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Wine as a research topic continues to address a plethora of diverse contexts. In consideration of this scope and abundance of wine literature, this study aims to provide guidance for future meaningful contributions to this existing body of wine knowledge through a comprehensive scholarly review.

A total of 22 wine business, hospitality and tourism journals were selected and used to identify 739 refereed articles addressing wine-related topics over a 26-year period from 1990 to 2015. This was segmented using five wine research time frames, which were then separately investigated using content analysis and keyword network analysis.

Results support the importance for continued refinement of certain research areas to add understanding to wine research. In particular, the topics of marketing and tourism pertaining to wine research have fragmented into much more specialized sub-segments over this 26-year period.

Limitations include generalizability of findings because of the study’s use of 22 journals, along with the selected 26-year period. Future research should examine other time periods using other publications in peripheral and in non-related areas to seek topics potentially and inadvertently overlooked by this process. Significant topics and trends regarding wine research were identified and classified according to time periods. Information has been provided for future directions and new research agendas.

Based upon an examination of time periods segmented by half-decades, keyword network analysis was used to explore wine research trends. Using keyword network analytics, this method for identifying networks between key words produced findings that have brought the literature regarding wine research to a current status allowing academics to gain insights into potential direction for future research needs.

This is the third in a series highlighting the influence an individual can have on the South African Wine Industry. De Wet decided that the Plant Control Board's bureaucracy should be breached because he felt it was doing more harm than good to the wine industry. As a fifth generation Afrikaner he grew up steeped in wine farming and away from town life. His total dedication was strongly reinforced by his experience and graduation at Geisenheim Research Institute during the South African Sanction Years. Following this experienced Mid‐European viticulturists guided him philosophically and practically in leadership of the industry and into the noble white grape cultivars. Mistakes were made but determination and veracity brought world recognition and success to Danie de Wet and, through him, to the whole SA wine industry.

The mere presence of categories, irrespective of their content, positively influences the satisfaction of choosers who are unfamiliar with the choice domains. In the present research the main goal is to analyze how a complex product category is categorized internally by consumers, with and without price information available, and explore the effect of product involvement and category knowledge on such structures within the wine category.

Additive tree analysis allows us to visualize the perceptual structure of complex sets of alternatives and the multinomial logit model enables us to analyze the influence of these inherent personal characteristics.

The results show that consumers organize information on red wines and rosés according to a “type→origin” cognitive construct and use “price”, if available, as a third attribute. Consumers comparing red wines and white wines organize the available information according to a “type” construct in which “price”, even if available, plays no role. Subjects with a greater knowledge of the category exhibit more complex structures.

A broader database would be necessary to draw further conclusions with respect to the specific category of wine. Another possible limitation may arise from the chosen set of alternatives. There are more red wines among the stimuli for the survey. As a result of this numerical imbalance between the red wines on the one hand and the rosé/white wines on the other, the red are perceived to be more similar to each other. It would therefore be useful in future research to try to obtain the same number of alternatives for each attribute level. Meanwhile, research on other product categories would be useful to provide further validation of these findings.

The main implication of the authors' findings for retailers is that an understanding of the internal categorization structures underlying consumers' product similarity judgments will enable them to organize their shelf space layout to match the way it is processed by consumers. Furthermore, the findings suggest that high‐knowledge consumers may be selectively targeted by using store layouts arranged on the basis of complex structures, while low‐knowledge consumers may be selectively targeted using store layouts organized on the basis of simple structures.

The main contribution of this paper to the existing literature on perceptual organization is an analysis of the influence of price on respondents' internal categorization structures, when price is considered a key variable in the formation of consumers' impressions of a product. Furthermore, in the novel context of the wine category, the authors describe the moderating effect of two variables, involvement and knowledge, on the results of previous literature on perceptual organization. These two variables have potential as segmentation criteria to enable category managers to tailor their products to target markets. Secondly, though no less importantly, the authors accompany the qualitative additive tree methodology used to derive the perceived structures with an analysis of variance to achieve a more objective interpretation of the additive trees.

This paper aims to analyze how knowledge networks can be configured within a value chain and provide evidence of the coexistence of multiple knowledge networks in the same value chain.

The empirical setting is the Conegliano Valdobbiadene Prosecco Superiore DOCG wine cluster in the Veneto region of Northeast Italy. Data was collected through the administration by telephone of a semi-structured questionnaire to 37 oenologists, sales managers, production managers and owners of bottling companies in the district. The authors used social network analysis tools to map knowledge networks in the Prosecco cluster.

The results shed light on the importance of singling out knowledge networks in clusters at the value chain level to aid practitioners and researchers in this field. In fact, this research proves the existence of knowledge networks specificities related to the various phases of the production process.

This study has certain limitations. The most relevant is connected to the choice to limit the analysis to a specific cluster. Future research might extend this type of analysis to multiple clusters in different locations.

The authors explain that in the cluster they studied, internationalization, as a common objective, might be made easier if firms could establish a more developed sales knowledge network.

The relational approach to value chain enables disentangling specific roles of each actors. The social dimension of the value chain is taken in consideration.

The authors show that a firm operating in the wine industry can have different knowledge networks in the same value chain. This work adds to previous literature on knowledge networks in clusters by shedding light on an important, but still understudied aspect in the cluster functioning. Knowledge diffusion in clusters is not only uneven but is also value chain stage specific. By intersecting literature on knowledge networks, value chain and cluster research, the authors proposed a new perspective of analysis of the wine industry.

The purpose of this paper is to argue that cooperative behavior by key actors is often crucial for collective organizational learning to occur and new markets to become established. Such cooperation is gradually replaced by competition as network interactions become formalized following the codification of knowledge and the growth of a collective identity.

Using detailed ethnographic studies from a broad sample, this paper uses key informants who played a role in creating and sustaining a viable market for a high status good.

The sharing of tacit knowledge complements technical skills for key industry actors and facilitates collective organizational learning in ways that expedite the emergence of a high status sector. Once knowledge is codified as the sector gains legitimacy, there is less need for informal structured interactions as vital conduits of knowledge sharing.

This paper shows how knowledge sharing via cooperative relationship underlies competitive market formation and provides firms with requisite quality enhancements necessary for status attainment.

The purpose of this paper is to investigate the nature of interactions amongst specialists in an embryonic and emerging network.

The approach taken was qualitative research utilising ethnographic methods of interview of key actors.

Cooperative activities in the early phase of market growth facilitated information pooling crucial to the sector's growth; following industry legitimacy, there is less incentive or need for such pooling as information becomes codified. Governance structure change as a consequence of such an evolution in organizational form.

The paper examines how tacit knowledge sharing is crucial to industry growth through informal networks, then how such knowledge is less valuable once industry legitimacy has been established. Cooperation thus becomes increasingly replaced by competition between organization and the key actors therein.

The purpose of this paper is to identify and examine key areas of the wine consumer's interaction with region of origin, specifically through access to wine information, wine knowledge, the auxiliary relationship with wine tourism involvement and the impact this has on the wine buying decision‐making process.

A conceptual research “model” was developed to set the direction for the development of the research hypotheses and questions. A highly structured questionnaire was administered at a high‐end independent wine retail shop in Sydney, Australia using a convenience sample of 100 randomly selected respondents, all of whom were in the basic wine drinker category or higher. A series of quantitative and qualitative datasets were collected during timeslots spanning 8‐15 minutes per questionnaire.

The results confirm that as wine knowledge increases together with wine involvement, it develops into a greater understanding of a wine's region of origin, impacting positively on the consumer's wine decision‐making process. A consumer's willingness to interact with wine‐related motivations through wine tourism visitation has a profound effect on the importance of a wine's region of origin, therefore attributing to greater recall of wine region in the wine buying decision‐making process.

Wine education and access to wine information have a strong relationship with increasing a consumer's awareness of wines' region of origin and offer scope to further investigate the importance of in‐store assistance and cellar door staff interaction with consumers. Although both these aspects are considered positively by a statistically significant percentage of the sample study, a relationship does not coexist with the importance of wine region as an aid or attribute for consumers when purchasing wine.

Wine marketing strategies in Australia are beginning to incorporate a complementary product brand relationship with region of origin and the use of regional branding, not only as a point of difference, but as an extension of a wine product's attributes. This study aids in further identifying information regarding regional branding and its relative importance, which could lead to subsequent comprehensive research studies. The research findings may be utilized to provide small‐ to medium‐sized wineries an overview of how they may consider closer interaction between their individual brand and regional branding.

The purpose of this paper was to identify and describe the personal values that motivate and guide the cognitive structure of Brazilian wine consumers from the viewpoint of the means-end chain theory.

In this qualitative descriptive study, 40 in-depth laddering interviews were conducted in the state of Minas Gerais, Brazil, which were transcribed and codified from the attributes, consequences, and values that emerged in the discourse of the wine consumers. The codes were subsequently graded – in accordance with the level of abstraction – and inserted into the LadderUx® software to generate the implication matrix and the hierarchical value map. The interpretation of the cognitive structure of the wine consumers occurred descriptively.

Common aspects regarding knowledge of the product linked to the ritual of wine consumption were identified among consumers. The psychological factors basically describe the social aspects that are pertinent to the drink’s consumption and to aspects focused on the personal training that leads to consumption satisfaction. Both converge in the search for more knowledge about the world of wine. From this cognitive basis, the existence of the instrumental values of hedonism, benevolence/care, stimulation and achievement could be seen, as well as the terminal values of joy and happiness.

This study presents the cognitive structure of the Brazilian consumers of wine. This result allows some insights in an initial perspective for the development of strategies, based on the factors that motivate the purchase of the drink, thus attracting new consumers to this emerging market.

This paper aims to discuss methodological issues with the measurement of subjective wine knowledge (SWK). The current study offers deeper insights into the relationship between SWK and consumer perceptions of benefits and purchase/consumption habits.

An empirical study of US winery visitors was conducted, comprising surveys using a structured self-administered written questionnaire and trained field researchers. A sample of 734 surveys was used in subsequent exploratory and confirmatory analysis of the relationships between SWK and an array of consumer perceptions and wine consumption behaviors.

The majority of respondents were older, female, more highly educated, of the professional or executive class and possessing higher incomes. Slightly over half of the sample professed no or basic knowledge of wine and grape types or wine regions and geography. In general, respondents rated personal benefits of wine consumption higher than they did symbolic or social benefits. The level of SWK, from novice to advanced, was significantly and positively associated with the frequency of visits to wineries (experience), with wine-focused published external information sources and with a majority of perceived benefits.

The primary value of the study is to support marketing strategy by addressing the measurement of SWK. Knowledgeable consumers recognize more types of benefits, i.e. personal, symbolic and social and, thus, can more readily attest to value in a wine offering.

This paper aims to analyze the relationship between different kinds of networking and the performance of firms in industry clusters. In particular, it studies the importance of local embeddedness and external openness for product success in two wine clusters in Chile and Italy.

The analysis is based on original firm‐level data. A case‐study methodology is combined with econometric analysis.

The empirical analysis shows that local embeddedness positively influences the development of successful products, but with decreasing returns. More importantly, however, the author finds that external openness is more significant than local embeddedness for explaining firm success.

The paper has implications for managers not working in current “hot spots” who are keen to transform their environments into thriving economies. The author recommends that managers look beyond the local context and establish extra‐cluster linkages with relevant knowledge sources, which may vary from sector to sector. Managers should tap into local knowledge but avoid local over‐embeddedness.

The paper contributes to the understanding of how and whether networks influence the performance of cluster firms.