Search results

1 – 10 of 21
To view the access options for this content please click here
Article
Publication date: 13 November 2017

Wanrudee Tangsupwattana and Xiaobing Liu

The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands.

Abstract

Purpose

The purpose of this paper is to investigate Generation Y consumers’ symbolic consumption on brand attitude and purchase intention toward global brands.

Design/methodology/approach

A conceptual model has been developed to illustrate the proposed relationships among the related variables. Data from a total of 300 usable surveys were collected from Thai Generation Y consumers. The proposed hypotheses were tested using structural equation modeling analyses.

Findings

The study found that Generation Y consumers’ symbolic consumption has a significant and positive effect on brand attitude and purchase intention.

Research limitations/implications

Time and resources limitation did not allow to study the larger sample. Future research should include more product categories and more global brands. Sample can be extended to consumers in ASEAN countries to provide more comprehensive insights into consumer perceptions and brand behaviors toward global brands.

Practical implications

The findings suggest that symbolic consumption is a key motivation to increase purchase intention when developing marketing strategies for the Generation Y consumer.

Originality/value

This study has contributions to symbolic consumption and Generation Y literature combining several important dimensions into a structural model, and examines the relationships among these dimensions.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 5
Type: Research Article
ISSN: 1355-5855

Keywords

To view the access options for this content please click here
Article
Publication date: 18 May 2018

Wanrudee Tangsupwattana and Xiaobing Liu

The purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the…

Abstract

Purpose

The purpose of this paper is to investigate the relationship between emotional experience and symbolic consumption on brand loyalty. The authors also examine the differences in Generation Y consumer behavior through the comparison of Generation Y consumers’ income sources.

Design/methodology/approach

A conceptual model was developed to represent the proposed relationships among the related variables. Data from a total of 328 usable surveys were collected from Thai Generation Y consumers. The proposed hypotheses were tested using structural equation modeling analyses.

Findings

The study found that emotional experience has a significant and positive effect experience symbolic consumption, symbolic consumption provided a positive effect on brand loyalty.

Research limitations/implications

Time and resources limitation did not allow studying the larger sample. Future research should include more product categories. The sample can be extended to consumers in ASEAN countries to provide more comprehensive insights into consumer perceptions and brand behaviors.

Practical implications

The findings suggest that symbolic consumption is a key motivation to increase brand loyalty when developing marketing strategies for the Generation Y consumers.

Originality/value

This study identifies the components of symbolic consumption in meaning for conspicuous products and provides empirical support for the effect of emotional experience and symbolic consumption on brand loyalty in coffee shop industry.

Details

Marketing Intelligence & Planning, vol. 36 no. 5
Type: Research Article
ISSN: 0263-4503

Keywords

To view the access options for this content please click here

Abstract

Details

The Emerald Handbook of Blockchain for Business
Type: Book
ISBN: 978-1-83982-198-1

Keywords

To view the access options for this content please click here
Article
Publication date: 14 March 2015

ZhiJun Xu, Xiaobing Liu, Chunguang Bai and Lijie Hu

As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research…

Abstract

As green marketing is a critical function of green supply chain management, it has generated a great deal of discussion in public discourse and academic research. Interestingly, there is a gap in the research on how a company can effectively invest and manage various green marketing activities. Thus this paper aims to introduce a grey multiple criteria decision-making methodology to investigate the relationships between green marketing activities and performance outcomes (environmental and business performance). This paper seeks to make the following contributions to the green supply chain management literature. First, review the literature to identify implementation activities for green marketing from green supply chain management literature. Second, develop a methodology to evaluate relationships of green marketing activities by integrating grey number and rough set method. Third, obtain various decision rules relating the various green marketing activities to the environmental and/or business performance outcomes through an illustrative application within an incomplete information system. Knowing those rules to help in the implementation, management, and evaluation of these green marketing activities is valuable to both researchers and practitioners. Included in the discussion are insights into how these rules for individual and aggregated performance (environmental, business, and joint performance) may be evaluated. Practical and research implications of this work are detailed in the final section of this paper.

Details

International Journal of Innovation Science, vol. 7 no. 1
Type: Research Article
ISSN: 1757-2223

Keywords

To view the access options for this content please click here
Article
Publication date: 27 September 2018

De Ding, Yue Zhang, Xiaobing Yu, Benling Fang, Jipu Guo, Jun Li, Lei Liu and Cuiwei Du

High-silicon cast iron has excellent corrosion resistance in some specific medium. But the effects of pH value, chloride concentration and soil moisture content on…

Abstract

Purpose

High-silicon cast iron has excellent corrosion resistance in some specific medium. But the effects of pH value, chloride concentration and soil moisture content on corrosion behavior are still unknown. This study aims to provide reference for the application of high-silicon cast iron in different environments.

Design/methodology/approach

Electrochemical impedance spectroscopy and potentiodynamic polarization curves were used to investigate the corrosion mechanism and rate. The morphology was observed by scanning electron microscopy. The chemical compositions of the corrosion products were detected by energy-dispersive spectroscopy and X-ray diffraction.

Findings

When the solution is acidic, the corrosion of high-silicon cast iron is more serious. When the chloride concentration is 0.1 per cent, the corrosion rate of high-silicon cast iron is the largest. A passive film is formed on the surface to prevent the corrosion reaction with the increasing of chloride concentration. The corrosion rate is the largest when water content is 15 per cent, and the corrosion is the lightest when water content is 30 per cent.

Originality/value

This study provides support for the selection of high-silicon cast iron as grounded material.

Details

Anti-Corrosion Methods and Materials, vol. 65 no. 6
Type: Research Article
ISSN: 0003-5599

Keywords

To view the access options for this content please click here
Article
Publication date: 10 May 2011

Xiaobing Wang, Chengfang Liu, Linxiu Zhang, Renfu Luo, Thomas Glauben, Yaojiang Shi, Scott Rozelle and Brian Sharbono

With the rise in the opportunity to go to college, the purpose of this paper is to identify if China's rural poor are being excluded from the university system, and if so, why.

Abstract

Purpose

With the rise in the opportunity to go to college, the purpose of this paper is to identify if China's rural poor are being excluded from the university system, and if so, why.

Design/methodology/approach

Two sets of the authors' own primary survey data were used: a group of randomly selected high school students in Shaanxi Province and a census of all freshmen entering into four universities in Sichuan, Anhui and Shaanxi. The intention was to show if the rate of the rural poor attending universities is lower than that of urban students and that of rural non‐poor; also to identify the barriers to education (if they exist) that are keeping enrollment rates low for the rural poor. The authors used ordinary least squares method to make the estimations.

Findings

Matriculation rate of the poor into college was found to be substantially lower than the students from non‐poor families. Clearly, barriers exist that are excluding the rural poor; however, the authors demonstrate that the real barriers are not at the point of college admissions, but before students have even matriculated into high school.

Originality/value

This is the first empirical work which studies the barriers that keep the poor out of university.

Details

China Agricultural Economic Review, vol. 3 no. 2
Type: Research Article
ISSN: 1756-137X

Keywords

To view the access options for this content please click here
Article
Publication date: 1 March 1988

Patricia A. Maguire and Muzaffer Uysal

With the end of the Cultural Revolution and the rise of Deng Xiaoping, China began a new era of economic and political reform. In 1978 the open door policy was initiated…

Abstract

With the end of the Cultural Revolution and the rise of Deng Xiaoping, China began a new era of economic and political reform. In 1978 the open door policy was initiated. In October of 1984, Deng Xiaoping set in motion an ambitious program of financial and industrial reform aimed at eventually restructuring China's economy into a vaguely defined market system. This “second revolution” has run into difficulties because the Chinese officials lacked experience controlling a supply and demand economy and because of the opposition from conservative factions within the Chinese bureaucracy.

Details

The Tourist Review, vol. 43 no. 3
Type: Research Article
ISSN: 0251-3102

To view the access options for this content please click here
Article
Publication date: 5 May 2020

Jiahong He

With the analysis of the causes of corruption, this study aims to investigate specific anti-corruption measures that can be implemented to reform the political system and…

Abstract

Purpose

With the analysis of the causes of corruption, this study aims to investigate specific anti-corruption measures that can be implemented to reform the political system and the social climate of China.

Design/methodology/approach

This study examines 97 severe corruption cases of high-ranking officials in China, which occurred between 2012 and 2015. As this insinuates that both institutional and social corruption are major problems in China, the analysis delves into multiple facts of corruption, including different types, four primary underlying causes, and suggestions regarding the implementation of three significant governmental shifts that focus on investigation, prevention tactics and legal regulations.

Findings

China’s corruption is not only individual-based but also it has developed into institutional corruption and social corruption. Besides human nature and instinct, the causes of corruption can be organised into four categories, namely, social customs, social transitions, institutional designs and institutional operations. For the removed high-ranking officials, the formation of interest chains was an important underlying cause behind their corruption.

Originality/value

This study makes a significant contribution to the literature because this study provides a well-rounded approach to a complex issue by highlighting the significance of democracy and the rule of law as ways to regulate human behaviour to combat future corruption.

Details

Journal of Financial Crime, vol. 27 no. 3
Type: Research Article
ISSN: 1359-0790

Keywords

To view the access options for this content please click here
Article
Publication date: 4 September 2017

Jikun Huang, Bowen Peng and Xiaobing Wang

Previous studies have mainly focused on public opinions regarding genetically modified (GM) technology and GM food. The purpose of this paper is to assess scientists…

Abstract

Purpose

Previous studies have mainly focused on public opinions regarding genetically modified (GM) technology and GM food. The purpose of this paper is to assess scientists’ attitudes on whether China needs to develop its national agricultural GM technology and their willingness to buy GM food.

Design/methodology/approach

A stratified sampling method was used to select and interview 806 scientists from six major agricultural universities and 20 research institutes under two national academies in China in 2013. Based on these data, the authors use both descriptive statistics and multivariate regression analysis to examine scientists’ attitudes toward agricultural GM technology and food, using GM soybean oil as an example of GM foods.

Findings

The survey results show that nearly three-quarters of scientists agree that China needs to develop its agricultural GM technology, but their attitudes differ largely. Only 29 percent of scientists are willing to buy GM soybean oil, similar to urban consumers (25 percent) in China. The knowledge of biology is extensive for some scientists but varies significant among scientists and correlates positively with their attitudes toward agricultural GM technology and GM soybean oil. Younger and male scientists with higher professional titles, and those involved in GM research are more in favor of China’s GM technology compared to other scientists. Female scientists, scientists with lower professional titles, those that have never engaged in GM research or are from non-agricultural scientific disciplines are less willing to buy GM soybean oil. Interestingly, their low willingness to buy GM soybean oil is inconsistent with the fact that it is the most common edible oil in China.

Originality/value

This study is the first to examine scientists’ attitudes toward GM technology and food in China. The results of this study contribute to understanding the current debates on GM technology and the relevance of research, based on the willingness to buy GM food, for decision making regarding the commercialization of GM technology.

Details

China Agricultural Economic Review, vol. 9 no. 3
Type: Research Article
ISSN: 1756-137X

Keywords

To view the access options for this content please click here
Article
Publication date: 1 June 2021

Quan Lu, Bixuan Song, Jing Chen, Iris Xie and Yutian Shen

This study aims to explore the gap between information needs and services for autism in China.

Abstract

Purpose

This study aims to explore the gap between information needs and services for autism in China.

Design/methodology/approach

The gap is revealed by investigating the status quo of autism information needs and services. The authors extracted categories and subcategories of information needs through content analysis of academic documents and then supplemented the subcategories through text mining of an online forum. Meanwhile, categories and subcategories of information services were extracted through content analysis of autism websites. Finally, the authors matched the two to explore the gap and designed a quantitative index to measure it.

Findings

A total of eight and ten categories of information needs and services are extracted, respectively. In total, six categories of information needs can be partly matched, but nearly half of the subcategories failed. Huge gaps in economic support, sociality and policy mechanisms categories are observed through the quantitative index and medium gaps in social resource services and employment categories while almost no gaps in psychological/emotional counseling, rehabilitation skills training and professional knowledge/information categories.

Originality/value

This study takes a deep insight into the gap between autism information needs and services in China, providing evidences and suggestions for information providers to improve their services. Academic documents and online forum data are adopted to avoid the impact of stigmatization, which provides a multi-source data analysis approach for the information needs of special groups.

Details

Aslib Journal of Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2050-3806

Keywords

1 – 10 of 21