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Article
Publication date: 12 September 2017

Jonathan E. Schroeder

The purpose of this paper is to review a typology of branding that identifies four perspectives on branding: corporate perspectives, consumer perspectives, cultural…

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Abstract

Purpose

The purpose of this paper is to review a typology of branding that identifies four perspectives on branding: corporate perspectives, consumer perspectives, cultural perspectives and critical perspectives. This typology helps organise and synthesise the growing interdisciplinary literature on brands and branding, and sheds light on the various ways corporate brands work.

Design/methodology/approach

A brief synthetic review of branding is offered, along with contemporary examples of emerging aspects of the four branding perspectives.

Findings

The four perspectives demonstrate the growing interdisciplinary interest in brands. They also signal a move away from a focus on the brand-consumer dyad, towards broader social cultural and theoretical concerns. Studies that extend brand research into cultural and historical realms may provide an essential bridge between our understandings, on the one hand, of value residing within the product or producer intention, and on the other, value created by individual consumers or brand communities.

Research limitations/implications

The insights from this review may shed light on a number of branding research areas, including studies on corporate marketing, cultural heritage brands and strategic brand communication.

Practical implications

The paper illustrates how complex branding has become and offers conceptual tools to think about and guide branding from multiple points of view.

Originality/value

This paper provides a selective overview of important recent developments in corporate marketing and brand research over as well as a look at visual aspects of four perspectives of branding as a complement to corporate branding research. The typology of brand perspectives helps organise and illuminate a burgeoning brand literature, and provides an interdisciplinary framework for understanding brands.

Details

European Journal of Marketing, vol. 51 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 12 September 2016

Richard Kedzior, Douglas E. Allen and Jonathan Schroeder

The purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.

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Abstract

Purpose

The purpose of this paper is to outline the contributions presented in this special section on the selfie phenomenon and its significance for marketing practice and scholarship.

Design/methodology/approach

The significance of the topic is reviewed and themes related to the selfie phenomenon and marketplace issues are discussed in connection with extant research. The contributions of each paper are briefly highlighted and discussed.

Findings

Although the selfie is a relatively new phenomenon, both marketing practice and scholarship have noticed its prominence in consumer lives and potential for generating marketplace insights. Despite its frequently presumed triviality, the selfie is a multifaceted phenomenon of significance to key marketing areas such as branding, consumer behavior or market research. Possible avenues for future research are outlined.

Originality/value

Key issues relating to research into the selfie phenomenon for marketing scholars are illuminated.

Details

European Journal of Marketing, vol. 50 no. 9/10
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 1 October 1942

F.R. Shanley

THE main object of this paper is to help bridge the gap that exists between the scientific knowledge of materials and the practical application of that knowledge to the…

Abstract

THE main object of this paper is to help bridge the gap that exists between the scientific knowledge of materials and the practical application of that knowledge to the production technique of sheet‐metal forming. During the past year the Production Research Group of Lockheed's engineering department has given special attention to this important problem and has worked closely with the production departments in an effort to put sheet‐metal forming on a scientific basis. The following discussion is based largely on the work of the Production Research Group, as reported in various references and in papers yet to be published. Mr. William Schroeder and Mr. G. A. Brewer of this group have been particularly helpful to the author in the preparation and editing of the technical material. Because of the scope of the present paper, detailed discussion and analysis of new developments cannot be undertaken; however, such information will be made available as soon as possible in the form of individual papers by those directly responsible for the work.

Details

Aircraft Engineering and Aerospace Technology, vol. 14 no. 10
Type: Research Article
ISSN: 0002-2667

Article
Publication date: 1 December 1943

William Schroeder and Thomas H. Hazlett

THE modern aeroplane is constructed largely from sheet metal. As such, the most important production problems are those of sheet metal forming, and assembling. Production…

Abstract

THE modern aeroplane is constructed largely from sheet metal. As such, the most important production problems are those of sheet metal forming, and assembling. Production is here considered as not only the act of forming and assembling the required number of parts, but also the making of forming tools, and all processing of parts such as heat‐treating. Only that phase of the above concept of production which deals with the tooling for production and the forming and heat‐treating will be considered here. The design of the aircraft parts will also be discussed somewhat, for it is obvious that the design of the part (designed shape and materials used) frequently determines whether the part can or cannot be readily made.

Details

Aircraft Engineering and Aerospace Technology, vol. 15 no. 12
Type: Research Article
ISSN: 0002-2667

Book part
Publication date: 12 January 2016

Kateryna G. Schroeder and William H. Meyers

This chapter analyzes and discusses the food insecurity and malnutrition situation in Europe and Central Asia (ECA), with a strong focus on the Caucasus and Central Asian…

Abstract

Purpose

This chapter analyzes and discusses the food insecurity and malnutrition situation in Europe and Central Asia (ECA), with a strong focus on the Caucasus and Central Asian countries.

Methodology/approach

Authors use descriptive statistics to examine macro-level, sectoral-level, and household-level data from national and international sources to review production, trade, and consumption of food and agricultural products in the selected countries. Overall trends in economic growth and poverty reduction, constraints and bottlenecks in agricultural productivity growth, as well as policies that shape food security in the ECA region are analyzed.

Findings

While the countries that constitute the focus of this chapter have shown significant progress in alleviating food insecurity and extreme poverty, many risk factors remain, such as inadequate micronutrient intake, sub-optimal quality diets, growing obesity rates, and high dependence on food imports in a number of the ECA countries.

Practical implications

Based on the assessment of the food security situation in the ECA countries, the authors discuss government actions, including those emanating from various global initiatives, being implemented to reduce food insecurity and malnutrition.

Details

Food Security in a Food Abundant World
Type: Book
ISBN: 978-1-78560-215-3

Keywords

Article
Publication date: 1 May 1998

John Goodier

63

Abstract

Details

Reference Reviews, vol. 12 no. 5
Type: Research Article
ISSN: 0950-4125

Keywords

Book part
Publication date: 3 October 2007

John E. McEnroe

The integrity of audited financial statements has been widely criticized, especially over the last decade. Arthur Levitt, then chairman of the Securities Exchange…

Abstract

The integrity of audited financial statements has been widely criticized, especially over the last decade. Arthur Levitt, then chairman of the Securities Exchange Commission (SEC), brought widespread attention to the practice of earnings management in a speech he delivered in 1998 (Levitt, 1998). His successors in the SEC have also focused on the issue. The business media has also devoted much coverage to the topic and criticized the creative accounting practices of many well-known companies. These factors, in conjunction with the collapse of Enron and WorldCom, have probably engendered a loss of confidence in the credibility and transparency of audited financial statements. Two months after the Enron accounting irregularities became public, a Wall Street Journal article attributed a 250-point decline in the Dow Jones Industrial Average to concerns over widespread accounting misconduct (Browning & Weil, 2002). These same concerns were cited as a significant factor for the downward trends in the equity markets almost a year later (Browning & Dugan, 2002). The business media has offered numerous opinions such as these as to how investor confidence in audited financial statements has declined. However, a review of the literature found no corresponding empirical study conducted subsequent to the Enron and WorldCom revelations. Accordingly, this study examines the extent to which individual investors’ perceive that their attitudes involving the quality and usefulness of the information in audited financial statements have changed as a result of these events. The results indicate that investors perceive that a notable decrease of confidence in various dimensions of the quality and usefulness of this information has occurred. The findings indicate that accounting regulators and other parties should undertake actions to help restore investor confidence.

Details

Envisioning a New Accountability
Type: Book
ISBN: 978-0-7623-1462-1

Article
Publication date: 1 October 1948

Under this heading are published regularly abstracts of all Reports and Memoranda of the Aeronautical Research Council, Reports and Technical Notes of the United States…

Abstract

Under this heading are published regularly abstracts of all Reports and Memoranda of the Aeronautical Research Council, Reports and Technical Notes of the United States National Advisory Committee for Aeronautics and publications of other similar Research Bodies as issued

Details

Aircraft Engineering and Aerospace Technology, vol. 20 no. 10
Type: Research Article
ISSN: 0002-2667

Abstract

Details

Four Dead in Ohio
Type: Book
ISBN: 978-1-80071-807-4

Article
Publication date: 1 February 1980

SANDRA CLINGAN

The U.S. Congress has been struggling to create a comprehensive energy program. A key component of the present attempt, recommended by President Carter, is a synthetic…

Abstract

The U.S. Congress has been struggling to create a comprehensive energy program. A key component of the present attempt, recommended by President Carter, is a synthetic fuel program. In July of 1979, the President asked for an $88 billion “crash program” to encourage development of synthetic fuels. To date, a three month struggle to reach a consensus between House and Senate conferees has brought only limited results. Compromise is emerging in the form of a proposal for a “synthetic fuels corporation.” The body would have the authority to disperse $20 billion in the form of federal loan guarantees and purchase agreements with more money to become available later.

Details

Studies in Economics and Finance, vol. 4 no. 2
Type: Research Article
ISSN: 1086-7376

1 – 10 of 311