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Article
Publication date: 1 August 1991

Wilton Thomas Anderson and Wayne D. Hoyer

Revolutionising advances in computer and communication technologyhave pushed intelligence about the environment to the top of anorganisation′s resource priorities, and…

Abstract

Revolutionising advances in computer and communication technology have pushed intelligence about the environment to the top of an organisation′s resource priorities, and organisations into the “Age of Intelligence”. Marketing is increasingly defined and driven by a managerial philosophy that explicitly acknowledges the intelligence dependence of the organisation in controlling relationships with key people who control critical demands and constraints in an environment of ceaseless change. The core concept of the emerging new managerial philosophy is the control concept.

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European Journal of Marketing, vol. 25 no. 8
Type: Research Article
ISSN: 0309-0566

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Book part
Publication date: 3 March 2016

Peter D. Harms and Seth M. Spain

This chapter examines how the stories can shape the leadership and followership schemas of children. We explore how television programs can shape attitudes toward leaders…

Abstract

This chapter examines how the stories can shape the leadership and followership schemas of children. We explore how television programs can shape attitudes toward leaders as well as providing role models for effective or desirable leadership and followership behaviors. In particular, we use personality assessments of characters from the popular children’s television show The Transformers to demonstrate how fictional stories can inform children of what characteristics are associated with leadership. Moreover, we demonstrate how the television program provided examples of both positive and negative styles of leadership and followership as well as providing normative information of what constitutes appropriate interpersonal behavior within organizations. These findings help illustrate the power of storytelling as a tool for leadership development, particularly in children.

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Leadership Lessons from Compelling Contexts
Type: Book
ISBN: 978-1-78560-942-8

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Article
Publication date: 2 May 2019

John H. Bickford, Megan Lindsay and Ryan C. Hendrickson

History-based trade books are an essential classroom option for social studies and English teachers. Professional organizations in history, social studies, English…

Abstract

Purpose

History-based trade books are an essential classroom option for social studies and English teachers. Professional organizations in history, social studies, English, reading and literature promote these engaging, age-appropriate secondary sources. Research suggests that misrepresentations appear often within history-based curricula, yet the majority of empirical studies have been completed on textbooks. The purpose of this paper is to examine the historical representation of Thomas Jefferson within trade books.

Design/methodology/approach

The data sample included trade books targeting various ages to make comparisons within and between grade ranges; the authors selected books published in distinctly different years to examine how Jefferson’s historical representation changed over time. The mixed methods content analysis used both open coding and axial coding.

Findings

Findings included sanitized versions of slavery at Monticello and omissions of his relationship with Sally Hemings. Date of publication, particularly those published after 1999 as new scientific evidence emerged linking Hemings and Jefferson, and intended audience shaped patterns of representation about Jefferson’s privileged social position, authorship of the Declaration of Independence, political philosophy and involvement in the American Revolution, to mention a few. Heroification, a common historical misrepresentation, did not appear.

Research limitations/implications

Limitations included: uneven portions of the data pool as children’s and young adult trade books were not common in early and mid-twentieth century; organization of books by grade range is problematic due to inexact nature of ranking narratives’ complexity; and definitive conclusions cannot emerge from a single study. Future research should consider how trade books represent other historical figures, particularly slave-owning American presidents.

Practical implications

Practical suggestions, such as how to address misrepresentations using primary sources, are offered.

Originality/value

Thomas Jefferson, undoubtedly an impactful American, is frequently included in elementary, middle level and high school curriculum. The authors examined Jefferson’s historical representation within trade books.

Details

Social Studies Research and Practice, vol. 14 no. 1
Type: Research Article
ISSN: 1933-5415

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Article
Publication date: 1 February 1901

At a recent inquest upon the body of a woman who was alleged to have died as the result of taking certain drugs for an improper purpose, one of the witnesses described…

Abstract

At a recent inquest upon the body of a woman who was alleged to have died as the result of taking certain drugs for an improper purpose, one of the witnesses described himself as “an analyst and manufacturing chemist,” but when asked by the coroner what qualifications he had, he replied : “I have no qualifications whatever. What I know I learned from my father, who was a well‐known ‘F.C.S.’” Comment on the “F.C.S.” is needless.

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British Food Journal, vol. 3 no. 2
Type: Research Article
ISSN: 0007-070X

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Book part
Publication date: 27 December 2018

Abstract

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Perspectives on Diverse Student Identities in Higher Education: International Perspectives on Equity and Inclusion
Type: Book
ISBN: 978-1-78756-053-6

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Book part
Publication date: 24 May 2017

Kelly Smith and Philip Clegg

Self-employment placements can provide an opportunity to experience the real-life world of the entrepreneur within an educational context but their implementation is rare…

Abstract

Self-employment placements can provide an opportunity to experience the real-life world of the entrepreneur within an educational context but their implementation is rare. Here we describe a full sandwich year placement scheme at the University of Huddersfield – the Enterprise Placement Year (EPY). Details of the EPY are provided including academic requirements, application procedures and the learning opportunities provided. There are a growing number of EPY alumni continuing the development of their business idea or starting up a new business in their final year or after graduation and three examples are provided. In addition to increasing numbers of sustaining businesses, there is evidence of improved academic success with a greater than average percentage of ‘good degrees’ obtained. Regular changes to the delivery of the programme have been made as a result of ongoing evaluation. These are reported here with recommendations for other universities considering offering such a programme and suggestions for future research.

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Entrepreneurship Education
Type: Book
ISBN: 978-1-78714-280-0

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Article
Publication date: 1 August 2016

Imran Khan, Zillur Rahman and Mobin Fatma

The idea of providing superior brand experiences in the growing internet environment has received much research attention in recent years. The purpose of this paper is to…

Abstract

Purpose

The idea of providing superior brand experiences in the growing internet environment has received much research attention in recent years. The purpose of this paper is to empirically examine corporate brand experience concept in an online context (i.e. online corporate brand experience (OCBE)), and to examine its influence on brand satisfaction and brand loyalty.

Design/methodology/approach

This study surveys online banking customers to purify and validate the dimensions and measurement items of OCBE, and to test the developed hypothesis.

Findings

Results confirmed five dimensions and 19 items of OCBE. The OCBE dimensions – corporate visual identity, emotional experience and functionality are the strongest predictor of brand satisfaction and brand loyalty, compared to lifestyle and corporate/self-identity dimensions.

Research limitations/implications

Findings are applicable to online banking only and do not offer generalizability to other online contexts. Furthermore, this study examined the influence of OCBE on brand satisfaction and brand loyalty; future research can incorporate brand equity and brand credibility as the possible outcomes of OCBE.

Practical implications

This study will help brand managers to comprehend how investments in different aspects of corporate branding lead to corporate brand value.

Originality/value

The empirical examination of the OCBE in banking services is a novel contribution in both corporate branding and services literature. This research conducted at the time when organizations increasingly recognize the value of corporate branding due to increased online usage and global competitiveness.

Details

Marketing Intelligence & Planning, vol. 34 no. 5
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 3 October 2016

Imran Khan, Zillur Rahman and Mobin Fatma

The purpose of this paper is to examine the extent to which the customer-brand engagement influences the brand satisfaction and the brand loyalty in an online banking…

Abstract

Purpose

The purpose of this paper is to examine the extent to which the customer-brand engagement influences the brand satisfaction and the brand loyalty in an online banking context. It further explores the role of the online brand experience as a mediating variable amidst the relationship of customer-brand engagement with brand satisfaction and brand loyalty.

Design/methodology/approach

This study has used 348 responses been collected through an online survey which was conducted among various online bank customers in Delhi, the national capital of India. The responses were analyzed by the means of the confirmatory factor analysis and structural equation modeling.

Findings

The results of online survey show that customer-brand engagement positively influences online brand experience. The effects of customer-brand engagement on brand satisfaction and brand loyalty are partially mediated by the online brand experience. Mediation of online brand experience produces the stronger effects as compared to those direct effects of the customer-brand engagement on the brand satisfaction and the brand loyalty.

Practical implications

This study suggests bank managers to develop strategies that could be able to increase the levels of the customer-brand engagement in an online setting because of its scheduled effects on the online brand experiences and the consumer behavioral outcomes.

Originality/value

This research is the first-of-its-kind that examines the effect of customer-brand engagement on the customers’ brand experience, brand satisfaction and brand loyalty in the online banking context.

Details

International Journal of Bank Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 1 April 1949

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing…

Abstract

It has often been said that a great part of the strength of Aslib lies in the fact that it brings together those whose experience has been gained in many widely differing fields but who have a common interest in the means by which information may be collected and disseminated to the greatest advantage. Lists of its members have, therefore, a more than ordinary value since they present, in miniature, a cross‐section of institutions and individuals who share this special interest.

Details

Aslib Proceedings, vol. 1 no. 4
Type: Research Article
ISSN: 0001-253X

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Article
Publication date: 1 December 2004

Paurav Shukla

The study addresses the effect of product usage, satisfaction derived out of the same and the brand switching behaviour in several product categories while looking at the…

Abstract

The study addresses the effect of product usage, satisfaction derived out of the same and the brand switching behaviour in several product categories while looking at the product involvement level in the Indian marketplace. A fair amount of work has been done in the area of customer satisfaction and loyalty and many customer satisfaction indexes are available in the market using different variables and characteristics. The study attempts to understand the brand switching behaviour of the customers and its relation not with just satisfaction derived out of the product but also connects to the usage pattern of the customers and product involvement. Five categories (vehicles, television, soap, hair oil, and ice cream), involving varying levels of involvement were chosen. Cluster analysis was used to understand the grouping of the characteristics across the categories and their effect on brand switching behaviour in correlation with satisfaction and involvement level. It was observed that product usage and related level of satisfaction fail to explain the brand switching behaviour. Product involvement was found to have moderate impact on readiness to switch. The study emphasises that marketers will have to keep a constant eye to understand the usage pattern associated with their products and the satisfaction derived out of it and also at how customers involve themselves with the product to lessen the brand switching behaviour among their customers.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 16 no. 4
Type: Research Article
ISSN: 1355-5855

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