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Book part
Publication date: 19 January 2024

Alexandre Chirat

Do digital technologies of early 21st century capitalism promote or reduce consumer sovereignty? This chapter addresses this question by examining John Kenneth Galbraith’s…

Abstract

Do digital technologies of early 21st century capitalism promote or reduce consumer sovereignty? This chapter addresses this question by examining John Kenneth Galbraith’s critique of consumer sovereignty during the post-war period of industrial society and looks at the insights he provides to understand the impact of platform capitalism on consumer sovereignty today. This chapter has the following sections: (1) I review the main postulates of Galbraith’s theory; (2) I highlight the main differences between traditional advertising and online behavioral advertising; (3) I explain how online behavioral advertisement strengthens Galbraith’s dependence effect and revised sequence theories; (4) I then discuss normative challenges raised by digital platform corporations to individual sovereignty; and (5) finally, I argue that platform capitalism is a mature form of Galbraith’s “new industrial state.”

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Research in the History of Economic Thought and Methodology: Including a Symposium on John Kenneth Galbraith: Economic Structures and Policies for the Twenty-first Century
Type: Book
ISBN: 978-1-80455-931-4

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Book part
Publication date: 11 July 2018

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The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
Type: Book
ISBN: 978-1-78743-529-2

Book part
Publication date: 24 October 2015

Simone Guercini and Andrea Runfola

This paper deals with the international development of firms through the online sales channel. Despite the ever-growing importance of the issues involved in such…

Abstract

Purpose

This paper deals with the international development of firms through the online sales channel. Despite the ever-growing importance of the issues involved in such internationalization strategies, they have received limited attention in the literature.

Methodology/approach

The paper presents an analysis of an expressly developed database of 20 multibrand luxury retailers in the online fashion market

Findings

The analysis highlights the international dimension of these players and sheds some light on internationalization through e-commerce of the luxury fashion retailers. In particular, the paper states that e-commerce may be related to different degrees of internationalization in multibrand luxury fashion retailers and that internationalization of multibrand luxury fashion retailers through e-commerce is unrelated to physical stores abroad.

Research limitations

Future research should be aimed at analyzing the characteristics of a greater number of actor, such as mono-brand luxury manufacturers, also comparing the fashion system with other sectors where the online channel exhibits a similar important trend.

Originality/value

The paper’s originality is related to a new phenomenon that has yet to receive appropriate consideration in the literature, the online international company growth with particular focus on the online channel as a new means to develop into foreign markets

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

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The Value of Design in Retail and Branding
Type: Book
ISBN: 978-1-80071-580-6

Book part
Publication date: 29 August 2018

Paul A. Pautler

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and…

Abstract

The Bureau of Economics in the Federal Trade Commission has a three-part role in the Agency and the strength of its functions changed over time depending on the preferences and ideology of the FTC’s leaders, developments in the field of economics, and the tenor of the times. The over-riding current role is to provide well considered, unbiased economic advice regarding antitrust and consumer protection law enforcement cases to the legal staff and the Commission. The second role, which long ago was primary, is to provide reports on investigations of various industries to the public and public officials. This role was more recently called research or “policy R&D”. A third role is to advocate for competition and markets both domestically and internationally. As a practical matter, the provision of economic advice to the FTC and to the legal staff has required that the economists wear “two hats,” helping the legal staff investigate cases and provide evidence to support law enforcement cases while also providing advice to the legal bureaus and to the Commission on which cases to pursue (thus providing “a second set of eyes” to evaluate cases). There is sometimes a tension in those functions because building a case is not the same as evaluating a case. Economists and the Bureau of Economics have provided such services to the FTC for over 100 years proving that a sub-organization can survive while playing roles that sometimes conflict. Such a life is not, however, always easy or fun.

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Healthcare Antitrust, Settlements, and the Federal Trade Commission
Type: Book
ISBN: 978-1-78756-599-9

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Book part
Publication date: 12 September 2022

Saloomeh Tabari and Wei Chen

Although the issues related to the motivation of entrepreneurs have been widely studied, there is a less study focussing on the immigrant women’s entrepreneurial motivation under…

Abstract

Although the issues related to the motivation of entrepreneurs have been widely studied, there is a less study focussing on the immigrant women’s entrepreneurial motivation under challenging environment such as COVID-19. Existing studies on entrepreneurs’ motivations mainly adapt the concepts that have often been developed in male-dominated paradigm. According to Shmailan (2016), male entrepreneurs focus on making sure costs are under control and are more profit driven. Women seek to make social contributions and want to ensure their quality. Some of the literature suggests that men are inclined to start businesses because of financial considerations and are more likely to be pulled into entrepreneurship. Conversely, women are likely to start business because of lifestyle issues and are more likely to be pushed into self-employment (Clain, 2000; Georgellis & Wall, 2005; Takahashi, Lourenço, Sander, & Souza, 2014).

This chapter focuses on the motivation of immigrant females in developed economies and what makes them continue especially during difficult times such as recent crisis ‘new normal’, COVID-19 pandemic. The study explores the challenges ethnic female entrepreneurs are facing and what motivated them to continue. The study also seeks their responds and strategies during challenging time such as the pandemic. The findings indicate that women often pursuit business opportunities to satisfy social needs, rather than focussing on traditional business outcomes such as growth or profit. The study found a stronger desire to contribute to a society, community and family’s needs among female founders in the UK . The immigrant female entrepreneurs have shown strong resilience during the COVID-19 pandemic crisis.

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Global Strategic Management in the Service Industry: A Perspective of the New Era
Type: Book
ISBN: 978-1-80117-081-9

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Book part
Publication date: 20 April 2023

Sara L. Cochran and Donald F. Kuratko

The world is changing very rapidly with events that alter the landscape for students during a time when entrepreneurs are needed more than ever. This chapter explores trends in…

Abstract

The world is changing very rapidly with events that alter the landscape for students during a time when entrepreneurs are needed more than ever. This chapter explores trends in entrepreneurship research that are focused in areas of the entrepreneurial mindset, alleviation of poverty through entrepreneurship, social entrepreneurship, portfolio thinking about entrepreneurial venture types, the crucial nature of racial diversity, and the drive of women entrepreneurs. It also examines COVID-19’s disparate impact on smaller ventures and Black entrepreneurs, while highlighting its impact on spurring entrepreneurial innovations causing an entrepreneurial explosion. Most importantly, this chapter focuses on how the emerging research trends amidst the COVID-19 pandemic have prompted entrepreneurship educators to enact educational innovations. The chapter includes tools and tips to integrate into the changing nature of university programs and entrepreneurship curriculums facing a dynamic future.

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The Age of Entrepreneurship Education Research: Evolution and Future
Type: Book
ISBN: 978-1-83753-057-1

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Disability and Other Human Questions
Type: Book
ISBN: 978-1-83982-707-5

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Riding the Innovation Wave
Type: Book
ISBN: 978-1-78714-570-2

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