Examines the potential of targeting the post‐55 age group, and assessing the viability of developing leisure facilities specifically for this market sector. Post‐55‐year‐olds represent a relatively affluent group within the general population, but their advancing years requires special consideration when developing leisure operations to meet their needs.
The means by which leisure can provide a unique means ofdiversification from the traditional hotel markets of food andaccommodation are outlined. These according to…
The means by which leisure can provide a unique means of diversification from the traditional hotel markets of food and accommodation are outlined. These according to industry analysts are likely to demonstrate slow or even negative growth during the 1990s. The general trends in the leisure industry are examined and specific examples of leisure diversification are given with recommendations for effective space utilisation, management and marketing.