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This article seeks to depict the pivotal role Hugo Munsterberg, the great pioneer in industrial psychology, played in the lives of his students, some of whom were feminists regardless of his own chauvinistic opinions. The article aims to examine the contributions made by Mary Calkins, Ethel Puffer, and William Marston, all former students of Munsterberg, who went on to make valuable contributions in psychology, women's issues, the polygraph, and the creation of the first and most famous comic book super heroine.

Synthesizing articles from history journals, writings about the figures of interest, published works by the figures themselves and other resources, this paper illustrates how Hugo Munsterberg impacted the scholarly careers of Calkins, Puffer, and Marston who all made valuable contributions to academia and popular culture.

This paper concludes that Munsterberg's influence was evident in the works of Calkins, Puffer, and Marston in areas as diverse as the psychology of beauty to the detection of deception. Despite his own chauvinistic views Munsterberg had an amicable and productive relationship with the aforementioned students, which sometimes extended beyond a professional relationship. Consequently, they initiated a research agenda that was greatly influenced by Dr Munsterberg.

This article highlights Dr Hugo Munsterberg's influence on Calkins, Puffer, and Marston, who made valuable contributions in women's issues, as well as the development of DISC theory, and the super‐heroine Wonder Woman.

Missing in most of the research on selling has been an examination of the process from the point of view of the customer. When satisfaction in selling has been considered, researchers have focused on the satisfaction of the salesperson with his job and/or the impact of this job satisfaction on performance (e.g. Bluen, Barling & Burns, 1990; Churchill, Ford & Walker, 1979; Pruden & Peterson, 1971). To concentrate on salesperson performance while neglecting customers is to ignore the most important half of the relationship between buyers and sellers and entirely disregards the marketing concept and the streams of research in customer satisfaction. This research takes a different approach and examines customers’ satisfaction with salespeople.

The Food and Drugs Act, 1938—or 1 and 2 Geo. VI. chap. 56—contains an important new provision. This provision is designed to prevent the practice of attaching to the containers of foods or drugs labels bearing misleading or exaggerated statements relating to the contents of the package whereby the purchaser is misled into believing that the food or drug he purchases has merits peculiarly its own, but which in fact it does not possess. In other words, this practice is an attempt on the part of the manufacturer or salesman to deceive the buyer as to the nature, substance and quality of the goods he buys.—It is a matter of additional satisfaction to note that the same section of the Act is also directed against the practice of causing to be inserted in newspapers or similar publications, advertisements making similar false or exaggerated claims for such inferior products. The malpractice referred to is particularly evident when certain proprietary foods and patent medicines are concerned.

Women’s representation is widely debated within the comic book cannon. Many comic and cultural scholars argue that women characters are overly sexualized, objectified, or excluded from this literary genre (Child, 2013; Danziger-Russell, 2012; Fesak, 2014; Lepore, 2014; Simone, 1999). However, few scholars have adequately addressed how comic book readers make sense of women’s representation within graphic storytelling. The author’s research addresses the issue of women’s representation in comics with special attention to how audiences interpret these supposed images of women’s empowerment. Capitalizing from the author’s time spent working at a local comic book store and a series of 20 in-depth interviews that the author conducted with comic book readers, the author draws from a series of personal field notes, participant observation, and transcribed interviews to understand how gendered relationships in comic books manifest in real-life experiences. Ultimately, the author argues that static comic book stereotypes about hegemonic masculinity and emphasized femininity shape consumers’ gendered realities. More specifically, this study demonstrates how popular character archetypes like the love interest, the nag, and the slut are redefining readers’ relationship to women both within and outside of comic book culture. By examining this culture, and its audience at large, this research advances a more nuanced understanding of how graphic narratives contribute to gender difference and violence against women, thereby situating women’s empowerment within popular culture.

Of the kinds of food I have mentioned, I wish to deal in more detail with two of our staple items of food, milk and meat.

IN order to be able to discriminate with certainty between butter and such margarine as is sold in England, it is necessary to carry out two or three elaborate and delicate chemical processes. But there has always been a craving by the public for some simple method of determining the genuineness of butter by means of which the necessary trouble could be dispensed with. It has been suggested that such easy detection would be possible if all margarine bought and sold in England were to be manufactured with some distinctive colouring added—light‐blue, for instance—or were to contain a small amount of phenolphthalein, so that the addition of a drop of a solution of caustic potash to a suspected sample would cause it to become pink if it were margarine, while nothing would occur if it were genuine butter. These methods, which have been put forward seriously, will be found on consideration to be unnecessary, and, indeed, absurd.

Presents a behavioural development product specifically validated for use in the UK and Ireland, based on a learning instrument that has been used successfully world‐wide for more than 30 years and by more than 40 million people. The article describes the history of the model, the methodology used for country validation, and a specific application in a UK organisation. By applying the same stringent psychometric criteria as for behavioural assessments that require third‐party interpretation, Inscape Publishing offers a user‐friendly and cost‐effective self‐assessment tool for use throughout organisations to provide a consistent language for defining and addressing behavioural, interpersonal and managerial issues.

In America they do not tell Englishmen the story of George Washington and his exceptional devotion to the truth. The reason for that is, I think, because they are too busy telling us yarns illustrative of their conviction that we are entirely devoid of any sense of humour, the favourite, of course, being the one about “we eat what we can and can what we can't.” But even if we are dense and slow‐witted and have no Washington story, we are not without our Washingtons. Myself, I have discovered one and in the most unexpected of situations—in the milk trade, in fact, It was not with a little hatchet he said he had done it, of course; it was with his little bucket. And having prefaced his statements, as did the illustrious original, with the ringing declaration “I cannot tell a lie,” he explained just how the water found its way into the milk. It was because, taking his little bucket and filling it with water, he went round all the milk pails and he swilled them out and then added all the rinsings to the churn containing the milk, all ready for distribution. It was not that he wanted to adulterate the milk; it was that he wanted to make sure that no single drop of milk given by the cows was lost. Not for a moment did it occur to him that the rinsings consisted mainly of water and that the bulk of the milk would be diluted to such an extent that in the churn containing 7½ gallons about a gallon was water. How there could be so much, my lacteal Washington could not understand, as for rinsing purposes he was convinced he used no more than a pint. No one in court or in the witness box could tell him, or his judges either for that matter, and so it finished up with him being called upon to pay a fine of £10 with costs £2 18s. And all because he used his little bucket as he ought not to have used it. I forget what G. Washington's father did to him for demolishing the cherry tree with his little hatchet. The next time I am in America, interrupting somebody's funny story about the uselessness of expecting an Englishman to see anything funny in a funny story, I must ask about this.

Up to now, no extensive work has addressed the capacity and resiliency of pre-school children, nor the importance of extending disaster preparedness education to them. The purpose of this paper is to show that given the right learning tools to engage them, in this case a comic strip designed for this purpose by the first author, pre-school children are able to demonstrate the extent of their learning well.

Comic strips have been used in a number of ways to enhance knowledge and education, including for disaster risk reduction (DRR). Their use as learning stimuli is outlined, showing their historical context as well as their potential for future use. The methodology used included classroom observations, coupled with interviews with some of the class.

The research showed that pre-school children engaged with and responded to the comic strips in a positive manner while the blank comic strips allowed learners to make sense of the topic through the retelling of the story, allowing them to be placed within a schema of understanding deemed essential for deeper level learning.

The research is significant because it shows that, even at a young age, complex cognitive process were engaged in order for learners to take their new knowledge, place it within the context of their own experience and re-tell it to others. This pattern of reflection, reasoning and testing is important for triple-loop learning, which may hold the key to truly resilient individuals and communities.