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IN order to be able to discriminate with certainty between butter and such margarine as is sold in England, it is necessary to carry out two or three elaborate and delicate chemical processes. But there has always been a craving by the public for some simple method of determining the genuineness of butter by means of which the necessary trouble could be dispensed with. It has been suggested that such easy detection would be possible if all margarine bought and sold in England were to be manufactured with some distinctive colouring added—light‐blue, for instance—or were to contain a small amount of phenolphthalein, so that the addition of a drop of a solution of caustic potash to a suspected sample would cause it to become pink if it were margarine, while nothing would occur if it were genuine butter. These methods, which have been put forward seriously, will be found on consideration to be unnecessary, and, indeed, absurd.

A small group of pioneering founders led the creation and early evolution of the service research field. Decades later, this article shares timeless service wisdom from ten of those pioneering founders.

Bowen and Fisk specified three criteria by which to identify a pioneering founder. In total, 11 founders met the criteria (Bateson, Berry, Bitner, Brown, Chase, Edvardsson, Grönroos, Gummesson, Parasuraman, Schneider and Zeithaml) and were invited to join Bowen and Fisk – founders that also met the criteria as coauthors. Ten founders then answered a set of questions regarding their careers as service scholars and the state of the field.

Insightful reflections were provided by each of the ten pioneering founders. In addition, based on their synthesis of the reflections, Bowen and Fisk developed nine wisdom themes for service researchers to consider and to possibly act upon.

The service research field is in its fifth decade. This article offers a unique way to learn directly from the pioneering founders about the still-relevant history of the field, the founders' lives and contributions as service scholars and the founders' hopes and concerns for the service research field.

In a seeming attempt to legitimate or otherwise dignify social economics (Économie sociale, etc.), “named” economists (Adam Smith, Karl Marx et al.) have been dubbed social economists and/or regarded as having made significant but unrecognised contributions thereto. Conspicuously absent from that roster of celebrities are Léon Walras, économiste social par excellence, et al., who have distinguished themselves in the mainstream but also have done social economy(ics) explicitly, i.e. by that designation. Included in that illustrious et al. list are François Quesnay, J.B. Say, Friedrich von Wieser and Knut Wicksell (inter alios). Their due recognition, as per the present essay, cannot help but measurably further legitimise/dignify social economics.

The purpose of the chapter is to develop a typology of bad behaviors characteristic of governing boards and to compare the bad behaviors identified in the typology to the governing boards’ expected roles and responsibilities. Several examples of bad governing board behaviors that have occurred at historically Black colleges and universities (HBCUs) are explored through the lens of the typology. The author argues that the bad behavior of governing boards responsible for the nations’ HBCUs inhibits strategic planning, undermines growth and development, and threatens the long-term viability of these institutions. Finally, recommendations intended to minimize the impact of bad board behaviors are proposed.

This research explores differences in consumer behavior across generational cohorts, particularly focusing on customer loyalty. With Millennials becoming the largest generational cohort, it is crucial to understand loyalty variations, given that many loyalty programs were established during the Baby Boomer era. This study investigates two vital aspects for hotel companies aiming to enhance guest loyalty: antecedents to loyalty and loyalty program design.

In part 1, a loyalty model was tested using corporate social responsibility (CSR), personalization, brand identity, and trust as antecedents for customer loyalty in full-service hotels. The study developed models for the overall sample and each generational cohort. Part 2 explored generational preferences regarding commonly offered hotel loyalty program benefits.

The study revealed no significant differences across generational cohorts in the loyalty model. Antecedents had similar effects on loyalty creation across all three cohorts. In part 2, the four most desired benefits for all generations were upgrades, customized service, late check-out, and empathetic employees.

This research supports Millennials' loyalty to hotels and highlights the importance of benefits that offer immediate advantages during a stay, such as upgrades, late check-out, empathetic employees, and personalization. These findings emphasize the need for loyalty program designs that provide faster rewards and personalization options.

This study pioneers the examination of hotel customer loyalty models across three generations and evaluates loyalty benefits across these cohorts. The results hold significance for researchers and practitioners in the field.

Economic studies that attempt to explain or describe the process of economic development in Latin America often overlook the participation of youth. Such studies generally address themselves to such problems as capital formation, investments in natural and human resources, foreign trade, population, and agriculture. Problems faced by the youth within the development process are usually oversimplified or treated as insignificant. For example, the works of Higgins, Kindleberger, Lewis, and Myrdal cover a vast number of economic development topics. But Myrdal's work is the only one that even lightly dwells on the problems faced by youth in the development process. Yet it is today's youth who will be tomorrow's participants in the development process and it is today's youth who must be counted on to solve the existing problems experienced in the development process—shortage of savings, shortage of educational and social services, housing shortages, and all the other problems inherent in a developing country.

A similar parallel between function and dietary properties can be drawn in the case of the highly specialized muscle tissue on the one hand and the actively metabolizing glandular tissues on the other. The muscle tissue has dietary properties almost identical with the seed, tuber or root in all respects except its richness in protein. It lacks sufficient calcium, sodium and chlorine, fat‐soluble A, water‐soluble B, and water‐soluble C. The glandular organs such as the liver and kidney are much more nearly complete foods. Indeed, they have all the complexes which are essential for the construction of living tissue, and when supplemented with a carbohydrate, such as starch, approximate much more nearly a complete food than would a similar amount of muscle tissue with starch.

The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.