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Article
Publication date: 1 January 1989

O. Gene Norman

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on…

Abstract

In the spring of 1982, I published an article in Reference Services Review on marketing libraries and information services. The article covered available literature on that topic from 1970 through part of 1981, the time period immediately following Kotler and Levy's significant and frequently cited article in the January 1969 issue of the Journal of Marketing, which was first to suggest the idea of marketing nonprofit organizations. The article published here is intended to update the earlier work in RSR and will cover the literature of marketing public, academic, special, and school libraries from 1982 to the present.

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Reference Services Review, vol. 17 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 April 1996

James E. Zemanek and William M. Pride

Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an…

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839

Abstract

Distinguishes empirically between the power that the manufacturer‐employee salesperson possesses in relation to the manufacturer itself in a channel containing an industrial distributor. Finds support for the belief that, compared with the manufacturer, the manufacturer’s salesperson has as much, if not more, influence on the distributor. Also examines the possible effects of a manufacturer salesperson’s specific power bases on the distributor’s perception of salesperson power and on distributor satisfaction.

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Journal of Business & Industrial Marketing, vol. 11 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 March 1995

Mrs Genevieve N. Bond‐Mendel and Antonis C. Simintiras

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can…

Abstract

This paper studies the role of personal selling and the salesforce as an information source and the impact potential information gaps in a downstream business chain can have. It offers a conceptual model of information gaps in an on‐licence wine business channel and suggests areas necessitating further research.

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International Journal of Wine Marketing, vol. 7 no. 3
Type: Research Article
ISSN: 0954-7541

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Article
Publication date: 1 January 1982

O. Gene Norman

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's…

Abstract

In this article, I have traced the literature of marketing libraries and information services from 1970 to the present. This period immediately follows Kotler and Levy's introductory article in the Journal of Marketing (January 1969) which first suggested the idea of marketing nonprofit organizations. The use of the marketing concept for libraries and information services was an idea which did not appear until after that date. However, many articles on specific aspects of marketing, such as publicity and public relations, were published prior to 1970. These areas have been touched upon only briefly to show their connection with marketing.

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Reference Services Review, vol. 10 no. 1
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 February 1986

Mark B. Traylor

Although cannibalism is seldom desirable, it can be tolerated under certain conditions. This paper illustrates those conditions and shows that cannibalism may not be so…

Abstract

Although cannibalism is seldom desirable, it can be tolerated under certain conditions. This paper illustrates those conditions and shows that cannibalism may not be so bad after all.

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Journal of Consumer Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 January 1988

Ishmael P. Akaah and Edward A. Riordan

The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high…

Abstract

The article investigates the incidence and regularity of performance of marketing‐mix activities in Third World business contexts. The results support a relatively high level of incidence and regularity of performance of marketing‐mix activities — thus implying their “applicability”. However, the results suggest that corporate factors influence the performance of marketing‐mix activities.

Details

International Marketing Review, vol. 5 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 February 1988

J.A.F. Nicholls and Sydney Roslow

Recent studies have conceptually explored the interrelation of buying and selling in commercial transactions. This article is an empirical probing of these theoretical…

Abstract

Recent studies have conceptually explored the interrelation of buying and selling in commercial transactions. This article is an empirical probing of these theoretical constructs. The cruise line industry is the chosen forum to illustrate the interactive nature of industrial buying and selling: on the one hand, how customers' needs affect their purchasing decisions and, on the other hand, how suppliers' selling strategies must complement these needs. Buying and selling are presented in parallel in the discussion and schematically summarized in a ten‐construct framework which is both specific and general. Awareness and application of the principles in the framework enable buyers and/or sellers to achieve maximum potential effectiveness.

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Journal of Business & Industrial Marketing, vol. 3 no. 2
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 5 October 2018

Muhammad Sabbir Rahman, Mahafuz Mannan and Riasat Amir

The purpose of this study is to provide an insight into the adoption process of mobile internet (M-internet) among bottom-of-the-pyramid (BoP) customers.

Abstract

Purpose

The purpose of this study is to provide an insight into the adoption process of mobile internet (M-internet) among bottom-of-the-pyramid (BoP) customers.

Design/methodology/approach

An empirical survey was used to test the proposed hypotheses. Data were collected from a total of 387 BoP customers from Bangladesh. PLS-SEM was applied to test the proposed model.

Findings

The findings in this study reveal that BoP customers’ life satisfaction, internet literacy, perceived usefulness and perceived ease of use significantly influence a customer’s intention to use M-internet, while these relationships are partially mediated by the attitude toward M-internet. Furthermore, price perception was found to directly influence intention to use M-internet and to have a positive moderating effect on the relationship between attitude toward M-internet and intention to use M-internet. Also, intention to use M-internet was found to have a significant influence on BoP customer’s M-internet adoption behavior.

Practical implications

The findings of this study help to understand what drives and impedes the M-Internet adoption behavior of BoP customers in a developing country like Bangladesh.

Originality/value

This is the first study that incorporated BoP customers’ life satisfaction and internet literacy to investigate the BoP customers’ adoption process of M-internet in the context of developing countries. Overall, this study contributes to the limited literature regarding the BoP customers’ M-internet adoption behavior. The results of this study will help the M-internet service providers of Bangladesh and other similar developing countries to understand the BoP customer’s adoption process regarding M-internet to create successful policies and strategies both for the service providers and policymakers.

Details

Digital Policy, Regulation and Governance, vol. 20 no. 6
Type: Research Article
ISSN: 2398-5038

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Article
Publication date: 1 January 1986

Ernest F Cooke

There is no single, clear, specific definition of business or industrial marketing. Existing definitions are inconsistent and there has been a claim that there is no…

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1041

Abstract

There is no single, clear, specific definition of business or industrial marketing. Existing definitions are inconsistent and there has been a claim that there is no difference between industrial marketing and consumer marketing. It seems appropriate for the inaugural issue of a journal on business and industrial marketing to examine this problem and to attempt to clear up the confusion.

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Journal of Business & Industrial Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 21 November 2016

S. Hakan Can, William Holt and Helen M. Hendy

When patrol officers experience poor job satisfaction and make the decision to leave their profession, their departments face the cost of recruiting and training new…

Abstract

Purpose

When patrol officers experience poor job satisfaction and make the decision to leave their profession, their departments face the cost of recruiting and training new officers. The purpose of this paper is to develop a new measure that could be used by police departments to identify specific dimensions of job satisfaction in their officers so that appropriate interventions could be made before officers reach the point of ending their employment.

Design/methodology/approach

To enhance widespread applicability of the new measure, the 221 study participants were from convenience samples of patrol officers in the USA and Turkey (95.9 percent male; mean age=29.4 years; mean service=5.9 years). Officers completed anonymous surveys to report individual and departmental demographics, to give satisfaction ratings for a variety of aspects of their work environment, and to report other psychosocial variables that might be used to assess validity of job satisfaction dimensions.

Findings

Exploratory factor analysis produced the 14-item Patrol Officer Job Satisfaction Scale (POJSS) with three dimensions: supervisor fairness, peer comradery, occupational pride. The three POJSS dimensions showed acceptable goodness-of-fit, internal reliability, and test-retest reliability. Multiple regression analyses demonstrated no significant associations between nine individual and department demographics (gender, age, marital status, education, service years, weekly work hours, nation, city location, number of officers) and any of the three POJSS dimensions.

Research limitations/implications

One limitation of the present study was that it included only convenience samples of patrol officers from the USA and Turkey. Future research could conduct confirmatory factor analyses on more diverse and representative samples of patrol officers from various international locations to determine if they also perceive the same three POJSS dimensions of job satisfaction (supervisor fairness, peer comradery, occupational pride).

Practical implications

Police departments could use the POJSS as an assessment tool to identify any problems of poor job satisfaction in their patrol officers so they could provide targeted improvements. For example, if patrol officers report low ratings for supportive peers, some scholars have recommended the formation of officer support groups (Johnson, 2012; Pienaar et al., 2007; Rhoades and Eisenberger, 2002; Scott, 2004; Stamper and Johlke, 2003; Toch, 2002; Walker et al., 2006).

Social implications

If patrol officers report low ratings for supervisor fairness, peer comradery, and occupational pride, police departments could arrange leadership seminars, hold “Clear the Air” meetings or anonymous surveys to allow patrol officers to identify specific improvements they suggest to improve these components of job satisfaction.

Originality/value

Research on police officer job satisfaction has been increasing in recent decades, but is still relatively sparse when compared to the study of employee job satisfaction in the private sector and other areas of government. Recent research on police job satisfaction has typically included law enforcement officers with a wide range of ranks, rather than focusing solely on patrol officers. Also, the few studies that focus on job satisfaction in patrol officers used either secondary data (Ingram and Lee, 2015) or re-evaluated data over eight-year old (Johnson, 2012). Especially with the recent turbulent events seen between community members and their front-line police officers (including in the USA and Turkey), available research may have missed the most important dimensions of job satisfaction for present patrol officers supporting the measure's widespread relevance.

Details

Policing: An International Journal of Police Strategies & Management, vol. 39 no. 4
Type: Research Article
ISSN: 1363-951X

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