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While managers and researchers agree that the fuzzy front end of new product development (NPD) is critical for project success, the meaning of the term “front‐end fuzziness” remains vague. It is often used broadly to refer to both the exogenous causes and the internal consequences of fuzziness. This imprecise language makes it difficult for managers to separate cause and effect and thus identify specific prescriptive remedies for “fuzziness” problems. The vagueness of the concept and the lack of a framework for defining “front‐end fuzziness” also impede empirical research efforts. Building upon uncertainty theory, we define front‐end fuzziness in terms of environmental uncertainties. Front‐end fuzziness has consequences for a project’s team vision. It reduces the team’s sense of shared purpose and causes unclear project targets and priorities. Describes how foundation elements of a firm’s overall product development program can help project teams cope with front‐end fuzziness.

Most universities have MBA programs designed to train functionally specialized managers for large Fortune 1000 type firms. The graduate management education needs of small and mid‐size firms have been largely ignored. Many innovative MBA programs have themes that emphasize entrepreneurship, management of technology, or international business, but none have integrated all three themes in a redesigned MBA program that meets the needs of small and mid‐size firms.This paper describes a successful business‐driven approach to re‐engineering the form and content of an MBA program to create a higher value‐added program for smaller and rapidly growing enterprises. This curriculum development process was funded by a grant from the Cleveland Foundation’s Statewide Program for Businessand Management Education. Guided by a business‐driven process, The University of Toledo successfully initiated a new Executive MBA for Small and Mid‐size firms in the fall of 1995.

The purpose of this paper is to present a model linking the role of design engineers to shared team knowledge, enhanced manufacturability, and product development outcomes. New product manufacturability is a quality of the product design that indicates the ease and reliability by which an organization develops products by using its manufacturing and supply chain resources.

The model is tested using a sample of 205 product development projects from firms in the USA and Canada.

The findings of the large‐scale empirical study suggest that by facilitating informing practices among functional specialists, design engineers help translate a functional portrayal of the product in terms of customer attributes, to a form description in terms of engineering characteristics, and then to a fabrication view in terms of manufacturing processes.

New product manufacturability can be a distinctive competency that provides competitive advantage by lowering costs, improving customer value, and speeding products to market.

In contrast to previous research that showed that role changes of design engineers have a narrow impact on development productivity (e.g. improving resource allocation), this paper suggests that these role changes of design engineers have a much broader impact on manufacturability and, through this, improve manufacturing cost, time‐to‐market, and value‐to‐customers.

Product development is recognized as cross‐functional teamwork that has become important in the fast‐paced, globally competitive environment. Despite an extant body of knowledge on the importance of fuzzy front‐end planning and functions of goals in the management literature, the impact of uncertain project environment and goal setting mechanisms in front‐end planning is not fully understood. Product development literature presents numerous case studies or conceptual papers that emphasize the importance of upfront planning and a need for team building; however, large‐scale empirical studies are rare. This paper presents a model linking uncertain project environment, project target clarity, teamwork and its outcome measures (i.e. a product's value to customer and time to market). The data were analyzed from 205 product development projects of firms from the USA and Canada. Valid and reliable instruments were developed to assess the nature and impact of inter‐relationships of these variables. Results from structural model tests indicate that uncertain project environment influences the nature of project targets which in turn affects the level of teamwork. Teamwork is an important process outcome for enhancing value to customer and time to market. Management implications are discussed as well.

Although product development is recognized as knowledge‐intensive work, we have limited understanding of its impact on product development performance. The mechanisms by which knowledge sharing contributes to strategic imperatives such as time to market and value to customers are also not well understood. Despite increased interest in knowledge sharing in cross‐functional teams, there have been few large‐scale empirical studies of its efficacy. This paper develops a model that explains how shared knowledge, defined in three types – shared knowledge of customers, suppliers, and internal capabilities – enhances process performance, as well as downstream strategic imperatives of time to market and value to customers. The model is tested using 205 responses on product development projects by US automotive engineers. The results show that shared knowledge of customers, suppliers, and internal capabilities positively affect product development performance, as well as indirectly affect downstream strategic imperatives via enhanced process performance.

The key to successful project management is knowing how well the process is performing to prevent problems rather than fix them after they occur. Success measurement in product development has emphasized end‐result measures of overall project performance or economic value. The product development literature has largely ignored process performance (i.e., the measurement of how effectively the product development process is actually working). Process performance may be an early warning signal of downstream problems in a project's quality, time, or productivity. This paper proposes a model of process performance at the project level during product and process engineering. The model suggests that process performance mediates the influence of concurrent engineering (process choice) on overall project development performance. This process performance model is tested in the automobile industry using a sample of 406 product development projects in Germany and the USA. The theoretical and practical implications of the findings are discussed.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Term. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

The following classified, annotated list of titles is intended to provide reference librarians with a current checklist of new reference books, and is designed to supplement the RSR review column, “Recent Reference Books,” by Frances Neel Cheney. “Reference Books in Print” includes all additional books received prior to the inclusion deadline established for this issue. Appearance in this column does not preclude a later review in RSR. Publishers are urged to send a copy of all new reference books directly to RSR as soon as published, for immediate listing in “Reference Books in Print.” Reference books with imprints older than two years will not be included (with the exception of current reprints or older books newly acquired for distribution by another publisher). The column shall also occasionally include library science or other library related publications of other than a reference character.

This chapter takes inspiration from Eve Kosofsky Sedgwick’s artistic work and academic writing to attend to some of the under-utilised dimensions of her work to date, that of making. Using unconventional methodologies from Sedgewick, I present my own unconventional methodologies to queer CMS. In this way through theory and making, we can queer CMS anew.