Search results

1 – 10 of 183
Article
Publication date: 16 January 2019

Xi Yu Leung, Jie Sun and Billy Bai

The unprecedented growth of social media in the past decade has resulted in an increasing interest on social media research. The purpose of this study is to examine the…

1799

Abstract

Purpose

The unprecedented growth of social media in the past decade has resulted in an increasing interest on social media research. The purpose of this study is to examine the state-of-the-art developments in social media research and to develop a thematic research framework.

Design/methodology/approach

The study reviewed 262 social media-related articles published in eight top hospitality and tourism journals between 2007 and 2017. Content analysis was used to code data from the selected articles, and correspondence analysis was then used to compare the characteristics of research conducted on different social media platforms.

Findings

A thematic framework of social media research was developed based on a thorough review and systematic examination of the articles. The thematic framework consisted of the three key players – hospitality and tourism businesses, social media platforms and consumers – along with four categories of topical areas – marketing, managerial implication, user-generated content and impact – and 19 research topics. Three platform groups were identified to share similar article characteristics and research attributes.

Originality/value

This study offers a systematic overview of social media research in hospitality and tourism and is the first one to identify triadic relationships of social media platforms in thematic research framework. The innovative findings of correspondence analysis offer insights on future social media research from a platform perspective.

Details

Tourism Review, vol. 74 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 23 September 2019

Xi Yu Leung

Information technologies are changing the service paradigm. This paper aims to provide a concise review on technology-enabled service evolution in tourism.

Abstract

Purpose

Information technologies are changing the service paradigm. This paper aims to provide a concise review on technology-enabled service evolution in tourism.

Design/methodology/approach

The paper is based on a review of relevant literature.

Findings

The past evolution of service delivery is summarized in three stages: service, e-service and m-service. The fourth stage of service evolution is predicted to be “a-service” with three features: service automation and human–robot interaction, artificial intelligence and big data and smart travel experience.

Originality/value

This paper provides a brief overview of service evolution under the impact of technology. It originally identifies the four stages of service evolution in tourism.

Details

Tourism Review, vol. 75 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 3 January 2023

Huiying Zhang, Xi Yu Leung and Billy Bai

Aligned with cultural attraction theory, this study aims to propose a cultural attractiveness index (CAI) that helps tourism practitioners and scholars evaluate and track…

Abstract

Purpose

Aligned with cultural attraction theory, this study aims to propose a cultural attractiveness index (CAI) that helps tourism practitioners and scholars evaluate and track the cultural attractiveness of urban destinations (cities) in the context of sustainable development.

Design/methodology/approach

Applying the Delphi method, a panel of experts was recruited to conduct three rounds of review to generate dimensions and determine indicators and corresponding weights. This study then verified CAI with statistical data from three sample cities (London, New York and Beijing).

Findings

A 12-item three-dimensional index structure (cultural places, cultural activities and cultural atmosphere) was created as CAI. This study also applied the CAI to compare three sample cities. The comparison identified possible aspects to be improved in developing cultural attractiveness, confirming CAI’s usefulness in fostering sustainable development.

Originality/value

The new CAI offers an effective tool for ascertaining a sustainable city’s cultural attractiveness while extending the cultural attraction theory and filling the existing gaps in the literature through a benchmark instrument. The CAI also provides an effective tool for destination managers and tourism practitioners for their sustainable initiatives in cities.

研究目的

本研究旨在于建立文化吸引力指数(CAI), 帮助旅游从业者和学者在可持续发展的背景下评估和跟踪旅游城市的文化吸引力。

研究设计/方法

本研究采用德尔菲专家咨询法, 聘请了一个专家小组对指标体系进行了三轮审查, 以建立评价维度、确定指标和相应的权重。最后, 该研究用三个样本城市(伦敦、纽约和北京)的统计数据验证了CAI。

研究成果

本文创建了一个由3个维度12项指标组成的评价指数体系CAI(文化场所, 文化活动和文化氛围)。三个样本城市的相关统计数据也验证了CAI评价体系在促进城市可持续发展方面的科学性, 也通过跨城市比较找到各自可进一步提升文化吸引力的维度。

独创性

新的CAI为衡量可持续城市的文化吸引力提供了评价体系, 填补了现有文献的空白。该CAI还为目的地管理者和旅游从业者提供了一个有效的基准工具, 以促进可持续城市发展目标的实现。

Propósito

alineado con la teoría de la atracción cultural, el estudio propone un índice de atractivo cultural (CAI) que ayuda a los profesionales y académicos del turismo a evaluar y rastrear el atractivo cultural de los destinos urbanos (ciudades) en el contexto del desarrollo sostenible.

Diseño/metodología

Aplicando el método Delphi, se reclutó un panel de expertos para realizar tres rondas de revisión para generar dimensiones y determinar indicadores y pesos correspondientes. Luego, el estudio verificó el CAI con datos estadísticos de tres ciudades de muestra (Londres, Nueva York y Beijing).

Hallazgos

Se creó como CAI una estructura de índice tridimensional de 12 ítems (lugares culturales, actividades culturales y atmósfera cultural). El estudio también aplicó el CAI para comparar tres ciudades de muestra. La comparación identificó posibles aspectos a mejorar en el desarrollo del atractivo cultural, lo que confirma la utilidad de CAI para fomentar el desarrollo sostenible en las ciudades de la muestra.

Originalidad

El nuevo CAI ofrece una herramienta eficaz para determinar el atractivo cultural de una ciudad sostenible al mismo tiempo que llena los vacíos existentes en la literatura a través de un instrumento de referencia. El CAI también proporciona una herramienta eficaz para los administradores de destinos y profesionales del turismo para sus iniciativas sostenibles en las ciudades.

Article
Publication date: 21 July 2022

Wei Xiong, Meijiao Huang, Xi Yu Leung, Yuanhui Zhang and Xiaomei Cai

The aim of this study was to investigate the themes related to the achievement of Sustainable Development Goal (SDG) 12 in relation to tourism, and specifically to explore…

Abstract

Purpose

The aim of this study was to investigate the themes related to the achievement of Sustainable Development Goal (SDG) 12 in relation to tourism, and specifically to explore how the emotional psyche affects tourists’ environmentally responsible behaviors.

Design/methodology/approach

Based on the value-belief-norm theory, a research framework was developed to examine the serial mediation effects of environmental emotions in predicting tourists’ environmentally responsible behaviors. A total of 741 responses was collected from an online survey. Data were analyzed by the partial least squares structural equation modeling.

Findings

Environmental concern does not directly predict tourists’ environmentally responsible behaviors. Instead, environmental awe and environmental worry serially mediate the relationship between environmental concern and tourists’ environmentally responsible behaviors.

Originality/value

This study extends the value-belief-norm theory by integrating environmental emotions and empirically tests the effect of multiple psyches on responsible consumption, contributing to the achievement of SDG 12 in UN Agenda 2030.

研究目的

本研究的目的是探究与旅游相关的可持续发展目标12的实现, 特别是探讨环境情感如何影响旅游者的环境责任行为。

研究方法

基于价值信念-规范理论, 构建了环境情感预测旅游者环境责任行为的链式中介模型。研究共收集741份有效样本, 并采用偏最小二乘结构方程模型进行分析。

研究发现

环境关心并不能直接预测旅游者的环境责任行为。但是, 环境敬畏和环境忧虑在环境关心与环境责任行为之间起链式中介作用。

原创性

本研究将环境情感扩展到价值信念规范理论中, 并实证检验了环境敬畏和环境忧虑两种环境情感对旅游者的负责任消费行为的影响, 呼应了联合国2030年议程中的可持续发展目标12。

Propósito

el objetivo de este estudio fue investigar los temas relacionados con el logro del Objetivo de Desarrollo Sostenible 12 en relación con el turismo, y específicamente explorar cómo la psique emocional afecta los comportamientos ambientalmente responsables de los turistas.

Diseño/metodología/enfoque

Basado en la teoría del valor-creencia-norma, se desarrolló un marco de investigación para examinar los efectos de mediación en serie de las emociones ambientales en la predicción de los comportamientos ambientalmente responsables de los turistas. Se recopiló un total de 741 respuestas de una encuesta en línea. Los datos se analizaron mediante el modelo de ecuaciones estructurales de mínimos cuadrados parciales.

Hallazgos

la preocupación ambiental no predice directamente los comportamientos ambientalmente responsables de los turistas. En cambio, el temor ambiental y la preocupación ambiental median en serie la relación entre la preocupación ambiental y los comportamientos ambientalmente responsables de los turistas.

Originalidad

este estudio amplía la teoría del valor-creencia-norma al integrar las emociones ambientales y prueba empíricamente el efecto de múltiples psiques en el consumo responsable, contribuyendo al logro del ODS 12 en la Agenda 2030 de la ONU.

Article
Publication date: 17 May 2021

Jie Sun, Xi Yu Leung and Billy Bai

This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively…

2711

Abstract

Purpose

This paper aims to study how a social media influencer (SMI) endorsement affects followers’ event attitude and behavioral intentions. More importantly, it comparatively examines the role of followers’ gender in event SMI marketing effectiveness.

Design methodology approach

Based on the congruity theory of attitude change, the current study developed an integrated framework of SMI marketing. In total, 335 online surveys were collected. Partial least squares structural equation modeling and multi-group analysis were conducted to test the hypotheses.

Findings

Results show that a follower’s attitude and behavioral intentions toward the event are affected by his or her influencer attitude. The present study also finds that follower’s social media post attitude plays a mediating role. Moreover, female followers are impacted more directly by their influencer attitude, while male followers are affected more indirectly through their attitude toward the social media posts.

Research limitations implications

The current study not only extends the event literature on SMI marketing but also provides recommendations for event professionals on SMI selection.

Originality value

This study examines SMI endorsement as a relatively new marketing tool in the event setting. It also is a pioneer study in testing the effect of social media followers’ gender differences.

Details

International Journal of Contemporary Hospitality Management, vol. 33 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 25 February 2022

Xi Yu Leung, Xingyu Wang, Jamie Alexander Levitt and Lu Lu

This study aims to explore an emerging phenomenon – gourmet meal kits delivered to out-of-towners from iconic local restaurants. This study explores the interplay of goal…

Abstract

Purpose

This study aims to explore an emerging phenomenon – gourmet meal kits delivered to out-of-towners from iconic local restaurants. This study explores the interplay of goal framing and basic needs and their effects on customer intentions. This study also examines the underlying mechanism of experience cocreation and the moderating effect of food involvement.

Design/methodology/approach

This study develops a framework that combines the self-determination theory (SDT) and customer experience cocreation. Two online experimental studies involving 478 US consumers were conducted to examine the underlying mechanism of customers’ decision-making on purchasing gourmet meal kits (Study 1) and visiting destination restaurants after receiving the meal kit (Study 2).

Findings

Intrinsic goal-framing leads to stronger intentions to purchase gourmet meal kits and to visit destination restaurants that sell meal kits. In contrast, extrinsic goal-framing enhances the positive influence of perceived relatedness and competence on behavioral intentions. The effects of goal framing and basic needs on behavioral intentions are moderated by food involvement and mediated by experience cocreation to varying degrees.

Originality/value

To the best of the authors’ knowledge, this study is among the first to empirically examine an emerging business model – delivering restaurants’ food experiences to out-of-towners. The study also expands the application of the SDT by incorporating customer cocreation as the underlying mechanism.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 8
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 20 January 2022

Jie Sun, Xi Yu Leung, Huiying Zhang and Kim Williams

This study aims to examine how COVID-related corporate social responsibility (CSR) activities affect future Generation Z employees’ intention to join the hotel industry…

1457

Abstract

Purpose

This study aims to examine how COVID-related corporate social responsibility (CSR) activities affect future Generation Z employees’ intention to join the hotel industry through experimental designs.

Design/methodology/approach

Based on signaling theory, construal level theory and value theory, this study established an integrated research framework to explain the mechanism of CSR communication. The proposed study conducted three online experiments on a total of 463 participants. ANCOVA test and PROCESS macro were performed to analyze the data for main, mediation and moderation effects.

Findings

The results of this study indicate that in-kind donation is more efficacious in improving Generation Z’s job pursuit intention, as compared to cause-related marketing (CRM). CSR messages framed in a “how” mindset are favored by Generation Z members who are either unemployed or eager to change their current job. The findings also confirm the effect of brand warmth as a mediator and other-regarding personal value as a moderator.

Research limitations/implications

The present study contributes to the limited knowledge on CSR initiatives by addressing the research gap of future employees and examining CSR as a response to COVID-19. The findings also provide hotel executives actionable implications to plan and communicate future CSR programs, especially during times of crisis.

Originality/value

This study is one of the first studies to address Generation Z employees and to investigate the role of CSR initiatives on future hotel workers.

Details

International Journal of Contemporary Hospitality Management, vol. 34 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 2 February 2023

Jiyoung Kim, Xi Yu Leung and Brittany McKneely

Using social capital theory as the theoretical framework, the purpose of this study is to examine if shared value, the norm of reciprocity and social bonding within a…

Abstract

Purpose

Using social capital theory as the theoretical framework, the purpose of this study is to examine if shared value, the norm of reciprocity and social bonding within a small fashion brand's Instagram page transfers to the overall perception and purchase intention toward the brand. Further, the authors test perceived benefit (i.e. perceived usefulness and perceived enjoyment) as anteceding variables along with the social capital variables. More specifically, this study investigates (1) the influence of shared value and norm of reciprocity on social bonding on the Instagram page, (2) the influence of perceived usefulness and perceived enjoyment on social bonding on the Instagram page, (3) the mediating effect of brand trust and brand identification on the relationship between social bonding and purchase intention and (4) and the moderating role of the generational cohort on the hypothesized relationships.

Design/methodology/approach

Through an online survey, 599 usable data were collected to test the proposed research framework using partial least squares structural equation modeling.

Findings

The results identify significant influences of shared value, norm of reciprocity and perceived enjoyment on social bonding. Brand identification and brand trust both have significant mediating effects between social bonding and purchase intention. Further, the results show that the mediating effect of brand trust is significantly higher for Generation Y, while the mediating effect of brand identification is significantly higher for Generation Z.

Originality/value

The study findings provide important implications for small fashion brands operating in a social media realm.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 12 October 2015

Xi Yu Leung, Lan Xue and Billy Bai

The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide…

7886

Abstract

Purpose

The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions.

Design/methodology/approach

The study collected 331 Internet marketing-related articles published in the top eight hospitality and tourism journals during the period of 1996-2013. Using content analysis, the study analyzed and discussed research topics, research methods and industry sectors of selected articles. The study period was broken into three sub-periods and used correspondence analysis (CA) to examine the significant changes of topical areas over time. A follow-up CA was conducted to compare the topical and methodological preferences of the selected eight journals.

Findings

In all, 5-category and 27-subcategory classifications of research topics were identified in the study. The two-dimensional perceptual map indicates that Internet marketing research in the hospitality and tourism fields experienced introduction, growth and maturity stages. The research focus changed from business perspective to customer perspective and then to both business and customer perspectives. The eight top hospitality and tourism journals were grouped into four journal sets that share similar article characteristics and preferences.

Research limitations/implications

Due to the sample size, the classifications and trends generated in this study may not be generalized to all Internet marketing research in hospitality and tourism disciplines. The process of identifying topic and method categories might be biased, especially in identifying new topics. Future research may apply CA method in literature review studies on other research topics.

Practical implications

The study analyzed published research in Internet marketing in the hospitality and tourism fields and provided topical and methodological recommendations to academia for future research. This study may also give hospitality managers new insights into Internet marketing applications in the industry.

Originality/value

This study is one of the few attempts to provide a comprehensive review of Internet marketing research in the hospitality and tourism fields. This study uses CA in literature review study, opening up a new way to easily analyze and visually display the literature trends. This study also creatively compared the publication preferences among eight top-tier hospitality and tourism journals using correspondence analysis.

Details

International Journal of Contemporary Hospitality Management, vol. 27 no. 7
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 8 June 2015

Xi Yu Leung and Seyhmus Baloglu

The aim of this paper is to examine the underlying consumer behavior model of Facebook marketing for hotels, including the determinants, the process and the consequences…

4398

Abstract

Purpose

The aim of this paper is to examine the underlying consumer behavior model of Facebook marketing for hotels, including the determinants, the process and the consequences of hotel Facebook marketing, as Facebook – the most popular social media platform – has become an important marketing tool for hotels.

Design/methodology/approach

The study proposed an integrated model consisting of antecedents and consequences of Facebook marketing based on both marketing and social psychology theories. A pseudo hotel Facebook page was created and an online survey was conducted to collect data. Structural equation modeling (SEM) was utilized to test the proposed model.

Findings

The SEM results indicated the proposed model to be a good fit with the data and all the hypotheses were supported except one. The findings suggested that compliance, internalization and identification are all determinants of the customer’s attitude toward a hotel Facebook page, while hotel booking intentions and intention of spreading word-of-mouth on Facebook are two consequences of hotel Facebook marketing.

Research limitations/implications

The study used a pseudo hotel Facebook page and messages created solely for the purpose of the study, and so the survey participants might not be hotel guests or hotel Facebook fans. Future research using real hotel brands, “live” hotel Facebook pages and actual hotel guests or hotel Facebook fans to collect data may provide stronger support for the integrated model proposed in the study.

Practical implications

The attitude toward a hotel Facebook site is influenced by the site’s congruency with the customer’s value system and personal identity with other users rather than external rewards. Hotel booking intentions and spreading word-of-mouth are two significant consequences of hotel Facebook marketing. Hotels should aim to create an interactive site for users and establish communities with a clear identity so that users can easily relate their own self-identity with other group members and maintain satisfying relationships with them.

Originality/value

This is a preliminary and exploratory study of the fundamental marketing mechanism of hotel Facebook marketing. The proposed model reveals not only the antecedents but also the consequences of hotel Facebook marketing. The study and the proposed model may be used as a starting point for further hospitality Facebook marketing research.

Details

Worldwide Hospitality and Tourism Themes, vol. 7 no. 3
Type: Research Article
ISSN: 1755-4217

Keywords

1 – 10 of 183