Search results

1 – 4 of 4
Article
Publication date: 5 January 2023

Yucheng Liu, Xiaorong Fu and Xiangming Ren

Enterprises' multichannel operations provide various avenues for customer interaction; however, existing literature investigating customer-to-customer interaction (CCI) mainly…

612

Abstract

Purpose

Enterprises' multichannel operations provide various avenues for customer interaction; however, existing literature investigating customer-to-customer interaction (CCI) mainly focuses on a single channel. The purpose of this paper is to investigate the spillover effect of CCI and potential underlying mediating mechanisms in different information channels.

Design/methodology/approach

Three between-subjects experiments with 946 participants were employed to empirically validate the proposed hypotheses in the context of an experiential product and a material product.

Findings

Results suggest the clear spillover effect of CCI, indicating that positive CCI improves focal customers' satisfaction and purchase intention, whereas negative CCI reduces focal customers' satisfaction and purchase intention. Moreover, CCI's spillover effect varies based on the CCI channel. Offline CCI has a stronger positive spillover effect than online CCI. Contrarily, online CCI has a stronger negative spillover effect than offline CCI. Customer experience and trust are demonstrated to have mediating roles in this process.

Originality/value

This study is the first to comprehensively understand and compare the CCI spillover effect of the two information channels. The findings add to the existing knowledge of information processing in the psychological mechanisms influencing the belief in addition to providing insights for companies engaged in multichannel operations management across different channels.

Details

Internet Research, vol. 33 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

Article
Publication date: 31 October 2023

Mingguo Liu, Xiangming Fang and Jingru Ren

This study aims to identify the importance of agricultural and rural modernization and propose ways to accelerate such modernization.

Abstract

Purpose

This study aims to identify the importance of agricultural and rural modernization and propose ways to accelerate such modernization.

Design/methodology/approach

The authors systematically examine the crucial role that the modernization of agriculture and rural areas plays in China, discuss the current issues in China's modernization from the perspective of agricultural and rural fields and propose practical measures to accelerate agricultural and rural modernization.

Findings

This study emphasizes the importance of China's agricultural and rural modernization in five aspects: the significance inherent in theories and experiences, the high complexity of the modernization work, the extreme difficulty of the task, the particular sluggishness of the process and its specific impact on the overall development. Numerous shortcomings in domestic agriculture and rural areas have been identified. The following actions can help achieve modernization: strengthening strategic leadership, providing policy support and constructing supportive measures.

Originality/value

This paper summarizes the significance of agricultural and rural modernization, highlights the issues regarding such modernization and suggests effective solutions.

Details

China Agricultural Economic Review, vol. 15 no. 4
Type: Research Article
ISSN: 1756-137X

Keywords

Article
Publication date: 1 March 2005

Ellen Efron Pimentel and Jinyun Liu

In this paper, we model histories of coresidence between two cohorts of urban Chinese couples, married during the Cultural Revolution and early market reform periods. Most…

Abstract

In this paper, we model histories of coresidence between two cohorts of urban Chinese couples, married during the Cultural Revolution and early market reform periods. Most research on coresidence pictures families cross‐sectionally, but nuclear households are a natural part of extended coresidence systems that prefer stem family arrangements. We study histories of coresidence to determine what predicts ever having coresided with the husband’s parents, comparing the predictive power of modernization theory to the impact of demographic change, the availability of household members, and the resources and needs of each generation. While married children’s needs for childcare do not propel them into coresidence, they strongly predict the likelihood of staying coresident.

Details

International Journal of Sociology and Social Policy, vol. 25 no. 3
Type: Research Article
ISSN: 0144-333X

Keywords

Article
Publication date: 22 April 2022

Xiangming Chen, Qunhui Ou, Chao An and Dongyun Zhang

The purpose of this study is to provide an alternative approach to teacher learning on top of the usual practices of listening to experts' lectures and conducting school-based…

Abstract

Purpose

The purpose of this study is to provide an alternative approach to teacher learning on top of the usual practices of listening to experts' lectures and conducting school-based activities among peers in China. A boundary-crossing lesson study (BCLS) through school-university partnership served as an example to illustrate how a class teacher's mindset changed towards her students in equal interactions with university scholars.

Design/methodology/approach

With the lenses of action science theory and boundary-crossing learning theory, the study used qualitative research approach to collect and analyze data. One Chinese primary school class teacher from a workshop on narrative action research was selected as the case for this study. Interviewing, observation and document analysis were used to collect data. Data analysis methods included categorization and contextualization of the teacher's mindset change towards her student.

Findings

The case teacher, Mrs. Li, collaborated closely in paired teaching with her university partner AP Yu in all the four phases of their BCLS. Each phase was marked with an interactive event such as dialogic illumination, reflexive theorization, embodied conversation, and fusion of teacher and trainer roles. With inspirational trust as a major interactive mechanism, Mrs. Li jumped out of her single-loop learning (changing strategies according to results) to double-loop learning (changing both strategies and values/values). As a result, her mindset changed from attribution to appreciation towards her low-achieving student.

Originality/value

This study made contributions in two ways. First, it examined a class teacher's mindset change towards her student, rather than that of subject matter teachers towards their teaching materials and methods. Second, it revealed how reflective interactions in a special kind of BCLS by school teachers and university scholars may promote the teacher's mindset change. The findings further confirm that having differences as boundaries is not enough for teacher learning. For deep learning like Mrs. Li's mindset change, it requires a respectful and inspirational relationship between school teachers and university scholars in the BCLS.

Details

International Journal for Lesson & Learning Studies, vol. 11 no. 2
Type: Research Article
ISSN: 2046-8253

Keywords

1 – 4 of 4