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Article
Publication date: 19 March 2019

Xingsong Shi and Xiaohui Shan

The purpose of this paper is to investigate Chinese and American financial companies’ distinct brand personality indicators shown through culturally based linguistic…

Abstract

Purpose

The purpose of this paper is to investigate Chinese and American financial companies’ distinct brand personality indicators shown through culturally based linguistic features online. The potential correlation between culturally oriented brand personalities and companies’ financial performance is also examined.

Design/methodology/approach

This study employs computerized content analyses to examine the cross-cultural differences among 28 American and Chinese financial companies’ online communication based on Aaker’s brand personality framework.

Findings

The findings reveal that despite some similarities, there are significant differences between the frequencies and patterns of brand personality indicators on American and Chinese websites, which demonstrate the connection between the companies’ linguistic preferences with their different cultural backgrounds. It also proves that there could be significant relationship between financial companies’ corporate brand (CB) personality expressions and their financial performance, and US financial companies’ revenues are more closely correlated with brand personality dimensions than Chinese companies’.

Practical implications

The necessity for cross-cultural adaptation of CB personality is verified in this study. Chinese international companies may have a big room to improve their online corporate communication. Similarly, foreign companies who intend to enter into Chinese market may think about laying emphasis on their personality indicators of competence in their online corporate communication.

Originality/value

This research is among the first to utilize a corpus-based analytical tool to conduct content analyses of financial companies’ online brand personalities, in addition to empirically validate the correlations between companies’ brand personality indicators and financial performance. The study enriches the literature on online marketing communication, draws attention to the connection between cultural differences and linguistic preferences in CB personality construction and emphasizes the importance of making appropriate cross-cultural adaptation in online corporate communication.

Details

Marketing Intelligence & Planning, vol. 37 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 1 September 2016

Xiaohui Yu, Fei Wang and Lina Wang

City wall is an important symbol of ancient Chinese cities with unique geographical and cultural characteristics. Thus, the preservation of this historic landmark is…

Abstract

City wall is an important symbol of ancient Chinese cities with unique geographical and cultural characteristics. Thus, the preservation of this historic landmark is considered significantly important. However, numerous residential construction activities and changes in ecological environment have destructed a great portion of the city walls in recent years. This study looks into the preservation of the ancient city walls from the systematic perspective and in line with the actual characteristics of Longdong Region to provide guideline measures for the protection and restoration of such landmark. Cognition and preservation are adopted extensively to investigate the specific situation of and the factors that influence the ancient city walls in this region. Preservation strategies for the city walls, including the “Axis-Point” system, planning control, and authenticity readability, are presented. The ancient city walls in Longdong Region can be preserved by protecting the entire region, the city, and the main wall body. The systematic method and preservation strategies at the “macro perspective,” “medium perspective” and “micro perspective” levels can solve the preservation problems of the ancient city walls in Longdong Region effectively.

Details

Open House International, vol. 41 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Content available
Article
Publication date: 9 October 2009

Check Teck Foo

1144

Abstract

Details

Chinese Management Studies, vol. 3 no. 4
Type: Research Article
ISSN: 1750-614X

Article
Publication date: 1 June 2007

Zakia Mishal and Ziad Abulaila

This study aims to measure and analyze the impact of both Foreign Direct Investment (FDI) and Imports (M) on the Economic Growth (EG) of Jordan, over the period…

1397

Abstract

This study aims to measure and analyze the impact of both Foreign Direct Investment (FDI) and Imports (M) on the Economic Growth (EG) of Jordan, over the period (1976‐2003). To achieve this, a production function was utilized by using FDI and Imports as two distinct factors among other factors of production. This study examines the relationship between variables (FDI, M and EG) through Vector Autoregression (VAR). The estimated results indicate the existence of bidirectional relationships between FDI and output, and between imports and output as well. The same bidirectional causal relationship exists also between FDI and imports. The results show that FDI affect human capital indirectly through gross domestic output, while, on the other hand, human capital affect FDI indirectly through domestic capital and imports. The results emphasize and support the FDI and import‐Led Growth Hypothesis for Jordan.

Details

Journal of Economic and Administrative Sciences, vol. 23 no. 1
Type: Research Article
ISSN: 1026-4116

Keywords

Article
Publication date: 11 October 2021

Dayong Zhang, Xiaohui Liu, Xuefeng Bai, Gang Wang, Liping Rong, Ying Zhao, Xin Li, Jinhua Zhu and Changhong Mi

The purpose of this study is to investigate the heat resistance and heat-resistant oxygen aging of 4-nitrophthalonitrile-etherified cardanol-phenol-formaldehyde (PPCF) to…

Abstract

Purpose

The purpose of this study is to investigate the heat resistance and heat-resistant oxygen aging of 4-nitrophthalonitrile-etherified cardanol-phenol-formaldehyde (PPCF) to further use and develop the resin as the matrix resin of high-temperature resistant adhesives and coatings.

Design/methodology/approach

PPCF resin was synthesized by 4-nitrophthalonitrile and cardanol-phenol-formaldehyde (PCF). The structures of PPCF and PCF were investigated by Fourier transform infrared, differential scanning calorimetry and proton nuclear magnetic resonance. In addition, the heat resistance and processability of PPCF and PCF resins were studied by dynamic mechanical analysis, thermogravimetric analysis, scanning electronic microscopy (SEM), X-ray diffraction (XRD) techniques and rheological studies.

Findings

The results reveal that PPCF forms a cross-linked network at a lower temperature. PPCF resin has excellent resistance under thermal aging in an air atmosphere and that it still had a certain residual weight after aging at 500°C for 2 h, whereas the PCF resin is completely decomposed.

Originality/value

4-Nitrophthalonitrile was introduced into PCF resin, and XRD and SEM were used to investigate the high temperature residual carbon rate and heat-resistant oxygen aging properties of PPCF and PCF resins.

Details

Pigment & Resin Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0369-9420

Keywords

Article
Publication date: 7 April 2022

Mansour Abedian, Atefeh Amindoust, Javid Jouzdani and Maryam Hejazi

The purpose of the study is to assess manufacturing firm performance indicators using a reasonably comprehensive integrated BSC-Game model to empirically determine the…

Abstract

Purpose

The purpose of the study is to assess manufacturing firm performance indicators using a reasonably comprehensive integrated BSC-Game model to empirically determine the importance of the perspectives and indicators under evaluation and the best combination of indicators.

Design/methodology/approach

After identification of manufacturing indicators of the firm, the Shapley value index is used as the solution of the cooperative game to determine the importance of the perspectives and indicators under evaluation and the best combination of indicators to facilitate the achievement of target goals.

Findings

The game theory approach is used as a technique to rank BSC perspectives of the firm's manufacturing performance. The results reveal that the customers' perspective receives the highest ranking. The knowledge sharing, new technology, customer satisfaction and sale profitability are considered as the best combination of BSC indicators.

Originality/value

The integrated BSC-Game framework, approach and outcomes can be beneficial to practitioners and researchers who aim to select the proper indicators’ policy in manufacturing performance field.

Details

Journal of Advances in Management Research, vol. 19 no. 4
Type: Research Article
ISSN: 0972-7981

Keywords

Article
Publication date: 2 February 2022

Sang Xiong, Hao Wu and Zhiyuan Liu

N-containing heterocyclic benzotriazole derivatives as new corrosion inhibitor for mild steel contained in emulsion were synthesized, and their inhibition behaviors for…

Abstract

Purpose

N-containing heterocyclic benzotriazole derivatives as new corrosion inhibitor for mild steel contained in emulsion were synthesized, and their inhibition behaviors for mild steel (MS) contained in emulsion were investigated by experiments and theoretical calculations, and this study aims to prove that two new inhibitors have excellent inhibition efficiency for steel corrosion.

Design/methodology/approach

2-(1H-benzo[d][1,2,3]triazol-1-yl)-N,N-dioctylacetamide (BTN) and O-(3-(1H-benzo[d] [1,2,3]triazol-1-yl)propyl) S-(2-(dioctylamino)-2-oxoethyl) carbonodithioate (BTSC) as a new corrosion inhibitor were synthesized, and their inhibition behaviors for MS contained in emulsion were investigated by gravimetric experiment, electrochemical tests and theoretical calculations.

Findings

Results of gravimetric experiment, electrochemical tests show that BTSC exhibit excellent inhibition performance, and it has a higher inhibition efficiency of 96.6% than that BTN. The resultant adsorption films from BTN/BTSC adsorbed on MS, effectively inhibiting the corrosion of MS is mainly through chemisorption and follow to Langmuir’s adsorption isotherm.

Originality/value

Experimental and theoretical calculations display that two new synthesized inhibitors are excellent corrosion inhibitor for MS contained in emulsion. Electrons of inhibitors mainly focus on the C, N, S and O atoms, which demonstrate these atoms are the centers of negative charge, and they supply electrons to Fe atoms through coordination bonds.

Details

Anti-Corrosion Methods and Materials, vol. 69 no. 2
Type: Research Article
ISSN: 0003-5599

Keywords

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