Search results

Forests support human livelihoods and mitigate against climate change, yet they are at a risk of irreversible loss due to high degradation rates. The success of forest conservation mechanisms depends on involvement and support by forest dependent communities. In this paper, the authors assess forest dependent household's willingness to pay (WTP) labour or cash for a conservation programme seeking to restore degraded forestland in Mount Elgon Forest, Kenya.

Data were collected from 919 households in Mt Elgon forest reserve, Kenya. A double bounded contingent valuation approach was used to examine households' WTP and an ordered probit model to estimate the determinants of WTP.

The findings of the study show a higher WTP for conservation through labour days (12 days/month, equivalent to 1800 KES/month) compared to cash (KES 450/month). Forest dependence has a significant influence on households' willingness to support conservation activities. A higher WTP was observed amongst households with higher vulnerability (high shocks value, low asset value and those in the poorest wealth categories) implying that they are more willing to contribute for forest conservation.

While emerging literature on WTP for forest conservation is growing, few studies have paid attention on the influence of forest dependence on WTP for forest conservation. There are limited studies on use of in-kind contribution as a payment vehicle for WTP. The study's findings show a high WTP in form of labour suggesting the importance of embracing in-kind contribution as a mechanism of supporting forest conservation in contexts of developing countries.

This paper aims to study the value of informal care (IC) time from the perspective of caregivers using two alternative contingent valuation tools – willingness to pay (WTP) and willingness to accept (WTA) – and to identify the variables that affect the stated values.

The authors used data from a multi-centre study of 610 adult caregivers conducted in two Spanish regions in 2013. The existence of “protest zeros” and “economic zeros” because of the severe budgetary constraints of the households was also considered. Two-part multivariate models were used to analyse the main factors that explained the declared values of WTA and WTP.

The average WTP and WTA were €3.12 and €5.98 per hour of care, respectively (€3.2 and €6.3 when estimated values for “protest zeros” and “economic zeros” were considered). Some explanatory variables of WTA and WTP are coincident (place of residence and intensity of care time), whereas other variables only help to explain WTP values (household and negative coping with caregiving) or WTA values (age and burden of care). Some nuances are also identified when comparing the results obtained without protest and economic zeros with the estimated values of these special zeros.

Studies analysing the determinants of WTP and WTA in IC settings are very scarce. This paper seeks to provide information to fill this gap. The results indicate that the variables that explain the value of IC from one perspective may differ from the variables that explain it from an alternative perspective. Given the relevance of contextual factors, studies on the topic should be expanded, and care should be taken with the extrapolation of results across countries and settings.

This study aims to examine the most influential drivers, both product-specific and consumer-specific, affecting Asian consumers' willingness to pay (WTP) for organic olive oil.

To individuate the most influential drivers of WTP for organic products and to assess their effect, in terms of configurational paths and consumer profiles, this study sequentially employs explorative factor analysis approach and a fuzzy-set qualitative comparative analysis method. The survey is carried out in different areas of Asia (e.g. Pakistan, Vietnam and China).

The results suggest that Asian consumers' WTP for organic products is described by consumer-specific drivers (gender, occupation and household size) as well as product-specific drivers (product authenticity and sustainability, consumer ethnocentrism and food fraud risk perception).

The findings of the study permit the identification of different drivers that move consumers' WTP for organic olive oil. The study contributes to setting the ground for companies to propose and implement efficacious marketing strategies for organic olive oil in importing countries, such as Asia.

The purpose of this study is to discover what attributes of casino buffet restaurants are the most important for customers’ willingness to pay (WTP).

Choice-based conjoint analysis was used in this study to test seven attributes: food, price/value, real price, service, atmosphere, the number of reviews and user-generated star ratings. Sawtooth Software was used to do the conjoint analysis, and a series of significance t-tests were run to determine the significance of each attribute on WTP with Statistical Package for the Social Sciences (SPSS).

Based on a survey of 483 respondents who had visited a buffet at a casino within the last two years, this study found that food is ranked as the most significant attribute of a casino buffet restaurant, followed by real price and service quality.

Theoretically, this work is the first to the authors’ knowledge to apply the antecedents of behavioral intention to willingness-to-pay for niche restaurants. Practically, the results of this study will help casino buffet operators as they re-open after COVID-19. Future studies could collect data in the post-pandemic environment and examine WTP at casino buffets in different geographic locations.

The role of procurement managers is crucial for diffusing sustainability throughout the supply chain. Whether or not they are willing to pay for sustainability is an important and not yet fully understood question. The authors examine antecedents and consequences of their willingness to pay (WTP) for sustainability.

The authors develop a multi-level framework to examine the WTP for sustainability in a B2B context. The authors test this multi-level framework with 372 procurement managers from multiple sectors and countries using partial least squares structural equation modeling.

The authors find that individual values of procurement managers and institutional pressures directly, while ethical organizational culture indirectly influence WTP for sustainability. Functional and cognitive competencies of procurement managers improve the sustainability of procurement, but not WTP for sustainability. Importantly, WTP for sustainability directly influences the performance of the procurement function which in turn is positively associated with increased organizational performance.

The study, examining the interplay between individual, organizational and contextual factors, provides empirical evidence on the pivotal role of procurement managers in diffusing sustainability throughout the supply chain. The findings of the study, on the one hand, contribute to the literature on operations management and sustainability, and on the other hand, guide policy and managerial actions.

The sharing economy (SE) has transformed the tourism industry and continues to disrupt multiple sectors in the global business landscape. This paper aims to investigate the potential of the SE entering the aviation sector and examines travelers’ willingness to pay (WTP) a premium for shared private air travel.

The context for the empirical study was the platform JetSmarter, one of the emerging SE platforms in the private aviation sector. A quantitative survey with a random sampling method was adopted to measure customers’ WTP premium prices.

The results reveal a glaring interest of commercial air travelers in flying on a shared, private aircraft and show significant differences in the WTP for private aviation. The findings highlight a difference of WTP between customer segments, including Northern American and European customers, as well as business and leisure travelers.

The study makes a three-fold contribution to theory and practice. First, it bridges SE literature and the WTP construct, and with that, expands the understanding of pricing behaviors in a SE context. For tourism businesses, the study is valuable in that it offers concrete pricing suggestions for SE services when aimed at a premium rather than a budget customer segment. Third, the study is novel in that it taps into the aviation sector as a subsector of the SE ecosystem and offers critical implications suggesting the potential of the SE disrupting traditional aviation businesses.

共享经济对航空业的影响: 旅客的支付意愿

共享经济不仅影响了旅游业, 更进而改变了许多产业的运作模式。本文旨在研究共享经济在航空业的发展潜力, 以及探讨旅客对于共享私人飞机的溢价的付费意愿。

此实证研究是以一个新兴的共享私人飞机公司JetSmarter作为背景。本研究采用定量调查中的随机抽样方法去衡量客户支付溢价的意愿。

研究结果显示旅客对乘坐共享私人飞机有浓厚的兴趣, 并显示出不同客群在付费意愿度上有显著的差异。调查显示北美和欧洲旅客以及商务和休闲旅客的付费意愿明显不同。

此研究对理论和实践做出了三方面的贡献。首先, 藉由结合共享经济的文献和支付意愿的领域, 它扩展了我们对共享经济的定价行为的理解。对于旅游企业而言, 这项研究的价值是它为共享经济提供了具体的定价建议, 且它针对的是高端客户而非中低端客户群。最后, 这项研究的新颖性在于它将航空业定义为共享经济生态系统的一部分, 并且它提供了批判性的建议, 说明共享经济有可能对传统的航空业务造成负面影响。

Economía colaborativa que perturba la aviación: Disposición de los viajeros a pagar.

la economía compartida ha transformado la industria del turismo y continúa afectando a múltiples sectores en el panorama empresarial global. Este artículo tiene como objetivo investigar el potencial de la economía colaborativa que ingresa al sector de la aviación y examina la disposición de los viajeros a pagar una prima por viajes aéreos privados y compartidos.

el contexto para el estudio empírico fue la plataforma JetSmarter, una de las plataformas emergentes de economía compartida en el sector de la aviación privada. Se adoptó una encuesta cuantitativa con un método de muestreo aleatorio para medir la disposición de los clientes a pagar precios superiores.

los resultados revelan un interés evidente de los viajeros aéreos comerciales en volar en aviones privados compartidos y muestran diferencias significativas en la disposición a pagar por la aviación privada. Las conclusiones resaltan una diferencia de disposición a pagar entre los segmentos de clientes, incluyendo a los clientes norteamericanos y europeos, así como a los viajeros de negocios y de placer.

el estudio hace una triple contribución a la teoría y la práctica. Primero, une la literatura sobre economía compartida y el constructo de la disposición a pagar, y con eso, amplía nuestra comprensión sobre los comportamientos de fijación de precios en un contexto de economía compartida. Para las empresas de turismo, el estudio es valioso porque ofrece sugerencias concretas de precios para servicios de economía compartida, cuando se dirige a un segmento de clientes premium en lugar de un segmento de clientes de presupuesto. En tercer lugar, el estudio es novedoso porque aprovecha el sector de la aviación como subsector del ecosistema de la economía colaborativa y ofrece implicaciones críticas que sugieren el potencial de la economía colaborativa que perturba las empresas de aviación tradicionales.

This purpose of this paper is to understand residents’ choice of preferred measures and their willingness-to-pay (WTP) for the measures to improve the air quality of Hanoi city.

Questionnaire surveys were conducted to collect the opinions of 212 household representatives living in Hanoi City. The survey tools were tested and adjusted through an online survey with 191 responses. Multivariate probit and linear regression models were used to identify determinants of respondents’ choices of measures and their WTP.

Respondents expressed their strong preferences for three measures for air quality improvements, including: (1) increase of green spaces; (2) use of less polluting fuels; (3) expansion of public transportation. The mean WTP for the implementation of those measures was estimated at about 148,000–282,000 Vietnamese dong, equivalent to 0.09–0.16% of household income. The respondents’ choices appear to be consistent with their characteristics and needs, such as financial affordability, time on roads and their perceived impacts of air pollution. The WTP estimates increase with perception of air pollution impacts, time on roads, education and income; but are lower for older people.

Increase of green spaces can be the measure to which policy makers should pay more attention. The match-up of residents needs and well-informed plans will be an important key to success.

This appears to be the first attempt to test the validity of public opinions on choices of measures for improving urban air quality in Vietnam. Our WTP estimates also contribute to the database on the values of improved air quality in the developing world.

The study aims to analyse library user preferences in the willingness to read and pay for e-books, using a sample of both active readers (users of public library services) and non-users (the general population).

Two empirical surveys were conducted from August to November of 2019; the research sample consisted of 1,334 users from the Municipal Library of Prague and 1,101 non-users from the general Czech population. The research was focussed on e-book user preferences. The willingness to pay (WTP) for e-book services and the determinants that affect this willingness were also examined.

The results show the specific approach of Czech readers, whose main determinant of WTP is not the content, but the price and method of its payment (allocation). Some people prefer a cheaper annual lump sum, whereas others may prefer a charge of small regular fees. The decision to pay depends on their reading or payment habits.

This study also aims to clarify the demand for various types of digital media in Czech libraries and the preferred distribution models. Furthermore, the study determines the dependence of the preferences of library users in their WTP for e-books using different evaluation models. The originality of this study is in the evaluation of the determinants of WTP for e-books, which makes this study unique, and the findings should contribute to the expansion of existing knowledge in the field of information science.

The objective of this study is to assess if Italian fish consumers are sensible to shark protection and if they would contribute paying more for small pelagic fishes coming from fisheries that are certified as “shark-free”.

Contingent valuation is used to estimate willingness to pay with a double approach, including a dichotomous choice and an open-ended question. Inconsistency between the two answers is allowed. This allows the correction of two sources of bias (i.e. preference uncertainty and anchoring effect) and has permitted that the two estimation methods converged to the same result.

Consumers show interest for the “shark-free” label. Premium price is estimated at +26%. Variables affecting willingness to pay (WTP) in the sample are age, income, environmental attitude, knowledge of organic labels and frequency of small pelagics' consumption. Results need to be confirmed by a replication on a larger (probabilistic) sample and with a different distribution of bids.

Ecosystems provide different benefits to humankind, including non-use services, such as the satisfaction to know that a species is well conserved. Generally, appreciation is higher for what are considered charismatic species. In this paper, the authors investigate if sharks can be considered charismatic species despite their “bad reputation”. The interest in shark survival is measured indirectly using a “shark-free” label on a commercial species like anchovy, allowing to increase the value added of this low-price species.

This study aims to identify the marginal impact of introducing a signal attribute of pasture-raised beef on consumer willingness to pay (WTP) for other independent attributes.

The study is divided into two steps. The first, qualitative, consisted of investigating the values consumers have regarding beef production. To this end, 52 interviews with Brazilian and US consumers were conducted using laddering. In the second, quantitative, six experiments, (face to face and online) with 267 consumers of beef were performed.

As a result, the main value found for the Brazilians was security, while for the Americans was self-direction. For consumers, the WTP for animal welfare was the most important in the choice experiments where this information was present.

These findings offer an alternate beef differentiation, enabling it to be sold with higher added value by integrating these.