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Article
Publication date: 19 March 2020

Xiaojun Fan, Nanxi Ning and Nianqi Deng

Previous studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems…

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1132

Abstract

Purpose

Previous studies have considered customers' psychological responses to intelligent retail technology adoption, but have not considered how technology integration systems could promote the relationship between retailers and consumers. Based on the Stimulus–Organism–Response framework, this paper proposes a customer engagement model in a fully intelligent retail environment. The concept of the quality of intelligent experience is constructed from the perspective of customer experience, and the effect of the mechanism of smart retail on the customer engagement relationship is discussed.

Design/methodology/approach

Using two surveys, this study analyzes 201 (in study 1) and 321 (in study 2) questionnaires by using structural equation model in partial least square software.

Findings

The analysis shows that the human–machine interaction, intelligent systems and the product content of the quality intelligent experience significantly impact customer engagement on smart retail.

Research limitations/implications

This research was designed for general retail products, without distinguishing between different product types. Thus, it did not consider the moderating effect of product types.

Practical implications

The findings enrich the intelligent retail technology field and provide operable guidance to help smart retailers improve customer relations.

Originality/value

This paper proposes a customer engagement model to describe how technology integration systems promote the relationship between retailers and consumers.

Details

Marketing Intelligence & Planning, vol. 38 no. 7
Type: Research Article
ISSN: 0263-4503

Keywords

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Article
Publication date: 11 September 2017

Xuebing Dong, Yaping Chang and Xiaojun Fan

Marketers recognize that the internet is crucial in the lives of consumers; thus, they invest money on online advertisements. Using multiple online media primarily…

Abstract

Purpose

Marketers recognize that the internet is crucial in the lives of consumers; thus, they invest money on online advertisements. Using multiple online media primarily influences the message acceptance of consumers. The synergistic effect of online multimedia relies on form, content, and sources of information, and time. The paper aims to discuss these issues.

Design/methodology/approach

A model that reflects the influence of the characteristics of online multimedia on message response through message acceptance is established based on theories of information persuasion, encoding variability, and multiple-source assumption. Based on a survey of 411 online media users, the study applies partial least-squares regression to test the research model.

Findings

The results show that variety of forms, complementary of contents, diversity of sources, and time interval influence message response via message strength. Complementary of contents and diversity of sources affect message response via perceived credibility. Synergy type moderates the relationship between variety of forms and perceived credibility and between diversity of sources and perceived credibility.

Research limitations/implications

The current study mainly tests the effect of these characteristics on message response and the moderating effect of synergy type. Future research can examine the effect of these characteristics on information seeking and consumption behavior and the moderating effect of the cognitive mode of consumers.

Practical implications

This study provides insight into the characteristics of synergy and contributes to the literature on integrated marketing communication. The results provide guidance for practitioners to effectively plan online multimedia practices.

Originality/value

This study explored the influence of the characteristics of online media synergy on message response through message acceptance. The study also discussed the moderating effect of the type of online multimedia synergy.

Details

Online Information Review, vol. 41 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 6 August 2018

Xuebing Dong, Yaping Chang, Shichang Liang and Xiaojun Fan

The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM).

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2539

Abstract

Purpose

The purpose of this paper is to examine the synergistic effects of online multimedia by categorizing it into online broadcast media (OBM) and online interactive media (OIM).

Design/methodology/approach

The authors used an online experiment method to manipulate the online message stimuli level (online media synergy and online single media repetition).

Findings

The results revealed that participants exposed to message stimuli of online media synergy reported greater source credibility, cognitive responses (brand credibility and positive thoughts about the brand), attitude toward the brand and purchase intention. In online multimedia, source credibility influences attitude toward the brand through brand credibility and positive thoughts about the brand; in online single media repetition, source credibility influences attitude toward the brand through only brand credibility.

Research limitations/implications

In addition, the relationship between online media synergy and marketing outcomes might be moderated by consumers’ goals and thought patterns, and future research could further explore the moderating effects of these variables.

Practical implications

This study contributes to media synergy research, assists marketing planners in their understanding of the importance of online media synergy and serves as a reference for marketing planners considering an integrated online marketing plan.

Originality/value

The current study investigated how the synergy of OBM and OIM influences message persuasiveness for consumers (cognitive responses, attitude toward the brand and purchase intention).

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Article
Publication date: 11 September 2020

Xiaojun Fan, Xinyu Jiang, Nianqi Deng, Xuebing Dong and Yangxi Lin

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of…

Abstract

Purpose

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined.

Design/methodology/approach

The conceptual model includes role conflict, privacy concerns, social media fatigue, discontinuous usage intention and self-esteem. Three hundred and thirty-one questionnaires were collected using an online survey, and the data were analyzed with structural equation and hierarchical regression modeling.

Findings

The results show that (1) role conflict positively affects privacy concerns and social media fatigue; (2) privacy concerns also positively affect social media fatigue; (3) privacy concerns positively affect control activities intentions, although their impact on short breaks and suspend usage intentions is not significant, whereas social media fatigue significantly influences control activities, short breaks and suspend usage intentions; and (4) self-esteem negatively moderates the influence of role conflict on privacy concerns.

Research limitations/implications

A key limitation of this research is that it is designed for WeChat. Therefore, the question of whether other social media platforms face role conflict or discontinuous usage problems should be explored in the future.

Originality/value

The article is interesting in that it focuses on the discontinuous usage of social media and identifies factors that contribute to the discontinuous usage of social media. The findings make some theoretical contributions to, and have practical implications for, research into social media usage.

Details

Information Technology & People, vol. 34 no. 3
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 7 November 2019

Junbin Wang and Xiaojun Fan

The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition.

Abstract

Purpose

The purpose of this paper is to examine the effect of manufacturers’ co-production strategy on market segmentation and channel performance under retail competition.

Design/methodology/approach

It differs from previous empirical studies by primarily focusing on the increment in consumer value accompanying co-production. The authors establish a game-theoretical model to analyze the impact of co-production on market segmentation and the profitability of channel members in a competitive retail environment.

Findings

The results reveal that manufacturers introducing co-production expand market coverage and benefit all channel members, when the intensity of competition is sufficiently high, especially for retailers with low-quality levels, who are out of the market without co-production. Furthermore, with the increase in customer valuation through co-production, employing a co-production strategy is always a dominant strategy for manufacturers.

Research limitations/implications

First, although the authors assume a monopoly manufacturer and two duopoly retailers, adding competition between manufacturers should enrich the model. Multiple products with vertical or horizontal differentiation could also be introduced into the model. Second, the authors use the multiplicative utility function to model the value co-creation effect on consumers; however, different utility functions may yield significantly different results and implications. Third, the authors model a one-shot game in a single product selling period; future studies may employ multi-period games to obtain further insight into co-production strategy. Finally, the model assumes that all consumers are homogenous in the extent of value creation and hassle cost. Future research may find it interesting to consider heterogeneity in these characteristics.

Practical implications

The business world today already sees the power of leadership in a supply chain to have shifted from manufacturers to retail giants such as Walmart, Home Depot and Best Buy. The findings also propose a new route to counteract the emergence and rise of dominant retailers. On the other hand, with the application of new technology in the retail industry such as 3D avatar, AR/VR, Internet of Things, consumers are more likely to participate in various forms of co-production activities, how to execute the co-production strategy has become more and more important for managers.

Social implications

The conclusion of this study points out the way to achieve a win–win outcome under which both channel members including manufacturer and retailers and consumers can be better off, that is, the channel can reach Pareto improvement, so the social welfare is increased accordingly.

Originality/value

The authors propose an analytical framework to examine the effects of co-production and competition on market segmentation and profitability, and prove that co-production is a powerful marketing tool that can attract consumers and increase profitability, which manufacturers can incorporate into their products even in a competitive environment.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 32 no. 2
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 26 March 2019

Liu Yan, Fan Xiaojun, Jie Li and Xuebing Dong

Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships…

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1265

Abstract

Purpose

Based on the cue utilization theory and congruity theory, the purpose of this paper is to investigate the mediating effects of perceived quality on the relationships between category characteristics and purchase intention for private labels.

Design/methodology/approach

To examine the research hypotheses, the authors conducted a questionnaire survey on 703 adult consumers in China.

Findings

The results show that perceived quality fully mediates the relationships between category complexity, risk importance, category quality variation, product signatureness and purchase intention. In addition, consumers’ knowledge moderates the relationship between perceived quality and purchase intention. The implications and future research directions are discussed in this study.

Originality/value

The results show that the category complexity is positively related to consumers’ perceived quality. Although opposite to the conclusions in prior research, the findings are consistent with the unique phenomenon in China, that is, to label the name and location of the contract manufacturers. The authors investigate the moderating role of consumer knowledge, which will provide meaningful guidance for the Chinese retailing market.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 31 no. 3
Type: Research Article
ISSN: 1355-5855

Keywords

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Article
Publication date: 8 February 2018

Liming Fan, Xiyuan Kang, Quan Zheng, Xiaojun Zhang, Xuejun Liu, Zhoushan Geng and Chong Kang

This paper aims to focus on the tracking of a moving magnetic target by using total field magnetometers and to present a tracking method based on the gradient of a…

Abstract

Purpose

This paper aims to focus on the tracking of a moving magnetic target by using total field magnetometers and to present a tracking method based on the gradient of a magnetic anomaly. In the tracking, it is assumed that the motion of the target is equivalent to a first-order Markov process. And the unit direction vector of the magnetic moment from the gradient of the magnetic anomaly can be obtained. According to the unit direction vector, the inverse problem is turned into an optimization problem to estimate the parameters of the target. The particle swarm optimization algorithm is used to solve this optimization problem. The proposed method is validated by the numerical simulation and real data. The parameters of the target can be calculated rapidly using the proposed method. And the results show that the estimated parameters of the mobile target using the proposed method are very close to the true values.

Design/methodology/approach

The authors focus on the tracking of a moving magnetic target by using total field magnetometers and present a tracking method based on the gradient of a magnetic anomaly.

Findings

The paper provides an effective method for tracking the magnetic target based on an array with total field sensors.

Originality/value

Comparing with a vector magnetic sensor, the measurement of the scalar magnetic sensor is almost not influenced by its orientation. In this paper, a moving magnetic target was tracked by using total field magnetometers and a tracking method presented based on the gradient of a magnetic anomaly.

Details

Sensor Review, vol. 38 no. 4
Type: Research Article
ISSN: 0260-2288

Keywords

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Article
Publication date: 6 November 2017

Xiaojun Zhao, Fanhui Meng, Zhiguang Cheng, Lanrong Liu, Junjie Zhang and Chao Fan

This paper aims to investigate an efficient approach to model the electromagnetic behaviors and predict stray-field loss inside the magnetic steel plate under 3D harmonic…

Abstract

Purpose

This paper aims to investigate an efficient approach to model the electromagnetic behaviors and predict stray-field loss inside the magnetic steel plate under 3D harmonic magnetization conditions so as to effectively prevent the structural components from local overheating and insulation damage in electromagnetic devices.

Design/methodology/approach

An experimental setup is applied to measure all the magnetic properties of magnetic steel plate under harmonic excitations with different frequencies and phase angles. The measurement and numerical simulation are carried out based on the updated TEAM Problem 21 Model B+ (P210-B+), under the 3D harmonic magnetization conditions. An improved method to evaluate the stray-field loss is proposed, and harmonic flux distribution in the structural components is analyzed.

Findings

The influence of the harmonic order and phase angle on the stray-field loss in magnetic steel components are noteworthy. Based on the engineering-oriented benchmark models, the variations of stray-field losses and magnetic field distribution inside the magnetic components under harmonic magnetization conditions are presented and analyzed in detail.

Research limitations/implications

The capacity of the multi-function harmonic source, used in this work, was not large enough, which limits the magnetization level. Up to now, further improvements to increase the harmonic source capacity and investigations of the electromagnetic behaviors of magnetic steel components under multi-harmonic and DC-AC hybrid excitations are in progress.

Originality/value

To accurately predict the stray-field loss in magnetic steel plate, the improved method based on the combination of magnetic measurement and numerical simulation is proposed. The effects of the frequency and phase angle on the stray-field loss are analyzed.

Details

COMPEL - The international journal for computation and mathematics in electrical and electronic engineering, vol. 36 no. 6
Type: Research Article
ISSN: 0332-1649

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Article
Publication date: 13 November 2018

Zi Guo, Fenghong Chu, Jinyu Fan, Ze Zhang, Zhenglan Bian, Gaofang Li and Xiaojun Song

The purpose of this paper is to propose and optimize plastic optical fiber (POF) probe with macro-bending biconical tapered structure for the relative humidity (RH) sensing.

Abstract

Purpose

The purpose of this paper is to propose and optimize plastic optical fiber (POF) probe with macro-bending biconical tapered structure for the relative humidity (RH) sensing.

Design/methodology/approach

In this study, the principle is the evanescent wave power modulated by the ambient humidity. The probe is fabricated by using fused biconical taper and heat-setting method and then coated with a fluorescent moisture-sensitive film.

Findings

The probe’s sensing performance can be optimized by changing the probe’s curvature radius, biconical tapered transition length and taper waist diameter. The result shows that the sensitivity of the probe is up to 1.60 and 3.40 mV/ per cent, respectively, at low humidity (10-45 per cent) and high humidity (45-90 per cent). Also, this probe has good linearity, repeatability, photostability and long-term stability.

Practical implications

The proposed probe can improve the sensitivity and linearity of RH sensing without complex devices, which is necessary for mass production, remote measurement and convenient operation.

Originality/value

POF probe with macro-bending biconical tapered structure is investigated in this paper, which is proved to be effective in improving the sensitivity and linearity.

Details

Sensor Review, vol. 39 no. 3
Type: Research Article
ISSN: 0260-2288

Keywords

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Article
Publication date: 19 October 2015

Li-Chun Hsu, Wen-Hai Chih and Dah-Kwei Liou

Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how…

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1635

Abstract

Purpose

Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how dual-identification impact on the community citizenship behavior (CCB). Specifically, the authors propose perceived community-brand similarity (PCBS) influence CCB via dual-identification and brand passion (BP).

Design/methodology/approach

The research sample consists of 323 members who have used Apple product and used Apple fan page for more than one year, and structural equation modeling was used to test the research hypotheses.

Findings

The results indicated that PCBS directly influenced brand identification (BI) and community identification (CI), respectively. BI directly influenced CI. CI directly influenced BP, but BI not directly influenced BP. In the mediation effects, both the dual-identification factors and BP play important mediating roles.

Practical implications

From a managerial standpoint, this research provides implications for social network sites management.

Originality/value

This research fills a void in the BI and CI are coexisting but distinct aspects of virtual communities. In addition, the mediating role of dual-identification factors and BP in the online community consumer-brand relationship has not been fully investigated.

Details

Industrial Management & Data Systems, vol. 115 no. 9
Type: Research Article
ISSN: 0263-5577

Keywords

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