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The purpose of this study is to delineate the role of wine at hotels from the customer’s perspective by analyzing New York City hotel reviews posted on TripAdvisor.

This study used content analysis to study 26,831 wine-relevant reviews that had been posted on TripAdvisor’s New York City hotels by April 12, 2018. Two trained coders quantified and tallied the presence of themes based on the pre-established coding scheme.

Wine was mentioned in the online reviews in expressing positive, negative or neutral hotel experiences. Of the 877,616 New York City hotel reviews, about 3 per cent contained the keyword “wine.” The three most frequently mentioned wine-related positive experiences were free happy hours, a surprise bottle of complimentary wine and the fun of pairing food and wine. The top three wine-related negative experiences were pricey/expensive/overpriced wine, poor wine list and poor quality of wine. The study found that hotel guests liked wine and that it had become a significant aspect of their lodging experience.

This study adds value to the literature of hotel wines by divulging hotel customers’ wine-related experiences through their online comments and by providing a snapshot of hotel guests’ wine-drinking behavior. The findings can provide an insight for hotels to further the use of wine as a means to enhance guest experience and to generate additional revenue.

The purpose of this study sought to identify the main themes linked with wine hotel experiences, based on tourists’ narratives shared online, and to investigate whether these narratives vary according to traveler type.

Content analysis was carried out on 4,114 online reviews of 52 wine hotels located in 27 wine regions across 11 nations in both the Old and New World.

The analysis of these web reviews revealed that narratives can be grouped under 11 themes organized into 7 main dimensions as follows: wine, lodging (i.e. hotel, area and room), food service (i.e. restaurant and breakfast), scenery (i.e. views and vineyards), staff, transportation and recommendation. The main narratives vary according to traveler type.

Improving the present understanding of wine tourists’ experiences should help wine hotel managers find new approaches to enhancing visitors’ satisfaction. As the dimensions of wine tourism experiences shared online vary according to traveler type, wine managers can design their offer to target families, couples, friends, solo and corporate clients.

Prior research has identified the need for market segmentation in the wine tourism industry. This research addresses this need by specifying the wine tourism experience according to traveler type. The breadth of the data, and the method of using travelers’ own testimony as opposed to more common surveying are additional contributions for both academics and managers.

‘Wine; for some it is a delicate craft, to be fine tuned and practised until it is perfect, for others it is an art form, to be contemplated and discussed until it is understood. For yet others it is just another agricultural product to be bought and sold. No matter what one's feeling about the subject of wine, all agree: the key is education (Reiss, 1999).’ To explore the ideal setting of education in wine and more specifically education in wine management a research programme was undertaken to supply an empirical foundation towards content and methods which could be employed in Higher Education. In the research a qualitative approach was adopted in which 24 F&B Managers of four and five star hotels were interviewed. Information was gathered about the perception of wine, the relationship between wine and culture and wine and health as they were perceived by the managers. The economical value of wine as part of the total offer of the hotel was calculated. Some of the methods used in hotels to train staff in wine management were described. The managers were also asked for their opinion about the level of knowledge on wines they find graduates to have in The Netherlands. Finally, ratings to the importance of different subjects within wine management were given by the respondents which indicates where the emphasis of wine management education should be in the future.

The aim of this paper is to apply the SERVQUAL model to evaluate the quality perceived by customers in the context of family hotel management in Portugal. More specifically, to assess the influence of interpersonal relationships (service providers and customers) in family business services in the wine tourism segment (i.e. wine hotel and spa). In this way, it aims to provide data that can support this family hotel to reinforce the quality of the services provided to guests and therefore their satisfaction and loyalty.

The statistical techniques, using Microsoft Excel 2016^® and SPSS Statistics 25.0^®, were multivariate for the analysis and validation of the results. In this analysis it can be seen that except the empathy dimension, in which the evaluation of perceived quality is positive, i.e. customer perceptions were higher than expectations, the remaining dimensions of the SERVQUAL model were negative. The safety dimension ranked second, followed by service delivery dimensions, problem solving and tangibility.

The results show that the empathy dimension positively influences the evaluation of the perceived quality and thus also the satisfaction and loyalty of guests to the family hotel in the wine tourism segment. So, it is recommended that the hotel management of this family hotel reinforces service quality by investing in the improvement of physical facilities, problem-solving capacity, and service delivery, to obtain higher levels of perceived quality service and hence customer satisfaction and loyalty and, simultaneously, increase its performance and organizational sustainability.

In addition to the direct contributions to the hotel management of this family business hotel, this study contributes to the development of the marketing scientific area, tourism and hospitality industry.

Several studies argue that the competitive advantage of the hotel business is based on the creation of value and of experiences for the customer, but in the context of family hotels, the creation of value for the customer is even more relevant, given the characteristics of this type of business, such as its small size and the reduced number of employees. Family hotels should invest in tools and techniques that allow them to create value for the customer through the quality of service offered to their guests.

This paper aimed to evaluate perceived quality in the context of family hotel management in Portugal. In particular, the contribution of interpersonal relationships (between service providers and guests), in hotel services in the wine tourism segment in Portugal. According to the analysis of the results of the exploratory study to Hotel context, it was concluded that there are differences between the perceptions and expectations of hotel guests.

With the rise in wine consumption, accurate wine price forecasts have significantly impacted restaurant and hotel purchasing decisions and inventory management. This study aims to develop a precise and effective wine price point and interval forecasting model.

The proposed forecast model uses an improved hybrid kernel extreme learning machine with an attention mechanism and a multi-objective swarm intelligent optimization algorithm to produce more accurate price estimates. To the best of the authors’ knowledge, this is the first attempt at applying artificial intelligence techniques to improve wine price prediction. Additionally, an effective method for predicting price intervals was constructed by leveraging the characteristics of the error distribution. This approach facilitates quantifying the uncertainty of wine price fluctuations, thus rendering decision-making by relevant practitioners more reliable and controllable.

The empirical findings indicated that the proposed forecast model provides accurate wine price predictions and reliable uncertainty analysis results. Compared with the benchmark models, the proposed model exhibited superiority in both one-step- and multi-step-ahead forecasts. Meanwhile, the model provides new evidence from artificial intelligence to explain wine prices and understand their driving factors.

This study is a pioneering attempt to evaluate the applicability and effectiveness of advanced artificial intelligence techniques in wine price forecasts. The proposed forecast model not only provides useful options for wine price forecasting but also introduces an innovative addition to existing forecasting research methods and literature.

Wine exports from Australia are expected to double within the next five years and much of this growth has been forecasted to occur in the traditionally non‐wine drinking countries of the Pacific Rim. This paper, based on lengthy interviews with importers, agents, and buyers for various retail institutions in Thailand, uses a case study approach to argue that export strategies based on successful entry into the UK and US markets will be less efficient in the Pacific Rim. A detailed analysis of the market structure, including the types of wines and strategies of institutions from the top to the bottom end of the price spectrum is presented. The success of Australian producers entering the Thai market will be achieved only by changing the strategy they have used in the UK and US. A stronger focus on Australia must be made along with the use of fewer, but bigger agents and distributors. Marketing strategies for each type of retail institution are provided as well.

A range of wine retailers identified critical incidents that had occurred with their suppliers. The resulting classification of the problems differed from previous consumer studies by revealing primarily outcome problems, such as timeliness of delivery or delivery of complete order, rather than process‐based problems. The critical incident technique provided sufficient information to evaluate the suppliers’ recovery strategies. The effectiveness of recovery strategies was influenced by whether the problem was solved and the time and number of calls required to solve the problem. A major implication for managers in this industry was to anticipate potential difficulties and inform their customers. This proactive strategy would improve relationships with buyers and reduce defections.

Until very recently the traditional wine producers such as Germany and France enjoyed a virtual monopoly in the Northern Ireland wine market. Changes are beginning to take place with New World Countries having a growing impact in this market place. This paper presents an overview of the Northern Ireland wine market as well as a more indepth look at eleven case studies. Particular emphasis is placed on the source of the wine and the relative importance of each wine producing country. The paper suggests some factors which have contributed to the increasing popularity of New World wines in Northern Ireland.

Wine consumption has increased worldwide by 5.6% since 1994. All the major wine consuming regions have reported increases in consumption: Asia (China, Japan, South Korea, Singapore and Taiwan), Northern Europe (Denmark, Sweden, Finland and Norway) and North America (USA and Canada) have experienced the largest increases of 68%, 29.9% and 23.6% respectively. This study investigates the wine drinking patterns of people in Hong Kong. The findings indicate that nearly half of all local adults have drunk wine over the past year. There was an almost equal distribution between male and female wine‐drinking respondents. Wine‐drinkers in general were found to have higher education levels, better jobs and to earn more money. Half of the wine consumption was found to occur in both Western and Chinese restaurants and surprisingly 40% of the wine was consumed at home. Half of the wine was purchased in local supermarkets. Red wine was much more popular than both white and sparkling wine and the preferred country of origin was France. Hong Kong wine drinkers were, however, found to be infrequent consumers of the product.