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The study aims to analyse the wood and furniture innovation system in the region of Thessaly, Greece, and the recording and benchmarking of innovative activity of enterprises in order to detect best practices applied, and to propose ways of increasing efficiency through improvement of the use of innovation inputs.

Following the systemic approach, an empirical study registers the economic dimension of innovation in the enterprises of the sector in the region. The data collection is based on the Oslo manual. Based on data envelopment analysis, a benchmarking analysis of wood and furniture firms was applied by measuring the efficiency of both innovation inputs and the sector's innovation system.

Efforts have to be made to import innovation into the production process by means of investment in technological equipment. Generally, an increase in innovation performance incurs an increase in sales. The efficiency of the innovation system is evaluated as adequate when the majority of firms apply innovation inputs satisfactorily. However, there is additional margin for improvement regarding R&D, staff training and the diffusion of innovation. The analysis of the innovation system at the sector level in the region may lead to a better innovation‐oriented policy and decision making.

The study provides useful data concerning innovation in the sector, and the efficiency analysis proposes a benchmarking tool in order to set margins for business operation improvement.

Industries struggle to strengthen their competitiveness in global markets. The findings show the absence of a strategy in the wood and furniture sector with regard to innovation, and utilization of the relative expenditures.

The present study expands on previous research and knowledge, offering a profound analysis of the effects and improvement of innovative activity in the wood and furniture sector. It is a prototype research paper in Greece in relation to innovative activity in this sector.

The purpose of this paper is to explore the viability of the ecological furniture niche markets in Greece and Cyprus. More specifically, the authors investigate the current demand on ecological furniture, business strategy and planning in introducing eco-furniture products in Greek and Cypriot market. Finally, particular emphasis lays on the analysis of the barriers regarding decision making of Greek and Cypriot enterprises in order to incorporate ecological furniture into their current activities.

Based on three distinguished hypotheses, the study seeks to draw attention to the critical factors which will impact decision making on such products development within the severe crisis. Using a prototype questionnaire, specifically structured for the aim of the research, the authors collected data from 36 Greek furniture enterprises, 25 Cypriot ones and 24 sectoral experts and relevant institutes in Greece and Cyprus. The questionnaires were selected in 2012, which were further elaborated and statistically analyzed with SPSS ver 17.0 after they were tested for their content and construct validity, managing to verify the hypotheses.

The study reveals an increasing sensitivity for environmental issues and an effort to combine it with the emergent green markets. Green strategies can lead to significant competitive advantages for Greek and Cypriot furniture firms, especially after the recovery of the long-lasting recession. Furniture manufacturers believe that environmental issues are tightly related to consumer behaviors and social image, expose a real interest for the environment and consider green strategies as a major way to differentiate. The firms of the sample focus on raw material and processes adapted to suit environmental requirements. On the other hand, these issues constitute major barriers to apply such strategies together with business risk and the lack of knowledge regarding the requirements of environmental sustainability.

The research bears certain limitations such as the sample size and the fact that results are based mainly on perceptions of entrepreneurs/managers. Thus, there are certain questions on objectivity and generalizability. Furthermore, the market aspect is examined through the lens of the entrepreneurs and experts and not the consumers themselves.

The present research explores the why and how furniture companies turn green constituting a useful basis to encourage close collaborations of companies to academia, design and research centers introducing eco-friendly practices and relevant innovations. It contributes to the field of sustainable entrepreneurship and the micro-level understanding of micro- and small companies’ reaction to this phenomenon focussing on the furniture industry. It can act as a catalyst toward the development of extensive networking among the furniture sector in both countries, which assists the diffusion of information as well as of a pertinent culture on eco-products and the development of new business models in the sector.

A major contribution is that it can constitute a useful basis for policy makers at governmental and institutional level in both Greece and Cyprus to propose solutions to critical issues such as sector survival, crisis – survival, unemployment, along with environmental care and awareness. It can further encourage close collaborations of companies to academia, design and research centers for the sustainable development of the sector through eco-friendly practices and relevant innovations.

The research is the first to question the significance of eco-conscious strategies for furniture firms at national level in Greece and Cyprus. It seems that it has indirectly contributed to eco-furniture culture development, since it has caused a fruitful brainstorming among sectoral entrepreneurs and offers solutions to the existing “cul-de-sac.”

The purpose of this paper is to study the possibility of promoting certified timber coming from sustainable managed forests, in order to support Greek enterprises and the institutions of the Greek timber sector involved to apply effective green marketing methods and policies.

Based on a prototype questionnaire, specifically structured for the aim of the research, 55 responses were collected from Greek timber enterprises in April 2009. The questionnaires were processed and analyzed with the statistical program SPSS of ver17.0, using descriptive statistics and correlation analysis. The main purpose was the investigation of knowledge, use and promotion of certified timber that emanates from forests under sustainable management, thus planning the green marketing.

The Greek enterprises of the timber sector expressed a great interest in the protection of forests all over the world, ranging from illegal loggings to their rational management. At the same time, in their overwhelming majority, they strongly support the certification of the sustainable management of Greek forests. These enterprises believe that the movement of green buildings has also reached Greece, albeit at a slow pace, and forecast that green consumers are prone to offer an additional percentage of about 6 per cent on price, in order to buy certified timber products. Companies trust to a high degree most institutions of higher education (universities and technological institutions) for the promotion of certified timber products and propose their publicity through newspapers and magazines, as well as through internet portals of close contact. Finally, the paper discusses reflections and forecasts on the growth of this new market of timber.

The results offer precious knowledge on the market of certified timber and its future developments in the following five years, which can assist both enterprises and the institutions involved in strategy forming and decision making, in order to gain an important share of the market of green consumers. The paper also proposes effective green marketing applications.

This is the first research on green marketing and the promotion of certified products of timber in the Greek market, while similar work is very limited even at an international level.

This paper aims to discuss some of the findings of an ongoing “Green & Smart Furniture” (GSF) research project. It actually focuses on third-age consumers’ behavior and interest in purchasing smart and eco-friendly wooden furniture, providing some critical implications for the successful design and production of GSF products in the framework of innovation and differentiation.

The methodology is based on empirical data gathered from consumer research across Greece. The target group for “smart and eco furniture”, under the context of the present research, has to do with the third age, following the claims of many researchers that market orientation is essential for innovation success.

The present research promotes the development of innovation for furniture manufacturing industries, opening a new pathway in confronting the difficulties and strong competition. Firms should redesign their strategy, focusing on differentiation by including innovative products in their portfolio with high added value.

The present research is a prototype for the Greek and European furniture market, one designed to answer certain relevant questions regarding the drivers of innovation for the specific sector and the specific target group.

The purpose of this paper is to implement the combined approach of Decision Making Trial and Evaluation Laboratory (DEMATEL) and system dynamic (SD) for examining the impacts of several elements on the implementation of green supply chain management (GSCM) practices in the furniture industry concerning the amount of wood waste resulted and the demand of wood materials.

The paper develops an SD-based model by using four approaches, i.e., “demand of furniture”, “raw material”, “revenue of furniture industry” and “the implementation of green supply chain management (GSCM) practices”.

The simulation results have shown that the best conditions occur in the fourth scenario or a combined scenario. This scenario can guarantee a decrease in need of wood and discarded wood waste due to the use of wood waste for raw material by some industries. This scenario can thus increase the share of wood waste used as raw materials.

The first limitation of this study is on the calculation of the amount of wood, which has used the data of wood products obtained from the Central Java Provincial Agency of the Environment and Forestry. This calculation has not taken into account the forest area degradation. Second, the demand for furniture has been converted from the historical data of domestic and foreign sales. Third, the model used in this study has not considered the decrease of the production cost and the increase of the profit gained by the wooden furniture small- and medium-sized enterprises that use the wood waste as part of their raw material.

This research provides essential insights into the context of implementing the policies to increase the implementation of GSCM practices.

This research can make a difference in two aspects. First, it has tested policies, not in isolation. It has simultaneously tested various combinations of policies because the furniture industry can be seen as a system with complex relationships among the elements. Second, this study can broaden scientific insights related to the use of the DEMATEL method in the SD methodology.

The purpose of this paper is twofold: first, to investigate the direct effect of internal and external drivers on full implementation of the green supply-chain management (GSCM) practice; and second, to investigate the direct effect of internal drivers and indirect effect of external drivers on the full implementation of the GSCM practice.

The study is based on the data collected from 30 to 35 furniture small and medium enterprises (SMEs) chosen from each surveyed region. In this case, the selected SMEs should have been conducted some GSCM practices. So, the total number of samples used in this study is 100 SMEs. The relationships between internal and external drivers and the success of the implementation of the GSCM practices are analyzed using structural equation modeling.

The results of this study have revealed that internal and external drivers, which consist of involvement, technology, financial, regulation and customer pressure, have a direct effect on early adoption of GSCM practices. Among these drivers, technology gives the most significant effect. The results have also shown that only financial factor has a direct effect on the full implementation of GCSCM practices, whereas regulation and customer pressure have positive effect on the full implementation through early adoption of GSCM practices.

Among the limitations of this study is related to the sample that was restricted to SMEs of furniture in three regions. The other limitation could be related to variable involved as internal and external drivers. This study has only used involvement, technology, knowledge, financial, and regulation and customer pressure as the antecedent variables of early adoption of the GSCM practices. Moreover, this study has only used the Likert scale as an approach to measure the implementation of GSCM practice management, which could be the source of bias in expressing the level of the implementation.

From the internal side of enterprises, the top management or the owner of SMEs can develop an effective comprehensive environmental strategy. This strategy requires the top management of SMEs show an environment oriented, allocate a specific person for implementing the GSCM practice and learn about the current technology that can support the environmentally friendly products, and also allocate the specific budget to support the implementation of GSCM practice. Moreover, since the study also found that financial factor was just the only factor having a direct effect on the full implementation of GSCM practices; therefore, the government should help the SMEs of furniture in developing low cost-GSCM implementation techniques and also provide easiness for the SMEs to get the needed fund for implementing the GSCM practice.

The research has confirmed that regulation and customer pressure have the positive and significant effect on the full implementation of GSCM practices. It may encourage the government to make some policy related to improvement of the implementation of GSCM practice by SMEs of wooden furniture, specifically in the Central Java Province. Another implication would be to encourage the customer to make purchasing oriented decision for the implementation of GSCM practices by the SMEs of wooden furniture.

This study contributes to the literature of GSCM by combining the critical factors of implementation of GSCM practices toward internal and external drivers and empirically testing the direct and indirect impacts on the level of adoption of GSCM practices.

The purpose of this paper is to investigate the agility of advanced manufacturing technologies (AMTs) in furniture enterprises, and explores the appropriateness of a typology framework that correlates the technology infrastructure of the enterprise with its manufacturing strategy.

This paper uses a clear and rigorous case study design and protocol. Empirical data are collected using structured surveys of two strategically selected furniture enterprises. The collected data are used to analyze the fit between the technology infrastructure of the enterprise and its strategic goals, and how this fit correlates with the theoretical categories stated by the typology.

The case studies suggest that enterprise performance could be maximized if the competitive priorities and the customization strategy put in practice are in conformity with the available technology.

The findings of the case studies corroborate the all inclusive hypothesis suggested by the typology. The lack of triangulation of multiple data sources for more confidence about the results or the typology framework itself remains a limitation in this study. The two cases were representative to a certain extent of two out of the three theoretical ideal types stated by the typology.

The explored typology can serve as a supporting tool for managers when making strategic investment decisions in their pursuit of a mass customization strategy within a specific market.

The originality comes from the way the properties that should be displayed by the technologies used in furniture manufacturing enterprises to develop agility are drawn together.

Conventional wisdom regarding the gains from globalization states that, if managed correctly, it can lead to increased market opportunities for firms to grow and prosper, including small and medium enterprises (SMEs). Nevertheless, some sectoral case studies raise questions regarding the terms under which SMEs in developing countries participate in global production systems and the scope of opportunities that globalized markets actually do offer for industrial development and SME upgrading in developing countries.

The importance of global connectivity for Third World producers has recently come under intense academic scrutiny in the value chain literature in development studies. However, global value chain analysis seldom mentions the importance of the Internet in facilitating and enhancing the access of Third World manufacturers to developed country markets. This paper attempts to bridge this gap in the literature by exploring the link between Internet connectivity and access to global markets, and uses the South African wood furniture sector as a case study. E‐commerce technologies are becoming increasingly important for South African wood furniture producers as they are integrated into global value chains and exposed to the demands of more sophisticated markets. Failure to adopt e‐commerce technologies on the part of wood furniture producers could lead to them becoming increasingly marginalized from the international markets that they wish to supply. The paper articulates a number of policy recommendations to promote greater diffusion of e‐commerce technologies in the wood furniture sector.

This study aims to create a system dynamics simulation model to forecast the performance of small and medium-sized enterprises (SMEs) if some decision-making is executed to reduce the negative of the coronavirus disease 2019 (COVID-19) pandemic. In particular, this study will focus on SMEs that belong to the furniture industry because the furniture industry is one of the leading industries in Indonesia.

The study develops a system dynamics-based model by using three subsystems, i.e. the “production subsystem,” “demand and revenue subsystem” and “raw material (or wood supply) subsystem.”

The best scenario is the third scenario which increases the capacity to the normal situation and government subsidy during and after the pandemic. This scenario gives the best performance for industry revenue and gross domestic product (GDP). However, for the government, the most significant expenditure occurs in the third scenario. This seems a trade-off for the government whether to save the wooden-based furniture industry by encouraging the industry to continue operating during the pandemic accompanied by high subsidies or limiting the activities of the wooden-based furniture industry to prevent the spread of COVID-19 by providing low subsidies.

First, this study does not try to combine the system dynamics (SD) methodology with the other method or use a multi-methodology since SD has several limitations and the other method may have several advantages compared to SD. Second, the models used in this study do not consider the decline in forest area and quality. Third, the demand for wooden-based furniture is obtained from historical data on domestic and foreign sales and fourth, the model does not include the government budget as a constraint to make any subsidy to help the SMEs.

This study provides essential insights into implementing the policies in the world pandemic situation when SMEs face lockdown policy.

The study revealed that relevant policy scenarios could be built after simulating and analyzing each scenario's effect on SMEs' performance during the pandemic.

This study will enrich the previous study on the impact of the pandemic on SMEs and the dynamic system modeling on SMEs. The previous study discussed the pandemic's impact on SME performance and the impact's analysis in isolation from the dynamic nature of SME owners' decisions or government policy. In this study, the impact generated from the pandemic situation could be different depending on the decision and policies taken by managers from SMEs and the government.