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Abstract

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Looking for Information
Type: Book
ISBN: 978-1-80382-424-6

Book part
Publication date: 4 September 2003

Michael W Preis, Salvatore F Divita and Amy K Smith

Missing in most of the research on selling has been an examination of the process from the point of view of the customer. When satisfaction in selling has been considered…

Abstract

Missing in most of the research on selling has been an examination of the process from the point of view of the customer. When satisfaction in selling has been considered, researchers have focused on the satisfaction of the salesperson with his job and/or the impact of this job satisfaction on performance (e.g. Bluen, Barling & Burns, 1990; Churchill, Ford & Walker, 1979; Pruden & Peterson, 1971). To concentrate on salesperson performance while neglecting customers is to ignore the most important half of the relationship between buyers and sellers and entirely disregards the marketing concept and the streams of research in customer satisfaction. This research takes a different approach and examines customers’ satisfaction with salespeople.

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Evaluating Marketing Actions and Outcomes
Type: Book
ISBN: 978-0-76231-046-3

Content available
Book part
Publication date: 30 June 2023

Lisa M. Given, Donald O. Case and Rebekah Willson

Abstract

Details

Looking for Information
Type: Book
ISBN: 978-1-80382-424-6

Book part
Publication date: 28 December 2016

Rachel Dodds and Lee Jolliffe

This chapter investigates the current trend toward both creative and experiential tourism in cities in terms of the development and marketing of local attractions.

Abstract

Purpose

This chapter investigates the current trend toward both creative and experiential tourism in cities in terms of the development and marketing of local attractions.

Methodology/approach

Creative tourism in cities is profiled through a literature review and further investigated by means of a case study at a local attraction in Toronto, Canada. The choice of a site was one of a creative city and the re-purposing of a formerly industrial site for visitation.

Findings

The study of Evergreens Brickworks demonstrated the use of marketing techniques to identify markets and match visitors with experiences. The visitor segmentation method determined that pre-scheduled and bookable activities offered for locals need to be offered on a different basis for tourists, who may be one time visitors to the site. The product-market match process suggested areas in which products could be modified or indeed created.

Practical implications

This practical study offers lessons for other local visitor attractions and their managers desiring to identify market segments and match them with appropriate activities creating experiential tourism at the site level within the creative city context.

Originality/value

While many studies of the creative tourism concept and cities have been undertaken within the context of destinations this research offers a site-specific perspective as well as marketing perspective that will be of practical value to attraction managers.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Book part
Publication date: 23 April 2013

Michael A. Katovich

This article provides rhetorical commentary to Ryan Turner’s arguments pertaining to animal self-hood. Turner’s assessments address one of the central lynchpins of Mead’s…

Abstract

This article provides rhetorical commentary to Ryan Turner’s arguments pertaining to animal self-hood. Turner’s assessments address one of the central lynchpins of Mead’s subordination of animals (and denial of animal selves), but he also presents a limited and selective review of Mead. In particular, in making his case for establishing the criteria for self-hood, Turner seems to ignore that temporal location, either in a static, individualistic, point-in-time, or more processual, social, and across time terms, becomes central to the question of animal selves. Turner also seems to minimize the extent to which animals can create complex coordination here and now, even employing dramaturgical sophistication as rotted in Goffman’s analysis of the self as performance. Despite his limited use of Mead and Goffman, however, Turner’s assessment of animal self-hood based on his criteria can stimulate interactionist inquiry into the similarities between animals and humans.

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40th Anniversary of Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-78190-783-2

Keywords

Book part
Publication date: 10 June 2014

A person’s value in terms of physical and mental abilities, talents and skills is not simply located in degrees of her/his body’s ability to function. Efforts to achieve social…

Abstract

A person’s value in terms of physical and mental abilities, talents and skills is not simply located in degrees of her/his body’s ability to function. Efforts to achieve social and workplace equality for people with a physical/body or psychological/mental disability have grown to a transnational social movement. The community of people with a disability may be among the largest, most diverse group of people. By examining disability through lenses of cultural, economic, and political contexts, Chapter 10 underscores the importance of understanding how and why experiences and issues associated with social identity shaped by these dimensions has captured the attention of policymakers and employers around the world.

A person’s identity is socially constructed and impacted by government policy, cultural values, and organizational decision making. The field of disability studies is dedicated to advancing greater understanding of experiences of people with a disability and empowering them to pursue happy and fulfilling lives. Institutionalized manifestations of stigma, ableism, discrimination, and bias diminish these pursuits, however. People everywhere and the organizations staffed and managed by them are urged to consider the positive outcomes of fully embracing people with a disability for their ability to perform responsibilities and to bring unique perspectives on organizational practices and exchanges with key stakeholders. Chapter 10 examines subthemes central to the study of social identity among people with a disability: paradigm shift and policy making about disability, legislation and policy, people working with a disability in organizations, language and naming debates, and disability and other social identity intersectionalities.

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Practical and Theoretical Implications of Successfully Doing Difference in Organizations
Type: Book
ISBN: 978-1-78350-678-1

Keywords

Book part
Publication date: 26 November 2021

Yu-Jen Chiang

This research is apt to glean the underlying relationships between the perceived restorativeness (PR) and environmentally responsible behaviors (ERBs) transpiring in rice fields…

Abstract

This research is apt to glean the underlying relationships between the perceived restorativeness (PR) and environmentally responsible behaviors (ERBs) transpiring in rice fields. The study site, the Xinkaiyuan Laotian District Cultural Landscape in Eastern Taiwan, has gained its popularity due to its romantic, idyllic setting as a rice field close to Pacific Ocean. The study deploys a questionnaire survey which collects 301 valid questionnaires. For the data analysis, it uses structural equation modeling to test study hypotheses. The study reveals that the compatibility dimension of PR has a significant effect on the general behavior and specific behavior of ERB. However, the other restorativeness dimensions entailing being away, fascination, and coherence show no significant effect. Thus, the ERB is mainly influenced by the respondent's compatibility rather than fascination toward a nature environment. In the concluding section, this study furnishes theoretical and practical implications along with suggestions for future research.

Book part
Publication date: 14 February 2008

Christine B. Avenarius

The nature of immigration to the United States has varied tremendously over the course of the last 100 years. While the rate of immigrants in comparison to the total population…

Abstract

The nature of immigration to the United States has varied tremendously over the course of the last 100 years. While the rate of immigrants in comparison to the total population was as high as 14% in the early 1900s, it steadily declined due to regulations passed at the beginning of the First World War reaching its lowest point in 1970 at less than 5% (Bernard, 1998). Yet, ever since the early 1970s, in response to the Immigration and Nationality Act Amendments that replaced national-origin quotas with a single annual worldwide ceiling for all other immigrants while eliminating any numerical limitations for immediate relatives of U.S. citizens, the number of immigrants has been continuously on the rise. In 1996, about 1 of every 10 residents in the United States was foreign born. This is exemplified by the fact that more than one fourth of the present foreign-born population of the United States arrived after 1990 (U.S. Department of Homeland Security, 2004).

Details

Gender in an Urban World
Type: Book
ISBN: 978-0-7623-1477-5

Book part
Publication date: 18 August 2011

Monika Williams Shealey, Allyson Leggett Watson and Zhengyun Qian

Research literature examining the experiences of faculty of color, particularly women in higher education, reveals a pattern of institutional and attitudinal barriers, which is…

Abstract

Research literature examining the experiences of faculty of color, particularly women in higher education, reveals a pattern of institutional and attitudinal barriers, which is directly linked to successful recruitment and retention of learners and faculty of color (Brayboy, B. M. (2003). The implementation of diversity in predominately White colleges and universities. Journal of Black Studies, 34(1), 72–87; Gregory, 2001; Hughes, R. L., & Howard-Hamilton, M. F. (2003). Insights: Emphasizing issues that affect African American women. In: M. F. Howard-Hamilton (Ed.), New directions for student services. Meeting the needs of African American women (104, pp. 95–104). San Francisco, CA: Jossey-Bass; Park, J. J., & Denson, N. (2009). Attitudes and advocacy: Understanding faculty views on racial/ethnic diversity. The Journal of Higher Education, 80(4), 415–438; Project MUSE; Stanley, C. A. (Ed.) (2006). Faculty of color: Teaching in predominantly White colleges and universities. Bolton, MA: Anker Publishers; Turner, 2002; Watson & Shealey, 2010). This chapter provides a review of the recent and relevant research on Black women in teacher education. In addition, the authors conducted a review of research specifically addressing the experiences of Black women in teacher education during the last 10 years. Findings from this summative analysis highlight recent research on the experiences of Black women faculty and shed light on the implications for future research as well as leadership and program development.

Details

Women of Color in Higher Education: Turbulent Past, Promising Future
Type: Book
ISBN: 978-1-78052-169-5

Book part
Publication date: 10 June 2014

Abstract

Details

Practical and Theoretical Implications of Successfully Doing Difference in Organizations
Type: Book
ISBN: 978-1-78350-678-1

1 – 10 of 111