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As internet dividends are gradually disappearing, loyalty programs have become the panacea for monetizing traffic, attracting new customers and retaining existing customers. Improving their effectiveness has thus become key to enterprises’ market competitiveness. However, member customers’ hedonic adaptation to this relationship strategy undermines its effectiveness. Based on the hedonic adaptation theory, this study aims to analyze the process of member customers' hedonic adaptation to preferential treatment in loyalty programs and explore the boundary conditions of alleviating this effect.

This study surveyed 271 member customers in China and tested the hypothesized relationships using structural equation modeling and multigroup analysis.

Preferential treatment suffers from hedonic adaptation to member customer engagement and customer gratitude, and customer tenure is a key condition for these effects. Customer gratitude is an intermediary mechanism that explains the hedonic adaptation effect of preferential treatment to member customers engagement. In addition, the structural characteristics of loyalty programs form the boundary condition that alleviates hedonic adaptation. The authors found that high-tier and -payment strategies are more likely to mitigate hedonic adaptation of preferential treatment to customer gratitude.

This study elucidates the factors that influence the effectiveness of preferential treatment and provides constructive insights into customer relationship management and for improving enterprise performance.

Enterprises' multichannel operations provide various avenues for customer interaction; however, existing literature investigating customer-to-customer interaction (CCI) mainly focuses on a single channel. The purpose of this paper is to investigate the spillover effect of CCI and potential underlying mediating mechanisms in different information channels.

Three between-subjects experiments with 946 participants were employed to empirically validate the proposed hypotheses in the context of an experiential product and a material product.

Results suggest the clear spillover effect of CCI, indicating that positive CCI improves focal customers' satisfaction and purchase intention, whereas negative CCI reduces focal customers' satisfaction and purchase intention. Moreover, CCI's spillover effect varies based on the CCI channel. Offline CCI has a stronger positive spillover effect than online CCI. Contrarily, online CCI has a stronger negative spillover effect than offline CCI. Customer experience and trust are demonstrated to have mediating roles in this process.

This study is the first to comprehensively understand and compare the CCI spillover effect of the two information channels. The findings add to the existing knowledge of information processing in the psychological mechanisms influencing the belief in addition to providing insights for companies engaged in multichannel operations management across different channels.

This study aims to identify the importance of agricultural and rural modernization and propose ways to accelerate such modernization.

The authors systematically examine the crucial role that the modernization of agriculture and rural areas plays in China, discuss the current issues in China's modernization from the perspective of agricultural and rural fields and propose practical measures to accelerate agricultural and rural modernization.

This study emphasizes the importance of China's agricultural and rural modernization in five aspects: the significance inherent in theories and experiences, the high complexity of the modernization work, the extreme difficulty of the task, the particular sluggishness of the process and its specific impact on the overall development. Numerous shortcomings in domestic agriculture and rural areas have been identified. The following actions can help achieve modernization: strengthening strategic leadership, providing policy support and constructing supportive measures.

This paper summarizes the significance of agricultural and rural modernization, highlights the issues regarding such modernization and suggests effective solutions.

In this paper, we model histories of coresidence between two cohorts of urban Chinese couples, married during the Cultural Revolution and early market reform periods. Most research on coresidence pictures families cross‐sectionally, but nuclear households are a natural part of extended coresidence systems that prefer stem family arrangements. We study histories of coresidence to determine what predicts ever having coresided with the husband’s parents, comparing the predictive power of modernization theory to the impact of demographic change, the availability of household members, and the resources and needs of each generation. While married children’s needs for childcare do not propel them into coresidence, they strongly predict the likelihood of staying coresident.

The purpose of this study is to provide an alternative approach to teacher learning on top of the usual practices of listening to experts' lectures and conducting school-based activities among peers in China. A boundary-crossing lesson study (BCLS) through school-university partnership served as an example to illustrate how a class teacher's mindset changed towards her students in equal interactions with university scholars.

With the lenses of action science theory and boundary-crossing learning theory, the study used qualitative research approach to collect and analyze data. One Chinese primary school class teacher from a workshop on narrative action research was selected as the case for this study. Interviewing, observation and document analysis were used to collect data. Data analysis methods included categorization and contextualization of the teacher's mindset change towards her student.

The case teacher, Mrs. Li, collaborated closely in paired teaching with her university partner AP Yu in all the four phases of their BCLS. Each phase was marked with an interactive event such as dialogic illumination, reflexive theorization, embodied conversation, and fusion of teacher and trainer roles. With inspirational trust as a major interactive mechanism, Mrs. Li jumped out of her single-loop learning (changing strategies according to results) to double-loop learning (changing both strategies and values/values). As a result, her mindset changed from attribution to appreciation towards her low-achieving student.

This study made contributions in two ways. First, it examined a class teacher's mindset change towards her student, rather than that of subject matter teachers towards their teaching materials and methods. Second, it revealed how reflective interactions in a special kind of BCLS by school teachers and university scholars may promote the teacher's mindset change. The findings further confirm that having differences as boundaries is not enough for teacher learning. For deep learning like Mrs. Li's mindset change, it requires a respectful and inspirational relationship between school teachers and university scholars in the BCLS.

World population is expected to increase by some 2.6 billion from 6.9 billion in 2010 to more than 9.5 billion by mid-century. Most of this population increase will occur in the developing nations, and most of this increase will be absorbed in the rapidly expanding metropolitan regions of these countries – the so-called megacities of the twenty-first century (United Nations, 2009). And as urban development accelerates across the globe, most of the population increase will occur in the emerging megacities and other metropolitan areas in Africa, Asia and South America. Because the original areas of settlement in the city centre have long been established, much of the population increase in these metropolitan regions will occur in the suburban areas of cities in the Global South – areas of favelas and shanty towns alongside earlier middle-class and upper-class suburbs, newly planned gated communities and garden suburbs, and indigenous models of suburban growth that will emerge in the next century.

E-government involves the use of technology for the betterment of government and for making government more responsive to the governed. However, as practiced, some barriers complicate the achievement of this goal. This chapter provides an overview of e-government at the US national level; identifies access barriers; proposes a research agenda intended to make e-government more accountable and helpful to the audiences it intends to serve; and discusses the implications of e-government to the library community.