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Article
Publication date: 10 October 2016

Lyne M.G. Blanchette, Vivian M. van de Gaar, Hein Raat, Jeff French and Wilma Jansen

This paper aims to present a description of the development and implementation of a combined school- and community-based intervention for the prevention of overweight among…

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Abstract

Purpose

This paper aims to present a description of the development and implementation of a combined school- and community-based intervention for the prevention of overweight among children, using the combined methods of social marketing (SMk) and intervention mapping (IM).

Design/methodology/approach

The SMk total process planning (TPP) framework was used, a simple but robust framework that consists of five stages: scoping, development, implementation, evaluation and follow-up. In addition, IM tools were embedded in the development stage to strengthen the development element of the campaign.

Findings

The use of the SMk TPP framework led to the selection of one specific target segment and behaviour. IM tools helped to select the most important and modifiable determinants and behaviours in the target segment, as well as to select and appropriately apply theoretical methods for influencing determinant and behaviour change. The resulting “Water Campaign” was aimed at Turkish and Moroccan mothers and their 6-12-year-old-children (target segment). This intervention addresses the consumption of sugar-sweetened beverages through the promotion of tap water drinking (target behaviour). The systematic involvement of key stakeholders resulted in capacity-building and co-creation.

Originality/value

A key finding of the present work is that the SMk TPP framework and IM tools can be successfully combined in intervention development, helping to develop enhanced interventions. Combining these methods led to a theory-based and client-oriented intervention, which was directed at multiple ecological levels and which systematically involved key stakeholders. With this detailed description of the intervention development, this paper aims to assist other researchers and practitioners in their quest to develop better interventions.

Details

Journal of Social Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 2042-6763

Keywords

Article
Publication date: 3 June 2021

Martin Cameron, Ludo Juul Cuyvers, Dahai Fu and Wilma Viviers

This paper aims to identify China’s realistic export opportunities (REOs) among the “Belt and Road Initiative” (BRI) group of countries.

Abstract

Purpose

This paper aims to identify China’s realistic export opportunities (REOs) among the “Belt and Road Initiative” (BRI) group of countries.

Design/methodology/approach

The methodology used is a decision support model (DSM) that filters data based on country risk; macro-economic country performance; market potential in terms of import growth and import market size; and market access conditions. The high-potential REOs are revealed.

Findings

Out of the 84 BRI countries, 79 countries represent 42.5% of China’s REOs globally and 26.9% of China’s globally untapped potential value. Interestingly, 17.9% of this untapped potential is in the BRI countries Poland, Austria and the Czech Republic, thus providing a potentially important route into the European Union.

Research limitations/implications

If China wants to develop additional or new markets, focus should be put on the BRI markets outside of the top 20. China should also invest in the development of most BRI economies, to ensure their future growth and increased demand for import of products and services from China.

Practical implications

The shortlist of China’s REOs in the individual BRI countries makes for more efficient planning and prioritising of export development activities. It also highlights the need for policymakers to look beyond international trade and focus on how to also improve the domestic economies of the BRI partners.

Originality/value

To the best of authors’ knowledge, this paper is the first to use the DSM to identify China’s REOs at HS6-digit level within the BRI group. The findings have important implications for China’s export promotion agencies, industry associations and individual companies.

Details

Journal of International Trade Law and Policy, vol. 20 no. 2
Type: Research Article
ISSN: 1477-0024

Keywords

Article
Publication date: 7 March 2023

Wilma van der Vlegel-Brouwer, Marjolein van der Vlegel, Jean Ellen Duckworth, Hazel Partington and Anneke de Jong

This quantitative phase of a mixed-methods study aims to describe the effect of the Transitional Care Bridge (TCB) programme on functional decline, mortality, health-care…

Abstract

Purpose

This quantitative phase of a mixed-methods study aims to describe the effect of the Transitional Care Bridge (TCB) programme on functional decline, mortality, health-care utilisation and health outcomes compared to usual care in a regional hospital in the Netherlands.

Design/methodology/approach

In a pre- and post-cohort study, patients aged ≥70 years, admitted to the hospital for ≥48 h and discharged home with an Identification of Seniors at Risk score of ≥2, were included. The TCB programme, started before discharge, encompassed six visits by the community nurse (CN). Data were obtained from the hospital registry and by three questionnaires over a three months period, addressing activities of daily living (ADL), self-rated health, self-rated quality of life and health-care utilisation.

Findings

In total, 100 patients were enrolled in this study, 50 patients in the TCB group and 50 patients in the usual care group. After three months, 36.7% was dependent on ADL in the TCB group compared to 47.1% in the usual care group. Mean number of visits by the CN in the TCB group was 3.8. Although the TCB group had a lower mortality, this study did not find any statistically significant differences in health outcomes and health-care utilisation.

Research limitations/implications

Challenges in the delivery of the programme may have influenced patient outcomes. More research is needed on implementation of evidence-based programmes in smaller research settings. A qualitative phase of the study needs to address these outcomes and explore the perspectives of health professionals and patients on the delivery of the programme.

Originality/value

This study provides valuable information on the transitional care programme in a smaller setting.

Details

Quality in Ageing and Older Adults, vol. 24 no. 1/2
Type: Research Article
ISSN: 1471-7794

Keywords

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