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Article
Publication date: 1 March 1986

William Lazer

Misconceptions abound about the nature of mature market segments. Marketing to mature consumers does not mean marketing to the elderly, or to the poor. Our aging…

Abstract

Misconceptions abound about the nature of mature market segments. Marketing to mature consumers does not mean marketing to the elderly, or to the poor. Our aging population is in a state of transition where long extensions of productive working lives will reshape product and market opportunities. Mature market segments represent growth markets with high discretionary consideration. While a significantly larger proportion of mature households will enjoy substantial income increases, their economic well‐being is more directly associated with wealth, assets, and financial obligations. Their consumption behavior is shaped by the existence of a mate, and their physical and psychological mobility.

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Journal of Consumer Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 1 March 1985

William Lazer

Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese…

Abstract

Japanese and American marketing executives have different perceptions of Japanese marketing approaches, concepts and strategies. Differences in perceptions of Japanese market protection, superpower status, government assistance, Westernisation, competition, organisation, consumers and decisions are investigated.

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International Marketing Review, vol. 2 no. 3
Type: Research Article
ISSN: 0265-1335

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Abstract

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Journal of Social Marketing, vol. 3 no. 3
Type: Research Article
ISSN: 2042-6763

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Article
Publication date: 29 May 2019

Eric H. Shaw

The purpose of this paper is to describe the author’s serendipitous career and provide some lessons that might be of value to those pursuing the academic mission…

Abstract

Purpose

The purpose of this paper is to describe the author’s serendipitous career and provide some lessons that might be of value to those pursuing the academic mission: teaching, research and service.

Design/methodology/approach

The method involves primary sources; mainly the author’s CV to jog recall of events and dates, some of his articles and the teachings and writings of many others that influenced or inspired various aspects of the author’s career.

Findings

The author’s experiences affirm that to achieve any degree of success in the professoriate, in addition to having some talent it is also helpful to be lucky. There is a lot to navigate at a university. Opportunities exist at every turn, some noticed some missed. When recognized, be prepared. Being a professor is not what you do, it is who you are. Preparation for an academic career involves becoming a self-improvement project (essentially, a life-long student learning lessons). It requires developing expertise (preferably excellence) in some field of study, as well as resourcefulness, resilience and perseverance.

Originality/value

Each individual’s story is unique. The author’s path seems to have included more twists and turns than most. Consequently, he tried to highlight the experiences with lessons learned in most sections, some obvious some less so, which he expects (at least hopes) will prove valuable to future educators.

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Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 11 July 2019

Mark Tadajewski and Brian Jones

Abstract

Details

Journal of Historical Research in Marketing, vol. 11 no. 1
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 13 March 2007

D.G. Brian Jones

The purpose of this article is to describe the life and contributions to the marketing discipline of Theodore N. Beckman whose academic career at the Ohio State University…

Abstract

Purpose

The purpose of this article is to describe the life and contributions to the marketing discipline of Theodore N. Beckman whose academic career at the Ohio State University spanned some 50 years.

Design/methodology/approach

This research used traditional historical interpretation of rare archival documents, depth interviews of two of Beckman's former students, and analysis of Beckman's published work.

Findings

The findings are reported as an intellectual biography. The paper reports on Beckman's life and career as an eminent marketing scholar.

Originality/value

Little biographical research has been published in the marketing discipline and to date only a brief sketch of Beckman was published in the Journal of Marketing in 1965.

Details

European Business Review, vol. 19 no. 2
Type: Research Article
ISSN: 0955-534X

Keywords

Content available
Article
Publication date: 15 May 2017

Mark Tadajewski and D.G. Brian Jones

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history…

Abstract

Purpose

This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research.

Design/methodology/approach

A brief review of the (auto)biographical tradition in marketing scholarship leads to a commentary on the four accounts in this issue.

Findings

Highlights of the four portraits are presented and insights into their authors’ lives and careers are offered.

Originality/value

The authors hope this introductory article whets readers’ appetites to learn more about the four contributors whose careers and personal lives are explicated for their consumption.

Details

Journal of Historical Research in Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 26 April 2013

William Lazer

This paper seeks to record the author's personal reflections on his career as a marketing scholar.

Abstract

Purpose

This paper seeks to record the author's personal reflections on his career as a marketing scholar.

Design/methodology/approach

Personal reflections are provided in an autobiographical approach.

Findings

The author's career as a student, teacher, and scholar are described in some detail.

Originality/value

This paper records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer's career.

Details

Journal of Historical Research in Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 21 August 2017

Christian Grönroos

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

Abstract

Purpose

The purpose of this paper is to record the author’s personal reflections on his career as a marketing scholar.

Design/methodology/approach

Personal reflections in an autobiographical approach.

Findings

The author’s career as student, teacher and scholar is described in some detail.

Originality/value

The paper records events and memories that might otherwise be forgotten. No other such account has been published of Christian Grönroos’s career.

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Article
Publication date: 11 November 2014

William Lazer

– The purpose of this article is intended to record the author’s personal reflections on his term of office as President of the American Marketing Association (AMA).

Abstract

Purpose

The purpose of this article is intended to record the author’s personal reflections on his term of office as President of the American Marketing Association (AMA).

Design/methodology/approach

Personal reflections are provided in an autobiographical approach.

Findings

The article discusses the AMA situation during the 1970s, membership and conferences, the Office of the President and the author’s goals and objectives as President of the AMA. Other issues discussed include certification, Canadian affiliates, the New York Chapter and how the AMA handled the Journal of Consumer Research and the Journal of Marketing during this period in time. International issues during the author’s Presidency included the International Marketing Federation, AMA’s International Activities and Strategic Plans and the Global Division. Political issues included dealing with the Doctoral Consortium, Bureau of the Census, the White House Department of Consumer Affairs, AMA Advocacy and a definition of Marketing.

Originality/value

This article records events and memories that might otherwise be forgotten. No other such account has been published of William Lazer’s term as President of the AMA.

Details

Journal of Historical Research in Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 1755-750X

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