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1 – 10 of over 2000
Article
Publication date: 21 August 2020

Henri Kuokkanen and William Sun

Previous studies support the notion that corporate social responsibility (CSR) initiatives can have a positive effect on customers in the hospitality and tourism industry…

Abstract

Purpose

Previous studies support the notion that corporate social responsibility (CSR) initiatives can have a positive effect on customers in the hospitality and tourism industry. However, most of these studies have ignored response biases and none have incorporated them into their analyses numerically. This study aims at closing this research gap.

Design/methodology/approach

The authors utilized a hybrid choice model to test for the hypothesized effects of social desirability (SD) and cynicism biases on reported purchase intention. The authors further compared the results with those of analyses that ignore these biases to demonstrate their distorting influence.

Findings

The results indicate that SD and cynicism biases have a moderating effect on reported purchase intention. Older generations and frequent travelers seem particularly prone to bias, and the biases have a distorting effect on the overall survey results.

Research limitations/implications

Traditional analyses that exclude biases, incorrectly, suggest several aspects of CSR that are significant (or insignificant) to purchase intention, provide unreliable results. The authors did not generalize bias-prone respondent segments but urge future research to investigate this.

Practical implications

Hotel managers aspiring to gain competitive advantage through CSR investment must consider biases in their market research. Otherwise, they risk developing CSR initiatives that do not instigate positive customer behaviors, leading to the failure of the investment.

Originality/value

The authors quantified SD and cynicism as significant causes of response bias, which distorts survey results. Previous studies have conceptualized SD without quantifying its impact, while cynicism has been identified as a novel source of bias in the industry. This study further introduces hybrid choice modeling as a novel approach to address response bias that could extend itself beyond the industry studied here.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 5
Type: Research Article
ISSN: 2514-9792

Keywords

Content available
Article
Publication date: 20 July 2020

Simon Robinson, William Sun and Adalberto Arrigoni

Abstract

Details

Journal of Global Responsibility, vol. 11 no. 2
Type: Research Article
ISSN: 2041-2568

Abstract

Details

Corporate Social Irresponsibility: A Challenging Concept
Type: Book
ISBN: 978-1-78052-999-8

Book part
Publication date: 13 December 2010

William Sun, Jim Stewart and David Pollard

The fierce debate on CSR is often linked to different understandings of CSR from different perspectives. Although there is no strong consensus on CSR, Carroll's pyramid of…

Abstract

The fierce debate on CSR is often linked to different understandings of CSR from different perspectives. Although there is no strong consensus on CSR, Carroll's pyramid of CSR encompassing economic, legal, ethical and philanthropic responsibilities (Carroll, 1979) is a good starting point for discussion.

Details

Reframing Corporate Social Responsibility: Lessons from the Global Financial Crisis
Type: Book
ISBN: 978-0-85724-455-0

Book part
Publication date: 13 December 2010

William Sun and Lawrence Bellamy

Subprime mortgage was a kind of high-risk and high-interest lending, especially targeted at low-income and minority borrowers. The majority of subprime mortgage loans were…

Abstract

Subprime mortgage was a kind of high-risk and high-interest lending, especially targeted at low-income and minority borrowers. The majority of subprime mortgage loans were made to non-affluent, low-income and poor borrowers who were previously unable to buy properties and might have poor credit histories (Pitcoff, 2003; Schwarcz, 2009). Why did mortgage lenders compromise their lending standards and dare to take obviously huge risks in mortgage lending? It is clear that the origin of the aggressive subprime mortgage practices were linked to the US Government's policy for increasing national homeownership and encouraging lenders to provide mortgage loans and other credits to low-income and minority borrowers, as a specific stakeholder group.

Details

Reframing Corporate Social Responsibility: Lessons from the Global Financial Crisis
Type: Book
ISBN: 978-0-85724-455-0

Abstract

Details

Rethinking Finance in the Face of New Challenges
Type: Book
ISBN: 978-1-80117-788-7

Abstract

Details

Reframing Corporate Social Responsibility: Lessons from the Global Financial Crisis
Type: Book
ISBN: 978-0-85724-455-0

Abstract

Details

Finance and Sustainability: Towards a New Paradigm? A Post-Crisis Agenda
Type: Book
ISBN: 978-1-78052-092-6

Book part
Publication date: 30 June 2020

Elizabeth Friesen

Abstract

Details

The World Economic Forum and Transnational Networking
Type: Book
ISBN: 978-1-83982-459-3

Article
Publication date: 1 May 2000

William Baker

183

Abstract

Details

Reference Reviews, vol. 14 no. 5
Type: Research Article
ISSN: 0950-4125

Keywords

1 – 10 of over 2000