interaction, intelligent systems and the product content of the quality intelligent experience significantly impact customer engagement on smart retail.

Research limitations/implications

This research was designed for general retail products, without distinguishing between different product types. Thus, it did not consider the moderating effect of product types.

Practical implications

The findings enrich the intelligent retail technology field and provide operable guidance to help smart retailers improve customer relations.

Originality/value

This paper proposes a customer engagement model to describe how technology integration systems promote the relationship between retailers and consumers.

Details

Marketing Intelligence & Planning, vol. 38 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 11 September 2017

Xuebing Dong, Yaping Chang and Xiaojun Fan

Marketers recognize that the internet is crucial in the lives of consumers; thus, they invest money on online advertisements. Using multiple online media primarily…

Abstract

Purpose

Marketers recognize that the internet is crucial in the lives of consumers; thus, they invest money on online advertisements. Using multiple online media primarily influences the message acceptance of consumers. The synergistic effect of online multimedia relies on form, content, and sources of information, and time. The paper aims to discuss these issues.

Design/methodology/approach

A model that reflects the influence of the characteristics of online multimedia on message response through message acceptance is established based on theories of information persuasion, encoding variability, and multiple-source assumption. Based on a survey of 411 online media users, the study applies partial least-squares regression to test the research model.

Findings

The results show that variety of forms, complementary of contents, diversity of sources, and time interval influence message response via message strength. Complementary of contents and diversity of sources affect message response via perceived credibility. Synergy type moderates the relationship between variety of forms and perceived credibility and between diversity of sources and perceived credibility.

Research limitations/implications

The current study mainly tests the effect of these characteristics on message response and the moderating effect of synergy type. Future research can examine the effect of these characteristics on information seeking and consumption behavior and the moderating effect of the cognitive mode of consumers.

Practical implications

This study provides insight into the characteristics of synergy and contributes to the literature on integrated marketing communication. The results provide guidance for practitioners to effectively plan online multimedia practices.

Originality/value

This study explored the influence of the characteristics of online media synergy on message response through message acceptance. The study also discussed the moderating effect of the type of online multimedia synergy.

Details

Online Information Review, vol. 41 no. 5
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 27 December 2021

Nianqi Deng, Xinyu Jiang and Xiaojun Fan

Limited research has explored why and how cause-related marketing on social media influences consumers' responses. Drawing upon balance theory and consistency theory, this…

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Abstract

Purpose

Limited research has explored why and how cause-related marketing on social media influences consumers' responses. Drawing upon balance theory and consistency theory, this study aims to identify the mechanism of cause-related marketing on social media.

Design/methodology/approach

Data were collected from a sample of 360 users of cause-related marketing campaigns on social media and analyzed using structural equation modeling in Mplus 8.0.

Findings

The three types of congruence – self-image congruence, brand-image congruence and value congruence – can serve as sub-dimensions of perceived fit between a consumer, brand and cause of a cause-related marketing campaign on social media. Importantly, these perceived fit sub-dimensions positively influence community identification and, therefore, influence consumer citizenship behaviors.

Practical implications

The findings provide theoretical and practical contributions for a brand to undertake cause-related marketing on social media.

Originality/value

This study clarifies the myth of the perceived fit of cause-related marketing on social media and examines the perceived fit sub-dimensions’ mechanism of consumers' responses through community identification.

Details

Journal of Research in Interactive Marketing, vol. 17 no. 1
Type: Research Article
ISSN: 2040-7122

Keywords

Article
Publication date: 6 August 2018

Xuebing Dong, Yaping Chang, Shichang Liang and Xiaojun Fan

The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM).

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Abstract

Purpose

The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM).

Design/methodology/approach

The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition).

Findings

The results revealed that participants exposed to message stimuli of online media synergy reported greater source credibility, cognitive responses (brand credibility and positive thoughts about the brand), attitude toward the brand and purchase intention. In online multimedia, source credibility influences attitude toward the brand through brand credibility and positive thoughts about the brand; in online single media repetition, source credibility influences attitude toward the brand through only brand credibility.

Research limitations/implications

In addition, the relationship between online media synergy and marketing outcomes might be moderated by consumers’ goals and thought patterns, and future research could further explore the moderating effects of these variables.

Practical implications

This study contributes to media synergy research, assists marketing planners in their understanding of the importance of online media synergy and serves as a reference for marketing planners considering an integrated online marketing plan.

Originality/value

The current study investigated how the synergy of OBM and OIM influences message persuasiveness for consumers (cognitive responses, attitude toward the brand and purchase intention).

Article
Publication date: 11 September 2020

Xiaojun Fan, Xinyu Jiang, Nianqi Deng, Xuebing Dong and Yangxi Lin

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of…

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Abstract

Purpose

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined.

Design/methodology/approach

The conceptual model includes role conflict, privacy concerns, social media fatigue, discontinuous usage intention and self-esteem. Three hundred and thirty-one questionnaires were collected using an online survey, and the data were analyzed with structural equation and hierarchical regression modeling.

Findings

The results show that (1) role conflict positively affects privacy concerns and social media fatigue; (2) privacy concerns also positively affect social media fatigue; (3) privacy concerns positively affect control activities intentions, although their impact on short breaks and suspend usage intentions is not significant, whereas social media fatigue significantly influences control activities, short breaks and suspend usage intentions; and (4) self-esteem negatively moderates the influence of role conflict on privacy concerns.

Research limitations/implications

A key limitation of this research is that it is designed for WeChat. Therefore, the question of whether other social media platforms face role conflict or discontinuous usage problems should be explored in the future.

Originality/value

The article is interesting in that it focuses on the discontinuous usage of social media and identifies factors that contribute to the discontinuous usage of social media. The findings make some theoretical contributions to, and have practical implications for, research into social media usage.

Details

Information Technology & People, vol. 34 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 7 November 2019

Junbin Wang and Xiaojun Fan

The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition.

Abstract

Purpose

The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition.

Design/methodology/approach

It differs from previous empirical studies by primarily focusing on the increment in consumer value accompanying co-production. The authors establish a game-theoretical model to analyze the impact of co-production on market segmentation and the profitability of channel members in a competitive retail environment.

Findings

The results reveal that manufacturers introducing co-production expand market coverage and benefit all channel members, when the intensity of competition is sufficiently high, especially for retailers with low-quality levels, who are out of the market without co-production. Furthermore, with the increase in customer valuation through co-production, employing a co-production strategy is always a dominant strategy for manufacturers.

Research limitations/implications

First, although the authors assume a monopoly manufacturer and two duopoly retailers, adding competition between manufacturers should enrich the model. Multiple products with vertical or horizontal differentiation could also be introduced into the model. Second, the authors use the multiplicative utility function to model the value co-creation effect on consumers; however, different utility functions may yield significantly different results and implications. Third, the authors model a one-shot game in a single product selling period; future studies may employ multi-period games to obtain further insight into co-production strategy. Finally, the model assumes that all consumers are homogenous in the extent of value creation and hassle cost. Future research may find it interesting to consider heterogeneity in these characteristics.

Practical implications

The business world today already sees the power of leadership in a supply chain to have shifted from manufacturers to retail giants such as Walmart, Home Depot and Best Buy. The findings also propose a new route to counteract the emergence and rise of dominant retailers. On the other hand, with the application of new technology in the retail industry such as 3D avatar, AR/VR, Internet of Things, consumers are more likely to participate in various forms of co-production activities, how to execute the co-production strategy has become more and more important for managers.

Social implications

The conclusion of this study points out the way to achieve a win–win outcome under which both channel members including manufacturer and retailers and consumers can be better off, that is, the channel can reach Pareto improvement, so the social welfare is increased accordingly.

Originality/value

The authors propose an analytical framework to examine the effects of co-production and competition on market segmentation and profitability, and prove that co-production is a powerful marketing tool that can attract consumers and increase profitability, which manufacturers can incorporate into their products even in a competitive environment.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 26 March 2019

Liu Yan, Fan Xiaojun, Jie Li and Xuebing Dong

Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships…

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Abstract

Purpose

Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels.

Design/methodology/approach

To examine the research hypotheses, the authors conducted a questionnaire survey on 703 adult consumers in China.

Findings

The results show that perceived quality fully mediates the relationships between category complexity, risk importance, category quality variation, product signatureness and purchase intention. In addition, consumers’ knowledge moderates the relationship between perceived quality and purchase intention. The implications and future research directions are discussed in this study.

Originality/value

The results show that the category complexity is positively related to consumers’ perceived quality. Although opposite to the conclusions in prior research, the findings are consistent with the unique phenomenon in China, that is, to label the name and location of the contract manufacturers. The authors investigate the moderating role of consumer knowledge, which will provide meaningful guidance for the Chinese retailing market.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 31 October 2022

Yangyang Fan, Erbolat Tulepbayev, Hyun Jung Lee and Xiaojun Lyu

Work from home has become as regular as the traditional commuting system after the outbreak of the COVID-19 pandemic. Previous studies have discussed the influence of…

Abstract

Purpose

Work from home has become as regular as the traditional commuting system after the outbreak of the COVID-19 pandemic. Previous studies have discussed the influence of working at home on the work–family interface. However, there is limited understanding of how diverse workforces manage their work–family issues with various family-friendly policies. This study aims to bridge this research gap by examining the collective influence of work conditions and family-friendly policies on work–family balance.

Design/methodology/approach

A survey experiment featuring two working conditions (work from home or commuting) × four family-friendly policies (household subsidy, family-friendly supervisor, financial profit, paid leave vs no policy) was approached based on 703 valid responses in China.

Findings

The results indicate that family-friendly policies are more effective under the work-from-home condition than the commuting condition, household subsidies and financial profits are considered more helpful for work–family balance under the work-from-home condition and employees’ policy preferences depend on personal identity and work conditions, which help them maintain work and family issues concurrently.

Originality/value

This study explores the joint impact of work conditions and family-friendly policies from a situational perspective. This study indicated that professional organizations need to perform delicacy management considering policy preferences. Moreover, changing working arrangements help employees facilitate their work–family balance.

Details

Chinese Management Studies, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1750-614X

Keywords

Article
Publication date: 8 February 2018

Liming Fan, Xiyuan Kang, Quan Zheng, Xiaojun Zhang, Xuejun Liu, Zhoushan Geng and Chong Kang

This paper aims to focus on the tracking of a moving magnetic target by using total field magnetometers and to present a tracking method based on the gradient of a…

Abstract

Purpose

This paper aims to focus on the tracking of a moving magnetic target by using total field magnetometers and to present a tracking method based on the gradient of a magnetic anomaly. In the tracking, it is assumed that the motion of the target is equivalent to a first-order Markov process. And the unit direction vector of the magnetic moment from the gradient of the magnetic anomaly can be obtained. According to the unit direction vector, the inverse problem is turned into an optimization problem to estimate the parameters of the target. The particle swarm optimization algorithm is used to solve this optimization problem. The proposed method is validated by the numerical simulation and real data. The parameters of the target can be calculated rapidly using the proposed method. And the results show that the estimated parameters of the mobile target using the proposed method are very close to the true values.

Design/methodology/approach

The authors focus on the tracking of a moving magnetic target by using total field magnetometers and present a tracking method based on the gradient of a magnetic anomaly.

Findings

The paper provides an effective method for tracking the magnetic target based on an array with total field sensors.

Originality/value

Comparing with a vector magnetic sensor, the measurement of the scalar magnetic sensor is almost not influenced by its orientation. In this paper, a moving magnetic target was tracked by using total field magnetometers and a tracking method presented based on the gradient of a magnetic anomaly.

Details

Sensor Review, vol. 38 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

Article
Publication date: 7 December 2021

Xiaoyu Yan, Chenglong Fan, Wei Wang, Xiaojun Liu and Bingsan Chen

A dynamic model of the brake system considering the tangential and radial motion of the pad, and the torsion and wobbling motion of the disk is established in this paper…

Abstract

Purpose

A dynamic model of the brake system considering the tangential and radial motion of the pad, and the torsion and wobbling motion of the disk is established in this paper. The influence of radial stiffness on the brake system is investigated under different tribological conditions. This paper aims to prove that sufficient radial stiffness is indispensable in the design of the brake system with good tribological performance.

Design/methodology/approach

By using the lumped mass method, a dynamic model of the brake system is established. A Stribeck-type friction model is applied to this model to correlate the frictional velocity, pressure and friction force. The stability of pad vibration is analysed by analysis methods. A new stability evaluation parameter is proposed to study the influence of radial stiffness on stability of pad vibration in a certain friction coefficient brake pressure range.

Findings

The findings show that the tangential vibration of the pad transits from periodic motion to quasi-periodic motion under a low tangential stiffness. The influence of radial stiffness on motion stability is stronger under a low nominal brake radius. The stability of the brake system can be ensured when the brake radius and radial stiffness are sufficient.

Originality/value

The influence of tangential stiffness of pad on stability of the brake system has been researched for decades. The insufficiency of stiffness in radial direction may also generate certain levels of instabilities but has not been fully investigated by modelling approach. This paper reveals that this parameter is also strongly correlated to nonlinear vibration of the brake pad.

Details

Industrial Lubrication and Tribology, vol. 74 no. 1
Type: Research Article
ISSN: 0036-8792

Keywords

1 – 10 of 37