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Xiaohua Zhao, Xuewei Li, Yufei Chen, Haijian Li and Yang Ding
Heavy fog results in low visibility, which increases the probability and severity of traffic crashes, and fog warning system is conducive to the reduction of crashes by conveying…
Abstract
Purpose
Heavy fog results in low visibility, which increases the probability and severity of traffic crashes, and fog warning system is conducive to the reduction of crashes by conveying warning messages to drivers. This paper aims at exploring the effects of dynamic message sign (DMS) of fog warning system on driver performance.
Design/methodology/approach
First, a testing platform was established based on driving simulator and driver performance data under DMS were collected. The experiment route was consisted of three different zones (i.e. warning zone, transition zone and heavy fog zone), and mean speed, mean acceleration, mean jerk in the whole zone, ending speed in the warning zone and transition zone, maximum deceleration rate and mean speed reduction proportion in the transition zone and heavy fog zone were selected. Next, the one-way analysis of variance was applied to test the significant difference between the metrics. Besides, drivers’ subjective perception was also considered.
Findings
The results indicated that DMS is beneficial to reduce speed before drivers enter the heavy fog zone. Besides, when drivers enter a heavy fog zone, DMS can reduce the tension of drivers and make drivers operate more smoothly.
Originality/value
This paper provides a comprehensive approach for evaluating the effectiveness of the warning system in adverse conditions based on the driving simulation test platform. The method can be extended to the evaluation of vehicle-to-infrastructure technology in other special scenarios.
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Xiaohua Fu, Thanawan Sittithai and Thitinan Chankoson
The primary purpose of this study is to investigate the influence of tourists' perceived value, satisfaction and behavioral intention on the development of Lipu Yi costume culture…
Abstract
Purpose
The primary purpose of this study is to investigate the influence of tourists' perceived value, satisfaction and behavioral intention on the development of Lipu Yi costume culture to promote the development of intangible cultural tourism and better construct a model of the influencing factors of Lipu Yi costumes in the development of intangible cultural heritage tourism.
Design/methodology/approach
The study site is the intangible cultural district of Panzhihua, Sichuan Province, China. This study examines the interrelationships between tourists' perceived value of experience, behavioral intention and satisfaction as the tourists relate to Lipu Yi costume and intangible cultural heritage tourism. A sample of 225 tourists who had visited Panzhihua at least once was selected for the study.
Findings
All seven of the survey's hypotheses were supported. Therefore, this study concludes that tourists' perceived value, satisfaction and behavioral intention directly affect the development of intangible cultural tourism and significantly positively impact the growth of Lipu Yi costumes culture. Descriptive analysis, confirmatory factor analysis (CFA) and structural equation modeling (SEM) investigation methods were used.
Originality/value
This paper analyzes tourists' perceived value of Lipu costume culture and tourists' satisfaction and behavioral intention during the tourism process. This study provides a more in-depth understanding of the relationship between Lipu Yi costume and non-heritage tourism factors. Practical methods and approaches are sought to further develop Lipu Yi costume non-heritage tourism.
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Kamel Mellahi, Mehmet Demirbag, S. Tamer Cavusgil and Wade Danis
Razia Sultana Sumi and Mahjabeen Ahmed
The purpose of this study is to explore the changing buying behavior of young Bangladeshi consumers in this pandemic situation toward online orientation. The major determinants of…
Abstract
Purpose
The purpose of this study is to explore the changing buying behavior of young Bangladeshi consumers in this pandemic situation toward online orientation. The major determinants of the technology acceptance model (TAM) and consumer value theory are used to explore their impact on buying attitudes toward behavior.
Design/methodology/approach
In this study, a model has been conceptualized to examine the influence of hedonic and utilitarian motivational values along with perceived usefulness and perceived ease of use on actual buying behavior under pandemic conditions. A structured questionnaire has been prepared for an online survey, and data have been collected from 395 online shoppers. The structural equation modeling technique has been applied to analyze the data using SPSS and SmartPLS 3 software.
Findings
The results of this study support that perceived enjoyment and utilitarian attributes (price, convenience and health aspects) positively affect online buying attitudes along with perceived usefulness and perceived ease of use. Finally, online buying behavior is significantly influenced by the positive attitude of consumers.
Research limitations/implications
The findings of this study may contribute to developing marketing strategies that may attract buyers toward a new business orientation with prosperous supreme features in the future. The emergence of the COVID-19 pandemic has changed the existing behavioral patterns of consumers and opened a new opportunity for marketers.
Practical implications
Young consumers are a larger section, and deep knowledge about youngsters may direct marketers toward appropriate use of marketing tools and strategies in the future.
Originality/value
This study integrated the TAM with hedonic and utilitarian motivational predictors to measure their impact on consumers' online buying behavior.
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Federico Barravecchia, Fiorenzo Franceschini, Luca Mastrogiacomo and Mohamed Zaki
The paper attempts to address the following research questions (RQs): RQ1: What are the main research topics within PSS research? RQ2: What are future trends for PSS research?
Abstract
Purpose
The paper attempts to address the following research questions (RQs): RQ1: What are the main research topics within PSS research? RQ2: What are future trends for PSS research?
Design/methodology/approach
Twenty years of research (1999–2018) on product-service systems (PSS) produced a significant amount of scientific literature on the topic. As the PSS field is relatively new and fragmented across different disciplines, a review of the prior and relevant literature is important in order to provide the necessary framework for understanding current developments and future perspectives. This paper aims to review and organize research contributions regarding PSS. A machine-learning algorithm, namely Latent Dirichlet Allocation, has been applied to the whole literature corpus on PSS in order to understand its structure.
Findings
The adopted approach resulted in the definition of eight distinct and representative topics able to deal adequately with the multidisciplinarity of the PSS. Furthermore, a systematic review of the literature is proposed to summarize the state-of-the-art and limitations in the identified PSS research topics. Based on this critical analysis, major gaps and future research challenges are presented and discussed.
Originality/value
On the basis of the results of the topic landscape, the paper presents some potential research opportunities on PSSs. In particular, challenges, transversal to the eight research topics and related to recent technology trends and digital transformation, have been discussed.
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The paper aims to expand on the works well documented by Joy Boulamwini and Ruha Benjamin by expanding their critique to the African continent. The research aims to assess if…
Abstract
Purpose
The paper aims to expand on the works well documented by Joy Boulamwini and Ruha Benjamin by expanding their critique to the African continent. The research aims to assess if algorithmic biases are prevalent in DALL-E 2 and Starry AI. The aim is to help inform better artificial intelligence (AI) systems for future use.
Design/methodology/approach
The paper utilised a desktop study for literature and gathered data from Open AI’s DALL-E 2 text-to-image generator and StarryAI text-to-image generator.
Findings
The DALL-E 2 significantly underperformed when it was tasked with generating images of “An African Family” as opposed to images of a “Family”. The pictures lacked any conceivable detail as compared to the latter of this comparison. The StarryAI significantly outperformed the DALL-E 2 and rendered visible faces. However, the accuracy of the culture portrayed was poor.
Research limitations/implications
Because of the chosen research approach, the research results may lack generalisability. Therefore, researchers are encouraged to test the proposed propositions further. The implications, however, are that more inclusion is warranted to help address the issue of cultural inaccuracies noted in a few of the paper’s experiments.
Practical implications
The paper is useful for advocates who advocate for algorithmic equality and fairness by highlighting evidence of the implications of systemic-induced algorithmic bias.
Social implications
The reduction in offensive racism and more socially appropriate AI can be a better product for commercialisation and general use. If AI is trained on diversity, it can lead to better applications in contemporary society.
Originality/value
The paper’s use of DALL-E 2 and Starry AI is an under-researched area, and future studies on this matter are welcome.
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