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Although tourism destination image is a widely studied subject, the perspective of local players is generally neglected, albeit its relevance for informing the positioning and brand management strategies of the places is recognized. This chapter aims to determine the perceptions of key local public organizations from the historical-cultural and heritage sectors and companies linked to commerce and tourism (private sector) about the historic center of a United Nations Educational, Scientific, and Cultural Organization (UNESCO) World Heritage site in Brazil. The results of this investigation contribute to the development of marketing and tourism development strategies in historic towns, especially those classified as World Heritage by UNESCO.

Since the last decade, urban heritage tourism has picked up pace in India, specifically through the proliferation of heritage walks. Diversified in their modes of exploration and themes, these walks contribute towards increased awareness and appreciation of cultural heritage. As society reels under the impact of the COVID-19 pandemic and socio-political problems, heritage walks can become a tool to address issues within the restructured tourism practices. Discussions on sustainable heritage practices in Europe foreground the role that heritage walks play in promoting resilience, responsibility and a sense of shared heritage through the active engagement of various stakeholders. It follows that the digital space offers new opportunities for a more participatory cultural consumption model. Taking cues from Europe and Germany in particular, this study discusses innovative possibilities for inclusive urban heritage tourism practices that integrate urban regeneration, heritage sustainability and community well-being.

Khiva is a UNESCO World Heritage site with ancient mudbrick buildings and a complete city wall. These are threatened from below by water and salt, and we seek to understand how the deterioration is happening and can be stopped. We have done investigations in the subsoil over several years to determine that destruction is caused by waterlogging, shifts in the ground, termites, and other damage. The damage has been caused by agricultural practices, especially leaky irrigation systems. Some of Khiva's buildings are becoming structurally unsound from water damage. Our studies at several sites confirm that water diversion will be necessary to prevent further infiltration of salt and water. Khiva's legacy is contained in the ancient buildings which are an important part of Silk Road history. Our research contributes to the understanding how to protect mudbrick buildings from environmental factors and deformation processes.

This chapter is interested in exploring whether philosophical understandings of authenticity are applicable to Western conceptualisation of heritage, from physical sites (tangible) to social practices (intangible). In viewing heritage as a dynamic process, the author argues that the concept of genius loci (or spirit of place) is the most logical theoretical framework to accommodate these shifting understandings of authenticity and heritage. Moreover, by moving beyond anthropomorphised and material-centred themes and focussing instead on participation, locus and action, building conservation can explore the dynamics between materials and meanings in order to work towards a more performative interpretation of historic building authenticity

A destination's ability to attract tourists is associated with the visitor experience and, in recent years, visitors have increasingly used virtual environments and digital innovation, such as social media platforms, to communicate their experience of tourist destinations. A positive well-communicated tourist experience improves the reputation of the destination and has relevant consequences for both the destination's attractiveness and its competitive advantage. On the contrary, when the destination's reputation is negatively affected by visitors' experiences, comments and reviews, such destination might compromise its ability to attract new visitors. Studies in this field agree alike that the tourist experience is negatively affected by overcrowding and overflows phenomena occurring around the visited city attractions. The present research, merging the aforementioned observations, investigates whether visitor density affects the online reputation of the Uffizi Gallery, estimated by extracting visitors' opinions and feedbacks on the city's main attractions from TripAdvisor ratings and from Twitter posts, by applying sentiment analysis to evaluate whether the text is positive, negative, or neutral. The city of Florence is an ideal case study, as the city records almost 16 million tourist overnight stays per year hence highly exposed to the risk of tourist overcrowding and overflows. The research findings reveal that Uffizi Gallery experiences and mood are influenced by the number of visitors insisting and if tourists live a negative experience, this is further exacerbated by the growing density of visitors themselves. We find that, if tourists have a negative experience, this is exacerbated by the density of visitors to the Uffizi Gallery. The results reveal also that tourists' experiences are even more influenced by any general dissatisfaction they experience in the city of Florence in a broader way. Practical implications and theoretical contributions are discussed.

This essay uses Marx’s concept of commodity fetishism and Mauss’s description of the hau as the spirit that connects the giver to the gift to examine notions of production, value, and collectivity in the Santa Fe silver mining Cooperative in Guanajuato, Mexico. This case allows us to look at how fetishism on the one hand, and “hauism” on the other, can work together to form a hybrid form of value wherein silver participates in both commodified and giftlike processes. More broadly, it helps us to examine the relationship between the production of value and the production and legitimation of social groups.

From the lead editor's nearly forty years of work on environmental disaster, there is a basic rule of thumb that has never disappointed (Edelstein, 2000, 2004). No matter how severe the direct impacts of a disaster are, at least half the stress comes from the secondary psychosocial impacts involved in dealing with the aftermath. In the case of the Aral Sea, most of the stress is back loaded. The population of Karkalpakstan, particularly those living by and working on the sea, was literally left high and dry, suffering substantial psychosocial and health impacts.¹