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Book part
Publication date: 28 March 2015

Georgiana Grigore, Ana Adi and Anastasios Theofilou

Taking into consideration that the number of reports about pharmaceutical lobbying activities is increasing (Baleta, 2014; Boseley, 2014) and that the cost of drugs has a…

Abstract

Purpose

Taking into consideration that the number of reports about pharmaceutical lobbying activities is increasing (Baleta, 2014; Boseley, 2014) and that the cost of drugs has a direct and powerful impact on both public and private healthcare, there is a need to require pharmaceutical companies to report their activity as well as reflect their considerations about the ethical implications of their work. To answer that need, this chapter explores how pharmaceutical companies communicate their corporate social responsibility activities.

Methodology/approach

This chapter explores how Pfizer, GlaxoSmithKline and Sanofi (all in the top 10 of US foundations by total giving) use their websites to articulate their CSR strategies. In order to achieve this goal, an exploratory research that combines semantic analysis of the way the mission, vision and objectives are integrated in their strategy was conducted. To do so the researchers saved the text about each company’s mission and vision from their main websites (the .com) and saved all the data associated to CSR communication and reporting included on each company website in a word document. One hundred and ninety-one pages of text were thus collected in August 2013 (67 pages of text for GlaxoSmithKline, 38 pages for Sanofi and 87 pages for Pfizer). Wordle and VOSViewer were used to gain insight into the emerging themes from the textual data collected and therefore compare the similarities and differences between the three companies.

Findings

Our findings show a strong emphasis on business-related activities for Sanofi and GSK reflected through the vocabulary used. Additionally, the two companies also portray corporate social responsibility as a tool for image and reputation building and for achieving wider yet profit-driven organisational goals. CSR messages therefore are intended to create and consolidate corporate identity. Moreover, whilst their mission focuses on patients, health, care, and access to medicine, the values are also oriented towards profit making and economic criteria. Pfizer on the other hand, although sharing some of the mission and values with the other two companies, presents itself as a more inclusive organisation with a collaborative environment and research-focused culture.

Research limitations/implications

While limited in scope and sample, this chapter raises many valuable questions for future research about the pharmaceutical sector’s understanding and definition of CSR and their differences and similarities in their online discourse and vocabulary in comparison with other profit-driven industries. Moreover, it raises questions about the style and nature of corporate communications and whether this should be consistent with that associated with CSR as well as whether it imposes the creation of a company-ego.

Practical implications and originality/value

This chapter promotes an alternative exploratory method of online discourses through computer-aided techniques.

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

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Article
Publication date: 28 June 2018

Monika Sheoran, Divesh Kumar, Vinod Kumar and Deepak Verma

The purpose of this paper is to understand the scholarly contributions to the field of marketing by analyzing top ten journals of marketing.

Abstract

Purpose

The purpose of this paper is to understand the scholarly contributions to the field of marketing by analyzing top ten journals of marketing.

Design/methodology/approach

The marketing journals were selected using SciMago marketing journal list, and SCOPUS database was used to identify the publications of the journals. A total of 9,190 articles were analyzed having 562,322 citation references. Methodologies like Wordle and Gephi were used to understand the most researched keywords and co-citation analysis among top five researchers. This paper also captured the information on most cited article along with author, most published author, most publishing country, most publishing university, the year with maximum publications and most used keywords.

Findings

The analysis indicates that “Kumar, V.” is most published author, that is, 68 publications, the most cited article is “On the evaluation of structural equation models” by Bagozzi and Yi (1988) with 6989 citations. The USA contributed the highest 6,720 publications, while University of Pennsylvania, Wharton School topped the list with 235 articles. In 2009, highest publication work was done by publishing 382 articles. “Game theory”, “Pricing” and “Advertising” are most used keywords which have been discussed in the literature.

Research limitations/implications

This analysis will help researchers in understanding the growth in the field of the marketing in recent years and possible direction it could take in future. However, this paper considered only top ten marketing journals as listed in SciMago marketing journal list; therefore, future researchers may incorporate more research journals to get a clearer picture of the field of marketing.

Originality/value

This paper is one of the first attempts in recent time to understand the research work in the field of marketing considering top ten journals.

Details

The Bottom Line, vol. 31 no. 3/4
Type: Research Article
ISSN: 0888-045X

Keywords

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Article
Publication date: 10 February 2012

Luca Iandoli, Ivana Quinto, Anna De Liddo and Simon Buckingham Shum

In this paper the aim is to present Debate Dashboard, an online collaborative platform designed to support distributed knowledge management and decision making. The

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1188

Abstract

Purpose

In this paper the aim is to present Debate Dashboard, an online collaborative platform designed to support distributed knowledge management and decision making. The platform integrates an argument mapping tool with visual widgets with the objective of enhancing collective sense‐making and mutual understanding as well as to compensate for the costs of mediated communication in virtual collaborative environments.

Design/methodology/approach

The design of Debate Dashboard is based on the theory of common ground according to which participants involved in a conversation build mutual understanding thanks to the exchange of different types of feedback. Using the concept of grounding cost, the authors identified several features of the Dashboard supposed to favour mutual understanding and knowledge sharing. Such features have been implemented through six visual widgets selected through a benchmarking of currently available visualization tools.

Findings

The paper discusses the limitations and advantages of online argumentation to support online discussions and presents a review of current visualization tools. The design of a new platform able to integrate online argumentation and visualization technologies is described and it is argued that Debate Dashboard will improve online collaboration in many respects especially in terms of supporting the construction of shared knowledge representations for geographically distributed collaborative teams.

Originality/value

First, the work adds to the debate on the development of online argumentation platforms by offering an alternative theoretical perspective based on language and conversational studies. Second, it proposes for the first time to integrate argumentation and visualization technologies in the same tool to create an augmented collaborative platform able to overcome the limitations of both traditional online collaboration technologies, such as forums and wikis, as well as the criticalities associated with the use of argumentation technologies.

Open Access
Article
Publication date: 4 December 2017

Lisa Rossetti and Tony Wall

The role of dialogue has recently been identified as being important in generating impact in organisations, but the purposeful use of narrative or story-based approaches…

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4289

Abstract

Purpose

The role of dialogue has recently been identified as being important in generating impact in organisations, but the purposeful use of narrative or story-based approaches to effect organisational change and service improvement is still relatively innovative. The purpose of this paper is to document and examine two projects in health and social care settings which aim to generate organisational development and service improvement.

Design/methodology/approach

The paper evaluates and compares two case studies of story-based organisational development and service improvement projects in the UK. This involved developing an appropriate evaluation framework and assessing the impacts in each case using semi-structured interviews and thematic content analysis.

Findings

This paper reports the diversity of impacts and outcomes that were generated by the projects. Specifically, it is argued that there is a strong indication that story-based projects best achieve their objectives when clearly linked to key organisational strategic drivers or pathways, as evidenced by robust evaluation.

Practical implications

This paper recommends that researchers and practitioners, working with story-based methods, design credible and robust evaluative practices, in order to evidence how their work supports organisations to meet current sector challenges. The paper recommends a flexible evaluation framework for evaluating story-based projects in the workplace.

Originality/value

This paper offers new evidence and insight into the impacts and outcomes of using story-based approaches, and a new evaluation framework for these sorts of projects.

Details

Journal of Work-Applied Management, vol. 9 no. 2
Type: Research Article
ISSN: 2205-2062

Keywords

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Article
Publication date: 7 November 2016

Neeraj Bhanot, P. Venkateswara Rao and S.G. Deshmukh

Integrating sustainability strategies with business processes is the most challenging task for industry professionals due to the lack of a proper understanding of…

Abstract

Purpose

Integrating sustainability strategies with business processes is the most challenging task for industry professionals due to the lack of a proper understanding of sustainability concepts. At the same time, a lack of proper guidance restricts them from pursuing such activities. As far as the aspects of implementation are concerned, it is very tough to analyse and pick up key points to start with. The purpose of this paper is to utilize a text mining approach to analyse qualitative data and identify the critical issues for implementing sustainability in the manufacturing sector by focussing on turning processes based on the survey responses of researchers and industry professionals.

Design/methodology/approach

An integrated method employing principal component analysis (PCA) and the k-means clustering algorithm has been applied to extract useful information from a set of various suggestions provided by both the groups surveyed. The textual data has also been visualized using word clouds and, thus, it has been compared with the results of the text mining approach.

Findings

The results of the study indicate the importance of the role of government organizations and the need for a skilled workforce, which are crucial for enhancing aspects of sustainability in the manufacturing sector, as supported by both researchers and industry professionals. Besides this, researchers have highlighted the need to focus more on environmentally related issues, whereas industry professionals have raised performance-related issues.

Practical implications

The findings of the study present the important concerns of both the groups towards sustainability initiatives and, thus, will help to enhance the understanding of the underlying possibilities of negotiating jointly to enhance the performance of machining processes.

Originality/value

The novelty of this paper lies in its identification of important initiatives that are having a direct impact on the sustainable aspects of the machining process, based on the views of researchers and industry professionals.

Details

Journal of Advances in Management Research, vol. 13 no. 3
Type: Research Article
ISSN: 0972-7981

Keywords

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Book part
Publication date: 3 August 2017

Matt Bower

Having considered various types of pedagogy as well as technology affordances and multimedia learning principles, this chapter focuses on issues surrounding the…

Abstract

Having considered various types of pedagogy as well as technology affordances and multimedia learning principles, this chapter focuses on issues surrounding the representation and sharing of content using technology. Anderson & Krathwohl’s (2001) Taxonomy of Learning, Teaching and Assessing is examined as a means of conceptualizing different types of thinking processes in a way that can be applied across discipline areas. The representational requirements of different subject areas (English, mathematics, science, history, geography, and computing) are explored by means of examples, with reference to the role of technology and the range of possible tasks that may be utilized. Assessment issues as they relate to the representation of content are also considered. The broader contextual shift toward open education and sharing is discussed, including key drivers such as learning object repositories, open educational resources, Creative Commons licensing, and massive open online courses.

Details

Design of Technology-Enhanced Learning
Type: Book
ISBN: 978-1-78714-183-4

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Article
Publication date: 27 November 2009

John Maxymuk

The purpose of this paper is to look at some of the online tools available to librarians.

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682

Abstract

Purpose

The purpose of this paper is to look at some of the online tools available to librarians.

Design/methodology/approach

Various online tools are discussed.

Findings

Much can be done on a tight budget with free online tools as long as one retains an openness to try new things.

Originality/value

The paper can act as a guide to the online tools available to librarians.

Details

The Bottom Line, vol. 22 no. 4
Type: Research Article
ISSN: 0888-045X

Keywords

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Article
Publication date: 8 June 2012

James Powell

Society now expects the universities it funds to work with citizens and communities to enable them to flourish in sustainable ways. One particular aspect of this concerns…

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1387

Abstract

Purpose

Society now expects the universities it funds to work with citizens and communities to enable them to flourish in sustainable ways. One particular aspect of this concerns support for small and medium sized businesses (SMEs) which, more than ever, need universities to help them cost effectively be innovative, and at the leading edge, for markets which are now global in outreach. The purpose of this paper is to focus on the kinds of approach and leadership that academics must put into their academic practices, in order to creatively and constructively lead local partnerships – partnerships that will be both successful and sustainable.

Design/methodology/approach

In total, 185 rigorous cases studies were undertaken of successful university outreach activity in 30 universities across Europe. Senior staff of those universities used their collective judgment to determine the 16 “best leaders” of these projects in terms of entrepreneurial skills and wealth‐creating impacts. These leaders were then thematically interviewed and videoed, and their immediate staff indicated what leadership characteristics best described them. All data were content analysed. Then the best practice approaches, which actually helped SMEs, were elicited and the qualities of the 16 leaders were revealed.

Findings

Best practice projects, from all studied, clearly showed a “virtuous knowledge sharing” cycle, where holistic and co‐creating inter‐disciplinary team‐working was the norm. Teams of academics and SME partners in these projects worked extremely closely together to co‐produce “real world” solutions. While often “reluctant leaders”, the academics who normally drove these entrepreneurial projects to success had all of the characteristics often ascribed to leaders, as described in the general leadership literature. However, in the case of these university reach‐out leaders, these entrepreneurial academics had a particular focus in striving to be “democratically empowering”; their aspiration was to ensure innovative skills were successfully passed onto others in their teams, including their external partners, to enable powerful and collective co‐creation.

Social implications

This paper has profound social implications, especially in our present global financial extreme, as it focuses on the kinds of leadership that academics should put into practice in order to work more creatively and effectively with local SME partnerships. The approach has also shown how such leadership can also lead to successful social enterprises in their own right.

Originality/value

The working of universities with SMEs is very much a Cinderella area in higher education research. The approach described in this paper deals with this topic in an evidential and highly innovative way. It uniquely heralds, and describes in some detail, a new kind of university which strives to co‐identify problems worthy of exploration with local partners, the kind of co‐learning that engenders co‐creation and co‐design, and also the co‐production with local SMEs that can lead them to survive and to flourish. This has recently been recognized by the PASCAL International Observatory for place management, social capital and learning regions, which has adopted the approach in its “Universities for a Modern Renaissance programme”.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 18 no. 4
Type: Research Article
ISSN: 1355-2554

Keywords

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Book part
Publication date: 13 January 2011

Nicola Osborne

Social media tools are in increasing use across higher education and Twitter hashtags, live blogs, Facebook events, and Flickr groups are becoming a regular feature of…

Abstract

Social media tools are in increasing use across higher education and Twitter hashtags, live blogs, Facebook events, and Flickr groups are becoming a regular feature of academic conferences and event. In this chapter the author reflects on the experience of planning, moderating, and analyzing social media amplification of the 2009 Beyond the Repository Fringe event. Based upon this experience several important issues regarding social media usage are considered and a series of practical guidelines for planning amplification of higher education events are proposed.

Details

Higher Education Administration with Social Media
Type: Book
ISBN: 978-0-85724-651-6

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Book part
Publication date: 5 December 2014

Norman Vaughan and Steven Prediger

The purpose of this research study was to investigate the role of an inquiry-based approach to learning in a pre-service teacher education program. All students enrolled…

Abstract

The purpose of this research study was to investigate the role of an inquiry-based approach to learning in a pre-service teacher education program. All students enrolled in an educational technology course during the winter 2013 and 2014 semesters completed an inquiry-based learning project related to their future teaching practice. Through blog postings, an online survey, and a face-to-face focus group the study participants indicated that this approach to learning is useful when teachers provide a big picture orientation, use clear guidelines, scaffold the process, ensure that students make careful and informed topic selection, facilitate weekly technology instruction related to the project, and incorporate digital storytelling to convey the results.

Details

Inquiry-Based Learning for the Arts, Humanities, and Social Sciences: A Conceptual and Practical Resource for Educators
Type: Book
ISBN: 978-1-78441-236-4

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